SOCIAL MEDIA
STRATEGY
REAL RESTORATION SOCIAL MEDIA STRATEGY
Overview To further establish Real Restoration as one of the leading developers in the city of Chicago, we suggest shifting the way we approach Real Restoration’s social media to evolve the profiles into more business and industry driven destinations. Through a subtle shift from a visual focus to a more content heavy strategy, Real Restoration’s Facebook and LinkedIn profiles will become a hub of industry driven news as well as company promotional materials and updates. This is to better align Real Restoration and CEO Morris Gershengorin with other top tier businesses and entrepreneurs. Note that there is no plan to fully delete these accounts, a focus will simply shift and posting on Instagram and Twitter will become less frequent. In the beginning stages of these efforts, there will be cross-promotional material on all accounts directing followers to the new and improved LinkedIn profile. Platform Analytics This information allows one to better understand exactly what platforms their targeted demographics are currently using. According to the below information gathered from Sprout Social, key platforms for Real Restoration to target are Facebook and LinkedIn with exceptionally higher percentages of use for targeted consumers compared to Instagram and Twitter. Facebook: • 82 percent of 18 to 29-year-olds online use Facebook • 79 percent of 30 to 49-year-olds online use Facebook • 56 percent of online users ages 65 and up use Facebook Instagram: • 53 percent of 18–29 year olds online use Instagram • 25 percent of 30–49 year olds online use Instagram • 11 percent of 50–64 year olds online use Instagram • 6 percent of people 65+ online use Instagram Twitter: • 37 percent of adults 18–29 online use Twitter
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25 percent of adults 30–49 online use Twitter 12 percent of adults 50–64 online use Twitter 10 percent of adults 65+ online use Twitter LinkedIn: • 31 percent of adults 30–49 online use LinkedIn • 30 percent of adults 50–64 online use LinkedIn • 23 percent of adults 18–29 online use LinkedIn • 21 percent of adults over 65 online use LinkedIn Competitor Analysis Through examining competitor activity, Real Restoration will be able to better compare their efforts to those who excel in this same category. JDL Development No social media affiliation Belgravia Group Facebook: 2,497 followers LinkedIn: 333 followers Fifield Companies Facebook: 344 followers Twitter: inactive Instagram: 197 followers J.C. Restoration, Inc. Facebook: 597 followers Twitter: 280 followers Instagram: 83 followers IHC Construction Companies, LLC Facebook: 55 followers LinkedIn: 1,287 followers Content Recommendation Please see the proposed Real Restoration October Social Media Calendar for content.
STRATEGY SOSSEGO GISELE GIVEAWAY
Overview Social media contests are an excellent way to increase engagement and excitement around a specific brand. The Sossego campaign will aim to do just that, consisting of a series of strategically boosted posts on Facebook and Instagram promoting the giveaway and encouraging users to enter and spread the word. As discussed, we recommend aligning the giveaway with the closing of the Rio 2016 Olympic Games as a celebration of the event and as an opportunity to bring the spirit and beauty of Brazil home to treasure for a lifetime. A strong connection will also be made to Gisele Bundchen, the inspiration for this Aristeu Pires design as she played an integral role in setting the positive and celebratory tone of these Games. Content Recommendation The below is subject to change based on current events, consumer responsiveness and client needs. The recommendations provide an outline for the team to use as reference throughout the contest. • Launch: Thursday, August 18 • Giveaway Closes: Thursday, August 25 • Winner announced: Friday, August 26 • Rules: o Winner must be in the USA o Cannot be an employee or supplier of Sossego's • How to Enter: 1. Repost a Sossego image 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26. • Total Boosting spend: $500 • General theme
“As the #Rio2016 Olympics come to a close, Sossego is giving you the opportunity to bring the spirit and beauty of Brazil home!” Facebook and Instagram Posts o Beginning with the launch, a series of strategically boosted posts will go live outlining the contest, the inspiration behind this promotion and details on how to enter. o Initial posts to be very detailed to solidify the promotion; those that follow will be more product oriented with a reminder to enter o For the duration of the contest, all posts will remain relevant to the contest, but not necessarily directly mention the details. § This is to ensure that the information doesn’t become stale and that we are able to regenerate excitement and not loose followers who are uninterested o All posts will include an artistic image as to not interfere with the overall integrity of the account o Posts will go live around 5 p.m. on each day scheduled to harness the commuter timeframe o
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8/18/16 Facebook boost: $75 Instagram boost: $100 ENTER FOR A CHANCE TO WIN: As the #Rio2016 Olympics come to a close, Sossego is giving you the opportunity to bring the spirit and beauty of Brazil home! In celebration, we are giving away one classic Gisele lounge chair; natural finish and raw cotton chord; designed by Aristeu Pires and named after the supermodel who took her last strides at this #OpeningCeremony. Please see details on how to enter below: How to Enter: 1. Repost a Sossego image on Facebook or Instagram 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26.
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8/19/16 Facebook Boost: $50 Gisele Bundchen, the woman who Aristeu Pires dedicated his award-winning Gisele lounge chair to reflects on her final walk as a professional model at the #Rio2016
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opening ceremony. Watch her emotional commentary in the video below and don’t miss your chance to bring a piece of this warm and welcoming lifestyle home. Enter for a chance to win this elegant piece! Please see details below: How to Enter: 1. Repost a Sossego image on Facebook or Instagram 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26.
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https://www.youtube.com/watch?v=CkoaDgoj_-o 8/20/16 Instagram boost: $50 Gisele Bundchen, the woman who Aristeu Pires dedicated his award winning Gisele lounge chair to, reflects on her final walk as a professional model at the #Rio2016 opening ceremony. Watch her emotional commentary on our Facebook page. Don’t miss your chance to bring a piece of this warm and welcoming lifestyle home, and enter for a chance to win this elegant piece! (Please see link and details in our bio)
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8/21/16 Facebook boost: $30 Instagram: no boost With the #ClosingCeremonies tonight, we reflect on the #Rio2016 Olympic games. Uniquely, they have celebrated more than just athleticism. The warm and welcoming spirit of Brazil has brought a feeling of unity, family and overall pride to this traditionally competitive environment.
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8/23 Instagram: no boost The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen.
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8/24 Instagram: no boost The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen.
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8/25 Facebook boost: $100 The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen. Today is your last chance to enter and win the classic Gisele lounge chair; natural finish and raw cotton chord. Repost this image, follow the steps below and you could have the opportunity to welcome the spirit and beauty of Brazil into your home with this stunning piece. We announce the winner tomorrow!
Instagram boost: $55 The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen. Today is your last chance to enter and win the classic Gisele lounge chair; natural finish and raw cotton chord. Repost this image, follow the steps below and you could have the opportunity to welcome the spirit and beauty of Brazil into your home with this stunning piece. We announce the winner tomorrow!
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8/26 Facebook: no boost Instagram: no boost Congratulations to xxxxxx! Aristeu Pires’ beautiful Gisele is yours. Enjoy her grace and comfort for decades to come. Thank you to all who participated and stay tuned for more exciting announcements from Sossego.
SOCIAL POSTS
INSTASTORIES & SNAPCHAT