HOME THE BOOK OF
TRUTHS
01
CONTENTS
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Why Ultion
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Home Truths
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Ultion Technology
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Why Ultion was Born
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Our Brand
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Next Day
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Development Milestones
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Ultion’s Impact
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The Added Value of Ultion
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The Key to Success
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Marketing Support
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Everybody Approves
To support our valued network of manufacturers, installers and locksmiths with the important information to best represent the Ultion brand and enhance their own brand proposition and presence. Our aim is to help our customers sell more. The industry as we know it
THE PURPOSE OF THIS BOOK
We all know that for far too long, sub-standard security devices have been fitted to new doors on homes. This, coupled with burglars becoming faster and more sophisticated, is blighting society. Homeowners are reliant on our industry to advise them on the best front door and associated technology to secure their home. Spending £2,000 on a door and placing a £5 lock on it presents the opportunistic burglar with access to their home in under 9 seconds. This is not only detrimental to them as a family, but calls into question the quality of the door manufacturer and installers. A solid steel door with the toughest multi point locking system could still be opened if it had a substandard cylinder on it. The security of the door is controlled by the barrel – not the door.
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THE WORLD WE LIVEIN THE HOME TRUTHS
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64% HOME TRUTH #1
OF BURGLARIES HAPPEN WHEN SOMEONE IS AT HOME
You are not home alone Nearly two thirds of break-ins happen whilst you are in your home. This staggering fact shows that your door security is not just there to protect your belongings.
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30% HOME TRUTH #2
OF BURGLARIES SEE HOMEOWNERS COMING FACE TO FACE WITH THE INTRUDER
This should set Alarm Bells ringing A burglary is committed every 40 seconds in the UK and 30% of the time, the resident comes face to face with the burglar. This is enough to keep anyone awake at night.
10 HOME TRUTH #3
9 SECONDS
IS ALL IT TAKES FOR A BURGLAR TO SNAP A STANDARD FRONT DOOR LOCK AND ENTER A HOME
Door manufacturers and installers need to get a grip on home security. Fast. The humble mole grips. Not the most sophisticated piece of hardware in the toolbox but in the wrong hands, they are very effective. This pair of mole grips can get through a standard front door lock in under 9 seconds and most likely driving away in an unsuspecting homeowner’s car in under 15 seconds.
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13 HOME TRUTH #4
BETWEEN THE HOURS OF
12PM &4PM
IS ROUGHLY THE TIME MOST BURGLARIES TAKE PLACE Most burglaries occur at night, right? Wrong! When you think of a burglar you typically imagine someone sneaking around in the night unnoticed, but in actual fact most burglaries take place between 12.00 and 16.00 so it helps to be cautious all day long.
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76%
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HOME TRUTH #5
OF BURGLARS GO THROUGH A DOOR, NOT THE WINDOWS. IT’S QUICKER, AND BETTER FOR BURGLARS TO WALK OUT THE DOOR WITH YOUR VALUABLES THAN TO GET THROUGH A WINDOW WITH THEM
Knock knock. you are only as secure as your weakest lock The majority of home break-ins are the result of opportunity. Most burglars don’t want to go to extreme lengths to get into your home. They target easy points of entry, where they are most likely to go unnoticed. Using an Ultion in all door locks provides this protection.
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1IN8 HOME TRUTH #6
NEVER RECOVER EMOTIONALLY FROM A BREAK-IN TO THEIR HOME
Burglars take more than belongings, they steal your confidence and sense of safety. Too many people are still having to deal with the trauma of being burgled. The impact of burglary doesn’t just involve the financial cost of replacing stolen goods and repairing any damage. It can also have a significant impact on your emotional health too, as well as your sense of comfort in your own home. Of course, protect your home and your belongings but make triple sure you protect yourselves.
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, 77 000 HOME TRUTH #7
BICYCLES ARE STOLEN EVERY YEAR IN THE UK
Love your new bike? Not as much as a burglar does Burglars target homes that they think will contain valuables. According to crime data, 77,000 bicycles are stolen every year in the UK. This works out at about one bike stolen every 90 seconds. You can stay one step ahead of burglars by understanding what they are likely to target and fitting an Ultion Lock on your doors.
