2023 MEDIA KIT - GRAPEVINE

About The Grapevine Magazine

The Grapevine Magazine is celebrating 16 years of publication! Our mission is to bring Buyers, Suppliers, Distributors, Manufacturers, and Sellers with diversified incomes together. We connect all geographical markets in order to strengthen and advance the viniculture industry throughout Northern America and around the globe.

The Grapevine Magazine reaches 9,500+ wineries & 7,400 + vineyards, as well as hundreds of professionals, researchers and industry leaders.

The Grapevine Magazine’s staff provides a combined (70) years of publishing and advertising experience. Our Graphic Design Department provides first rate agency quality material with over (36) years of Graphic Design experience.

We provide all of our customers, readers and advertisers the absolute best in customer service. From first rate Graphic Design service to placing your ad next to articles that compliment your products and services, we are dedicated to producing a high quality magazine that will connect you to the largest market exposure in the viniculture industry.

Features & Benefits

• All Glossy Four Color Magazine - High quality printing and color which provides you with a better image and a greater response.

• North America (Including Canada & Central America) Distribution - Concentrates circulation into core viniculture markets to help you saturate your target market and expand your sales.

• FREE Subscription - A Subscription to The Grapevine Magazine is available in Print or Digital to view from our website at no charge.

• FREE Press Release Placement - All paid advertisers may submit press releases to provide additional exposure to our readers about your product or service. Based on space availability and first request receive placement priority. Placement may be in the Print Issue, Facebook Page, Reader E-Newsletter or any combination.

• Graphic Design - Ad design and production services are avilable. Call for quotes & rates.

• Verified Mailing List - Assures accuracy and quality of mailing list. Our national mailing is the largest in the viniculture industry and currently over 29,000. Postal Receipts Available Upon Request.

• Creative Unit Considerations - We offer full page bleeds, fractional pages for seasonal promotions, unique ad units as requested. Full details provided in the Media Kit.

• Positioning - High impact positioning is available and includes:

4 Opposite Table of Contents

4 Covers

4 Your ad adjacent to product related editorial or company Press Release.

4 Placement of your ad within the first one-third of the magazine.

Final positioning can only be guaranteed upon receiving a signed Insertion Order.

• Bi-Monthly Mailing - Sending a consistent message with placement in multiple issues is your key to generate a greater sales response.

• Multi-Media Capabilities - We offer you a variety of advertising options including...

• Print: QR & AR Codes Available

• Website: Tile, Banner & Video

• IBSN - Interactive Buy/Sell Network

• Tradeshow Exposure

• Custom Email Blast

• Readers E-Newsletter

• Polybag

• Brochure/Mailer Inserts

• Belly Band

• Custom “Blow-Ins”

providing you even more market exposure and added value for your advertising dollars.

• Value-Added Opportunity - Ads run in our tradeshow issues will also receive exposure at multiple tradeshows held around the US and Canada.

• Discount Rates - Print and Online Advertising can be combined for frequency discounted rates.

CREATIVE SERVICES

We provide Graphic Design and Production services for... • Print or Digital Ads • Brochures • Postcard Mailers • Flyer’s • Catalogs • Newsletters • Posters • Trade Show Backdrops • Trade Show Banners & Signage

For rates contact your Grapevine Sales Representative or Jeff Bricker at... jeff@brickerpublishing.com

Editorial Content

The Grapevine Magazine has always focused on wineries, their winemaking process, vineyard techniques, marketing, new product and technology announcements. Our readership consists of professionals who are involved in every aspect of the industry.

The Grapevine Magazine has joined forces with industry leaders who are our contributing writers. Their expertise provides you and your target audience with the most current and valuable information in the industry.

In addition, we understand that our readers are maintaining their vineyards and perfecting their winemaking skills in vastly different regions across the nation. We consistently seek out and attract contributing writers, educators and professionals to write articles specific to their area of the country. This allows us to maintain a well balanced publication that is educational and informative to all wineries and vineyards, regardless of location.

