Brighton Students’ Union Media Pack 2017 - 2018
www.brightonsu.com
brightonstudentsunion
@SUBrighton
How Brighton Students’ Union can help your business How we can help you
Term Dates
The University of Brighton Students’ Union is a registered charity which means all revenue generated from our commercial activity is invested back into supporting student led activities and initiatives. All 22,000 students studying at the University of Brighton are members of Brighton Students’ Union.
1st term 25th Sept – 15th December 2017 2nd term 8th January – 30th March 2017 3rd term 23rd April – 8th June 2017
The beginning of term offers some of the most rewarding marketing opportunities in the academic calendar. Freshers’ Week is the first week of term when new students are introduced to university life and with over 22,000 students studying at the University of Brighton, this is a perfect opportunity for you to promote your brand and create lifelong customers.
We can offer our partners a fantastic opportunity to engage imaginatively on a variety of levels and to suit your budget, either across all campuses or targeted to a specific location or student group. Freshers’ Week is the ideal opportunity to engage face to face with new and returning students, but opportunities to build and develop brand loyalty throughout the year are also available.
Why advertise with us? Our 20,000 Brighton Students’ Union members come from all over the world to study at the leading and popular University of Brighton. They are skilled, engaged, fun-loving, forward thinking and deserving of the best experiences and support services we can offer. Uniquely, our five campuses are situated along the lively and culturally rich south coast – think seagulls, ice cream and many high quality locations for events and activities! There’s a whole lot going on for University of Brighton students and a whole range of media that you can use to target them with a range of digital and non-digital opportunities. It’s a valuable and active market with opportunities to build loyalty now and beyond university.
We can tailor campaigns, roll out delivery ideas and work out value for money packages. We offer: • Experiential opportunities to meet and engage with students on all campuses, to demonstrate your product or service • Widespread distribution services across campuses for your promotions advertisements in print media • Digital and online opportunities including social media campaigns • Packages tailored to suit you
Reach We have three campuses in Brighton: Moulsecoomb, Falmer and Grand Parade with a student population of over 16,000. Eastbourne campus supports 3500 students and Hastings over 600 students. Each campus has its own unique character. In addition we have links with five Further Education Partner Colleges across East Sussex.
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk
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www.brightonsu.com
brightonstudentsunion
2 @SUBrighton
Freshers’ Fairs 2017 Help our new students feel welcome and give them an experience of your brand they won’t forget! Freshers’ Fair events are unrivalled opportunities to reach over 10,000 students across 6 Fairs and Welcome events at key locations as they arrive in their new homes. This year we are pleased to announce that Brighton Freshers’ Fair will again take place at the American Express Community Stadium. Our Eastbourne Fair will be held in the Sports Hall, Hastings Fair at Priory Square, International Welcome in Cockroft Hall, PGCE Welcome at our Falmer campus and Northbrook Fair in Northbrook College once again.
Book and pay before the 31st of June 2017 Get a FREE plasma advert worth £600 during Freshers’ 2017
These are very popular events so don’t delay! It’s first come, first served. Brighton Freshers’ Fair Thursday 28th September American Express Community Stadium, Village Way, Brighton BN1 9BL
Eastbourne Freshers’ Fair Tuesday 26th September University Sports Hall Hillbrow, Denton Road, Eastbourne BN20 7SR
Northbrook Freshers’ Fair Date : TBC Northbrook College
Premium stall: £1350.00 Standard stall: £750.00
Premium stall: £400.00 Standard stall: £300.00
International Welcome Fair Date : TBC Cockroft Hall
PGCE Welcome Fair Date : TBC BSU, Falmer Campus
Premium stalls include two tables, two chairs and an electricity point at the Brighton Fair and a standard has only one table. Standard stalls include a trestle table
Standard stall: £350.00
Premium stall: £300.00 Standard stall: £200.00
Standard stall: £100.00
Reserve your stall online, and download a booking form www.brightonsu.com. All prices are exclusive of VAT
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
brightonstudentsunion
3 @SUBrighton
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Freshers’ Essential Folder
A1 Wallplanner
