Trails & Tales Iowa Travel Guide MK 2022/2023

IOWA Trails & Tales (Printed Guide)

IOWA Trails & Tales’ focus is to bring Consumers and Tourists to the states’ Wine and Craft Beverage Producers with the added benefit of promoting the state’s multiple Craft Beverage Trails. Our mission is to highlight Iowa’s Producers, provide visitors with the information to connect with these Producers, and offer supporting community businesses the best opportunity to serve those visitors.

According to the Economic Report (www. traveliowa.com), total visitor spending in Iowa is $4.6 Billion dollars (2020). As an article states in the Des Moines Register, “Economic impact studies show that craft beer provides a $100 million economic boost to Iowa’s economy…and the wine industry tops $420 million.”

IOWA Trails & Tales’ readership consists of Consumers, Visitors, Tourists and Craft Beverage Enthusiasts interested in Iowa’s craft beverage history, events & sampling all beverages Iowa’s Craft Producers have to offer.

IOWA Trails & Tales, published 4 x/year, is the only Print and Digital publication committed to providing a comprehensive guide to ALL Wine and Craft Beverage Producers in the state of Iowa!

Advertising in IOWA Trails & Tales is the best way to introduce yourself, promote your craft beverages and venue, bring tourist & visitor dollars to you, and support your community businesses.

IOWA Trails & Tales (App)

Our FREE App is the only App in the state that includes ALL Iowa Wine and Craft Beverage producers. We believe it is important to include every craft producer in the state, regardless of marketing budget, in order for visitors to find them. FREE to download from our website, Google Play and App Store. This allows users to search for, and plan the best route, to you and find other businesses in your community!

For More Information Visit Our Website... www.Trails-Tales.net

Bricker Publishing: Publisher of TWO leading National Viniculture and Craft Beverage magazines (The Grapevine Magazine since 2007; Beverage Master: Craft Spirits and Brew Magazine since 2014). An Iowa Company located in Humboldt, Iowa, Bricker Publishing is uniquely experienced to understand and promote the Iowa Producers of Craft Wine, Beer and Spirits.

Features & Benefits

• All Glossy Four Color Printed Guide - High quality printing and color which provides you with a better image and a greater response.

• Statewide Exposure - Concentrates your business into core Craft Beverage markets to help you saturate your target market and expand your sales.

• FREE Guide - The IOWA Trails & Tales guide is available in Print or Digital to view from our website at no charge.

• Graphic Design - Ad design and production services are avilable.

• Distribution - 10,000 guides are printed and drop shipped to key strategic locations throughout Iowa. All participating advertisers receive (minimum) 100 copies of the printed Guide delivered to their address of choice at no charge.

In addition, Subscribers through the Website and the IOWA Trails & Tales Trip Planning App will receive the Guide at no cost.

• Creative Unit Considerations - We offer full page bleeds, fractional pages for seasonal promotions, unique ad units as requested. Full details provided in the Media Kit.

• Positioning - High impact positioning is available and includes:

4 Opposite Table of Contents 4 Covers

4 Your ad placement in a specific Region of the State, next to requested Editorial interview or Table of Contents.

Final positioning can only be guaranteed upon receiving a signed Insertion Order.

• Quarterly Distribution - Sending a consistent message with placement in multiple issues is your key to generate a greater sales response.

• Multi-Media Capabilities - We offer you a

variety of advertising options including...

• Print: QR & AR Codes Available

• Website: Tile, Banner ads, plus Video & Event Calendar

• Festival & Event Exposure

• Polybag

•

•

• Custom “Blow-Ins”

These provide you even more market exposure and added value for your advertising dollars.

• Value-Added Opportunity - Print Ads in the Guide will also receive more exposure at multiple Wine and Craft Beverage Festivals and related Events throughout Iowa during the calendar year.

• FREE Trip Planning App - Ads placed on the IOWA Trails & Tales App will also reach even more potential Consumers, Visitors, Tourists and Craft Beverage Enthusiast in Iowa with each view and download.

• Discount Rates - Print and Online Advertising can be combined for frequency discounted rates.

• Iowa Trails & Tales Print Guide ScheduleIOWA Trails & Tales guide will be printed and distributed quarterly 4 times per year.

STAND OUT with Producer Profiles

Producer Profiles are used as a valuable marketing technique for visibility and conversion. Yes, a profile is an advertisement. But writing a profile about your venue can be an excellent marketing choice!

A one-to-two-page Producer Profile should provide the same high-quality content as an editorial, but it gives you the spotlight to shine on you – the Producer.

You are welcome to write your own profile of your venue or one of our highly experienced Staff Writers will compose it with your input and approval.

