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CUSCO IDENTITY The main prompt for this class project was to pick a location and create a whole new identity for it. I decided to do mine in the City of Cusco. While doing the research I learned about its ancient roots with the Incan empire. With conflicts of the Native people struggling to preserve that culture in modern-day, I wanted to bring that to light with Old Becoming
new again. The logo, shield, sub marks and the flag all have symbolic meaning to the ancient city of Cusco. I wanted this identity to spark conversation as to what the city stands for and who it represents.
To view brand manual visit: https://issuu.com/brittanydzavala/docs/ cusco_brand_manual_final
Color Main Color Palette This is the main color palette that is to be used with the whole City of Cusco Identity.
#F1C968
#EC6953
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I grabbed inspiration for the color palette from the surroundings around cusco. I wanted to encorporate everything that was unique about the place, from the landscape, nature, buildings and the people.
LOGO
FLAG
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SHIELD
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SUBMARKS
PORTFOLIO // BRITTANY ZAVALA
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