Our Audience

Families with Kids

Denver/Front Range/SLC

The Martinez family, interested in memorable, photo-worthy getaways for their family of four. Most interested in kid-friendly, outdoor activities away from screens and over-saturated, pricey tourist destinations. They enjoy both camping and choosing a comfy VRBO during winter. The Martinez family wants to have a variety of activities to explore in a singular location–they value their time above all and don’t want to waste any of it in the car, waiting in lines or getting lost. They want to be comfortable wherever they go, so planning is of the utmost importance so they can manage the expectations of each family member.

Boomers

Denver/Front Range/SLC

Kathy and Bill are interested in vacations and day trips that offer new-to-them experiences while still making them feel at home. Prerequisites include good weather, good food, and good coffee. They love sticking to a good itinerary, especially when it contains any chance to learn something new (museums) or meet someone new (happy hour.) True to their nature, the couple loves a good B&B, as it’s a chance to talk to other travelers. While they’re averse to technology, they are willing to scan a QR code to get the information they want or instant access to activities.

Adventure Seekers

Denver/Front Range/SLC

Matthew came to urban Colorado from the East Coast to explore new terrains. He’s interested in finding the best rides, big adventures, and new friends. He tends to avoid touristy locations because he’s interested in living like a local. When he finds a spot he loves, he’ll return over and over again. But to avoid the monotony of reliving the same experience he seeks out ways he can explore at different days, times, and seasons. He’s used to the fast pace of city life yet he tries to slow down when he’s exploring new places. And while that usually involves camping, being close to evening activities could push Matthew into other overnight options

Locals

Fruita

Jess & Josh call Fruita home, so they’re most interested and invested in what happens in their community. They live here because it’s one of the last bits of pure Colorado. And they want to keep it that way. When they’re not working, they live outside, knowing the best times to see and do everything in Fruita. While they love to ride mid-week and off-season, they try to connect with tourists too -- hoping they can encourage outsiders, respectfully, to leave Fruita the way they found it. Their hope for Fruita’s future is that it’s a place where locals and tourists alike can share adventures for years to come.