New Ideas. New Opportunity. Dig Deeper
What's new in the world of innovation and curiosity?
Here's your November update of the Acadia Innovation newsletter, your consolidated source for new innovation happenings at Acadia Insurance. Browse below to learn more!
Current Experiments in Progress
Check out page one to learn more about current experiments in progress in our innovation process.
Recently Submitted Ideas
Check out a few of the ideas that were recently submitted in SPARK! Don't forget to rate and comment on them!
The All-New SPARK!
The All-New SPARK! has been live for almost a month now. Have you had the chance to check it out?
100 Experiments for $100 Million Campaign
Check out page two for an update on the 100 Experiments for $100 Million Campaign.
Knowledge Check
Answer an innovation question for the chance to win a prize!
Innovation Behavior Highlight
Learn more about resilience and nd resources to become certi ed in this behavior on the last page.
Dig Deeper Campaign
Dig Deeper and Stay Curious
Every Client Has A Problem. Do You Know What It Is?
Current Experiments in Progress
Incentivizing Insureds to Have Appropriate Water Damage Mitigation Systems and Protocols by Evan Casavant
This experiment originated from the surge of freeze-up water damage claims we experienced a few years ago and our ongoing efforts to prevent similar claims within Acadia's portfolio. We formed an initial team, including Dan Swift, Chris Streeter, and Evan Casavant, to identify a water mitigation vendor. After evaluating numerous vendors, we selected Alert Labs as our preferred vendor
Following the selection of Alert Labs, we entered phase two of the experiment, focusing on marketing their products and services to our customers. A new team, consisting of Brittany Emerson, Carter Khoury, and Evan Casavant, was assembled for this initiative, which is currently ongoing. The experiment involves sending a mass marketing email to insureds who have experienced water damage claims showcasing Alert Labs.
On November 20th, we sent the rst email promoting Alert Labs' and the 20% discount on Alert Labs' products and services available to our customers. Over 600 customers were contacted! Notably, within the rst hour of sending the email, 13% of the insureds opened it!
Use of Hi Marley Texting Service in the Audit Department by Andrea Norton
Prior innovation ideas led to the successful use of Hi Marley texting service in the Claims and Loss Control departments. We are currently exploring using the technology in the Audit department. Our hypothesis is that implementing the use of Hi Marley will reduce the number of estimated audits, which in turn will save auditor hours.
Andrea Norton and Spencer Allen are in the experimenting phase. We are currently discussing possible use cases and seeing if it makes sense to move forward with a pilot. Spencer envisions this being used with our small business customers that are likely to use cell phones for their business operations. These customers typically have more straightforward audits, but we can struggle getting them to respond before an audit becomes estimated.
We have an upcoming meeting with Keith Gleason to get a better understanding of the workings of Hi Marley. After this meeting we will likely be able to determine if we should continue forward.
Working Differently with our Regional Partners by Jennifer Towne
The Pro t Center Managers have been collaborating on ways to better align our business with our growing regional partners who are evolving their operations. Acrisure was presented as an opportunity this summer due to their rebranding and operational changes - moving to 'One Acrisure' and no longer being organized by o ce/location.
In order for the Services team to effectively clear and assign business coming in from Acrisure, the PCM group in collaboration with HO Marketing designed a work ow to help the services team assign work depending on producer location, or if not known, risk location. New procedures were also shared with the underwriting teams. We estimated that this would correctly assign work >90% of the time and help improve e ciency.
Expansion of the relationship was also an opportunity. Since Acrisure no longer organized itself by o ce, our traditional agency appointment process would not work. The CT and MA o ces moved forward with an experiment to appoint a cluster or 'pod' of producers in each state and assign to a new agency code. Virtual training was provided and the new codes will allow us to measure activity and business associated with these new producers as we build these relationships.
