PORTFOLIO
GRAPHIC DESIGN BRITTANY ZAVALA
TABLE OF CONTENTS BRANDING / IDENTITY Cusco Identity
03
Pencils of Promise
04
Dockyard Derby Dames
05
PUBLICATIONS Reformation Annual Report
07
Hands Up Don’t Shoot
08
Out of This World
09
PACKAGING Barilla Pasta
11
Zymergy Craft Beer
12
UX/UI Mish Mash
14
STUDENT LIFE DESIGN SL&S Annual Report
16
Perennial Installation
17
Counseling Center Branding
18
Sustainability Brochure
19
Dean of Students Campaign
20
Sustainability Timeline
21
INTRO / ABOUT ME
BACKGROUND & PASSIONS Currently, I’m a senior at the University of Wisconsin-Stout studying Graphic Design. I enjoy meeting new people and getting to know their experiences. For me, that’s a way to become more open-minded and more creative with my designs. I take in a lot of what I learn of others into my research for my designs. I also like to think abstractly about concepts and bring forth symbolism from within them. For me, that is what I like to do best. I often find myself coming up with multiple iterations to get my point across with a project. I want my designs to convey a message that otherwise wouldn’t be there if it weren’t for someone putting them into visual context. When I am not designing I enjoy cooking, reading, traveling and being crafty. Sometimes when I’m designing or trying different studio art courses it sparks a new interest within me and I want to explore it even further. Currently, I am interested in Photography, both analog and digital. I also want to explore more with zines and collaging.
HOBBIES Reading
Painting
TV & Movie Marathons
Cooking
DESIGN TRAITS Illustration
Problem Solving
Creative
Openness
BRANDING / IDENTITY
CUSCO IDENTITY 03
PENCILS OF PROMISE 04
DOCKYARD DERBY DAMES 05
U
O
03
CUSCO IDENTITY The main prompt for this class project was to pick a location and create a whole new identity for it. I decided to do mine in the City of Cusco. While doing the research I learned about its ancient roots with the Incan empire. With conflicts of the Native people struggling to preserve that culture in modern-day, I wanted to bring that to light with Old Becoming
new again. The logo, shield, sub marks and the flag all have symbolic meaning to the ancient city of Cusco. I wanted this identity to spark conversation as to what the city stands for and who it represents.
To view brand manual visit: https://issuu.com/brittanydzavala/docs/ cusco_brand_manual_final
Color Main Color Palette This is the main color palette that is to be used with the whole City of Cusco Identity.
#F1C968
#EC6953
#EAA095
I grabbed inspiration for the color palette from the surroundings around cusco. I wanted to encorporate everything that was unique about the place, from the landscape, nature, buildings and the people.
LOGO
FLAG
17
SHIELD
C
U S
C
O
SUBMARKS
PORTFOLIO // BRITTANY ZAVALA
#84C2AB
#405987
04
PENCILS OF PROMISE For this project I decided to redesign the Pencils of Promise logo. I kept the same brand color, yellow and created a new logo that could be used on potential merchandise for the organization. Along with the logo I created potential poster, button, tote and shirt designs as well. All falling
along the idea of the organization’s mission and goals.
LOGO
PORTFOLIO // BRANDING
05
DOCKYARD DERBY DAMES This project involved re-branding a roller derby team. We had to create three marks that represented the main branding. The team that I choose was the dockyard derby dames. I decided to go with an underwater monster theme as the primary mark, a trident for the secondary and the initials for the tertiary mark.
PRIMARY LOGO
SECONDARY LOGO
TERTIARY LOGO
PORTFOLIO // BRITTANY ZAVALA
To view brand manual visit: https://issuu.com/brittanydzavala/docs/ dockyardderbydames_fy19_sportslogo_brittanyzavala
PUBLICATIONS
REFORMATION ANNUAL REPORT 02
HANDS UP DON’T SHOOT 03
OUT OF THIS WORLD 03
07
REFORMATION ANNUAL REPORT This is an annual report for the clothing brand The Reformation. They are a sustainable clothing brand with the focus of creating runway inspired styles in ethical ways. The publication uses soft colors to enchance the brands intentions while focusing on what matters most.