Benefits of Profile Placements

A Producer Profile, unlike other conventional marketing products, has the potential to be found by our readers long after the publish date. Share information on the history of your business, types of beverages you make, share your drink recipes, show off your venue, and more!

You can repost your Producer Profile on social media and/or through E-Blasts. Better yet, encourage your visitors and customers to share the profile on THEIR social media, tag your company and gain new customers!

IOWA Trails & Tales’ Editorial promotes the Wine and Craft Beverage producers, supporting businesses and local communities nearby.

Our Editorial content is segmented by the different Regions in the state. This enables the visitor to quickly locate a Wine, Beer or Spirit producer for a tasting or tour, then find a restaurant, lodging, shopping, dog-friendly establishments, family fun and more!

You will get ideas for day trips, road trips, weekend trips, things to do at night, with the kids or even alone! Find craft beverage Festivals, visit Iowa’s many museums, historical sites, ghost tours, and so much more the state has to offer.

Each of Iowa’s Wine and Craft Beverage Producers are unique, so we offer many oppor-

tunities for Producers to highlight their beverages, history, recipes and venue. All Editorial content is written by our experienced Staff and Contributing

877.892.5332 • www.Trails-Tales.net

Print Ad Requirements

BEFORE YOU SUBMIT

Call your IOWA Trails & Tales advertising representative before submitting an ad & verify the exact ad size, placement date and section placement.

4-COLOR (CMYK) PROCESS PRINTING

IOWA Trails & Tales is printed using the 4 standard inks (CMYK) Cyan, Magenta, Yellow & Black.

CAMERA READY ADS

Software to create Ads must be Macintosh supported!

Otherwise please submit a high resolution (300 dpi) PDF (Adobe Acrobat) of your ad.

Your submitted CRA materials should meet our exact dimensions with no bleeds or crop marks on fractional ads. Ad should be 150 lpi (300 dpi) and CMYK format.

All black type must be 100% Black (C=0, M=0, Y=0, K=100%)

RGB, LAB, PMS or Pantone Colors will not be accepted.

FILE FORMATS

Native files may be sent ONLY

from the following programs.

• InDesign

• Photoshop

• Adobe Illustrator

All fonts & linked images must be included. If created in Photoshop or Illustrator for WIN all fonts must be embedded or outlined.

CANCELLATION POLICY

• Ads will run consecutively on multiple issue contracts unless otherwise agreed to.

• Prior issue ad will be repeated unless new CRA ad is supplied no later than one week before issue deadline. Non-fulfillment of contract terms will subject advertiser to retroactive charges at the lowest frequency rate. Publisher’s liability will not exceed the cost of the ad space.

CREATIVE SERVICES

We offer Graphic Design and Production services.

• Print or Digital Ads

• Brochures

• Postcard Mailers

• Flyer’s

• Menu’s

• Posters

• Booth Backdrops

• Booth Banners & Signage

GRAPHICS

Include all supporting files placed in your layout when supplying native file formats. Placed graphics should be saved as Tiff or EPS format.

DO NOT use JPEG or LZW compression.

FONTS

DO NOT send font files. Either Rasterize, Embed or Flatten fonts within.

CRA SUBMISSION

Email compressed attachments to... jeff@brickerpublishing.com

NO CANCELLATION AFTER CLOSE

• Advertisers will be charged the full cost of advertising cancelled after close. All cancellations must be in writing and received by the publisher no later than 15 days prior to deadline.

CLOSING DATES

Camera Ready Ads and/or ad copy and materials for ad builds are due by the 1st of each month preceeding the current issue (i.e. June issue camera-ready ad is due by May 1st).

Creating PDF Files

For rates contact your IOWA Trails & Tales Sales Representative or Jeff Bricker at... jeff@brickerpublishing.com

ARTWORK POLICY

All artwork designed and produced by the Publisher remains the property of the Publisher. All requests for authorization of other use must be made in writing to the Publisher and may incur additional fees.

When you provide a PDF file, you must adhere to the following criteria:

• Create PDFs using the PRESS option on your Distiller.

• PDF files must display the same dimension as the ad; if you have a full-page ad with a bleed, the PDF size should be 11.375 inches height x 8.875 inches width (Live area is 10.875”H x 8.375”W).

• All colors must be CMYK. Convert all RGB, LAB, PMS and Pantone colors and objects into CMYK before making the PDF.

• All fonts must be embedded. Make sure to select this option in your PDF setup before making the PDF.

• All images must be hi-resolution (300 dpi) using CMYK process color.

• ANY PDFs not meeting these requirements will be rejected!

NOTE: PDF is a multi-purpose format. PDF files can be created as low resolution for the Web and as hi-resolution for print output. It is VERY IMPORTANT to note that low resolution PDF files cannot be used for print output.