Partner with a 3rd Party to Provide
Mental Health Services as a Preventative Measure on WC Claims by Matt Stopa
The idea I am working on focuses on overcoming psychosocial barriers in the workers compensation realm, with the hopeful goal of returning injured employees to work who may have recovered from their injuries but are facing psychosocial issues that are delaying their return to work. Such barriers could present themselves to the worker in the form of fear, isolation, lack of motivation, entitlement mentality, among other reasons.
We are presently in the experiment launch phase - the experimentation team consists of Tracey Stokes, Kim Rogers, Lisa Bienvenue, and Krystian Zborowski. A couple assumptions we will be testing as part of the experiment are that enough injured workers have such barriers to make this service viable and that vendors who offer this type of service exist in the marketplace. Our ultimate goal is to reduce claim payments in workers compensation claims. A risk that we will work through is whether this type of service can be implemented without "creating" mental health injuries that do not otherwise exist as part of the subject claim. The experimentation team will be meeting after the Thanksgiving holiday to nalize our experiment design and begin testing our assumptions.
Recently Submitted Ideas
Here some of the recently ideas in SPARK!. Click on the ideas below to check them out, vote, and comment!
Consider higher standard Inland Marine limits on Advantage Combo form by Holly Companion
Advantage Worker's Comp Predictive Model by Matthew Demeo
Email Con rmation by Ryan Schwarze
Click
New Ideas. New Opportunity. Dig Deeper
New Ideas. New Opportunity. Dig Deeper
The All-New SPARK! has been live for almost a month now. Have you had the chance to go in and check it out? Click on the SPARK! icon under Company Links to explore.
The bene ts of this new site include:
Intuitive navigation
• Similar submission feature (70% word match) to see if your idea has previously been submitted by another user
• Better visibility into what stage an idea is in
• The All-New SPARK!
• Ability to provide comments about the rating a user gives an idea
Check out the following videos for tutorials on different features in SPARK!
Logging In
• How to Access Open Challenges
• Posting an Idea
• Voting on an Idea
• Commenting on an Idea
Take a look at the
• getting started guide, introduction video, and the general user page for more information!
100 Experiments for $100 Million Campaign
Berkley is continuing the 100 Experiments for $100 Million Campaign. As of October 2024, one goal is down with one more to go. Berkley as a while has surpassed $100 Million generated by 2024 closed experiments! This year, 37 Berkley Businesses have completed 64 experiments, generating $117,320,029 in revenue or cost savings
We still need to close 36 experiments to meet the goal of 100 experiments in 2024!
To view the experiments included in this campaign click here
Click Here to Answer the Next Knowledge Check!
Knowledge Check
Answer our next Knowledge Check question to win a special prize! Click on the green button to the left to submit your answer.
Next Knowledge Check: Who was the latest guest on The Edge Podcast for season 3?
Innovation Behaviors
As part of our Innovation journey, we continue to work on the seven innovation behaviors to strengthen our knowledge and skill sets. We will highlight an innovation behavior each newsletter and provide links and information on where you can learn more about this behavior
The sixth behavior we will highlight is resilience. So much of resilience is not in the not getting knocked down, it is in the getting back up. We all have experienced failure, mistakes. But how we respond to setbacks is key to how we will move forward. Learn from those outcomes; have the courage to try again; invest in helping others be resilient. What are the ways in which we can improve resiliency in ourselves, and others? We can invest our egos in being continuous learners, de-personalizing our ideas and our experiences and treating unforeseen outcomes as opportunities to grow and improve. As leaders, we can freely share and acknowledge our own mistakes and failures, and emotionally reward resilience in others. And if we can embed these qualities in ourselves and in others, we can go forward together with the adaptability and exibility that will allow us to innovate for the future.
Resources:
• Resilience Skillsoft
Resilience iLab Page
• Resilience Certi cation 1.0
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• Resilience Certi cation 2.0
As a reminder, you can use the Give A WOW platform to recognize your coworkers that have you've noticed exhibiting innovation behaviors. The innovation behaviors are the last seven options under the Nomination Category
