Dream�Believe�Become
AQUARIUS BRITTANY HAND DESIGN SYSTEMS MICHAEL KIDWELL FALL 2014
Contents 07 08 11 12 15 16 26 27 30 31 34 36 40 42 44 46 52 60 62 66 68 70
LETTER FROM THE AUTHOR MISSION STATEMENT OBJECTIVE/GOAL TAGLINE ESSENCE BRAND ATTRIBUTES TARGET AUDIENCE INSPIRATION LOGO SIGNATURE TYPE STUDIES WEBSITE SIGNAGE WEARABLE VEHICLE FOCUS POINT: INFO CARDS FOCUS POINT: PACKAGING FOCUS POINT: PALM READING RESULTS BUSINESS CARDS ENVELOPE LETTERHEAD THE END
At Aquarius, we gratefully supply tools for self-discovery, conscious living, and strategies for living a magickal life. We strive to be leaders, not only in our community, but in the New Age retail market. By understanding the dynamics of the relationships with our customers, our neighborhood and the world at large, we create a better world, one conscious act at a time. When I started Aquarius over 25 years ago, it was in a space much smaller than our current book room. I began with stones displayed in margarine tubs and one small shelf of books. We’ve grown a bit since then. Now, we have over 30,000 items in stock at any given time and a much more comfortable place to browse our ever-changing selection. Whatever your spiritual path, here, you can find tools and information for your journey. Our knowledgeable sales staff can help you find what you are seeking, whether it is just the right altar statue or a gift of lasting value for someone you love.
Barbara Criswell store owner
07
Whatever your spiritual path, here, you can find tools and information for your journey.
MISSION STATEMENT
To bring people together, young and old, and help them obtain more positivity in their lives.Â
OBJECTIVE/GOAL
11
Dream. Believe. Become.
TAGLINE
Living life in color.
ESSENCE
15
Free from disturbance; feeling calm
BRAND ATTRIBUTES
TRANQUIL
LIBERATING
Releasing someone from a state or situation that limits freedom of thought or behavior
19
Inspiring a sense of spiritual mystery, awe, and fascination
MYSTICAL
SPIRITUAL
Relating to, or affecting the human spirit or soul as opposed to material or physical things
23
Tending to heal and make whole; therapeutic
HEALING
Jaz: 23 | college student
Mary: 51 | yoga instructor
Frank: 67 | friend of store-owner
Likes: painting
Likes: meditating
Likes: reading
Indie music
nature
self-healing
animals
travel
healthy food
TARGET AUDIENCE
INSPIRATION
27
INSPIRATION
29
LOGO
Dream�Believe�Become SIGNATURE
Dream�Believe�Become SIGNATURE B&W
Dream�Believe�Become
STILETTO SKINNY
LOGOTYPE:
BODY COPY: CENTURY GOTHIC REGULAR
CENTURY GOTHIC ITALIC
#F2A379
#EAD71A #ECC21B
#EBA922
#F4A47A
#D0B3D2
#C0E0BC
#F09790
#9FD7CE #E7586B
#6CC9CB TYPE STUDIES
NOTHING INSIDE OF THESE LINES
BESIDES THE LOGO (OF COURSE)
35
WEBSITE
37
- ( '$ 1 *(
WEBSITE
39
Dream�Believe�Become
SIGNAGE
41
WEARABLE
43
VEHICLE
FOCUS POINT: INFO CARDS
47
FOCUS POINT: PACKAGING
53
55
57
59
FOCUS POINT: PALM READING RESULTS
61
BUSINESS CARDS
63
65
ENVELOPE
67
LETTERHEAD
69
THE END