Badges

Branding

The badges can be used to replace both the primary logo or work with the primary Fruita logo on collateral and ads.

These should speak to the associated photography.

Maintain the badge ratios, to not stretch or pull the badges.

Do not inverse the badge so that the background is a solid color. Badges should never be used in any color outside the primary palette, white or black.

When placed over a photo, white, or fullcolor badges with a white background should always be used. Badges should always speak to the photograph they are accomanied with.

Never place the Badge over the subject of the photo.