Leading Women | 2024

LEADING WOMEN

From company boardrooms to the corridors of academia and health care institutions, local women are redefining leadership in Amarillo. (Our magazine itself is woman-owned.) The stories of these leaders are as diverse as their backgrounds, yet they share a common thread: a relentless drive to uplift the people around them while challenging the status quo. In this special section, we celebrate their achievements and explore how their leadership is impacting this area.

Angeline Hernandez Banking Officer/Manager of Merchant Processing Amarillo National Bank

What lessons and experiences can you share as a leader? As a leader, I have learned to stay humble, open-minded and to always find ways to encourage and support my team.

Is there a key moment that helped you become a leader? A lot of little moments added up, and I reached a point when I knew I wanted more for my daughters and myself. I specifically remember a conversation with one of my supervisors and leaving that conversation with a sense of encouragement and support that gave me the self-realization that I knew I was capable of more. There are so many women in leadership roles at Amarillo National Bank. I’m grateful for an employer that believes in me and provides opportunities for me to thrive.

How have you built self-confidence? Being a mother to the two most amazing girls has taught me so much about myself. I want to be the best role model for them and show them that they are capable of anything!

What’s the biggest risk you’ve ever taken? When the opportunity presented itself, I took a risk and asked for a chance to prove myself.

What advice have you been given by other inspiring leaders? “Be nice and don’t steal!” (That’s a phrase you’ll hear all the time at ANB.) Also, be kind, always go the extra mile and be open to constructive criticism.

What important leadership styles do women bring? Women think outside the box. Women have bright minds and bring spunk, vitality and passion to the workplace.

What leadership opportunities for women do you see in Amarillo? I have been introduced to various organizations that, as employees of ANB, we are encouraged to participate in. For example, Women’s Business Association, Leadership Amarillo & Canyon, and boards and committees for various local charities.

What advice would you give aspiring leaders? First off, stay faithful with God. It’s why I am here today. And, make yourself comfortable with being uncomfortable because that is where growth happens. Anyone wanting to inspire others as a leader needs to be humble, kind and always willing to show grace—to yourself and to others.

Christa Gutierrez Vice President –People Development Amarillo National Bank

What lessons and experiences can you share as a leader?

Learn as much as you can from others. Everyone has a unique perspective, so there is always knowledge to gain. Approach each interaction with eagerness to learn from those around you.

Is there a key moment that helped you become a leader?

When I shifted my focus away from my own success and began concentrating on others, I found great fulfillment in helping others grow. When you share in the excitement of another’s achievements, you always have a reason to celebrate!

How have you built self-confidence? My confidence has grown by embracing how much I don’t know. For every question that I don’t have an answer, there’s an opportunity to engage with someone who does. This allows me to grow my own knowledge and build relationships.

What’s the biggest risk you’ve ever taken? I left a career I loved and transitioned into a role in which I had no idea what it fully entailed, but I have loved all the possibilities it brought. The leap of faith paid off. I have found what I consider to be my calling, more than my career. (But it was scary!)

What advice have you been given by other inspiring leaders?

Always encourage the growth and development of your team. When you invest in the achievements of others, you’ll find more personal growth than you can imagine. The best leaders are the ones that continuously empower those around them.

What important leadership styles do women bring? Most women are naturally empathetic and desire to build lasting relationships. In a leadership role, it allows us to empower others, encourage them to reach their potential, and then share in the joy of their success.

What leadership opportunities for women do you see in Amarillo? Leadership opportunities are around us every day. If you take the time to fully engage with others, you will find each interaction has the potential for impact.

What advice would you give aspiring leaders? Never stop learning. Pour into others by sharing your knowledge and experience. Find ways to help someone every day; even small acts of kindness can make a difference.

LEADING WOMEN

(L-R): BEVERLY BUTLER, NEW TITLE CLERK; CASSIE OWENS, OFFICE ADMINISTRATOR; JENNIFER ENRIQUEZ, OFFICE CLERK; BRITTANY MILLIGAN, HR MANAGER; CARMEN RUIZ, INVENTORY CLERK; SINDY ORTIZ, CONTROLLER

Street Volkswagen of Amarillo

What lessons and experiences can you share? One of life’s most valuable lessons we have all had to learn is how to be humble. We know we have all made mistakes, but instead of letting those mistakes define us in our careers or personal lives, we did our best to correct what we could and learn as we progressed.

Is there a key moment that helped you become leaders? Leadership isn’t just about taking on a role of authority. We learn leadership from roles throughout life, such as being a mother, daughter or sibling. And even roles as students and volunteers have taught us key tools that we can bring into leadership positions— always having an eagerness to learn and grow with our community, and bringing empathy, patience and understanding into difficult situations we may face.

How have you built self-confidence? Building self-confidence is a battle everyone has fought. Even if some of us seem to radiate self-confidence naturally with our unbreakable personalities, it is an ability we have had to learn through trials. For some of us, it was finding a safe space where we could truly be ourselves, and growing in that space until we were ready to face the world. Others had the support of family and friends that allowed them to speak their minds freely and learn never to censor who they were on the inside or out.

What’s the biggest risk you’ve ever taken? We each took risks by accepting our positions at Street Volkswagen. Everyone in this office began as a receptionist and, through the years, made the choice to take on a larger role in the company. Knowing that we might be asked to take on responsibilities we didn’t feel qualified for, we decided to take the risk to better ourselves and learn what we could for the good of the company. It might not be the biggest risk we have ever taken, but it is a shared risk that we all faced.

What advice have you been given by other inspiring leaders? Be accountable. It’s OK to make mistakes—in fact, it’s the best way to learn—but don’t be afraid to own up to them.

What important leadership styles do women bring? Most women have a servant’s heart and bring that into their leadership roles. Women are never strangers to sacrifice and tend to prioritize serving the greater good over their own agenda.

What leadership opportunities for women do you see in Amarillo? There is no shortage of opportunities for women to lead in Amarillo. We see it daily in our community and companies we do business with, from news anchors to charity organizers who help us as we help them, to department heads of our lenders and those who lead councils for advertising and chamber events. And women also play a leadership role in our local government and education system.