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, 22 500 HOME TRUTH #8
HOMEOWNERS FALL VICTIM TO A SHED BURGLARY EVERY YEAR
We have Ultion Locks for your pad. We also have pad-locks for your garages & sheds Many people don’t secure their shed or garage in the same way they do their homes – often using an easy-to-break lock or padlock to protect valuable contents such as a car, bike or lawnmower. An opportunistic burglar will try a shed or garage first because they can find the tools they need to break into the main house.
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OUR PRODUCT
ULTION TECHNOLOGY ★ MOLYBDENUM CORE ★ 60% THICKER THAN A NORMAL KEY ★ LOCKDOWN MODE - 2 SACRIFICIAL ELEMENTS ★ 20 POINT DRILL PROTECTION ★ ANTI-TAMPER PIN DESIGNS All of this prevents snapping, bumping, pulling, blow torch and lock picking attacks.
To bring the Ultion technology to life, point your smart phone camera at this QR code to activate our Augmented Reality model.
DISCOVER MORE >
24 Why ULTION was born
The unbelievable truth was the widespread vulnerability to hundreds upon thousands of homes across the UK, primarily caused by i nferior and sub-standard cylinder locks flooding the market. Something needed to be done. So that’s exactly what we did. STEVE STEWART
Founder and Ultion designer
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26 Why ULTION was born
Having sold doors to both trade and homeowners I’d seen the problems caused by door hardware that was designed down to a price. In 2014 Steve showed me the first Ultion, this was what the market had been missing a lock with real life security that would sell doors. NICK DUTTON Director
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OUR BRAND
OUR LOGO
Ultion means an act of vengeance or retaliation. What better way to retaliate against would-be burglars than stopping them at the door? To block them, frustrate them, not even give them half a chance? We say that the best form of attack is defence, and with an Ultion lock you prevent burglars from acting against you.
STAYS
LOCKED
Our Strapline is STAYS LOCKED
★ Stopping power ★ Entry denied ★ Total security ★ Unbreakable ★ Unbeatable security ★ A burglars nightmare
★ Not a chance ★ No-one’s getting in ★ The key to security ★ A force to be reckoned with
OUR ETHOS Purpose
Ultion exists to provide extreme door security for every home in the UK. With an Ultion lock, you can rest assured that we’ve thought of everything, and designed our locks to protect against burglars entering a home though lock snapping, bumping, drilling or picking. We’ve tested them in the real world too, so we know they work.
Position
Ultion is the market leader in enhanced door lock security. Our quality, technology, assurance and brand recognition is unmatched in door security, and our products add real value by protecting and reassuring customers against a primal fear.
Price
There is no price on safety. The Ultion lock has been meticulously designed and tested to provide unbreakable door security. An Ultion lock costs around x3 more than a standard cylinder lock, but costs 152 times less than the average home burglary
Placement
A door with an Ultion lock carries significant weight. The Ultion lock is the ultimate protection for any door and arguably the most important piece of furniture in any home. Any manufacturer furnishing their doors with an Ultion is showing signs of their quality, robustness and assurance.