Target our students before they arrive arrive and have an advert in our A5 folder that has 12 info cards that are tailored to Brighton, Eastbourne, Hastings and Northbrook students. It is mailed to over 8000 new students one month before they arrive so they’re able to look through it at length before they start their university life. The A5 cards are site specific and each is tailored to Brighton, Eastbourne Hastings and Northbrook and provides a comprehensive guide to beginning University and details of our hugely popular Freshtival events. In addition, surplus copies of the folder will be distributed throughout the year at events, with an online version available to view and download from the website for a wider reach too. PLEASE NOTE : Booking deadline for all guides : Deadline for all adverts booked in is the 9th June 2017 Artwork deadline for all guides : 16th June 2017 – All artwork must be supplied as print resolution PDF or high resolution CMYK image with 3mm bleed on all sizes. Please email artwork to a.salins@brighton.ac.uk Artwork size for all A5 portrait sized guides are as follows : A5 Full page (mm): H210 x W148 plus 3mm bleed Half page (mm): H105 x W130 plus 3mm bleed
The Students’ Union wallplanner is a A1 sized landscape poster that will be pinned to thousands of students’ walls for the academic year. As well as being prominently displayed in all Halls of Residence kitchens, it is distributed to the thousands who attend our Freshers’ Fairs. PLEASE NOTE : Booking deadline for wallplanner ads : Deadline for all adverts booked in is the 17th of July 2017 Artwork deadline for wallplanner ads : 24th of July 2017 – All artwork must be supplied as print resolution PDF or high resolution CMYK image with 3mm bleed on all sides. Please email artwork and copy to a.salins@brighton.ac.uk Ad sizes : Lozenge box is sized 105mm x 105mm and please call regarding masthead sizes. Brighton print run 4000 : Lozenge box £300.00 Eastbourne print run 1000 : Lozenge box £75.00 Hastings print run 500 : Lozenge box £75.00 Northbrook print run 500 : Lozenge box £75.00
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Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
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Brighton Print run : 5000 Full page £1500.00 Half page £750.00
BOOK ALL FOUR Print run : 6250 Full page £1800.00 Half page £900.00
brightonstudentsunion
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Ad
Freshers’ Welcome Bags The Freshers’ Welcome Bag is a branded re-useable canvas bag which is given out to all students who attend our Freshers’ Fairs and is used to hold goodies, flyers and information from the Students’ Union and external companies.It’s well known that students love their freebies and our Welcome Bags are eagerly received by thousands of students. Add your A5 insert inside the bag or have your logo featured externally on all bags Number of bags: 6,000 Insert type: A5 Flyer (single) £100.00 per thousand or £500.00 for all 6000 bags One colour black logo on external part of the bag - £500.00
Media stalls on campuses Proven to be one of the most effective ways to get your brand noticed! Meet, greet, delight and engage students with your product, service, installation or event. We have a whole host of events at several of our partner and own Students’ Union venues that you can occupy and engage with. All spaces are flexible have high footfall and power is provided. Please book at least 7 days in advance. Taster sessions and sampling may also be possible, please contact us first.
Poster/flyer distribution on campuses Display A4 or A3 posters and circulate A5 flyers with us. The Students’ Union has A3 and A4 poster spaces in high footfall areas aorund all of our campuses We distribute flyer packs to our campuses.
Freshers’ fortnight rate £300.00 per day Term time rate is £175.00 per day.
10 x A3 or A4 posters - £150.00 per fortnight. 1000 x flyers - £150.00 per fortnight
Freshtival Guide Magazine
BN1 Magazine is the best place for all the latest news and events in Brighton & Hove and Sussex areas and therefore is picked up by all students in Brighton. The magazine features all of latest news for music, culture; theatre, comedy, food and drink, events, sport and festivals in Brighton and Hove. Brighton Students’ Union is working alongside BN1 and are doing 3 editions with a Freshers editions of the magazinethat will be going out to all campuses and halls as well as be given out at Fairs.
Campus Guides
Digital Screens - Bars and Cafes
PLEASE NOTE : Deadlines for all B5 portrait adverts is the 8th of August and please ensure a B5 sized (170mm (w) x 240mm (h) print resolution PDF with 5mm bleed is sent by the 8th of August.
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The Students’ Union has a wide range of annual contracts with many varied clients. The varied customer base include worldwide brands, nightclubs and bars, graduate recruitment, food and drink franchises as well as smaller independent shops and online brands. 30
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Employing a campaign using a mix of digital, print and stall advertising is the best way o us of building and creating awareness for your brand and keeping them engaged over the whole year. You can also sponsor a range of key events that the Students’ Union host such as Fresher and Graduation balls, Awards nights and large annual events.