What advice would you give aspiring leaders? Never stop evolving. There is always something new to learn, so be open to new possibilities in life and in business.

Erica Allen Controller Street Toyota

What lessons and experiences can you share as a leader? Being a leader is an active choice you have to make every day, and it’s not always easy. Every decision you make has the potential to impact others. So it is important that your actions set a good example, spread positivity and help uplift others.

Is there a key moment that helped you become a leader? A series of combined moments helped me become the leader I am today. I have worked in several team environments throughout my career. In challenging times for my teammates, I have strived to step up and help out in any way possible. Team environments have also allowed me to learn from other great leaders and implement what I have learned into my daily practices.

How have you built self-confidence? I have grown self-confidence by forming a strong foundation of knowledge and skills that I can fall back on. I do this through asking questions and doing independent research to ensure I make confident and educated decisions when it comes to the workplace and what is best for my team.

What’s the biggest risk you’ve ever taken? Switching career paths from auditing to taking on my current controller position, while simultaneously moving from Dallas to Amarillo. I entered a new field while moving away from my hometown.

What advice have you been given by other inspiring leaders? Be bold and push yourself out of your comfort zone to continue to grow as a person and as a leader. You will never stop growing if you continue to challenge yourself.

What important leadership styles do women bring? Women leaders bring authentic empathy and compassion to the table, which helps us grow strong bonds and relationships with our teams. By putting ourselves in others’ shoes, we are able to relate to our team members and help them thrive.

What leadership opportunities for women do you see in Amarillo? Working in a largely male-dominated industry, I see endless opportunities for women to break through and provide value and a unique perspective, not only in the auto industry, but also in many other local male-dominated industries like agriculture, manufacturing or financial services.

What advice would you give aspiring leaders? You can be a leader regardless of the position you hold at work, as well as in any area of your life. Leadership is more than just being the boss. You can be a leader for your coworkers, friends and family members every day.

Cayla Maestas Senior Vice President, Controller FirstBank Southwest

What lessons and experiences can you share as a leader?

It is crucial to build trust within your team. I tell my team that I will never ask them to do something that I haven’t done myself (or wouldn’t be comfortable doing myself). I encourage open communication and let my team know I value their ideas and feedback. Open communication helps build trust and respect.

Is there a key moment that helped you become a leader?

I don’t believe it was a key moment. Every decision I’ve made throughout my career helped lead me to where I am today. I’ve learned important lessons with each step I’ve taken, and all of them have prepared me to lead others.

How have you built self-confidence? I have been fortunate to have worked with great leaders who believed in me and taught me that it is okay to not always know the answer. Once I learned that, it helped build my self-confidence.

What’s the biggest risk you’ve ever taken? Moving back to my hometown of Spearman is the biggest risk I’ve ever taken. That decision eventually led to me becoming the Controller at FirstBank Southwest.

What advice have you been given by other inspiring leaders? Always be yourself and trust your gut. If something doesn’t feel right, don’t be afraid to say something.

What important leadership styles do women bring?

Women bring empathy and emotional intelligence to leadership roles. It is important to be able to understand and manage emotions effectively, as well as to be able to empathize with others.

What leadership opportunities for women do you see in Amarillo? Amarillo, and the Panhandle in general, has many areas where women have proven their ability to lead.

FBSW is just one of many organizations that has strong female leadership.

What advice would you give aspiring leaders? Believe in yourself, but don’t be afraid to ask questions. There is always an opportunity to broaden your knowledge.

Cheryl Jones Vice President Human Resources Amarillo College

What lessons and experiences can you share as a leader? Only a few people know from a young age exactly what their career aspirations and objectives are and where they will end up. Most of us have a career path that is curvy, bumpy, and leads us to places we never imagined. My younger self would never have imagined I would have the leadership positions I’ve held for the past 20 years. The lesson for me is to always work hard so you are the candidate someone thinks of when they have an opportunity available. And pay attention so you don’t miss opportunities when they show up!

Is there a key moment that helped you become a leader? The moment that my director, Dr. Iris Hicks, recognized my value as an individual contributor and my leadership potential, and hired me for a management position in Human Resources at BSA Health System.

How have you built self-confidence? Building and maintaining selfconfidence is a lifelong pursuit. I surround myself with learning and networking opportunities with other professionals. I seek feedback. I press myself to do hard things, make mistakes, and improve. I often have to consciously shut down the voice inside my head that loves negative talk.

What’s the biggest risk you’ve ever taken? After 17 years growing my career in the health care industry, I took a job in higher education.

What advice have you been given by other inspiring leaders? As you progress up the ladder to higher levels of leadership, make room for “thinking time,” where you can learn, plan and develop ideas to lead your team to greater levels. Don’t be afraid to surround yourself with a team of people who are smarter than you; you don’t have to be the smartest person in the room. You don’t need to know how to do the jobs of every person on your team better than they do.

What important leadership styles do women bring? All women are different and bring many different values. A few that resonate with me are: openness to others’ ideas, willingness to give credit and recognition where they are due, and the natural ability to listen, empathize and nurture relationships.

What leadership opportunities for women do you see in Amarillo? There are many great organizations and companies in Amarillo, with plenty of opportunities for high-level leadership roles to be filled by women who have worked hard to be ready for opportunities when they appear. I see Amarillo as a good place for women entrepreneurs to launch their ideas, build their own companies, and have a positive impact on the community.

What advice would you give aspiring leaders? Work hard. Surround yourself with positive people who want to see you succeed and will challenge you. Work hard. Continue your education, whatever that looks like for you. Work hard. Once you get a leadership position, you’ll be a better leader having had the experience of working hard, being encouraged and developed by others, and increasing your knowledge and skills.

806.371.5000

Amanda Castillo, RNC, IBCLC Breastfriends

What lessons and experiences can you share as a leader?

