WHY SOCIAL MEDIA IS IMPORTANT FOR YOUR BRAND

WHY SOCIAL MEDIA IS IMPORTANT FOR YOUR BRAND

✦ Tessa Kutscher and Anna McAfee bring two ideas of what social media can really do that can take you from Marketing 101 to Marketing Specialist.

We think of social media as something businesses can use to reach out to customers. It makes you visible, you can share your story, it tells people you exist.

That's Marketing 101. Social media actually has a much more powerful potential than just that.

Tessa Kutscher and Anna McAfee use social media to:

1. Educate

2. Build Communities

Tessa Kutscher, Corporate Affairs Advisor, Blackstone Minerals Limited

Tessa Kutscher is Corporate Affairs Tessa Kutscher is Corporate Affairs Advisor of Blackstone Minerals Limited (ASX:BSX). As Corporate Affairs Advisor, Tessa's job is mainly to 'keep Blackstone in people's faces', looking after Managing Director Scott Williams and the team in terms of keeping the company up and running, engaging with investors and shareholders.

A big part of her role is the social media side of things and how they use social media to keep in touch with their shareholders to get the news flow out. It is a way to make sure the Blackstone story is understood and is getting out there. For her company, social media does the incredible job of educating.

Anna McAfee, Community Curator, Educator, LinkedIn Trainer, Consultant

Anna McAfee is a Community Curator, Educator and LinkedIn Trainer and Consult for companies who want to establish their LinkedIn company page. She is bringing the idea of social media, specifically LinkedIn, as a means of bridging diversity. She wrote a book called ‘How a Hashtag Changed the World’, sharing the lessons for building user communities, activating local ambassadors, and how we can view social media as a tool to embrace diversity and bridge the human connection gap in a post pandemic world when we are able to gather again.

Keeping Up with Social Media Trends 2022

By this time your head is probably excitedly buzzing with ideas on how to boost your brand and enhance its visibility and engage more deeply with customers. Remember, the social media world is a fast changing one as well, so it pays to keep up with the latest trends and know what's making heads turn.

Here are the top social media trends of 2022 from Hootsuite, and it is well-worth taking a look to see which of these trends can help give your business a boost.

The Brand Strategy Trend - Brands finally get community right with the help of creators

The Social Advertising Trend - Marketers get creative as consumers wise up to social ads

The ROI Trend - Social quietly matures beyond the marketing department

The Social Commerce Trend - Social becomes the heart of the post-pandemic shopping experience

The Customer Care Trend - Social marketers save their brands from the customer service apocalypse