Contributing Writers

1) Dr. Richard Smart, “The Flying Vine Doctor” - Australia 2) Brian D. Kaider, Esq - MD 3) Michael Parelli, - Blattel Communications - CA 4) Kerry Scott, MAS Labor - VA 5) Thomas J. Payette, Winemaking Consultant - VA 6) Susan DeMatei, Wine Glass Marketing - CA 7) Mark L. Chien, Viticulture Educator, Penn State Cooperative Extension - PA 8) Dr. Edward Hellman, Professor of Viticulture, Texas Tech University, Department of Plant & Soil Science - TX 9) Charles Forman, Beverage Marketing Corp. - NY 10) Annie Klodd, Extension Educator, University of Minnesota 11) Trevor Troyer, Agricultural Risk Management - FL

Advertiser & Reader Testimonial

What Our Advertisers Say

Gearmore: For over 50 years, we have been distributing a complete line of vineyard implements. We have found that The Grapevine Magazine is the only publication that covers vineyard growers over the entire U.S. market. That is why we continue to advertise Full Pages in all of their issues. They also have interesting and informative articles on the vineyard industries

Robert Giersbach, Advertising Manager • Gearmore

Munckhof: “We have been working with The Grapevine Magazine for several years as an important part of our marketing strategy in the Midwest. Their focused approach on viticulture appeals to us as we are sure our ad’s are reaching our target market exclusively. Their editorial team is very helpful and have produced material for us in sponsored and editorial articles.”

Dennis Van Den • Munckhof

XpressFill: The Grapevine Magazine provides XpressFill with an excellent opportunity to reach our target market. Jo Cloud has been a pleasure to work with and is extremely personable and willing to go the extra mile to provide creative opportunities to optimize our ad spends.

Rod Silver, Marketing & Sales • XpressFill

Suterra: “As a grower-owned crop protection manufacturer, it’s important to us to reach the right audience with information about our vine mealybug control product. Our proactive and response account manager from The Grapevine Magazine has helped us achieve that goal.”

Jean Morton, Marketing Project Manager • Suterra Shelco Filters: “We have advertised in the Beverage Master Magazine and The Grapevine Magazine since 2011 because we find that their editorial content is meaningful and relevant to both of our audiences.”

Robert LeConche, President

•

Shelco Filters

Vacuum Barrier Corporation: Advertising in both The Grapevine Magazine and Beverage Master Magazine has proved beneficial to our marketing mix, keeping us in front of our target audience with on-topic, top notch editorial.

Mike Johnson, V.P. Sales • Vacuum Barrier Corp.

What Our Readers Say

“We especially like the brevity and focus of The Grapevine Magazine. Others have “so much diverse information” trying, I guess, to capture all audiences. It takes so long to find the useful articles we sometimes simply recycle them without opening a page.”

Carol Doolittle, former Marketing Manager at Cornell University and Co-Owner of Frontenac Point Vineyard - Estate Winery

This January-February issue is the best yawl put out! Everyone at the winery took turns reading it. Job well done! Can’t wait until the next issue.

Thanks! David - Sent from my Iphone

“The Grapevine Magazine is a great read!” Slack Wines at Woodlawn Estate & Inn

“Harmony Winery in Fishers, Indiana likes The Grapevine Magazine. Even have it on our coffee table in front of the fireplace at the winery.”

Kevin J. Croak

“It (Readers’ E-Newsletter) sure is a lot nicer looking than the other two.”

CA-Based Advertising Agency, Name Withheld by Request.

“I only keep your magazine and one other, the rest are thrown out!”

Plagidos Winery

”The article looks super and it is our main post of Facebook today, and we’ve also shared it on Twitter!

Jason Haas

Tablas Creek, Paso Robles, CA

“Your magazine is a welcome additon to our tasting room. I get so many that I toss all except The Grapevine Magazine. I make sure and have copies on several tables for folks to peruse while they taste and, when they’re not doing so, I sneak one behind the tasting bar to read it!”

Trudi Perry Alfalfa Farm Winery, Topsfield, MA

Planning your marketing campaign has many considerations, including the best vehicle for reaching your target audience. The Grapevine Magazine offers the most advertising options, including, Print, Digital, Website, Monthly Newsletters, E-Blasts and more! Of course, you also want to know you are receiving the best value for your marketing dollars.

The Grapevine Magazine offers you all of these marketing options – PLUS - gives you the largest viniculture circulation in USA and Canada. The Grapevine Magazine mails to 10,000 readers each issue and with two consecutive issues, you benefit from our entire Print and Digital circulation of over 29,000!