Nursing has been a big part of my journey. I’ve seen the impact of nursing as a young mother on bedrest in the hospital and then as a mother/baby nurse since 2012. Those experiences led me to this role and the idea behind my company. Not all nurses own businesses, but all nurses can be leaders. Everyday nursing promotes educating others, helping in times of crisis, putting others’ needs above your own and responding quickly to changing environments. This is leadership at its essence.

Is there a key moment that helped you become a leader?

I don’t always feel like I am a leader. I just felt driven by what God has spoken in my heart—to help each mother meet their personal feeding goals and for them to feel seen, supported and confident. The desire to empower others helped me along this path.

How have you built self-confidence? My confidence comes from trusting in God’s plans for me and my future, knowing His will is best. When I leave a new mother feeling confident in her lactation choices and knowledge, I feel I am making a difference.

What’s the biggest risk you’ve ever taken? Trusting in God and myself enough to jump in to start Breastfriends, my lactation therapy business, from the ground up.

What advice have you been given by other inspiring leaders?

I have the pleasure of working with doctors who have launched similar business ventures. They have shared what no one teaches you in medical school: How to run a business. Expect to fail, but failing doesn’t mean this is not your calling. You cannot grow and learn without failure. And I’m always inspired by the mothers I serve. I’ve been there. Every mom is a leader in her own way.

What important leadership styles do women bring? In my opinion, leadership is not based on gender types. All leaders should bring compassion, factual education, flexibility and kindness. Generosity guides us to serve others well.

What leadership opportunities for women do you see in Amarillo? I think the opportunity for women in business is limitless. Amarillo feels like a small town, but with the population, revenue, resources and opportunities of a larger city.

What advice would you give aspiring leaders? Pray about it. We all have been given special gifts and skills that can be used to benefit others and bring glory to God. Sometimes we just have to stop and listen to what His plans are and trust Him along the way.

2300 N. WESTERN ST. | 806.491.1401

Jennifer Ufford Senior Vice President of Member Experience Education Credit Union

What lessons and experiences can you share as a leader? There’s more than one way to get to the end result; let others take their own paths. Allowing people to bring their own thoughts and ideas to the process allows them to grow in ways they wouldn’t otherwise be able to.

Is there a key moment that helped you become a leader? I don’t think there has been just a single moment for me. It has been an accumulation of being surrounded by so many influential leaders in my life and the impacts they have made on me.

How have you built self-confidence? Time and experience, both personally and professionally. Failing has also been a big part of my journey; the leaders that have allowed me to fail and then helped build me back up have added such depth to me and my path.

What’s the biggest risk you’ve ever taken? Seven years ago, I switched industries. I was in retail for 12 years and switched to the financial industry—into compliance of all things. It was a culture and knowledge shock that challenged me to my core. I am so thankful God led me to ECU. I have so much gratitude for my journey and what it has taught me along the way.

What advice have you been given by other inspiring leaders? Don’t avoid hard conversations. There is so much good that comes from honest and direct communication.

What important leadership styles do women bring? Women bring a level of thoughtfulness to the workplace that isn’t as strongly present without us. It’s our human nature, and balanced with a business mindset, can bring fruit to the teams and peers who surround us.

What leadership opportunities for women do you see in Amarillo? There are many more networking opportunities available today versus several years ago. It allows us to come together to support and encourage one another. I encourage women to take the opportunity to attend some of these events, put themselves out there, and meet new people.

What advice would you give aspiring leaders? Always be inquisitive. Ask questions. So many are afraid to ask, fearing it may make them look less competent in some way. If nothing else, you get the clarity you need to be fully present in conversations, but it could also stir other necessary discussions that wouldn’t have happened without your inquisitive mind. And never forget: You earned your seat at that table.

Brenna Smiley Designer/Owner CoCo Curtain Studio and Interiors

What lessons and experiences can you share as a leader?

Leading is important, but it isn’t about being important. Leaders need to be a source of inspiration and strength, never above any task and able to work alongside those following them. It’s vital for leaders to communicate, to listen and to involve the group.

Is there a key moment that helped you become a leader?

There wasn’t one key moment, but a lifetime of observing and learning. When I was younger, I used to look at leadership as a grand and illustrious position. Over the past 10 or so years, I started to recognize that a good leader is someone who lives what they want to teach and serves those around them without a lot of recognition. These people lead with integrity, grace and dignity and never demand anything from anyone. People want to follow them or work for them because they respect them, see their strength and patience, and want to be a part of what they are doing. I looked up to these people and wanted to be like them.

How have you built self-confidence? By learning to measure my success by God’s standards and not by the standards set by the world.

What’s the biggest risk you’ve ever taken? Buying CoCo Interiors!

What advice have you been given by other inspiring leaders? To positively influence, positively motivate, and empower others.

What important leadership styles do women bring? The most important leadership role a woman will ever fill is to be a mother. Good mothers are given the gift to supply what their children need to grow, thrive and fly away to become leaders themselves. This gift isn’t limited to our children; it can be applied in any relationship.

What leadership opportunities for women do you see in Amarillo? Every woman has the opportunity to lead others regardless of her age, job, title or position. By living a life with honesty, strength, integrity, grit and respect, we teach and lead those around us. Look around: You will find someone who needs encouragement or a positive role model and leader. The best way to influence and help those in need is to dedicate time to them.

Whitney Dowd, DNP Owner Blumologie

What lessons and experiences can you share as a leader? That it’s OK not to know everything. I take this lesson into every aspect of my life: when I parent, talk to a friend, and even when I talk to my patients. Today’s society has a lot of unrealistic expectations. As a doctorally prepared Nurse Practitioner, I feel pressure to be perfect and immediately able to answer a patient’s questions—this should not be the expectation. I strive to be open and honest in my interactions and offer care that follows best practices, even if I need to take time to do research before giving my answer.

Is there a key moment that helped you become a leader? I cannot pinpoint a specific moment, but I have noticed that becoming more active in my community and completing a terminal degree has placed me in a position where I have more of an opportunity to lead.

