BRAND SYSTEM
SEEDED SOUL
sacred space and self-care Connecting with Mother Nature, feeling the sun on your skin, and honoring the sacred cycles of the moon are all the heart of Seeded Soul Intentional Apothecary. Creators Lenee and Chelsea set out to create thoughtful items to nourish your skin and soul. Crafted from quality ingredients, with scents that transform any space into a sanctuary for you to relax and create space for so you feel amazing in your skin. Seeded Soul is the gift to nurture the seeds and intentions we’ve planted on a daily basis, to transform into our best selves.
OUR BRAND IS The Seeded Soul brand is thoughtful, warm and botanical. As well as inclusive and ecoconscious. Within these pages you will find the guidance to create collateral for the brand that reflects these values.
MOO D BOA R D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1.75” in height. at smaller sizes the taglines should be removed.
PR I M ARY LOGO The primary logo for Seeded Soul is a combination a word-mark and icon. The imagery a is aof a woman with vines lounging beneath a sunflower moon. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
SCAL AB L E DE S IGN The Seeded Soul Brand System is designed to be scalable so that the brand looks good at any size or format.
WOR D M AR K & ICON S
A WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can be used with or without the tagline.
B SU B-M ARK S AND ICON S
B
A. Stacked Logos, Scalable B. Badge C. MoonFlower D. Foliage E. Seeded Souls F. Seeded Soul (Left/Right) The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites. C
D
E
F
COLO R
CO LOR USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Seeded Soul reflects the Earthy, Warm and Vibrant/Positive vibe of the brand.
FLOURISH
SOL
SEED
PMS 3435C
PMS 131C
PMS
CMYK 87 45 78 49
CMYK 18 49 100 2
CMYK 67 64 67 67
RGB
16 71 73
RGB
205 138 42
RGB
45 32 48
HEX
#104735
HEX
#CD8A2A
HEX
#2D2A26
BLACK C
TERRA
BLUSH
EGGSHELL
PMS 724C
PMS 7513C
PMS
CMYK 30 72 100 24
CMYK
CMYK
RGB
148 80 34
RGB
224 182 165
RGB
248 245 235
HEX
#945022
HEX
#E0B6A5
HEX
#F8F5EB
11 30 31 0
7500C 25% 2270
intentional elevated modern
spa-like meangingful
I MAG ES & T E X T U R E S Bracause imagery will be an important part of the brand, it will be essential to keep the photos high quality and consistant. Whenever possible try to use a variety of ethnicities and body types. Tight shots of faces and bodies are preferred with clothing that simple is within the color palette. Do not use photos that have been tinted or put filters on any photos. When possible 1 person in a photos is preferred. Images of the product should stay within the color palette, images of people interacting with and enjoyign products is preferred. Additionally, textures and image backgrounds are encouraged but should stay within, foliage, floral and terracotta clay, or natural paper textures.
Your are made of stars, you are made of earth. Beautiful as a sunrise, as ancient as the universe S E E D E D S O U L A P OT H E C A RY
FONTS
HEADLINES & CALLOUTS
Kathy Cox TRACKING 0 | Any Case
SUB-HEADLINE FLORENT REGULAR TRACKING 200 | UPPERCASE
BODY COPY
Proxima Nova
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRIT T FELTON