BRAND
GUIDE
EMPHASIS ON CARE
4 How to Use This Guide 5 Brand Story 6 Our Values 8 Logos, Sub-marks & Patterns 12 Color 14 Typography 16 Photography 18 Logo Do’s & Don’ts 19 Usage Examples INTRODUCTION BRANDING PUTTING IT ALL TOGETHER
The Sol Direct Primary Care is thoughtful , community oriented healthcare. Emphasis on Care. Within these pages you will find the guidance to create collateral for the brand that reflects Sol DPC’s values and keeps the brand consistent and professional.
HOW TO USE THIS
GUIDE
Thoughtful Healthcare, for the way you live.
Sol Direct Primary Care is healthcare done differently. By changing how people interact with their primary care provider, we provide a more thoughtful, well-rounded healthcare experience – Emphasis on care.
From preventative care to women’s health and every stage of life, Sol DPC provides care that fits your needs and health goals.
By creating an inclusive, membership-based primary care practice, Sol DPC offers well-rounded medicine that is personalized and thoughtful.
BRAND STORY
Empowerment Community Accessibility
We believe that you know your body. Therefore, we strive to empower you to become an active partner in your healthcare. With time to connect with your doctor, we can create a thoughtful care plan that makes sense for you as an individual.
It takes a village. You know the saying, And we believe that it takes a village to create a healthy community, which is vital to us. We love where we live, care about our community, and strive always to do what’s best for our community.
We know that the healthcare landscape can be stressful, and inaccessible at times. We strive to provide care that is afforadable, easy-to-navigate as well as in-depth.
Less stress, more complete care, we love that for you.
OUR VALUES
BRANDING
MINIMUM HEIGHT
The Primary Logo should never be scaled smaller than 2” in height. At smaller sizes the taglines should be removed.
PRIMARY LOGO
The primary logo for Sol Direct Primary Care is a combination mark and wordmark.
Whenever possible, this mark should be used across all branding collateral. This includes business cards, flyers, website and social media.
The X-height for the logo is the height of the letters in the word “Design“ in the wordmark.
BRANDING
SCALABLE DESIGN
The Sol Direct Primary Care brand system is designed to be scalable so that the brand looks good at any size or format.
WORDMARK
In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used.
The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral.
The wordmark can be used with or without the tagline.
WORDMARK & ICONS
SUB-MARKS AND ICONS
A. Sol Mark
B. Sol Badge
C. Sol Icon
The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo.
The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites.
PATTERN
A
& PATTERNS
B C SUB-MARKS
COLOR PRIMARY COLORS COLOR HIERARCHY TURQUOISE PMS 567C CMYK 82 71 54 78 RGB 28 59 46 HEX #1C3B2E PONDEROSA PMS 567C CMYK 82 71 54 78 RGB 28 59 46 HEX #1C3B2E SUNRISE PMS 567C CMYK 82 71 54 78 RGB 28 59 46 HEX #1C3B2E SUNRISE PMS 567C CMYK 82 71 54 78 RGB 28 59 46 HEX #1C3B2E
Shine a light on your health.
Thoughtful Healthcare
We’ve set out to create a different kid of healthcare. We believe that healthcare should be easy, and personalized to you and your health goals. Sol Primary Care is a different kind of healthcare.
FONT USAGE
Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
HEADLINES & CALLOUTS SUB-HEADLINE BODY COPY Freight Neo Pro MONTSERRAT SEMI-BOLD Proxima Nova TYPOGRAPHY
TRACKING 200 | UPPERCASE TRACKING 50 | Titlecase
IMAGES & TEXTURES
Because imagery will be an important part of the brand, it will be essential to keep the photos high quality and consistant.
Whenever possible try to use a variety of ethnicities and ages that reflect the community. Tight shots of faces and bodies are preferred with clothing that simple is within the color palette. Do not use photos that have been tinted or put filters on any photos. A variety of indiviuals and families in a photos is preferred. Photography can be collaged, and paired with brand elements, to create a friendly, modernfeel.
Additionally, textures and image backgrounds are encouraged but should stay within the color palette of the brand.
PHOTOGRAPHY
LOGO USAGE
Do not put any of the logos, in a color outside the brand palette. Do not use multiply colors within a full color logo. Full color logos should stick to tints and shades of a brand color. Do not tilt or stretch the logos.
LOGO DO’S & DON’TS