How have you built self-confidence? Building self-confidence is a constant work in progress for me. Honestly, some days are better than others. Self-confidence can be tricky—finding that sweet spot of being sure of yourself without being over-confident or conceited is important, especially when working with patients in health care. The best way to build self-confidence, from this perspective, is to keep up on education and gain as much experience as possible.

What’s the biggest risk you’ve ever taken? Starting my own private practice business. Offering care as a Licensed Nurse Practitioner in a comfortable setting without the constraints of being associated with a large for-profit company has allowed me to work with my patients on a personal level and offer them options—regardless of insurance coverage. Although I have 10-plus years of experience treating patients, I have had no firsthand experience of owning/operating a business. Prior to this past year, I had no one close to use as a guide. But the regret of not taking this entrepreneurial risk would have haunted me for the rest of my life. Based on that, I thank God every day for this opportunity.

What advice have you been given by other inspiring leaders? Spend time developing yourself and figuring out what your why is, and where your passions lie.

What important leadership styles do women bring? I believe women leaders tend to be more compassionate. Women leaders offer the balance, personality and femininity that tend to be lacking in traditional leadership styles.

What leadership opportunities for women do you see in Amarillo? The world is changing—younger people are being raised to be openminded, accepting and they are far more tenacious than they know. I think this will support a new era of women leaders that our city, state and world has never before seen, women who can accomplish things that were previously unheard of.

What advice would you give aspiring leaders? Be yourself, and be genuine in your interactions.

Kimberly Griggs Owner/Senior Consultant Ignite Coaching & Consulting

What lessons and experiences can you share as a leader?

In my experience, people are often promoted to a leadership position based on successful individual contributions. But success in their field doesn’t always translate to success as a leader. Being a good leader requires letting go of ego and the need for personal accolades in exchange for learning what motivates others. Developing a strong team is about helping others get what they want—it requires empathy, openness, failure, resilience and resolve.

Is there a key moment that helped you become a leader? It was when I realized I didn’t know enough about what it meant to be a good leader. I needed to study communication and the art of connection. I needed to be more aware of myself so I could learn to see patterns in others. I had to build that muscle to become an effective leader.

How have you built self-confidence? I’ve struggled with self-confidence because of my need for security and comfort. It took losing someone significant to me and being forced to confront my fear of abandonment before I understood how to build self-confidence. I had been trapped in a negative cycle of paralyzing fear. When life pushed me toward vulnerability, I would shut people out—causing my own abandonment. I finally revealed this unhealthy pattern to others, and that’s when it lost power. People were willing to help and support me. Repeating the cycle of vulnerability, trust, and then taking small actions helped me build self-confidence. This healthier pattern allows me to take more risks, be more open, and not fear temporary discomfort.

What’s the biggest risk you’ve ever taken? Starting my consulting business. For a risk-averse person, this was a huge challenge. Ultimately, I decided I was more afraid of regret than the potential failure of trying something new. I decided the “what if” thoughts in my head didn’t have to be negative. They could be positive!

What advice have you been given by other inspiring leaders? Listen twice as much as you speak, practice what you preach, and look for the good in others. Find common ground.

What important leadership styles do women bring? Women offer perseverance, empathy and an instinct to nurture. It teaches us

fortitude: a persistent patience that develops only from accepting the fact that transformation takes time. The process requires a willingness to go deep with someone.

What leadership opportunities for women do you see in Amarillo? I see great opportunities for local women who desire to break barriers. From local politics to skilled trades, many industries are looking for skills that women naturally bring to the table. I see women’s voices bringing fresh perspectives to old ways of thinking.

What advice would you give aspiring leaders? First ask yourself Why? Why do you want to be a leader? If your answer aligns with a servant’s heart—go for it and start studying the art and science of leadership.

(L-R) JENNIFER KRUSING, CREATIVE DIRECTOR; KIMBERLY GRIGGS, OWNER; ANSLEY SIMS, ACCOUNT EXECUTIVE

Tonya Lambert Owner Pescaraz Italian Restaurant

What lessons and experiences can you share as a leader?

Be prepared. Not everyone is going to share your passion and understanding or be as committed to your business as you are. It is up to a strong leader to drive employees’ focus and energy toward success.

Is there a key moment that helped you become a leader?

When we had to shut down during COVID, I was forced to fully step into my leadership role in a way I never had before. There were so many people counting on me to help them feel less afraid in a time where fear was all most people felt. My mom told me that I knew what I needed to do and I just needed to go do it. I’ll always remember her advice.

How have you built self-confidence? I have surrounded myself with other like-minded local business owners who share my dream of building a successful and lasting business. I also couldn’t do what I do without the constant support of my family.

What’s the biggest risk you’ve ever taken? Fourteen years ago, I dared to go out on my own to follow my dream and open my own restaurant. Being a female restaurateur in a predominantly male-oriented market has been the hardest thing I’ve yet tackled. But that risk has paid off, because here I am all these years later with my dream coming true every day.

What advice have you been given by other inspiring leaders? Every day is a new day! Never give up hope, and never quit. I am a strong, independent woman who has what it takes to succeed. Failure simply isn’t an option.

What important leadership styles do women bring? Women’s leadership styles are so diverse. Women tend to lead with their hearts as well as their brains. They offer compassion to those who need it most and guidance for those who are lost.

What leadership opportunities for women do you see in Amarillo? The sky’s the limit for women who will put their mind toward their goals. There’s nothing women can’t accomplish with the right support system and the drive to succeed.

What advice would you give aspiring leaders? Always follow your dreams! Never let anyone convince you that your dreams are too big or too much. Figure out what you want and don’t let anyone tell you that you can’t have it.

Sonja Clark Amarillo Site Leader Bell

What lessons and experiences can you share as a leader?

Relationships matter. Don’t underestimate the importance of building a strong network inside your organization, as well as externally. Be adaptable—the ability to flex and adjust is critical to navigating uncertainties. Change is constant and the sooner you can get through the change curve and clearly communicate to others the need for change, the sooner everyone can accomplish their objectives. Surround yourself with great people. The beauty of leading (no matter how great or small) can come from the uniqueness of the individuals participating.

