2 minute read
Representation
PHOTOGRAPHY
1. Medical technology is our business, so it should be well represented in a majority of our photographic work. Product photography should be done in well-lit, white-focused environments, with a focus on cleanliness and sleek display.
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2. Advertising photography, promotional photography, or stock photography should follow this aesthetic as well: focus on images that represent professional and clean environments, preferably with a human touch.
ADVERTISING
1. Advertisements should focus on establishing our seniority in the Medical field, and on showcasing the incredible technology we are selling at affordable costs.
2. Try to think outside the box when doing magazine advertising, as simply sticking to stock images and our color scheme may not be enough. A majority of medical companies advertise the exact same way, so our message may very well get lost. Magazine advertising is one of the few avenues where a departure from our color scheme may even be encouraged. However, the focus should always be on why we care about the medical community, and why our products are affordable and reliable.
3. Keep digital advertising and highway billboards simple and to-the-point. Attention span for advertising is very low, so our brand needs to be the first thing a driver identifies and the actual messaging needs to be short.
4. Company policy dictates that any images used in an official capacity must be purchased and/ or owned by AMPRONIX, or in the event of a company acting on our behalf, any images must be documented as legally owned by that second party.
Do NOT use stock images from free hosting sites or use images you find online. Talk to your representative if you’re unsure on the legality of your sourced image.
COLLATERAL
1. Packaging should be as sleek as our presentation - sharp corners, straight to the point design. Avoid overly detailed verbage on outside packaging. Focus on showcasing the logo and the product.
2. Color arrangement can change depending on the packaging. Usually, gray will be the focus of outside packaging colors, using the colors we provided earlier.
3. Often we’ll use Silver foiling on the Ampronix Flying A Symbol. The specifics of the foil can be found by referencing past packaging orders.
4. Direct product packaging (that we send our actual products in) is usually kept very simple, with a focus on safety information and the name of the product. However, instructional pamplhets and other collateral are designed in a similar style to this Document.
