2023 MK - BEVERAGE MASTER

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MEDIA KIT 2023 Your Best Source Connecting Suppliers With Buyers in the Craft Beverage Industry! BEVERAGE MASTER BEVERAGE MASTER Craft Spirits & Brew Magazine ®

About Beverage Master: Craft Spirits & Brew Magazine

Beverage Master published since 2014, is another magazine from the same publisher of The Grapevine Magazine, the largest read and circulated viniculture publication in North America. With over 3,700 wineries interested in or already expanding their businesses to include additional Craft beverages, Beverage Master is the perfect partner publication. Together both magazines encompass the LARGEST Craft Beverage market audience!

Beverage Master is a complimentary Print and Digital magazine with it’s primary audience being Breweries, Distilleries, Hard Cider, Hard Seltzer and Mead producers throughout North America and around the world.

Beverage Master goes to over 30,000 US Craft Beverage producers, researchers, suppliers and industry leaders.

The Beverage Master staff provides a combined (70) years of publishing and advertising experience. Our Design Department provides first rate agency quality material with over (36) years of graphic design and advertising experience.

We provide all of our customers, readers and advertisers the absolute best in customer service. From first rate Graphic Design service to placing your ad next to articles that compliment your products and services, we are dedicated to producing a high quality magazine that will connect you to the largest market exposure in the Craft Beverage industry.

Page 1 BEVERAGE MASTER MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com

• All Glossy Four Color Magazine - High quality printing and color which provides you with a better image and a greater response.

Multi-Media Capabilities - We offer you a variety of advertising options including...

QR & AR Codes Available

• North America (Including Canada & Central America) Distribution - Concentrates circulation into core Craft Beverage markets to help you saturate your target market and expand your sales.

• FREE Subscription - A Subscription to Beverage Master Magazine is available in Print or Digital to view from our website at no charge.

• Graphic Design - Ad design and production services are avilable. Call for quotes & rates.

Opposite Table of Contents USE COLOR TO YOUR ADVANTAGE Study shows that when a black & white ad was updated with bright colors, 33% more readers recalled seeing it!

Covers

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Benefits
Features &
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4
4
4
• Print:
Banner & Video • IBSN - Interactive Buy/Sell Network • Tradeshow Exposure • Custom Email Blast • Readers E-Newsletter • Polybag • Brochure/Mailer Inserts • Belly Band • Custom “Blow-Ins” • Gatefolds providing you
value
your advertising
• Value-Added
tradeshows
• Discount Rates
Print and Online
• Verified Mailing List - Assures accuracy and quality of mailing list. Our national mailing is one of the largest in the Craft Beverage industry and currently over 30,000. Postal Receipts Available Upon Request. • Positioning - High impact positioning is available and includes: combined for frequency discounted rates. CREATIVE SERVICES We provide Graphic Design and Production services for... • Print or Digital Ads • Brochures • Postcard Mailers • Flyer’s • Catalogs • Newsletters • Posters • Trade Show Backdrops • Trade Show Banners & Signage For More Information Contact Your Grapevine Sales Representative or Jeff Bricker at... jeff@brickerpublishing.com
Your ad adjacent to product related editorial or company Press Release.
Placement of your ad within the first one-third of the magazine. Final positioning can only be guaranteed upon receiving a signed Insertion Order. • Bi-Monthly Mailing - Sending a consistent message with placement in multiple issues is your key to generate a greater sales response.
Website: Tile,
even more market exposure and added
for
dollars.
Opportunity - Ads run in our tradeshow issues will also receive exposure at multiple
held around the US and Canada.
-
Advertising can be

What Our Advertisers Say

“The first day our ad was live we had a 30% increase in our website traffic! We’re so pleased to reach the brewer and restaurant communities of Beverage Master!”

“The Beverage Master Magazine provides XpressFill with an excellent opportunity to reach our target market. Jo Cloud has been a pleasure to work with and is extremely personable and willing to go the extra mile to provide creative opportunities to optimize our ad spends.”