Is there a key moment that helped you become a leader?

I don’t recall a specific moment. Being raised in a small town, I was involved in many organizations at an early age, so I’ve seen a variety of leadership styles and chose to emulate those that inspired me.

How have you built self-confidence? I’ve experienced both large and small growth moments over the years. I believe in playing to one’s strengths. As we identify the strengths and talents of ourselves and those on our team, we are better positioned to be successful. I have an amazing tribe of family and other women close to me who provide honest feedback, encouragement and offer support.

What’s the biggest risk you’ve ever taken? Changing industries with my career. Almost 18 years ago, I moved from health care to a manufacturing environment.

What advice have you been given by other inspiring leaders? Saying no is a really good thing. I once had a preacher remind me that saying yes to one thing meant I was saying no to something else. I only have so many hours in the day, so I try to be purposeful in how I allocate my time.

What important leadership styles do women bring?

Women leaders can have a strong sense of collaboration. I also believe they are transformative in the sense they inspire and motivate others to reach their full potential.

What leadership opportunities for women do you see in Amarillo? Professional organizations, numerous nonprofit and volunteer opportunities, business leaders, political leadership roles—by leading and participating in our community, women in Amarillo can contribute to our city, advance their career, and inspire future generations of leaders.

What advice would you give aspiring leaders? Nice matters. I have absolutely found that delivering news/messages with tact and grace makes it easier for the recipient to accept.

401 TILTROTOR DRIVE 806.341.3200 | BELLFLIGHT.COM

Danielle Skaggs Owner/Founder Three Ale Custom Homes

What lessons and experiences can you share as a leader? My leadership journey began during my career in the United States Air Force. I served from 2009 to 2016 and achieved the rank of staff sergeant. Military service offers many opportunities to lead others, but also exposes you to leadership examples to learn from and emulate.

Is there a key moment that helped you become a leader? While I was in the Air Force, I pursued an education at Amarillo College and received my degree in 2015, and then started my custom home company the same year I retired from service. This business started when I designed my own farmhouse home, but I ended up falling in love with the process. If I could realize my own dream, I could help clients realize their dreams, too. That’s so rewarding.

How have you built self-confidence? I’m the mother of three children. Abel, Luke and Edith (the “Ale” in my business name) are my inspiration and give me the confidence to pursue a big and beautiful life for them. Right now, I collaborate with more than 50 subcontractors and, at any given moment, am managing multiple job sites and all the details of a construction company. You can’t do that without self-confidence—especially in a primarily male industry. What’s the biggest risk you’ve ever taken? In 2016, I would have said it was the process of designing my own dream home. But then so many people encouraged me not to let that be the only home I ever built, so I chased what was setting my soul on fire. Starting my home construction business was my biggest risk. It has paid off.

What advice have you been given by other inspiring leaders? My time in the military taught me to always be up for a challenge. When you overcome an obstacle, you earn respect for your talent, determination and success.

What important leadership styles do women bring? In my work, I think my own personality has helped me create unique spaces and superior attention to detail, which may set me apart stylistically from other builders. Overall, I think women have a creative intuition and collaborative mindset that helps them think out of the box.

What leadership opportunities for women do you see in Amarillo? Long ago in the Panhandle, pioneer wives and mothers had to build a home in a harsh environment. That legacy has produced generations of strong, capable women—leaders whether they gave themselves that label or not—and I continue to meet hard-working local women who are building on that legacy.

What advice would you give aspiring leaders? Define your own style, lean into it, and don’t be afraid of a challenge. Look at every challenge as an opportunity to learn, innovate, and give yourself a competitive edge.

806.341.2767

Jerra Graves, PT, DPT Owner FYZICAL Therapy & Balance Centers

What lessons and experiences can you share as a leader? Lead with kindness and grace. When making decisions, think about long-term goals and not just what makes you or others happy in the present.

Is there a key moment that helped you become a leader? In college, I competed on meat judging teams, first at Clarendon College and then at Texas Tech University. I was one of four people—of all team members nationwide— who were named to the first All-American Judging Team each year. My Texas Tech team was National Champions. We also competed in Australia, where we were named International Champions. I was able to see team members focus on accomplishing a common goal for success. Judging allowed me to work with a diverse group of people and lead our team to the championship level.

How have you built self-confidence? I find confidence in Christ and know I can always lean on Him. God has blessed me with certain traits that have allowed me to grow into the person I am today. I have a strong work ethic and truly care for others. I feel good when I am helping others improve their health. I have built self-confidence as I aim to improve and do the best job I can. Over the past several years, I recognized the need for both vestibular and pelvic health therapists. I have taken hours of classes to become confident in my ability. Never stop learning and striving to do a better job.

What’s the biggest risk you’ve ever taken? Opening FYZICAL Therapy & Balance Centers has been the biggest risk I have ever taken. We opened in March, and it has been a period of personal growth and self-discovery. I feel confident in my choice and believe this personal risk is going to be a benefit to the community. Even though I have practiced physical therapy for 10 years, I saw a benefit to the paradigm that FYZICAL Therapy & Balance Centers offers and wanted to bring that to Amarillo. I am excited to see the change I can continue to make in people’s lives.

What advice have you been given by other inspiring leaders? The best leaders, who have gained my respect, are those who would never expect you to do something they wouldn’t do.

What important leadership styles do women bring? A lot of women, including myself, would be considered transformational leaders. We endeavor to create a work environment that is dynamic and open, where we are all focused on a common goal.

What advice would you give aspiring leaders? Sometimes leadership opportunities come from unexpected events. When I was in high school, I was airlifted from a car accident. Although it was a terrible experience, it opened my eyes to the world of physical therapy and the difference a physical therapist can make. After majoring in animal science at Texas Tech, I was accepted into the physical therapy program. In PT school, I worked as a lab instructor—another opportunity to build leadership skills. You can be a leader even if you aren’t in a leadership role. Lead by example and work hard, including picking up the trash and sweeping the floors. Experiences can prepare you to be the leader you are destined to be.

