Campaign Story

A high-desert town with a rich western heritage and an iconic scenic setting in the Grand Valley, Fruita has established itself as a landing place for those looking to adventure off the beaten path. Just 10 miles northwest of Grand Junction, Fruita offers quick access to some of the Grand Valley’s most sought after destinations and sights, creating year-round intrigue for locals and visitors alike.

Known as a mountain biker’s haven, Fruita has no problem drawing in visitors from across the country to experience their world class trails. However, there is so much more to Fruita. Fruita is “a community of choice”, where residents build community intentionally and there’s a palpable sense of familiarity and local pride. There’s a quality of life in Fruita that you simply won’t find anywhere else, and the people of Fruita have been very intentional about fostering it.

This quality of life for locals translates directly to the quality of experience for visitors. In Fruita, guests are treated like locals, and they’re encouraged to immerse themselves in public lands and given warm welcomes at the many locally owned and loved businesses, including restaurants, breweries, shops, and more.