THE REFORMATION
To view full publication visit: https://issuu.com/brittanydzavala/docs/ the_reformation_annual_report
PORTFOLIO // BRITTANY ZAVALA
08
HANDS UP DON’T SHOOT A publication focused on informing audiences about Police Brutality. It targets sources from articles that gather facts about the topic and brings forth a new insight to how our country handles conflicts compared to others. It relects on what is happening and who is held accountable for these incedences
To view full publication visit: https://issuu.com/brittanydzavala/docs/ hands_up_don_t_shoot
PORTFOLIO // PUBLICATION
09
OUT OF THIS WORLD I am pretty new to publications and zines in general but I found this class project intriguing. I wanted to focus on identity and specific identity of a racially ambiguous person. I pulled inspiration from my own experiences to make the phrases you see in the zine. I create a segment within the zine where it has few quite a few collages to show abstract-
PORTFOLIO // BRITTANY ZAVALA
ly how people who are mixed have different attributes to them no two colleges are the same kind of like people. I wanted this zine to show an experience a certain minority group may be feeling but people don’t normally talk about.
PACKAGING
BARILLA PASTA 08
ZYMERGY CRAFT BEER 07
11
BARILLA PASTA This is a repackaging project for the pasta brand Barilla. I decided to go for a fun illustrative approach since that brands motto and theme is centered around families and traditions. I created three different boxes for three differernt types of pasta.
PORTFOLIO // BRITTANY ZAVALA
12
ZYMERGY CRAFT BEER Zymergy is a local brewery based in Menomonie Wisconsin. the atmosphere and fun nature of the building is what inspired this packaging. The craft beer titles also fit the theme so I created a single image around this rustic alice in wonderland and divided the image to fit the three labels.
PORTFOLIO // PACKAGING
UX/UI
MISH MASH 14
14
MISH MASH Mish Mash is a culinary melting pot experience. The idea around it started with the inital thoguht to have a site where recipies from different cultures collided. The site is also a place where it can assist you along the way into your cooking journey. All the dishes also share a brief history of how it came to be.
PORTFOLIO // UX/UI
STUDENT LIFE DESIGN
STUDENT LIFE & SERVICES ANNUAL REPORT 16
PERENNIAL INSTALLATION 17
COUNSELING CENTER BRANDING 18
SUSTAINABILITY BROCHURE 19
DEAN OF STUDENTS CAMPAIGN 20
SUSTAINABILITY TIMELINE 21
16
STUDENT LIFE & SERVICES ANNUAL REPORT This is an annual report for Student Life & Services department at the University of Wisconsin - Stout. The annual report was made outside of the university’s external branding as it was used for staff meeting purposes.
2017 2018
STUDENT LIFE & SERVICES ANNUAL REPORT
To view full publication visit: https://issuu.com/brittanydzavala/docs/ dos_fy19_annual_report
PORTFOLIO // STUDENTLIFEDESIGN
17
PERENNIAL INSTALLATION Perennial plants are an important part of our ecosystem because they live from season to season by growing back from the same root system, which helps preserve the health of the environment and prevent erosion. To help raise awareness for their importance, a mural was illustrated to show-
case the variety of perennials and native plants that grow naturally in the Midwestern region. The mural is displayed on UW-Stout’s Sustainability Wall in the student center. This project was a collaboration between the Student Life Design team.
MARSH NOCLEDL E A F ALRAI G LY G R E AT S A I N T B U T T E R FM REOPSIS Caltha J O H N S W O R T M I L K W E E D C Opalustris
ypericum S U R M A P L EAsclepias tuberosaCoreopsis lanceolata SUGAR A F G A pyramidatum
des Acer saccharum
PORTFOLIO // BRITTANY ZAVALA
MARSH AT L A N CW EL EE ARF L I LY SHOWY SIS MARIGOLD G O L DGER NE RAT O D S A I NCTO R E O PNymphaea G R E AT S A I N T Caltha palustris
Coreopsis lanceolata OHNS WOR T MSolidago A P LJEspeciosa
Acer saccharum Hypericum pyramidatum
MARSH SHOWY MARIGOLD Caltha palustris JOHNS WORT G O L D E N R O D
Hypericum pyramidatum Solidago speciosa
W AT E R
Nymp
18
COUNSELING CENTER BRANDING this is a rebrand for the counseling center at the University of Wisconsin - Stout. I redesign not only their brochure but also their appointment card and bookmarks. All of these assest follow university marketing brand and standards.