“Shelco Filters advertised in the Beverage Master Magazine and The Grapevine Magazine since 2011 because we find that their editorial content is meaningful and relevant to both of our audiences.”

“Advertising in both The Grapevine Magazine and Beverage Master Magazine has proved beneficial to our marketing mix, keeping us in front of our target audience with on-topic, top notch editorial.”

What Our Readers Say

“Wow! Excellent writing. I’m very impressed! You did a fantastic job with all the nuances and details of a complex story. You are a true professional. I really don’t see this quality of writing very often.”

“I really enjoy the Beverage Master [magazine], some great, relevant articles.”

“We are a small craft distillery just getting started. We would be very interested in a free print subscription of the Beverage Master Magazine. Thanks so much for this great publication! ”

Van M., NC

Editorial Content

Beverage Master: Craft Spirits & Brew Magazine focuses on the rapidly growing craft beverage industry, including Breweries, Distilleries, Mead and Cider Producers. In addition, we understand that the agriculture segment that supports the craft producer is an important part of the process. We seek out the most recent and relevant information as it pertains to the orchard (fruit trees) and growers (rye, wheat, barley, corn, etc.) for total support of the craft beverage market.

Beverage Master: Craft Spirits & Brew Magazine has joined forces with industry leaders who have now become contributing writers. Their expertise provides you and your target audience with the most current and valuable information in the industry.

In addition, we understand that our readers are maintaining their orchards and fields and perfecting their craft beverage skills in vastly different regions across the nation. We consistently seek out and attract contributing writers, educators, and professionals to write articles specific to their area of the country. This allows us to maintain a well balanced publication that is educational and informative to all producers and growers, regardless of location.

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Page 4 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER Editorial Calendar 2023 Beverage Master Writers Assistant Editor • Alyssa Ochs: NM Staff Writers
Nan McCreary: TX
Alyssa Ochs: NM
Cheryl Gray: MI
Gerald Dlubala: MO
Becky Garrison: OR
Hanifa Sekandi: Canada
Tod Stewart: Canada Contributing Writers • Beverage Marketing Corporation: NY • Minutillow Law: CA • Baker Tilley: US • EGC Group: NY • Matt Tanaka Marketing: IL • Distillery Now: TX • Erik Lars Myers: NC • Bryan Kaider, Kaider Law: MD • Nichole Gunn, Incentive Solutions: GA • D.C. Reeves, CEO, Perfect Plain Brewing Co: FL • Dinsmore & Shohl, LLP: CO • Blattel Communications: CA IN EVERY ISSUE: • Marketing • Legal / Legislation Updates • Technology & Equipment • Producer Advice, Tips & Tricks • Canadian / International News FEEDBACK: For more information, submission or suggestions, please contact our Editor Cyndi Bricker 515-604-6410 editor@brickerpublishing.com
Page 5 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER United States, Canada & International Circulation 1 2 3 5 4 6 7 8 9 10 Total Print = 22,399 • Total Digital = 10,686 • Total Circ. = 33,085 Breweries = 10,072 Distilleries = 2,287 1 2 3 4 5 6 7 8 9 10 11 PACIFIC HI, CA, WA, OR, AK .......................................... 3,774 ................ 975 MOUNTAIN ID, AZ, CO, MT, NM, NV, UT, WY.................... 2,512 ................ 571 WEST NORTH CENTRAL IA, KS, MN, MO, ND, NE, SD ......................... 1,938 ................ 596 EAST NORTH CENTRAL WI, MI, IL, IN, OH ....................................... 2,927 ................ 579 WEST SOUTH CENTRAL OK, TX, AR, LA ........................................... 1,821 ................ 282 EAST SOUTH CENTRAL MS, AL, TN, KY .......................................... 1,584 ................ 281 SOUTH ATLANTIC FL, GA, SC, NC, VA, WV ................................ 2,781 ................ 679 MIDDLE ATLANTIC PA, NY, MD, NJ, DE ..................................... 2,944 ................ 668 NEW ENGLAND ME, NH, VT, MA, CT, RI................................ 2,046 ................ 513 CANADA ................................................. 72 ........... 1,413 INTERNATIONAL................................................... 4,134 REGION PRINT DIGITAL
Page 6 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER Beverage Master Market Breakdown Position Education Years in Business Reader Frequency

