The Butterfly Effect

The Butterfly Effect a. new. day Britnee Hopkins FASM 310 - Print Project Professor D. Levy Spring 2019

Only at Target

Retailer & Objective Target is the eight largest retailer in the United States, known for its family-friendly environment. Target currently has 1,844 stores as well as an online e-commerce presence and a mobile application. Their product assortment consists of groceries, home, beauty, apparel and accessories, toys and electronics and small appliances. They also have several in house private labels, dedicated to their customers.

Target carries A New Day, a private brand they launched in September of 2017. It is a women’s apparel and accessories brand with a modern classic aesthetic. The label is focused on building confidence through versatility. Other apparel private label brands they provide are Prologue, AVA & VIV, Universal Thread and more.

The Spring Summer 2020 Collection “The Butterfly Effect� represents life, hope and faith. This collection will be limited and exclusive to the A New Day label. The flowy garments reflect the modern aesthetic of the private label but also inviting statement bold looks into your summer wardrobe. The capsule collection includes seven pieces you can mix and match to meet consumers personal style.

Customer Profile

Saffron Keyes Age: 24 Home: Charlotte, NC Education: USC (University of South Carolina) B.A. Marketing Occupation: Owns a successful clothing boutique downtown / Blogger Income: 500k VALS: Achiever Relationship: Casually Dating Freetime: Likes to travel out of the country, attend blogger related events, working out,brunching on the weekends, watch all things Shonda Rhimes.

Hobbies: Photograpgy Values: Quality, Fit, Uniqueness

Mood Board

Trend Inspiration

Collection Inspiration

Fabric Board

Cotton Silk Blend

Cotton Polyester Blend

100% Cotton

Midweight Cotton

Print

Color Story

19-6311 TCX Green Pastures

18-1763 TCX High Risk Red

18-2143 TCX Beetroot Purple

16-1143 TCX Honey Yellow

12-0740 TCX Limelight

17-1456 TCX Tigerlily

Collection Flats

Final Collection