CREATIVE BRIEF human centered design
PRODUCT NAME: Maroma Spa PRODUCT DESCRIPTION: Aromatherapy incense: 10 sticks INGREDIENTS: Bamboo sticks, sandalwood powder, tree bark powder, fragrance, lavendin, & others depending on the scent, including geranium, orange, rosemary, peppermint, bergamot, basil, rosewood, clove, & more. PROBLEM: This product can only be seen & smelled if the packaging is opened & the plastic holding the incense inside is opened as well. The name of the products’ scents are also confusing
INSPIRATION: KEY WORDS: Relaxing, colorful, organic, invigorating, refreshing, tranquil IDEAS: Dye-cut, wood, felt
TARGET AUDIENCE: Men & women, age 16-40
PATTERN STUDIES: Maroma
DIELINES:
INSPIRATION PATTERNS:
MATERIAL STUDIES: Wood veneer
FINAL PHOTOFGRAPHS:
MAROMA