COUNSELINGCENTER
Individual, Group, & Couples Counseling
Same Day Crisis Services
“” Consultation
Zen Zone
Self-Help/WellTrack
Alcohol & Drug Education Services
Outreach Presentations Counseling services are confidential and no additional cost to enrolled students.
410 Bowman Hall Monday - Friday | 8am - 4:30pm 715.232.2468 UW-Stout Counseling Center
COUNSELINGCENTER
YOU HAVE AN APPOINTMENT 410 Bowman Hall
Monday - Friday | 8am - 4:30pm
PORTFOLIO // STUDENTLIFEDESIGN
19
SUSTAINABILITY BROCHURE This is a project that I did for my on-campus job. I work a lot with the sustainability department at UW-Stout and they wanted a brochure that focused on all the sustainable efforts that are happening around campus. The design is very compact with information but also sustainable
PORTFOLIO // BRITTANY ZAVALA
in itself because it uses less ink than normal brochure designs. The idea was to create illustrations that weren’t overbearing with the information and in turn, the color that is used is mainly for graphs, logos, and the cover illustration. The intent was so that the brochure can be printed on
recyclable paper and still stand out to those that pass by.
20
DEAN OF STUDENTS CAMPAIGN This campaign was made to bring awareness for the Dean of Students. There has been a negative association towards that department so they wanted to do a campaign that reflected that if you need help you can visit the office without feeling like you’re in trouble. The campgin also included motions graphics.
THAT MOMENT WHEN YOU DON’T KNOW WHAT TO DO NEXT.
YOU DON’T HAVE TO WORRY ABOUT BAD ATTENDENCE IF YOU GO TO CLASS TO BEGIN WITH.
The Newbie
THAT POINT IN THE SEMESTER WHEN YOU CAN’T GO BACK.
Procrastinator
The Cold Feet
Skippy BEING NEW IS HARD...
MY PROJECT IS DUE TODAY...
YOU READY FOR THIS SEMESTER?
HEY I’M SKIPPING CLASS TODAY.
RIGHT!? I CAN’T FIND ANYTHING.
COMING BACK FROM BREAK BE LIKE...
DID YOU FINISH IT?
CAN’T WAIT!
OKAY... WHY?
SAME WE SHOULD ASK FOR HELP...
MY SHOW IS ON
1 I’M GUESSING THAT’S A NO...
SEND
COME TO CLASS...
IT’S NEVER TOO LATE TO ASK QUESTIONS OR SEEK HELP.
Scan the QR code with your camera’s phone or snapchat to learn more.
That project is due today?! When it was first assigned, there was so much time to get it done, so why worry? Besides, it’s easier to work on homework when you’re motivated…but now it will be late and result in a lower grade. If you’re regularly struggling to submit assignments on time, it’s time to ask for assistance.
So, you woke up late or perhaps your friends are binging on Netflix and you don’t want to miss the next episode. Whatever the circumstance, skipping class can add more stress to your academics and impact on your GPA. Snap for info
Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
THAT MOMENT WHEN YOU REALIZE YOU DON’T HAVE A SPRING BREAK.
Party Pooper
WHAT?! IT’S GONNA BE A
IT’S NEVER TOO LATE TO DEVELOP TOOS TO KEEP YOU ORGANIZED AND MEET DEADLINES.
IT’S NEVER TOO LATE TO ASK FOR HELP IF YOU’RE STRUGGLING WITH ATTENDENCE.
Just because others appear to have things figured out doesn’t mean you can’t have questions. Attending college can be challenging. From declaring a major and managing your own schedule to navigating new social circles, you’re bound to have questions or experience uncertainty.
SEND
SEMESTER...
SEND
SEND
Scan the QR code with your camera’s phone or snapchat to learn more.
Snap for info
Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
Scan the QR code with your camera’s phone or snapchat to learn more.
IT’S NEVER TOO LATE TO GET ASSISTANCE IN DEVELOPING HABITS THAT HELP YOU BE A SUCCESSFUL STUDENT.
Snap for info
Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
Catching up on sleep, reconnecting with friends and family, or finishing that book or video game may have been just what you needed this break. You might be wishing the break could’ve lasted a little longer. While you can’t stop time, you can be proactive in setting up a routine that helps you manage new classes, homework, and activities that will keep you busy this semester.
Snap for info
Scan the QR code with your camera’s phone or snapchat to learn more. Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
WHEN EXAMS ARE JUST AROUND THE CORNER...