Digital Advertising

Beverage Master: Craft Spirits and Brew Magazine’s is hugely popular with fresh editorial and content! Your video and Banner Ads do not rotate with any other advertiser. We believe that when you reserve this space for your company’s product, you should receive the full benefit of that ad placement without having to share the space with other companies.

Average Page Views/Month - 20,284 • Unique Visitors/Month - 4,021 • Average Time on Site - 4.83

In addition, these advertising opportunities qualify for frequency ad discounts, including when combined with Print, and we offer ad design if requested. Customize your Email Blasts Ad by locale (National, Regional or Local) and by your customer base: Brewery, Distillery, Hard Cider or Mead. Send to 10,000+ verified subscribers, we will track the “Open” & “Click Throughs” for you at no additional cost. Allow us to design your ad (PDF or Gif) for a nominal fee. For more information email editor@BrickerPublishing.com or contact your Sales Executive Today!

Reader

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BEVERAGE MASTER
877.892.5332
www.BrickerPublishing.com
how you can sponsor the Newsletter! Ad
W x 170/px H and can be .jpg or .png file. All ads
linked to your website and tracked for “Open” &
Throughs”
cost. Sponsor Ad sizes are flexible,
Sales Executive. These ads qualify for multiple ad discount and complimentary ad design is available. 1. Video ............ 60 seconds ........ (Files Accepted: MP3, MP4, .MOV).......................... $1,100/mos 2. Super Banner Ad ....... (1) Max Per Month..... ......... 1,180 pixels W x 120 pixels H..... $1,100 3. Skybox Banner Ad ..... (2) Max Per Month..... ......... 550 pixels W x 120 pixels H......... $875 4. Page Tile Ad ...................Rotating .................. ......... 200 pixels W x 200 pixels H......... $500 All online advertising is tracked, including impressions, click throughs and unique click throughs. Call for more information... Toll Free: 877-892-5332 UNITS AVAILABLE
Newsletter Email Blasts Our Monthly Reader E-Newsletters provides our readers with current news and market information to assist in running their businesses. By placing your ad in the newsletter you can instantly reach 10,000+ verified subscribers with an average 39% Open Rate! Ask us
sizing starts at: 125/px
are “live”
“Click
at no additional
please, contact your

The Grapevine Magazine is the first in the Industry to introduce the Interactive Buyer and Seller Network (IBSN®). Unlike other publications that offer regular “buyer’s guides” that contain very basic information regarding your company and what you have to offer. The Grapevine Magazine’s IBSN® takes that basic concept but then expands it to a fully informative and interactive resource for the user.

How the IBSN® Works

• User can connect directly to your Website and Email from the same screen.

• A “Search” feature will enable the user to search by a company name or category. Instead of receiving a large printed edition each year, the IBSN® is a “GREEN” product because customers only print what they need!