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THERE IS NEXT-DAY AND THEN THERE IS NEXT-DAY WHEN WE SAY ‘NEXT DAY’ WE MEAN:
LOCKS MADE TO WORK FROM AN EXISTING KEY OR
KEYED ALIKE , ORDERED ON SUNDAY WITH YOU MONDAY
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DEVELOPMENT MILESTONES Humble Beginnings Brisant born in Steve Stewarts garage
Launch Ultion launched to locksmith sector
2011
2015
Went Viral Ultion 9 second video sparks mass interest from fenestration sector
2016
Guarantee Ultion security guarantee introduced
2017
SMART Ultion SMART launched
3*PLUS Ultion becomes 3*PLUS with industry thickest key
FAMILY Ultion becomes a family with security handle, new 1* and 3* products
2019
2020
2021
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ULTION FOR THE MANUFACTURER ★ A DOOR WITH ULTION SHOWS ITS QUALITY ★ HIGHER PRICE POINT LEADS TO HIGHER MARGINS ★ ULTION ENDORSES DOOR BRAND ★ SURETY OF SUPPLY ★ DIRECT TO CONSUMER SECURITY GUARANTEE ★ EACH ULTION USED GIVES INSTALLERS THE ABILITY TO SELL MORE DOORS USING PERSONALISED MARKETING TOOLS ★ ULTION IS DUAL COLOUR AND NON-HANDED, LIMITING STOCK REQUIREMENT ★ NEXT-DAY SERVICE FOR BESPOKE KEYED ALIKE REQUIREMENTS
Andrew Glover UK Doors Online
Paul Hargreaves Alutech Systems
Our installer customers ask for Ultion because the £2000 security guarantee clearly shows that Ultion believes in the strength of its product. After they’ve seen the 9 second burglary demonstration they’re sold on the need for extra security.
The fact that Ultion locks are dual-colour, and non-handed means we carry a fraction of the stock we used to have to. Something that’s also helped massively by the next-day delivery for even keyed alike locks.
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ULTION FOR THE INSTALLER ★ A RECOGNISABLE MARK OF QUALITY ★ BUILT-IN UPSELLING OPPORTUNITIES, INCLUDING SECURITY HANDLES, SMART LOCKS, AND KEY STANDARDISATION ACROSS PROPERTIES ★ EXTRA KEYS CAN BE ORDERED QUICKLY AND EASILY ★ PEACE OF MIND THAT THE DOOR YOU ARE INSTALLING REALLY WILL KEEP YOUR CUSTOMERS SAFE ★ THE ULTION BRAND CARRIES INSTANT CREDIBILITY ★ PERSONALISED WEBPAGE, VIDEO AND BROCHURES ★ THE ULTION APP GIVES ACCESS TO NEXT-DAY LOCKS MADE TO A KEY CODE MATCHING ANY NEWLY MADE DOOR ★ DIRECT TO HOMEOWNER SECURITY GUARANTEE PERSONALISED WARM-UP EMAIL SYSTEM ENABLES INSTALLER TO SELL THE SECURITY OF THEIR DOOR BEFORE IT IS EVEN MADE ARRAY OF SHOWROOM AND POINT OF SALES PRESENTATION MATERIALS
Mark Glennon Coral Windows
Steve Cundiff Cundiff Glass and Glazing
When we tell customers that their new door has an Ultion lock, it instantly lets them know that we deal in quality, and take their security seriously.
Upgrading a homeowner’s other locks to Ultion’s, with the same key for all, really helps sell doors. And the next-day delivery means we can fit them at the same time as we fit the doors.
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ULTION FOR THE LOCKSMITH ★ NEXT-DAY SERVICE - EVEN FOR MADE TO ORDER BESPOKE REQUIREMENTS ★ DEMONSTRATES A SIGN OF QUALITY ★ WEEKEND DELIVERY IS AVAILABLE, WITH MONDAY DELIVERY FOR ORDERS PLACED ON SATURDAY OR SUNDAY ★ ULTION POPULARITY ON NEW DOORS CREATES AN OPPORTUNITY FOR ENORMOUS FOLLOW UP SALES ★ DIRECT TO HOMEOWNER SECURITY GUARANTEE ★ FURTHER SECURITY FURNITURE SALES OPPORTUNITIES ★ KEY ALIKE 1* AND 3* LOCKS ★ PERSONALISED WEB PAGES, VIDEOS AND BROCHURES MAKE IT EASY FOR LOCAL ULTION CUSTOMERS TO FIND YOU ★ SMART LOCK SALES OPPORTUNITY ★ LOCKSMITHS DON’T COMPETE AGAINST HIGH STREET DIY STORES
George Clarke City Lock and Safe
Paul Stevens Help Locks
Ultion Key Control is a massive hit with our customers. It sells every time because the benefit is clear.