Digital Advertising

The Grapevine Magazine’s website has terrific popularity and content! Your video and Banner Ads do not rotate with any other advertiser. We believe that when you reserve space, for your company’s product, you should receive the full benefit of that ad placement without having to share the space with other companies. Unique Visitors/Month - 88,028 • Average Time on Site - 5.13 • Average Bounce Rate - 31% In addition, these advertising opportunities qualify for frequency ad discounts, including when combined with Print, and we offer ad design if requested. Customize your Email Ad by locale (National, Regional or Local) and by your customer base: Vineyard, Winery, and/or Nursery. Send up to 10,000 validated emails, we will track the “Open” & “Click Throughs” for you at no additional cost! Allow us to design your ad (JPG, PDF or GIF) for a nominal fee. For more information email editor@brickerpublishing.com or contact your Sales Executive Today!

Interactive Buyer & Seller Network (IBSN®)

The Grapevine Magazine is the first in the Industry to introduce the Interactive Buyer and Seller Network (IBSN®). Unlike other publications that offer regular “buyer’s guides” that contain very basic information regarding your company and what you have to offer.

The Grapevine Magazine’s IBSN® takes that basic concept but then expands it to a fully informative and interactive resource for the user.

How the IBSN® Works

• List your company’s address and contact information, including telephone numbers, E-Mail & Website.

• User can connect directly to your Website and Email from the same screen.

• A “Search” feature will enable the user to search by a company name or category. Instead of receiving a large printed edition each year, the IBSN® is a “GREEN” product because customers only print what they need!

• The IBSN® is accessible through The Grapevine Magazine’s Website’s Homepage at... http://www.BrickerPublishing.com

BEFORE YOU SUBMIT

Call your Grapevine advertising representative before submitting an ad & verify the exact ad size, placement date and section placement.

4-COLOR PROCESS PRINTING

The Grapevine Magazine is printed using the 4 standard inks (CMYK) Cyan, Magenta, Yellow & Black.

CAMERA READY ADS

Software to create Ads must be Macintosh supported! Otherwise please submit a high resolution (300 dpi) PDF (Adobe Acrobat) of your ad.

Your submitted CRA materials should meet our exact dimensions with no bleeds or crop marks on fractional ads. Ad should be 150 lpi (300 dpi) and CMYK format.

All black type must be 100% Black (C=0, M=0, Y=0, K=100%) RGB, LAB, PMS or Pantone Colors will not be accepted.

FILE FORMATS

Native files may be sent ONLY from the following programs.

Print Ad Requirements

• InDesign

• Photoshop

• Adobe Illustrator

All fonts & linked images must be included. If created in Photoshop or Illustrator for WIN all fonts must be embedded or outlined.

No Word, Excel or Publisher files of any kind will be accepted as CRA ads.

GRAPHICS

Include all supporting files placed in your layout when supplying native file formats. Placed graphics should be saved as Tiff or EPS format.

DO NOT use JPEG or LZW compression.

FONTS

DO NOT send font files. Either Rasterize, Embed or Flatten fonts within.

CRA SUBMISSION

Electronic, Mail or Courier

Email compressed attachments to... jeff@brickerpublishing.com

Mail/Courier Submission to...

The Grapevine Magazine c/o Jeff Bricker 805 Central Ave., Suite 304 Fort Dodge, IA 50501

CANCELLATION POLICY

• Ads will run consecutively on multiple issue contracts unless otherwise agreed to.

• Prior issue ad will be repeated unless new CRA ad is supplied no later than one week before issue deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.

NO CANCELLATION AFTER CLOSE

• Advertisers will be charged the full cost of advertising cancelled after close. All cancellations must be in writing and received by the publisher no later than 15 days prior to deadline.

CLOSING DATES

Camera Ready Ads and/or ad copy and materials for ad

Creating PDF Files

builds are due by the 1st of each month preceeding the current issue (i.e. Nov/Dec camera-ready ad is due Oct. 1st).

CREATIVE SERVICES

We offer Graphic Design and Production services.

• Print or Digital Ads

• Brochures

• Postcard Mailers

• Flyer’s

• Catalogs

• Newsletters

• Posters

• Trade Show Backdrops

• Trade Show Banners & Signage

For rates contact your Grapevine Sales Representative or Jeff Bricker at... jeff@brickerpublishing.com

ARTWORK POLICY

All artwork designed and produced by the Publisher remains the property of the Publisher. All requests for authorization of other use must be made in writing to the Publisher and may incur additional fees.

When you provide a PDF file, you must adhere to the following criteria:

• Create PDFs using the PRESS option on your Distiller.