• The IBSN® is accessible through The Grapevine Magazine’s Website’s Homepage at... http://www.BrickerPublishing.com

Page 8 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER Interactive Buyer & Seller Network (IBSN®) Introduce Your Company to Our Readers! • Promote Special Products! Stand Out From Other Companies!
are used as a valuable marketing technique for visibility and conversion. Yes, an advertorial is an advertisement. But advertorials can be an excellent marketing choice for you and your company. A
to two page advertorial should provide the same high-quality content as an editorial, but it gives you
to shine on your product!
Marketing Advertorials Build Brand Awareness: An advertorial, unlike other advertising, is paid for less often, but has the potential to be found by readers long after the publish date. Retarget Your Existing Customers: You can repost your advertorial on social media and/or through e-blasts. Better yet, encourage your customers to share the advertorial on their social media, tag your company and gain new customers! Advertorials Qualify for Frequency Print & Digital Ad Discounts! Contact us Today space is limited and on a first-come-first-serve-basis. Call:
Advertorials
one
the spotlight
Benefits of Advertorial
877-892-5332
• List your company’s address and contact information, including telephone numbers, E-Mail & Website.
The
qualifies for both Print & On-Line ad frequency discounts. CONTACT US TODAY for More Information & Pricing! Call: 877-892-5332 Advertorial Placements
IBSN®
Back Cover Sit to Trim 8.375” x 9.25” Add .25” Bleed on Left Side & Bottom Page 9 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER Beverage Master Magazine Print Ad Rates & Size Specifications YOUR ad in Beverage Master Magazine covers BOTH Craft Beverage Markets! Premium Placement in Publication 1x Add $800 per placement to the Full Page Rate above. 6x Add $500 per placement to the Full Page Rate above. 12x Add $300 per placement to the Full Page Rate above. Premium Options • Inside Front Cover - IFC • Inside Back Cover - IBC • Back Cover - BC • Page 1 • Page 3 • Center Spread • Page Opposite - IBC Center Spread Live Area 16.5” x 10.75” Ad A Full .25” Bleed All Sides * (H) = Horizontal Ad * (V) = Vertical Ad 1/2 (H) Page 7.25” x 4.75” 1/2 (V) Page 3.5” x 9.875” 1/3 (V) Page 2.25” x 9.375” 1/8 (H) Page 3.5” x 2.25” 1/4 (V) Page 3.5” x 4.875” Full Page With Bleed Live Area 8.375” x 10.875” Add Full .25” Bleed on All Sides 1/3 (H) Page 7.25” x 2.625” Unit Rates 1x 2x 3x 4x Full Page $3,881 $3,549 $3,396 $3,242.40 1/2 Page $2,030 $1,859 $1,779 $1,697.85 1/3 Page $1,327 $1,215 $1,162 $1,109.85 1/4 Page $1,038 $949 $908 $868.35 1/8 Page $677 $654 $620 $596.40 Center Spread Unit Rates 5x 6x 9x 12x Full Page $3,203 $3,103 $2,839 $2,541.00 1/2 Page $1,678 $1,528 $1,336 $1,146.60 1/3 Page $1,097 $1,013 $852 $799.05 1/4 Page $858 $793 $633 $578.55 1/8 Page $561 $509 $481 $451.50 Center Spread Ask Your Sales Executive Ask Your Sales Executive

BEFORE YOU SUBMIT

Call your Beverage Master advertising representative before submitting an ad & verify the exact ad size, placement date and section placement.

4-COLOR PROCESS PRINTING

Beverage Master Magazine is printed using the 4 standard inks (CMYK) Cyan, Magenta, Yellow & Black.

CAMERA READY ADS

Software to create Ads must be Macintosh supported! Otherwise please submit a high resolution (300 dpi) PDF (Adobe Acrobat) of your ad.

Your submitted CRA materials should meet our exact dimensions with no bleeds or crop marks on fractional ads. Ad should be 150 lpi (300 dpi) and CMYK format.

All black type must be 100% Black (C=0, M=0, Y=0, K=100%) RGB, LAB, PMS or Pantone Colors will not be accepted.

FILE FORMATS

Native files may be sent ONLY from the following programs.

Print Ad Requirements

• InDesign

• Photoshop

• Adobe Illustrator

All fonts & linked images must be included. If created in Photoshop or Illustrator for WIN all fonts must be embedded or outlined.

No Word, Excel or Publisher files of any kind will be accepted as CRA ads.

