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WHY SOCIAL MEDIA IS IMPORTANT FOR YOUR BRAND ✦ Tessa Kutscher and Anna McAfee bring two ideas of what social media can really do that can take you from Marketing 101 to Marketing Specialist.
That's Marketing 101. Social media actually has a much more powerful potential than just that.
A big part of her role is the social media side of things and how they use social media to keep in touch with their shareholders to get the news flow out. It is a way to make sure the Blackstone story is understood and is getting out there. For her company, social media does the incredible job of educating.
Tessa Kutscher and Anna McAfee use social media to: 1. Educate 2. Build Communities Tessa Kutscher is Corporate Affairs Tessa Kutscher is Corporate Affairs Advisor of Blackstone Minerals Limited (ASX:BSX). As Corporate
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Read Tessa's Interview
Tessa Kutscher, Corporate Affairs Advisor, Blackstone Minerals Limited
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Affairs Advisor, Tessa's job is mainly to 'keep Blackstone in people's faces', looking after Managing Director Scott Williams and the team in terms of keeping the company up and running, engaging with investors and shareholders.
Anna McAfee is a Community Curator, Educator and LinkedIn Trainer and Consult for companies who want to establish their LinkedIn company page. She is bringing the idea of social media, specifically LinkedIn, as a means of bridging diversity. She wrote a book called ‘How a Hashtag Changed the World’, sharing the lessons for building user communities, activating local ambassadors, and how we can view social media as a tool to embrace diversity and bridge the human connection gap in a post pandemic world when we are able to gather again.
Read Anna's Article
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e think of social media as something businesses can use to reach out to customers. It makes you visible, you can share your story, it tells people you exist.
Anna McAfee, Community Curator, ➸Educator, LinkedIn Trainer, Consultant
