PART 1: BRANDING BLACKSTONE MINERALS AS THE NICKEL PRODUCER

PART 1: BRANDING BLACKSTONE MINERALS AS THE NICKEL PRODUCER

Tessa Kutscher, Corporate Affairs Advisor of Blackstone Minerals Ltd on the importance of branding and social media in the mineral resource sector

Most companies in the resources sector may have ignored the importance of branding and social media marketing, but not Blackstone Minerals.

"Ms. Kutscher and I talk about how in the mineral resource sector there is a belief that there is no need for branding. If you think about it, every sector in the commercial world needs branding and companies are pulling out all the marketing stops to keep up a healthy engagement with consumers. So why not mining companies?" says Noel Ong, CEO Samso.

Noel Ong of Samso speaks to Tessa Kutscher, Corporate Affairs Advisor about why Blackstone Minerals is easily one of the most visible mining companies on social media platforms and why would a mining company need to be out there on social media?

Believe it or not, it is actually a really well-organised strategy. And it is working very well for Blackstone Minerals.

As Corporate Affairs Advisor, Tessa is the person to go to, to learn about how and why the company is making itself visible in cyberspace. It pays to watch the development of Blackstone Minerals on social media. There is so much Blackstone's history, strategies, timeline, milestones and upcoming projects that are revealed to investors which help them make informed investment decisions.

Ms. Kutscher talks about the company's marketing strategies, the changing market space and the use of different social media platforms. Get ready to open your mind to what branding is like for a company in the mineral resources sector. You may just see marketing and mining companies in a completely different light after this.

Tessa's social media secret?

1. The importance of the MD being seen

2. Different messaging for different platforms as the audience is different

3. Educating Engagements

4. Distribution channels for visibility

Tune in to find out how Tessa Kutscher and the Blackstone team keep the company very visible in the internet world.

Ms. Kutscher talks about the company's marketing strategies, the changing market space and the use of different social media platforms. Get ready to open your mind to what branding is like for a company in the mineral resources sector. You may just see marketing and mining companies in a completely different light after this.

About Tessa Kutscher

• Corporate Affairs Advisor

• Blackstone Minerals Limited

• Qualifications: Master of Arts in Political Science, Linguistics and Languages

• Ludwig-Maximilians-Universität München

Ms Kutscher has more than 15 years' experience in C-level executive support in the financial, higher education and mining sector.