• PDF files must display the same dimension as the ad; if you have a full-page ad with a bleed, the PDF size should be 11.375 inches height x 8.875 inches width (Live area is 10.875”H x 8.375”W).

• All colors must be CMYK. Convert all RGB, LAB, PMS and Pantone colors and objects into CMYK before making the PDF.

• All fonts must be embedded. Make sure to select this option in your PDF setup before mak- ing the PDF.

• All images must be hi-resolution (300 dpi) using CMYK process color.

• ANY PDFs NOT MEETING THESE REQUIREMENTS WILL BE REJECTED!

NOTE: PDF is a multi-purpose format. PDF files can be created as low resolution for the Web and as hi-resolution for print output. It is VERY IMPORTANT to note low resolution PDF files cannot be used for print output.

PDF files created for Web & PDF files with low resolution images will not be accepted.

Digital Edition

The Grapevine Magazine is offered in both FREE Print and Digital formats. The Digital edition is found on our website, our archived issues remain for 2 years, and is an easy-to-read “flipbook” format on all platforms, including Desktop, Android and iPhones, Tablets, iPad, etc. The Digital issue has many unique features to enhance your marketing to our readers! Here are the highlights: • Instantly shared to Social Media (i.e. Facebook, Instagram) • Live Links in your ad (Website, Email, Telephone, etc.) • Add Videos to your Digital ad to highlight a product or service

Terms & Conditions

Advertising Acceptance - BG reserves the right to edit, reject, and/or cancel any items submitted for publication. Standard advertising sizes are included on the rate sheet in this package. Ads that do not follow provided advertising criteria will not be accepted.

Errors & Omissions - BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser.

Cancellations & Corrections - BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or email confirmations of orders, corrections, or cancellations must be received prior to deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.

Agency Commission - Fifteen percent (15%) of gross billing allowed to recognized agencies listed in the Standard Directory of Advertisers and Agencies provided...

• Order is placed and paid for by the agency

• Advertiser’s material is prepared in accordance with BG production specifications and camera ready.

• Amount is paid within 30 days of invoice date. The agency and the advertiser are jointly and separately liable for all payment. It is agreed that the publisher has the right to seek payment from the advertiser in the event of non-payment within 30 days by the agency or authorized representative.

• If Agency requires BG to build or correct the camera ready ad submitted by the Agency, Agency agrees to be billed and pay for Graphic Design Services of a minimum $200/per hour.

Lawful Advertising - Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless Bricker Group LLC, its publishers, agents and employees against any and all liability of any type.

Order Acceptance - Bricker Group LLC accepts orders for advertising space with the understanding that the terms and conditions set forth shall apply to all advertising.

Reservations - All reservations must be accompanied by payment in order for space to be held. All reservations must be made with signed IO or Purchase Order (facsimile and e-mail accepted).

Renewal Policy - All ads will run for the specified time according to the insertion order.

Rate Protection Policy - Publisher reserves the right, on notice, to revise rates on all advertising and contracts, because of production costs beyond control.

Graphic Design Servies - BG offers Graphic Design services for our advertisers upon request. BG will devote their time and resources to building the ad and include up to (2) revisions requested by Advertiser. Advertiser will be required to provide a deposit equal to 50% of the cost of the first print ad. Once Advertiser approves the ad copy built by BG, the amount of the deposit will be DEDUCTED from the total cost of the First Print Ad. If Advertiser chooses NOT to use the ad designed by BG and submits a completely different ad, Advertiser agrees to pay the total amount of the Deposit PLUS the total amount of the First Print Ad. Print ads designed by BG remain the sole property of BG, advertiser may submit a Permission of use Request for use in other publications and will be charged accordingly based on frequency and use.

Ad Location & Frequency - The Inside Front Cover, the Center Spread, Inside Back Cover, Back Cover, Page 1 and Page 3 are considered premium ad locations. For non-premium ad locations, advertisers will be accommodated on the basis of date of placement. Ad location decisions are solely that of Bricker Group, LLC and our final Frequency rate is available for consecutive issues only.

Bricker Group, LLC (*BG) reserves the right to edit, reject, and/or cancel any items submitted for publication deemed to be objectionable or misleading in any way. BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser. BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or facsimile confirmations of orders, corrections, or cancellations must be received prior to advertisement deadline. Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless BG, its publisher, agents, and employees against any and all liability of any type.

The Parties agree that this Agreement shall be governed, construed, and enforced in accordance with the laws of the State of Iowa without regard to its conflict of laws rules.