PDF files created for Web & PDF files with low resolution images will not be accepted.

NO Word, Excel or Publisher files of any kind will be accepted as CRA ads.

IOWA Trails & Tales is available in both Print and Digital editions. The Digital edition is found on our website http://www.BrickerPublishing.com and is in an easy-to-read “flip book” format. Our Digital magazine, also allows readers to click on your ad and be taken directly to your website or send you an email - NO CHARGE!

IOWA Trails & Tales’ Digital version can be viewed on a PC or Mac computer, Apple devices such as iPad or iPhone, Android tablets, Smart phone, and more.

The Digital version is FREE! In addition, you can input search terms, zoom, and other unique digital only features.

Jeff Bricker - President/Publisher

Phone: 515-604-6410 Email: jeff@brickerpublishing.com

Cyndi Bowlby - Vice President/Editor

Phone: 515-604-6410 Email: cb@brickerpublishing.com

Jo Cloud - Sales Manager

Phone: 515-604-6411 Email: jo@brickerpublishing.com

Faith Betts - Senior Account Executive

Phone: 515-604-6413 Email: faith@brickerpublishing.com

Email: editor@brickerpublishing.com

Email: jeff@brickerpublishing.com

You can also subscribe to the Digital version through our website www.Trails-Tales.com or by emailing a request to editor@BrickerPublishing.com Toll Free: 877-892-5332

877.892.5332

Terms & Conditions

Advertising Acceptance - Bricker Group, LLC (“BG”) reserves the right to edit, reject, and/or cancel any items submitted for publication. Standard advertising sizes are included on the rate sheet in this package. Ads that do not follow provided advertising criteria will not be accepted.

Errors & Omissions - BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser.

Cancellations & Corrections - BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or facsimile confirmations of orders, corrections, or cancellations must be received prior to deadline.

Agency Commission - Fifteen percent (15%) of gross billing allowed to recognized agencies listed in the Standard Directory of Advertisers and Agencies provided...

• Order is placed and paid for by the agency

• Advertiser’s material is prepared in accordance with IOWA Trails & Tales production specifications.

• Amount is paid within 30 days of invoice date. The agency and the advertiser are jointly and separately liable for all payment. It is agreed that the publisher has the right to seek payment from the advertiser in the event of non-payment within 30 days by the agency or authorized representative.

Lawful Advertising - Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless Bricker Group LLC, its publishers, agents and employees against any and all liability of any type.

Order Acceptance - BG accepts orders for advertising space with the understanding that the terms and conditions set forth shall apply to all advertising.

Reservations - All reservations must be accompanied by payment in order for space to be held. All reservations must be made with signed IO or Purchase Order (facsimile and e-mail accepted).

Renewal Policy - All ads will run for the specified time according to the insertion order.

Rate Protection Policy - Publisher reserves the right, on notice, to revise rates on all advertising and contracts, because of production costs beyond control.

Graphic Design Servies - BG offers Graphic Design services for our advertisers upon request. BG will devote their time and resources to building the ad and include up to (2) revisions requested by Advertiser. Advertiser will be required to provide a deposit equal to 50% of the cost of the first print ad. Once Advertiser approves the ad copy built by BG, the amount of the deposit will be DEDUCTED from the total cost of the First Print Ad. If Advertiser chooses NOT to use the ad designed by BG and submits a completely different ad, Advertiser agrees to pay the total amount of the Deposit PLUS the total amount of the First Print Ad. Print ads designed by BG remain the sole property of BG, advertiser may submit a Permission of use Request for use in other publications and will be charged accordingly based on frequency and use.

Ad Location & Frequency - The Inside Front Cover, the Center Spread, Inside Back Cover, Back Cover, Page 1 and Page 3 are considered premium ad locations. For non-premium ad locations, advertisers will be accommodated on the basis of date of placement. Ad location decisions are solely that of Bricker Group, LLC and our final Frequency rate is available for consecutive issues only.

Bricker Group, LLC (*BG) reserves the right to edit, reject, and/or cancel any items submitted for publication deemed to be objectionable or misleading in any way. BG assumes no responsibility, financial or otherwise, for errors and/or omissions in advertisements or preprinted inserts. BG will not be responsible for errors in proofreading by the advertiser. BG cannot be responsible for orders, corrections, or cancellations given verbally. Written or facsimile confirmations of orders, corrections, or cancellations must be received prior to advertisement deadline. Advertiser assumes all liability for all content of advertisements and agrees to indemnify and hold harmless BG, its publisher, agents, and employees against any and all liability of any type.

The Parties agree that this Agreement shall be governed, construed, and enforced in accordance with the laws of the State of Iowa without regard to its conflict of laws rules.

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