AUDIENCES
Families with Kids
Denver/Front Range/SLC The Martinez family, interested in memorable, photo-worthy getaways for their family of four. Most interested in kid-friendly, outdoor activities away from screens and over-saturated, pricey tourist destinations. They enjoy both camping and choosing a comfy VRBO during winter. The Martinez family wants to have a variety of activities to explore in a singular location–they value their time above all and don’t want to waste any of it in the car, waiting in lines or getting lost. They want to be comfortable wherever they go, so planning is of the utmost importance so they can manage the expectations of each family member. 6
Boomers
Adventure Seekers
Kathy and Bill are interested in vacations and day trips that offer new-to-them experiences while still making them feel at home. Prerequisites include good weather, good food, and good coffee. They love sticking to a good itinerary, especially when it contains any chance to learn something new (museums) or meet someone new (happy hour.) True to their nature, the couple loves a good B&B, as it’s a chance to talk to other travelers. While they’re averse to technology, they are willing to scan a QR code to get the information they want or instant access to activities.
Matthew came to urban Colorado from the East Coast to explore new terrains. He’s interested in finding the best rides, big adventures, and new friends. He tends to avoid touristy locations because he’s interested in living like a local. When he finds a spot he loves, he’ll return over and over again. But to avoid the monotony of reliving the same experience he seeks out ways he can explore at different days, times, and seasons. He’s used to the fast pace of city life yet he tries to slow down when he’s exploring new places. And while that usually involves camping, being close to evening activities could push Matthew into other overnight options
Denver/Front Range/SLC
Denver/Front Range/SLC
