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The Barbers Guide to Social Media Marketing

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SCOTLAND

Social Media can promote your business or Brand at a very low cost, Here’s our guide to help you....

Using Social Media for Marketing

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We’ve put together this guide on using social media for marketing to help you understand the best area for you to promote your Business or Brand.

First of all we would always recommend a barbershop or brand to have its own website, this would always be regarded as the digital shop advert (HUB) that all your social media pages would link to. This would contain the important information like your contact details, a map of your location, your prices, and maybe a little about your staff? For relatively low cost and time you can produce fantastic social media platforms for displaying your work, promoting your products and generally interacting with existing and potentially new customers. We will be looking at the main 4 Social Media pages to get you started.

Firstly creating your Brand

When starting out in the Social media world the first thing to think about is your brand. You need a recognisable name and logo that you can use on every social media page.

Using the same name on every social media site will allow the world to easily find you.

Before creating any social media page make sure the name you require is available on every platform. If you're like us and the name you're known by is too long for creating social media names, you may have to adjust it to fit the required character numbers. For example on all our social media pages we can be found using @BritishMasterBarbers although on Twitter we had to use @ UKMasterBarbers.

We use the same logos and colours in each of our platform profiles.

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