GRAPHICS

Include all supporting files placed in your layout when supplying native file formats. Placed graphics should be saved as Tiff or EPS format.

DO NOT use JPEG or LZW compression.

FONTS

DO NOT send font files. Either Rasterize, Embed or Flatten fonts within.

CRA SUBMISSION

Electronic, Mail or Courier Email compressed attachments to... jeff@brickerpublishing.com

Mail/Courier Submission to...

Beverage Master Magazine c/o Jeff Bricker 805 Central Ave., Suite 304 Fort Dodge, IA 50501

CANCELLATION POLICY

• Ads will run consecutively on multiple issue contracts unless otherwise agreed to.

• Prior issue ad will be repeated unless new CRA ad is supplied no later than one week before issue deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.

NO CANCELLATION AFTER CLOSE

• Advertisers will be charged the full cost of advertising cancelled after close. All cancellations must be in writing and received by the publisher no later than 15 days prior to deadline.

CLOSING DATES

Camera Ready Ads and/or ad copy and materials for ad

Creating PDF Files

builds are due by the 1st of each month preceeding the current issue (i.e. Nov/Dec camera-ready ad is due Oct. 1st).

CREATIVE SERVICES

We offer Graphic Design and Production services.

• Print or Digital Ads

• Brochures

• Postcard Mailers

• Flyer’s

• Catalogs

• Newsletters

• Posters

• Trade Show Backdrops

• Trade Show Banners & Signage

For rates contact your Beverage Master Sales Representative or Jeff Bricker at... jeff@brickerpublishing.com

ARTWORK POLICY

All artwork designed and produced by the Publisher remains the property of the Publisher. All requests for authorization of other use must be made in writing to the Publisher and may incur additional fees.

When you provide a PDF file, you must adhere to the following criteria:

• Create PDFs using the PRESS option on your Distiller.

• PDF files must display the same dimension as the ad; if you have a full-page ad with a bleed, the PDF size should be 11.375 inches height x 8.875 inches width (Live area is 10.875”H x 8.375”W).

• All colors must be CMYK. Convert all RGB, LAB, PMS and Pantone colors and objects into CMYK before making the PDF.

• All fonts must be embedded. Make sure to select this option in your PDF setup before making the PDF.

• All images must be hi-resolution (300 dpi) using CMYK process color.

• ANY PDFs not meeting these requirements will be rejected!

NOTE: PDF is a multi-purpose format. PDF files can be created as low resolution for the Web and as hi-resolution for print output. It is VERY IMPORTANT to note that low resolution PDF files cannot be used for print output.

PDF files created for Web & PDF files with low resolution images will not be accepted.

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MASTER
BEVERAGE
Page 11 MEDIA KIT 2023 877.892.5332 • www.BrickerPublishing.com BEVERAGE MASTER Digital Edition Contact Information Beverage Master Magazine is offered in both FREE Print and Digital formats. The Digital edition is
on our website, our archived issues
years, and is
“flipbook”
all platforms, including Desktop, Android and iPhones, Tablets, iPad, etc. The Digital issue has many unique features to enhance your marketing to our readers! Here are the highlights: • Instantly shared to
Media
Facebook, Instagram) • Live Links
your ad
• Add Videos to your
ad to highlight a product or service We are the first in the industry to Track the Statistics of our Digital issue content to give us a better insight into the visibility of our content, such as – who is viewing our content, how our content is
viewed, how many people are engaged, etc. This information is gathered through data, including: Impressions • Reads • Read Time • Shares • Clicks With many readers of magazines requesting only the Digital format, these tools are made available and are essential to reach and, more importantly, keep the interest of a growing digital audience. Call us and let’s work to bring together a powerful Digital campaign specific to your company’s needs! Toll Free: 877-892-5332 • Phone: 515-604-6410 • Fax: 515-604-6416 Website: www.BrickerPublishing.com Jeff Bricker - President/Publisher Phone: 515-604-6410 Email: jeff@brickerpublishing.com Cyndi Bricker - Vice President/Editor Phone: 515-604-6410 Email: cb@brickerpublishing.com Jo Cloud - Sales Manager Phone: 515-604-6411 Email: jo@brickerpublishing.com Editorial & Press Release Submission Email: editor@brickerpublishing.com Graphic Design & Production Email: jeff@brickerpublishing.com Bricker Publishing Division of Bricker Group,LLC 1409 14th Street N. • Humboldt, IA 50548
found
remain for 2
an easy-to-read
format on
Social
(i.e.
in
(Website, Email, Telephone, etc.)
Digital
being