2207 S. WESTERN ST., SUITE 110 | 806.718.5399

Jennifer Staggs Owner Champion BBQ Supply

What lessons and experiences can you share as a leader? Your team is always watching how you behave and handle every situation. You must remain professional and make sure you are putting your client’s or customer’s needs first. You are setting an example of how you want your staff to lead their team.

Is there a key moment that helped you become a leader? I was fortunate enough to have a role model early in my career who inspired me to take on greater leadership roles within the company. I was asked to travel with her and I saw how she inspired other managers and teams with a positive attitude, and supported her team to better them and the company. She pushed me to become a better leader every day and stretch myself. She had me take on roles within the company that I felt I was not ready for, but I became a stronger leader for it.

How have you built self-confidence? I decided to take what my husband taught me in barbecue and compete in steak cookoffs myself. This was a way to build self-confidence to lead my team and educate my customers about barbecue techniques. I competed against him at the Steak Cookoff Association World Championship. Educating yourself on what you are promoting is key when leading a team. This has given me more confidence in how I present myself and promote my business.

What’s the biggest risk you’ve ever taken? Quitting my job to start my own business with my husband in a field that no one, locally, had started a business in. We loved competing in barbecue, but were not sure that a barbecue supply store would be a viable business. We did our research, got a business plan together and took a chance by building a new business.

What advice have you been given by other inspiring leaders? Listen and take advice from others who have more experience. This has been the biggest advantage throughout my journey as a leader and business owner. Don’t be afraid to ask for advice from others to help you along your journey.

What important leadership styles do women bring? Women in leadership roles have many styles, but I have seen women seek collaboration, invest in education and foster empowerment. Women have strength when it comes to reaching out and collaborating with others.

What advice would you give aspiring leaders? Make sure you are doing what inspires you and what you are passionate about. If you excel at communicating, planning, problem-solving and delegating, you will be a great leader. Leadership is a process of selfdevelopment. You will become a better leader from your experiences. Don’t be afraid to step out of your comfort zone.

7306 SW 34TH AVE., SUITE 10 806.418.6647

Brandy Sanchez Vice President/ General Manager KAMR Local 4

What lessons and experiences can you share as a leader? Never stop learning about your organization, industry and your team members. Leadership requires a particular finesse. There’s no “right” way to navigate it, but there is absolutely a wrong way, and I believe that is to lead from the 10,000-foot level. You need to learn the details of your organization and team’s needs, growth path desires, issues and situations. Engage in the process, always!

Is there a critical moment that helped you become a leader? I do not recall a pivotal moment, but I knew exactly what I didn’t want to be. I have spent my 30 years in broadcasting observing other leaders and leadership styles. When I accepted the opportunity to lead the station in 2012, I was nervous but ready. I had put in the time and done the work throughout my different roles at the station. That’s what you do when you have a strong desire for growth and advancement.

How have you built self-confidence? I have always believed in myself and how I wanted my life to flow. However, in the changing business landscape, I evaluate my thoughts almost daily. Did I do enough? Did I say that the correct way? Am I moving in tandem with my team and their needs? Can I be more intentional and genuine? When it’s time to GO FOR IT, do I? My mother used to say, “When in doubt, leave it out.” That’s accurate, but I’ve been moving toward a new version of her advice: When in doubt, figure it out.

What’s the biggest risk you’ve ever taken? I am not generally a risktaker. I approach things differently than most people; however, I would rather operate in that manner than have the mindset of, well, this is the way it’s always been, so it needs to stay that way.

What advice have other inspiring leaders given you? My predecessor and dear friend, Mark McKay, taught me long ago, “Your gut will never steer you wrong.” His advice has been helpful along the way.

What important leadership styles do women bring? Women bring a softer side to leadership, which can mean more approachability— leading with love, appreciation and gratitude.

What leadership opportunities for women do you see in Amarillo? If you’re seeking a leadership role, no matter your gender, dive into your community and connect with other leaders and mentors.

What advice would you give aspiring leaders? So many times, the leader only looks at the big picture, but leadership is not all for one and one for all. You MUST lead with intention and be specific to each team member, their needs, work style, and expectations. Pinpoint and know precisely who you are leading.

806.383.3321

Brittani Ross Owner Sips & Giggles Mobile Bar

What lessons and experiences can you share as a leader? As both a leader and business owner, I’ve discovered that failure serves as one of the most potent teachers. In the past, I may have avoided daunting challenges, but I’ve come to realize that they often harbor the most valuable lessons. These experiences, once intimidating, have now become the cornerstone of my growth and development. Is there a key moment that helped you become a leader? Becoming a parent served as a pivotal moment in my journey toward leadership. It illuminated the need for a profound refocus, compelling me to realign my priorities. It wasn’t just about enhancing my own life anymore; it became a commitment to crafting the ideal life for my family, embodying the values and aspirations I hold dear.

How have you built self-confidence? Relocating to a town where I was unknown proved instrumental in fostering my selfassurance. It granted me the freedom to shape myself into the individual I aspired to become, free from any preconceived limitations. I owe immense gratitude to the Amarillo community for this transformative experience. It compelled me to step out of my comfort zone, forging new friendships, connections and professional relationships along the way.

What’s the biggest risk you’ve ever taken? Relocating to Amarillo and venturing into entrepreneurship, uncertain of its potential success, stands as the most significant risk I’ve ever embraced.

What advice have you been given by other inspiring leaders? The most impactful advice I’ve received may sound cliché, but it holds profound truth: Always remain authentic to yourself and your roots. I’ve learned that success isn’t solely about the product or service you provide, but rather about the genuine connection forged between people.

What important leadership styles do women bring? Women contribute a multitude of leadership styles, but one that particularly stands out to me is their meticulous attention to detail. They recognize the significance of even the minutest aspects, understanding that every detail holds weight. This emphasis on detail is a quality we highly value in leadership, which is why we actively seek to hire women who embody and appreciate this trait.