No other lock comes with marketing tools like Ultion does. It’s so easy to demonstrate exactly how Ultion gives customers superior security to the alternatives.
40 ULTION FOR THE HOMEOWNER
41 Success Story
Success Story
★ BUILT TO PROTECT AGAINST ALL KNOWN ATTACK METHODS ★ TESTED UNDER REAL-LIFE CONDITIONS ★ UPGRADE ALL YOUR DOORS TO INCLUDE ULTION LOCKS AND OPEN THEM ALL WITH JUST ONE KEY ★ LOCKDOWN MODE ACTIVATES AT THE FIRST SIGN OF TAMPERING, PREVENTING ENTRY ★ FREE ULTION KEY CONTROL PROTECTION ★ 20-POINT PROTECTION AGAINST DRILLING ★ ALL ULTION LOCKS COME WITH A £2000 GUARANTEE. THAT’S HOW CONFIDENT WE ARE THAT NO BURGLAR WILL GET PAST AN ULTION ★ EASY AVAILABILITY OF KEYS ★ ‘MADE FOR ULTION’ ACCESSORIES INCLUDING COLOUR CODED KEYS, KEYS WITH BUILT-IN TORCH, GLOW IN THE DARK KEYS.
Rob Targeted Homeowner Sutton Coldfield
Amjid Targeted Homeowner Derby
THIEVES THWARTED BY ULTION
THIEVES THWARTED BY ULTION
“Somebody targeted our house to steal our car off the drive. The intruders snapped the lock in half but the Ultion did what it was designed to do. It wasn’t until we returned home the next morning that we found the damage to the front door and called the police, they did a full assessment of the front door and the back door and confirmed that the only thing that stopped the burglars from breaking into the house was the Ultion, it was worth every penny.”
“When I got home, I saw the house was secure but someone had snapped the handle and the external barrel of the cylinder lock. However, the main part of the cylinder was still in the door and stopped the burglars getting in. When I saw what happened I contacted a locksmith immediately – and later that day I tweeted to recommend Ultion to everyone I knew.”
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The Added Value of Ultion
SINGLE KEY FOR ALL DOORS
ULTION KEY CONTROL FOR ADDED SECURITY
£2000 GUARANTEE
MADE FOR ULTION ACCESSORIES
Upgrades
Added Security
Guarantee
Beyond Locks
When you buy an Ultion lock, you can upgrade all of your other door locks and operate them using the same key. Gone are the days of having a big bunch of keys for your house.
Once you have registered your Ultion lock, any further keys ordered with the unique code will trigger an approval email for authorisation before they go into production. This is an added level of security for your home.
We believe in our locks so much that each of them comes with a £2000 security guarantee.
Ultion extends beyond locks. We have a portfolio of accessories that include; key torches, smart locks, security handles, padlocks, USB key trackers and lock lubricant.
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LOCKING DOWN THE SALE THE KEY TO SUCCESS
46 HOW TO SELL ULTION
EXAMPLE#1
47 A homeowner has lost their keys, and you’re called out to let them back into their house.
OPPORTUNITY #1
OPPORTUNITY #2
Ultion upgrade
Keyed alike
Explain the safety and security benefits of having an Ultion lock fitted rather than a like-for-like standard cylinder lock.
Tell Mrs Jones that, with Ultion, she can have one key to open every door in the house. All she needs to do is upgrade the cylinder locks on each door in the house.
OPPORTUNITY #3
OPPORTUNITY #4
Ultion SMART
Keyed alike friends and family
Tell her about Ultion Smart, reinforcing the message that she wouldn’t need keys at all if she upgraded to this product.
Did Mrs Jones know that the single key service extends to friends and family? Tell her that, if they upgrade their locks to match hers, then parents and grandparents can have peace of mind that family can easily access their house in an emergency.
OPPORTUNITY #5
Ultion security handle Offer the Ultion security handle with matching furniture to replace existing pitted and lower quality furniture to improve home security.
