Cusco Identity

The main prompt for this class project was to pick a location and create a whole new identity for it. I decided to do mine in the City of Cusco. While doing the research I learned about its ancient roots with the Incan empire. With conflicts of the Native people struggling to preserve that culture in modern-day, I wanted to bring that to light with Old Becoming Color

This is the main color palette that is to be used with the whole City of Cusco Identity. Main Color Palette

new again. The logo, shield, sub marks and the flag all have symbolic meaning to the ancient city of Cusco. I wanted this identity to spark conversation as to what the city stands for and who it represents.

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I grabbed inspiration for the color palette from the surroundings around cusco. I wanted to encorporate everything that was unique about the place, from the landscape, nature, buildings and the people.

LOGO To view brand manual visit: https://issuu.com/brittanydzavala/docs/ cusco_brand_manual_final

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PORTFOLIO // BRITTANY ZAVALA FLAG