What leadership opportunities for women do you see in Amarillo? In Amarillo, there’s a wealth of leadership opportunities awaiting women at every turn.

What advice would you give aspiring leaders? Again, seems cliche, but so very true: Stay authentic to yourself above all else.

Kim May Owner NoBox Creative

What lessons and experiences can you share as a leader? There is a lie the world wants you to believe: You can have it all. It’s wrapped in chaos, inadequacy, emphasis on works and mistaken identity. It sets us up for failure. Because when you’re busy juggling IT ALL, something always has to give and it is always you—and your family. Refuse to pick up guilt when family comes first. Juggle what you love the most and juggle it well. Say no to everything else.

Is there a key moment that helped you become a leader? I became a business owner when I didn’t let fear stop me. I became a leader because other leaders empowered me to lead. Those moments go far back into my childhood. Youth pastors, teachers and my parents shaped me into a leader. Adults in my life saw something, called it out and cultivated it. The power of believing in someone takes my breath away.

How have you built self-confidence? My biggest source of selfconfidence as an adult came when someone empowered me to lead. But fundamentally, my personal self-confidence was instilled by my parents, who believed in me, encouraged me, and taught me that I could do anything I set my mind to. At 86, my dad is still my biggest fan.

What’s the biggest risk you’ve ever taken? Deciding not to apply for a job (after losing mine in a merger/acquisition) and start my own business. Eighteen years later, in spite of the long hours, tears and hard lessons learned, I have no regrets.

What advice have you been given by other inspiring leaders? “Take the stick away.” When someone is bothering you (an employee, boss, difficult person), you can complain about it or find the stick and take it away. Thank you, Coco Duckworth!

What important leadership styles do women bring? Women have superpowers. We can manage multiple projects, cook dinner while on

a business call and remember the smallest details. Most importantly, women bring empathy, internal strength and compassion to leadership roles. It’s a joy to be around and work for this type of leader.

What leadership opportunities for women do you see in Amarillo? There are a lack of women role models in Amarillo. Our community needs bold women to step up, be visible and empower the next generation of leaders. It’s time to break the mold that says, “You’re too young or too old; you have to earn your place and pay your dues.” Leaders have an opportunity to model leadership to other women. It’s the most beautiful gift we can leave to the people who are following our steps. What if we show them the pathway we created and let them walk there, too?

What advice would you give aspiring leaders? Find a role model and mentor! It’s difficult to lead if you don’t have a strong role model for inspiration and guidance. Find someone you look up to and don’t be afraid to ask for help. Your role model might be busy, but she will be flattered and honored to know she can share past experiences and wisdom gleaned along the way. Leading as a woman is hard work and it helps to have someone in your corner.

Validate people (cheer for someone else). Be mindful of tearing someone down to build yourself up. One of the hardest things I’ve faced in business is finding inclusive women who are genuinely happy with another woman’s success. Comparison is the thief of joy. When you stop comparing yourself to others, you can be happy and rejoice when other strong, brilliant women succeed. There’s room at the table.

4211 I-40 WEST, SUITE 201

806.356.0400

Kasey Tam Founder + Creative Director From 6th Collective

What lessons and experiences can you share as a leader? It took me years to feel comfortable acting as a leader inside and outside of my business. I’m more confident now because I look at the longterm gain. I love when I get to reconnect with young ladies years after they’ve either worked for me or attended a conference I spoke at. Hearing how they took lessons from those interactions and applied them is so gratifying.

Is there a key moment that helped you become a leader? Looking back, I can see that I’ve always been a leader in some way. Whether I was organizing street-wide events at my former shop on Sixth, interviewing local makers to share their stories with a wider audience, or launching our Collective Cares campaigns to donate profits to various local women’s organizations.

How have you built self-confidence? Time and experience. I see a lot of young people launch incredible businesses then close only a year or so later. Not having constant success crushes their confidence. Understanding that building a business is like riding a roller coaster gives me more confidence. I’ve had my own retail store and interior design business going on 15 years in Amarillo. Knowing that I can adapt, change my style, switch locations and still maintain loyal customers and clients has solidified my own selfconfidence in recent years.

What’s the biggest risk you’ve ever taken? Purchasing and launching From 6th Collective has by far been my biggest professional risk. For the first time, I would be the landowner with a 15,000-square-foot building in what some think is the middle of nowhere if it failed. Almost four years into it, I’m more proud of this company than any other I’ve owned. It is constantly evolving, and I’m looking forward to expanding my interior design services under the umbrella of the retail store by allowing my team to offer customization and design advice to everyday customers.

What advice have you been given by other inspiring leaders? One of my mentors recently reminded me that we all live multiple lives, so don’t quit when something fails. What may not happen in the immediate future can still happen years down the road. Having small children often limits what we’re able to commit to, but that won’t last forever. Remembering this helps me maintain optimism when things don’t go according to my current plan.

What important leadership styles do women bring? Women often bring more heart to everyday business operations. Setting strict boundaries is important, and understanding that work is not always the most important thing has landed me incredible employees. Flexibility for working moms is a priority, especially since my own children are often on the job site or at the shop with me.

What leadership opportunities for women do you see in Amarillo? I find myself working more with companies and organizations where women hold the reins, like Visit Amarillo, Eveline Rivers Sunshine Cottage, Amarillo Art Force, and dozens of others.

What advice would you give aspiring leaders? Get involved! Sit on local boards that inspire you. Attend various networking events. Don’t be afraid to participate in conversations about our city’s future.

Kaytie Gann Owner/Designer Hollow Dot

What lessons and experiences can you share as a leader? While I don’t supervise a team of people daily, I’ve still learned about leadership through my experiences. Leadership, to me, is trying new things, challenging the status quo, and hopefully motivating those around me to do the same.

Is there a key moment that helped you become a leader? The key moment that helped me become a leader was trying something new during the pandemic. I began offering permanent jewelry in December 2020. It was a new concept in Amarillo and could have failed miserably, but I’ve found great success.