48 HOW TO SELL ULTION
EXAMPLE#2
49 A local customer is asking you to fit a new door.
OPPORTUNITY #1
OPPORTUNITY #2
Ultion upgrade
Additional locks
If the homeowner chooses a door that does not come with an Ultion lock fitted as standard, then offer the upgrade and the increased security that comes with it. Security secures the sale.
Once the homeowner chooses to upgrade to the Ultion lock, it’s the perfect time to offer to match all of the locks in the house so that they only need one key. This could achieve £100’s of additional revenue.
OPPORTUNITY #3
OPPORTUNITY #4
Ultion SMART
Keyed alike padlocks
The offer of Ultion SMART can prove irresistible. Operated by a phone app or home automation systems and large families won’t need multiple keys making.
Ultion offer an Ultion padlock for gates, sheds and garages. This can also be suited to use the same key as all other doors in the house.
OPPORTUNITY #5
Security handles To add a further layer of security offer to bring security beyond the lock by combining an Ultion lock with Ultion security handles.
50 HOW TO SELL ULTION
EXAMPLE#3
51 A homeowner calls after their house has been burgled
OPPORTUNITY #1
OPPORTUNITY #2
Upgrade to Ultion
Additional locks
Regardless of how entry was achieved, offer an Ultion because it will prevent the same from happening again.
Offer to upgrade the locks on all other doors, explaining that a home is only as secure as it’s least secure door. For genuine safety, all locks should be strong.
OPPORTUNITY #3
Ultion security handle Offer the Ultion security handles upgrade. This brings security beyond the lock and adds a further layer of protection. The benefit of security handles will be easy to present if access was gained by lock snapping as the existing handles will also be snapped.
52 HOW TO SELL ULTION
EXAMPLE#4
53 People moving into new homes in your target area
OPPORTUNITY #1
OPPORTUNITY #2
News agents
Estate agents
Team up with a local newsagents to plan a door drop service that promotes the need to change locks when you have bought your new home.
Work with local estate agents to offer new homeowners a lock replacement, highlighting the security benefits of Ultion above standard locks. Leaflet any property with a sold sign outside, as the new owners will move in before long.
OPPORTUNITY #3
Recommends Explain to homeowners directly that it is always advisable to change locks after moving in. Former owners may have given a duplicate key to friends, family or service providers, so an Ultion is a great way to reset home security in the strongest possible way.
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Key messages to use when speaking to customers
SECURITY Ultion is designed to resist all known attack methods. Lockdown mode – If a door is tampered with then the barrel deploys pins to lock into the door preventing lock snapping. We promise to pay £2000 if an Ultion lock is broken into.
CONVENIENCE Single key for all locks on the house Ordering service Readily available keys. Easy web guarantee registration Hardened steel drill protection Hardened steel drill protection
Police preferred security standard.
Keylight built in torch to the key
Molybdenum core - molybdenum is 25% denser than iron.
Different coloured keys for different doors or different people with Ultion Keycap.
Key Control protects your keys from being duplicated without your permission. Tested by Locksmiths to the highest standard - Diamond.
QUALITY
TECHNOLOGY
Normal locks are tested to 100,000 cycles. Ultion is tested to over 1,000,000
Molybdenum core
BSI Kitemark TS007 Grade 6 approved. The highest grade available.
Lockdown mode – 2 sacrificial elements
Thick key won’t bend or snap in the lock.
Anti-tamper pin designs
Designed to accommodate the affects on doors from UK climate variances.
60% thicker than a normal key
20 point drill protection
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MARKETING MADE FOR YOU
PERSONALISED WEBSITE It’s always been important for Ultion to support our customers by providing the tools to show the benefits of Ultion technology and security. There’s no better way to do that than with a 100% personalised version of the Ultion website. We can create unlimited personalised websites within hours, each using their own branding and imagery.