Terms & Conditions

Advertising Acceptance - BG reserves the right to edit, reject, and/or cancel any items submitted for publication. Standard advertising sizes are included on the rate sheet in this package. Ads that do not follow provided advertising criteria will not be accepted.

Errors & Omissions - BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser.

Cancellations & Corrections - BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or email confirmations of orders, corrections, or cancellations must be received prior to deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.

Agency Commission - Fifteen percent (15%) of gross billing allowed to recognized agencies listed in the Standard Directory of Advertisers and Agencies provided...

• Order is placed and paid for by the agency

• Advertiser’s material is prepared in accordance with BG production specifications and camera ready.

• Amount is paid within 30 days of invoice date. The agency and the advertiser are jointly and separately liable for all payment. It is agreed that the publisher has the right to seek payment from the advertiser in the event of non-payment within 30 days by the agency or authorized representative.

• If Agency requires BG to build or correct the camera ready ad submitted by the Agency, Agency agrees to be billed and pay for Graphic Design Services of a minimum $200/per hour.

Lawful Advertising - Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless Bricker Group LLC, its publishers, agents and employees against any and all liability of any type.

Order Acceptance - Bricker Group LLC accepts orders for advertising space with the understanding that the terms and conditions set forth shall apply to all advertising.

Reservations - All reservations must be accompanied by payment in order for space to be held. All reservations must be made with signed IO or Purchase Order (facsimile and e-mail accepted).

Renewal Policy - All ads will run for the specified time according to the insertion order.

Rate Protection Policy - Publisher reserves the right, on notice, to revise rates on all advertising and contracts, because of production costs beyond control.

Graphic Design Servies - BG offers Graphic Design services for our advertisers upon request. BG will devote their time and resources to building the ad and include up to (2) revisions requested by Advertiser. Advertiser will be required to provide a deposit equal to 50% of the cost of the first print ad. Once Advertiser approves the ad copy built by BG, the amount of the deposit will be DEDUCTED from the total cost of the First Print Ad. If Advertiser chooses NOT to use the ad designed by BG and submits a completely different ad, Advertiser agrees to pay the total amount of the Deposit PLUS the total amount of the First Print Ad. Print ads designed by BG remain the sole property of BG, advertiser may submit a Permission of use Request for use in other publications and will be charged accordingly based on frequency and use.

Ad Location & Frequency - The Inside Front Cover, the Center Spread, Inside Back Cover, Back Cover, Page 1 and Page 3 are considered premium ad locations. For non-premium ad locations, advertisers will be accommodated on the basis of date of placement. Ad location decisions are solely that of Bricker Group, LLC and our final Frequency rate is available for consecutive issues only.

Bricker Group, LLC (*BG) reserves the right to edit, reject, and/or cancel any items submitted for publication deemed to be objectionable or misleading in any way. BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser. BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or facsimile confirmations of orders, corrections, or cancellations must be received prior to advertisement deadline. Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless BG, its publisher, agents, and employees against any and all liability of any type.

The Parties agree that this Agreement shall be governed, construed, and enforced in accordance with the laws of the State of Iowa without regard to its conflict of laws rules.

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NOTES

NOTES

Turn static files into dynamic content formats.

Create a flipbook
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