Brilliant-Online Magazine | The Celebration Issue | October 2021

Page 48

48

PART 1: BRANDING BLACKSTONE MINERALS AS THE NICKEL PRODUCER Most companies in the resources sector may have ignored the importance of branding and social media marketing, but not Blackstone Minerals.

one of the most visible mining companies on social media platforms and why would a mining company need to be out there on social media?

"Ms. Kutscher and I talk about how in the mineral resource sector there is a belief that there is no need for branding. If you think about it, every sector in the commercial world needs branding and companies are pulling out all the marketing stops to keep up a healthy engagement with consumers. So why not mining companies?" says Noel Ong, CEO Samso.

Believe it or not, it is actually a really well-organised strategy. And it is working very well for Blackstone Minerals.

Noel Ong of Samso speaks to Tessa Kutscher, Corporate Affairs Advisor about why Blackstone Minerals is easily

As Corporate Affairs Advisor, Tessa is the person to go to, to learn about how and why the company is making itself visible in cyberspace. It pays to watch the development of Blackstone Minerals on social media. There is so much Blackstone's history, strategies, timeline, milestones and upcoming projects that are revealed to investors which help them make informed investment decisions.

Coffee With Samso: Tessa Kutscher, Corporate Affairs Advisor of Blackstone Minerals Ltd on the importance of branding and social media in the mineral resource sector


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Brilliant-Online Magazine | The Celebration Issue | October 2021

1min
page 70

MALIBU MOJITO MOCKTAIL RECIPE

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page 83

PLAN BRILLIANTLY FOR YOUR CHRISTMAS PROMOTIONS

4min
pages 94-96

NO TRICKS, HALLOWEEN IS A REAL TREAT!

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pages 80-82

DISCOVERING THE AMAZING WORLD OF TIM WALKER'S STORY BOXES

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pages 84-85

THE HAPPIEST GINGERBREAD FOLK EVER

4min
pages 92-93

VEGETABLE GROWING TRICKS AND TIPS FROM GREENBOURNE NURSERY

6min
pages 86-89

THE ECLIPSE PROGRAM

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pages 72-73

ANGUS GILL “THE SCRAPBOOK”

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pages 76-78

LOOKING FOR THE NEXT GOLD MINE IN THE PILBARA WITH CAENEUS MINERALS LIMITED (ASX: CAD)

2min
pages 66-67

EXPLORATION PATIENCE IS THE KEY TO GOLD DISCOVERY FOR KINGWEST RESOURCES LIMITED

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pages 64-65

VENTURE MINERALS LIMITED IS A GREEN TIN PLAYER

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GREEN COMPRESSORS ARE TAKING SPRINTEX LIMITED INTO THE EV SPACE

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FROM KAOLIN PRODUCER INTO HIGH GRADE SILICA

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PART 4: MINE-TO-MARKET NICKEL BUSINESS

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PART 3: DOWNSTREAM BUSINESS AND THE ART OF NICKEL PRODUCTION

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pages 52-53

PART 2: GEARING UP FOR THE REAL IMPACT OF ESG

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pages 50-51

PART 1: BRANDING BLACKSTONE MINERALS AS THE NICKEL PRODUCER

2min
pages 48-49

PLAYING IS LEARNING FOR LIFE AT TG'S AWARD WINNING GARDENS

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pages 36-43

NEW XPACE FOR FOOD DREAMERS AND CREATORS IN SINGAPORE

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pages 34-35

HYBRID WORKPLACE – IS THIS THE NORMAL IN THIS ‘NEVER NORMAL’?

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pages 30-33

LET’S TALK ABOUT IDEAS FOR BUSINESSES IN THE NEVER NORMAL WORLD

2min
pages 28-29

TURNOVER IS VANITY, PROFIT IS SANITY BUT CASH FLOW IS REALITY

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pages 24-25

SANCROX REAL ESTATE OPENS THEIR BIG RED DOORS

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pages 22-23

SAME SAME NOT DIFFERENT WITH GAYE WHITE

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pages 18-19

STU DOHERTY'S AMAZING MARDI GRAS STORIES

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LGBT IS STILL FACING HUGE CHALLENGES IN THE WORLD OF SPORTS

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IT’S OK TO BE QUEER – CELEBRATING LGBT HISTORY MONTH

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