All of the big Ultion messages are included - the technology, the portfolio, the service and quality benefits, and why doors with an Ultion are the most secure in the UK. We offer this service completely free of charge as a sign of our commitment to you, our customers. www.ultion-lock.co.uk/your-web-page DISCOVER MORE >
HOW SECURE IS YOUR AREA
PERSONALISED LITERATURE
Integrated into the Ultion site and every personalised website is the ‘how secure is your area’. By submitting the homeowner’s postcode it reveals how crimes have been reported to the Police in this area over the past 6 months. This tool highlights that no property is 100% safe from burglars, no matter where it is located.
We offer a wide range of literature that is ready to be personalised to incorporate your company name and contact details. This includes brochures and leaflets, and all can be adapted quickly ready for you to print and handout. If something more specific is needed you can access the Ultion Dropbox account to explore the vast library of pictures, CGI images, and videos. We also provide a bespoke design service to create any additional assets that you feel would support your sales.
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MARKETING MADE FOR EVERYONE
£2000 GUARANTEE
SHOWROOM POINT OF SALE
AUGMENTED REALITY
Possibly the strongest marketing asset we have. We believe in our locks so much that we give a £2000 security guarantee. All your customers need to do is register their new lock via your personalised Ultion page, or contact us directly through the Ultion website to activate the guarantee. If the security technology and build quality of the lock doesn’t sell it, the guarantee is guaranteed to.
We have developed a range of showroom point of sale assets that can be adapted and personalised to use your business branding. Our point of sale materials range from leaflet holders and desk-mounted marketing assets to foamboard walls. You can use the vast asset library of images, adverts, and CGI renders with any point of sale option.
The QR code has been produced specifically to make it easier to present the benefits of Ultion locks to homeowners. Although we believe a physical sample can never be substituted, the exploded augmented reality model shows how Ultion protects. DISCOVER MORE >
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MARKETING MADE FOR ULTION
ULTION KEYS
WARM UP SALES EMAIL
KeyLight technology, making it easy to find the lock no matter how dark it is. Colour coded KeyCaps can be fitted to differentiate keys for the office, home, or a family’s home, while KeyTrack helps you find lost keys. All of these features are available before or after installation.
The Ultion App lets installers and manufacturers easily order additional locks that will suit other doors in the property while using a single key. The Ultion App also contains an automated email tool that installers can use as soon as they’ve received an enquiry for a new door. When an installer enters the customer’s details, the app will send out a personalised email that introduces the Ultion and it’s many security benefits. This email warms up the customer, making them aware of the product quality before the installer/ locksmith arrive.
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EVERYBODY APPROVES
ULTION IS SO SECURE EVEN THE HOME OFFICE USE THEM. As part of the Safer Streets initiative, Brisant Secure worked with the Police in crime reduction efforts that were identified as being at highest risk from crime.
APPROVED BY LOCKSMITHS DIAMOND
Sold Secure Diamond. Few locks survive the test designed with the Master Locksmith Association and carried out by locksmiths.
Alongside investing in better fencing and lighting, the Home Office purchased 1,000 Ultion cylinders to upgrade existing locks to make homes more secure against burglary.
POLICE PREFERRED SPECIFICATION Secure By Design. The official UK Police flagship initiative combining the principles of ‘designing out crime’ with physical security.
ACHIEVES THE HIGHEST BRITISH STANDARD TS007-1 KM657241
Ultion is accredited with a grade six Kitemark rating.
That our locks are chosen by the Home Office to be installed in at risk homes in vulnerable areas is a true testament to the extreme security of our products. The Safer Streets initiative is a vital scheme to help protect homes and communities across the country, and we’re proud to be part of it.
NICK DUTTON Director
22 OUR CORE TECHNOLOGY What makes an Ultion lock so incredibly tough is the molybdenum core that forms its independent central cylinder shield. 25% denser than iron, this metal is not only extremely ductile and resistant to corrosion, but has one of the highest melting points of all pure elements. Just the supreme lock-snapping protection you need to defeat the most hard-nosed intruders.
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MOLYBDENUM 25% DENSER THAN IRON 95.96
EXTREME DURABILITY