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POA : Contact Aaron Salins | a.salins@brighton.ac.uk or call 01273 642874 Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
brightonstudentsunion
5 @SUBrighton
Website homepage web banner
Social Media campaign
Take advantage with a prominent web banner on our homepage, leading directing to your chosen web page or site that is featured on a cycle on all pages of the wesite
Message over 10,000 students on an active and engaging social media community. Our Facebook posts can reach up to over 4000 students per post and get over 1000 new likes just over Freshers’ fortnight so expect even more this year.
Direct link to URL - Size is 468 wide x 60 pixels static 72 dpi Per month £400.00, Per term £1200.00.
Prices are based on individual posts with text, photos and a link works well with any marketing campaign. It is affordable and higly effective in terms of conversion for shares, retweets and likes.
NUS Extra Local Discounter Are you a local business and have an exclusive discount that you’d like to promote to all of our Brighton student NUS Extra cardholders? We currently have over 10,000 current students that use their NUS Extra card frequently to get nationwide, online and local deals. If you’d like to honour a local discount as a local partner then please contact us | a.salins@brighton.ac.uk
Facebook Up to 50 words including a website link and a jpeg image Twitter Up to 140 characters including a website link and a jpeg image Cost : £150.00 exc VAT PLEASE NOTE : Please pre book by two weeks in advance due to limited space - priority is given to Union campiagns but will be pasted within a 7 day window App promotion Do you have an App that you’d like to promote to our students? You can have your App button featured on our recommended Apps web page which will be promoted to all new students before they arrive as well as all students when they are back at University Cost : £250.00 per month £350.00 all year
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
brightonstudentsunion
6 @SUBrighton
Website statistics
All statistics taken from the Brighton Students’ Union Google Analytics account or from the MSL website reporting service.
Advertise Union website www.brightonsu.com. Our Our website is visited by hundreds of thousands of visitors each each Advertiseon onBrighton BrightonStudents’ Students’ Union website www.brightonsu.com. website is visited by hundreds of thousands of visitors year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors.
year and last year we had 636,123 pageviews from over 116,000 website sessions, with over 66,000 of those as new visitors.
Website statistics from the 2015/16 academic year
Average monthly statistics Sessions
13,014
Users per Month
9,038
Page Views
49,142
Website Log-ins per Month
907
All Student E-Newsletters The Students’ Union E-Newsletter is sent to approx 22,000
The Students’ Union E-Newsletter is sent to approx 22,000 studentemail emailaccounts accountsevery every two weeks, updating them on all student two weeks, updating them on all the key events and activities coming up on campus. To ensure the key events and activities coming up on campus.
relevance, there is a tailored E-newsletter for each of our main
To ensurerelevance, there is a tailored E-newsletter for each of sites at Brighton, Eastbourne and Hastings. our main sites at Brighton, Eastbourne and Hastings.
Directimage imagebanner bannerlink linktotoyour your chosen URL Direct chosen URL 600 wide x 120 high pixels – 72 dpi
600 wide 120 high pixels – 10 72 days dpi prior to campaign start Copy andx image deadline: Copy and image deadline: 10 days prior to campaign start
Brighton 18,500 - £400.00 Eastbourne 2,500 - £100.00 Brighton 16,500 - £400.00 Hastings 750 - £-50.00 Eastbourne 2,500 £100.00 Hastings 750 - £ 50.00 All £500.00
All £500.00 Our targeted campus newsletters are built in-house by our
marketing team, resulting in our campaign open rates regularly exceeding sector average.
Industry statistics taken from http://www.smartinsights.com/email-marketing/email-communications -strategy/statistics-sources-for-email-marketing/
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
brightonstudentsunion
7 @SUBrighton
It’s easy to book marketing with us. Download a form: www.brightonsu.com/aboutus/marketing/ Simply complete the form and email or post it back to us. We look forward to working with you. Contact us Aaron Salins – Sales and Contracts Manager Email – a.salins@brighton.ac.uk Telephone 01273 642874 Term Term Dates 1st term 25th Sept – 15th December 2017 2nd term 8th January – 30th March 2017 3rd term 23rd April – 8th June 2017
Need help planning your campaign? Contact Aaron Salins T | 01273 642874 E: a.salins@brighton.ac.uk Need help planning your campaign? Please call 01273 642874 for advice or email ubsum@brighton.ac.uk www.brightonsu.com
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