MOODBOARD
Balance Harmony Elevated Beauty
PRIMARY LOGO
PRIMARY LOGO
MINIMUM HEIGHT The Primary Logo should never be scaled smaller than .75” in height.
The primary logo for Light Vibe Holistics is a stylized word-mark. The mark is in the shape of a planet, with stars and a tiny alien UFO. The logo has a playful and retro feel that is edgy and mystical. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
A LT MA RKS A
S U B -M AR KS AND I CO NS B
ALT MA RKS In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used.
D
C
G
E
F
D. Monogram E, HHH Mark F. Harmony Graphic G. Badges
The word-mark will work well for when the primary mark is too tall to be seen legibly. This may include website “top menu“ bars, invoices, or other horizontal collateral.
The submarks and icons can be used to replace both the primary logo and the word-mark if those logos do not work well with the format, are too small, or to add interest/clarification to the word-mark. The submarks and icons should never be used directly next to the primary logo.
The word-mark can also be paired with or without the tagline, and may be staked if the format calls for it.
The submarks and icons make excellent social media avatars and profile images, as well as favicons on websites
COLO R
C R Y S TA L C R Y S TA L
PMS
SAND PMS
12-12 C
CMYK
27 37 75 3
RGB
183 156 98
HEX
#B79C62
1-1 C
CMYK
0000
RGB
255 255 255
HEX
#FFFFFF
TERRA PMS TERRA
A N A H ATA PMS CMYK
CMYK RGB
193 149 115
0 18 8 11
HEX
#C19573
RGB
226 195 195
HEX
#E2C3C3
COPPER
CO LO R U SAGE In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Light Vibe Holistics reflects the Elevated, modern yet Natural vibe of the brand.
CMYK
NUDE PMS
0 28 43 27
66-9 C
PMS COPPER
29-10 C
42-10 C
CMYK
0 22 25 16
RGB
216 178 159
HEX
#D8B29F
32-5 C 0 45 65 31
RGB
182 117 74
HEX
#B6754A
F O NT S
Healing in Harmony Inner and outter beauty and wellness in one place. Torri Fitzgerald owner, healer and hair stylist of Light Vibe Holistics offers a full body transformation from hair, to sound and energy healing. Come renew your inner and outter harony at Light Vibe Holistics.
CALL OUTS
Yipes
TRACKING 0 | Titlecase
HEADLINES
LOOS EXTRA-WIDE TRACKING 100 | UPPERCASE | Regular or Bold
B O DY C O P Y
Proxima Nova Regular F O NT U SAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
D E S I G N B Y B R I T T F E LT O N