How have you built self-confidence? The journey to having selfconfidence has not been an easy one for me. It has taken years of ups and downs and a lot of trial and error. I’ve learned that I have to stand behind every decision I make and move forward with grit and tenacity. In personal life and business, you can’t have one foot in and one foot out—you have to be all in.

What’s the biggest risk you’ve ever taken? I am about to welcome my first child this spring. So, right now, what feels risky to me is learning how to continue operating at the same pace I have for the past several years. I want to be the best possible mom to my son and the best possible owner of Hollow Dot. Seeing fellow mombusiness owners continuing to crush their goals and grow their businesses while they do an incredible job of navigating motherhood gives me hope.

What advice have you been given by other inspiring leaders? A few things stand out from outstanding leaders that I’ve observed through the years: It’s important to show up consistently and always show gratitude. This combination has a beneficial impact, not only for those who are following you as a leader, but also to clients and customers.

What important leadership styles do women bring? Femininity in leadership is pretty powerful, and this journey to becoming a mother has helped me realize how strong a woman’s intuition is. I believe the combination of intuition with qualities such as empathy, emotional intelligence and authenticity help women thrive in leadership roles.

What leadership opportunities for women do you see in Amarillo? Amarillo has proven to be the best place to have a small business. Our community is incredibly loyal to local businesses, and the amount of women-led businesses here proves just how dedicated Amarilloans are. I think there are endless opportunities for any local woman wanting to start her own business, which is incredibly inspiring.

What advice would you give aspiring leaders? When I’m often asked how to start a business similar to mine, my favorite response to share is do your research, get as much practice as possible, put your own heart, mind and ideas into it, and work as hard as you can! Hard work will always pay off and authenticity rarely goes unnoticed.

Janey Morgan and Michelle Urbanczyk Janey’s at 2500

What lessons and experiences can you share as leaders?

Our history goes all the way back to 1985, so we have learned many lessons over the years and weathered our share of challenges. A few recent experiences stand out. Like every local, public-facing small business, finding our way through the uncertainty of the pandemic required some difficult decisions. Our employees looked to our leadership during COVID, when we took responsibility for keeping the store open and keeping them employed. Then, last June, we faced severe flooding in our neighborhood, along with a lot of other businesses. We had to make quick decisions and lead our team through two different moves. We ended up completely gutting and remodeling our boutique.

Is there a key moment that helped you become a leader? Being a mom. Every mom knows this, but motherhood is a constant series of important decisions that don’t just affect your personal life, but the lives of your children and the health of your family. You are always “on display” as an example for your children. They’re always watching you and learning from how you interact with the world. We use those lessons every day when we relate to others.

How have you built self-confidence? Well, it’s always a work in progress. However, you have to believe in yourself and your decisions and take action. You can’t always be too concerned with what others have to say. You have to do you—and know that what you are doing is right for you and your family or team.

What’s the biggest risk you’ve ever taken? First of all, I bought the store in 1985. I didn’t have any retail experience, but I thought it would be fun to own a store. Since then, I have learned a lot about leadership and business. The second biggest risk was moving from 34th and Coulter to Paramount after 16 years, and bringing in more high-end designer brands.

What advice have you been given by other inspiring leaders? Never quit learning. This applies in multiple directions, from business strategies to market trends to listening to customer feedback.

What important leadership styles do women bring? Women bring a lot of natural gifts and abilities to leadership, but one of the best is empathy—especially for those who may be just starting out in a new venture.

What leadership opportunities for women do you see in Amarillo? There are so many. We believe women can do anything they want. Just go for it!

What advice would you give aspiring leaders? You are never criticized by those doing more than you—you’ll always be criticized by someone doing less. Remember that.

Sharla Valdez, BSN, RN Founder/President Crown of Texas Hospice Foundation

What lessons and experiences can you share as a leader? As a nurse leader, the biggest lesson I can share is to create a culture of excellence. Striving for excellence as a team and believing that together we can make a difference is the way to achieve success.

Is there a key moment that helped you become a leader? I grew up on a multi-generational, family-owned-and-operated farm and ranch. I often wonder how many women who were raised in that environment become entrepreneurs? It taught me that hard work is part of life and doing what you enjoy brings satisfaction. That background has provided a strong foundation for leadership.

During nursing school, I met Sister Olivia Prendergast. I fell in love with her passion for people and decided to follow her example and become a hospice nurse. A pivotal moment in my journey was when I recognized the need for improvement in hospice care and decided to step up as an advocate for patients and families in hospice.

How have you built self-confidence? Understanding our strengths, weaknesses, passions and purpose can help us confidently lead others. Acquiring new skills and knowledge boosts competence, but maintaining self-confidence is not always easy. It is natural to have moments of doubt, but when others count on you it is important to show confidence—even if you are not always feeling it.

What’s the biggest risk you’ve ever taken? Starting a hospice program before I was 30! Against all odds, I decided to start a business knowing that I could easily fail, but also feeling in my heart it was God’s plan. I had witnessed the fear and abandonment that dying patients and families seemed to experience and wanted to make a difference. I was not a business expert; after all, I went to nursing school, not business school. I was successful by surrounding myself with others who taught me business expertise.

What advice have you been given by other inspiring leaders? Sister Olivia taught me so much about loving people without condition or judgment. She wrote on the dry-erase boards for all to see, “God is in charge of this program,” which gave us a sense of peace. My parents have inspired me and encouraged me throughout my career.

What important leadership styles do women bring? Women in leadership roles often show compassion and empathy for others. They tend to be good listeners and can collaborate with team members openly. Family comes first, but women’s ability to balance life and multiple roles is impressive. In the workplace, that ability helps create a positive work culture.

What leadership opportunities for women do you see in Amarillo? We have many resources for women in business and so many great women have been business pioneers in our community. For me, it is important to seek out other women leaders and entrepreneurs. I have gained so much from their wisdom.

What advice would you give aspiring leaders? Find your passion and purpose. It is impossible to have all the answers and owning a business can be very stressful. Surround yourself with excellence, give yourself the grace to be confident in your abilities, love yourself, seek balance, and always be willing to learn from others.