2 minute read
Color
14 Color
Blue and gray. Uncompromising, professional, and clean. These colors are the flag that AMPRONIX lives by, and they serve as a testament for our core concepts and beliefs.
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The blue represents trust, honesty, and dependability - setting the mind of the viewer at ease, and establishing the company’s professionalism. It’s the color that promises open communication and an organization that cares for its customers.
The gray represents cleanliness and simplicity, a reduction in tension and a focus on neutrality. It’s fair, and favors facts and scientific development. Practical, sophisticated, and timeless, favored by professionals everywhere.
PANTONE 2175 U
RGB 41 115 195 CMYK 93 54 0 0 HEX/HTML 2973C3
LOGO COLOR A
PANTONE Cool Gray 7 U
RGB 156 158 160 CMYK 35 26 22 11 HEX/HTML 9C9EA0
LOGO COLOR B
Logo color composition. The blue is used with the AMPRONIX Word Mark, whereas the gray is used for the subtitle and symbol.
COLOR USE
1. When it comes to our logo, outside of approved variations given in the last section, these two colors MUST be used in your production or, in the case of a medium that cannot use these values, used as a reference to get as close to the color as possible.
2. When creating content that is unrelated to the logo but is intended to reference our color scheme, you are allowed to use different variations of the colors. It is recommended that you stick to darker grays and less saturated blues if you are going this route, but regardless of your decisions, be sure to get it approved by an Ampronix Representative.
3. Never use reduced opacity as a means of seperating body text or imagery. Always use solid colors.
4. Avoid darker colors in the background that might clash with the logo colors or with our established colors.
5. Keeping in mind that our logo colors are toned down, attempt to find other colors that compliment well with our established color scheme. A good rule of thumb is to avoid high saturation colors.
RGB 185 186 189 CMYK HEX/HTML B9BABD PANTONE 14-4107 TCX Quiet Gray
BOX SIDE COLOR
In 1982, AMPRONIX w a s established as a high-end service organization based out of Southern California. Our goal: Service and repairs of advanced medical imaging technology across the country. Thirty years later, our reach has drastically expanded. Years of experience, spawned from repairing numerous different products from different AMPRONIX IS HERE TO ASSIST YOU TRUST OUR Q U A L I T Y AND VALUE