Study Buddy
I’M SO READY FOR SPRING BREAK!
WHEN IS THE EXAM?
DON’T FORGET OUR PROJECT’S DUE.
TOMORROW.
Me: I should do it now. Inner Me: Do it Never.
YOU SAID WHAT 1 PLEASE DO IT NOW...
1 SEND
YOU DIDN’T STUDY DID YOU...
IT’S NEVER TOO LATE TO ASK QUESTIONS AND BE AN INFORMED STUDENT. Just because others appear to have things figured out doesn’t mean you can’t have questions about college. Attending college can be overwhelming. From declaring a major and managing your own schedule to navigating new social circles, you’re bound to have questions or experience uncertainty.
SEND
IT’S NEVER TOO LATE TO DEVELOP TOOLS TO KEEP YOU ORGANIZED AND MEET DEADLINES.
Snap for info
Scan the QR code with your camera’s phone or snapchat to learn more. Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
That project is due today?! When it was first assigned, there was so much time to get it done, so why worry? Besides, it’s easier to work on homework when you’re motivated…but now it will be late and result in a lower grade. If you’re regularly struggling to submit assignments on time, it’s time to ask for assistance.
Snap for info
Scan the QR code with your camera’s phone or snapchat to learn more. Dean of Students | 130 Bowman Hall | Office Hours 8AM - 4:30PM, Monday - Friday | 715.232.1181
PORTFOLIO // STUDENTLIFEDESIGN
21
SUSTAINABILTIY TIMELINE Educating and awarness around sustainability has lead for this installation to be added to the Memorial Student Center. The timeline shows the University’s Sustainability efforts up till 2018. The design was made to be fun and easy to understand for students who walk by it.
UW-STOUT’S SUSTAINABILITY TIMELINE
2018
Green Fee pays for new bikes for StoutBikes Bike Share Program
LED light retrofits in 12 campus buildings and all outdoor locations Creation of an Academic Sustainability Liaison position to infuse sustainability into the curriculum Places #1 in the UW System in RecycleMania (for the fifth year)
Green Fee Funds UW-Stout’s first solar panel Project, 32 panels on Price Commons
201 7
Places #1 in the UW System in RecycleMania (for the fourth year)
2016
Green Fee pays for new LED lights in MSC’s Great Hall and
Achieves STARS Silver Rating for the second time Implements green cleaning products in all administrative and academic buildings Places #1 in the UW System in RecycleMania (for the third year)
201 5
UW-Sprout establishes a Community Supported Agriculture (CSA) Program to sell vegetables to campus customers and donates to Stepping Stones Food Pantry Green Fee pays for bike fix stations for tudents and staff to repair their bikes Places #1 in the UW System in RecycleMania (for the second year)
2014
Implements Building Dashboard to track energy use in all campus buildings
Stout Student Association creates a Green Fee for allocating funds to student-focused sustainability projects Participates in RecycleMania and places #1 in the UW System and #24 in the nation Establishes UW-Sprout Campus Garden
201 3
Completes first campus-wide STARS (Sustainability, Tracking, Assessment, and Rating System) sustainability assessment and earns a Silver Rating Stout Student Association establishes the SSA Sustainability Council
2012
Becomes the only UW school to collect compost in all campus buildings
Establishes Campus-Wide Energy Committee to work on energy efficiency and conservation measures Faculty Senate adopts the campus-recognized definition for “sustainability”
Partners with Dunn County Transit to offer free bus services to students and staff
201 1
Senate of Academic Staff and Student Association adopt a campus-recognized definition for “sustainability” including social, economic, and environmental pillars
2010
Establishes StoutBikes Bike Share Program
Launches I Love Tapwater campaign to reduce bottled water consumption University Dining services begins composting food waste in dining operations
Establishes Sustainability Office
20 0 9
Finalizes First Climate Action Plan, UW-Stout’s roadmap for sustainable development Begins offering Sustainable Management degree
20 0 8
Recognizes Sustainability as one of four University Priorities
Establishes Sustainability Steering Committee to work on sustainability projects across campus
2007
Signs the American College & University Presidents’ Climate Commitment (ACUPCC), dedicating UW-Stout to becoming climage neutral
Begins competing in RecycleMania, a waste reduction competition between universities in the U.S. and Canada
PORTFOLIO // BRITTANY ZAVALA
UPDATED ON FEBRUARY 2020
