kinky KY JELLY AD CAMPAIGN BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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WHAT IS THE PROJECT? KY Jelly would like to expand their reach and create an ad campaign. In the past, KY Jelly has run very limited campaigns and they would like to create something new that can expand beyond just magazine print ads. They would also like to increase their social media presence and get more visitors to their website.
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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WHO IS THE TARGET AUDIENCE? 18-30 year old men and women • LGBTQA Community
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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RESEARCH
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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MOOD BOARD & INSPIRATION
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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IDEATION Created a word list to find synonyms for lubrication. Originally planned on using photography to shoot items not related to lube but with an adjective that could doubly describe lube and the object. Also tried to find secondary uses for KY Jelly like putting it on a squeaky hamster wheel or using it as a hair product or a pool filler.
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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COMPS
smooth
always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
smooth
always come prepared
visit us at k-y.com
KY Jelly Ad Campaign
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COMPS
moisture
always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
moisture
always come prepared
visit us at k-y.com
KY Jelly Ad Campaign
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COMPS
lubrication lubrication
always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
always come prepared
visit us at k-y.com
KY Jelly Ad Campaign
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COMPS
smooth
always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
slippery
always come prepared
visit us at k-y.com
KY Jelly Ad Campaign
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REVELATION! While attempting to create ads that showed the word appearing as if it were written in lube, I had an epiphany. Silky ended in the letters k-y. If I could come up with more words that ended in k-y I could create a tie back to the brand. I chose the words silky, kinky, and lucky. A campaign of this nature can grow with added adjectives like freaky, funky, perky, and swanky.
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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FINAL ADS
silky always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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FINAL ADS
LUC KY always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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FINAL ADS
kinky always come prepared
visit us at k-y.com
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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MAGAZINE MOCK UPS
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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COLLATERAL To continue the campaign beyond magazine ads alone, I decided to create sample lube packets. The sachets would be custom printed with each ad’s color scheme and adjective on it. These samples would be give out at trade shows, Gay Pride Parade, and various other events KY participates in. Created a truck wrap using the color and adjective that is incredibly bright and noticeable from the road. It should draw the reader in simply because the heavily saturated color on the delivery truck. Both the sachets and the truck invite viewers to check out their social media.
BROOKE MARTIN DESIGN
KY Jelly Ad Campaign
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COLLATERAL
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KY Jelly Ad Campaign
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KY JELLY CITATIONS ALTERNATIVE USES http://perplexingminds.blogspot.com/2010/04/unconventional-uses-of-ky-jelly.html http://voices.yahoo.com/7-alternate-uses-k-y-jelly-probably-dontknow-1492057.html PREVIOUS ADS http://mazaza.files.wordpress.com/2010/03/ky-liquibeads.jpg http://www.chipshopawards.com/userfiles/nominations/4329/POSTCARD_ENTRY.jpg http://nadiamckenzie.files.wordpress.com/2012/04/mckenzie_hates2freestyle_ revised.jpg http://payload.cargocollective.com/1/4/137637/1878354/ky_1024.jpg INSPIRATION http://www.fashionadexplorer.com/l-dSgwy6qKY6vruVQ3.jpg http://jeremypaillotin.deviantart.com/art/Sleek-Wallpaper-147240657 http://www.blogbazzar.com/wp-content/uploads/2013/05/best-typography-1. jpg http://behance.vo.llnwd.net/profiles2/149927/projects/598268/ ca98992d63eafe3004d526b235de724c.jpg
USES http://2.bp.blogspot.com/-fzFTt0tHsYU/Tk7WhQBKUeI/AAAAAAAAO0M/ X8Q5nYPDQik/s1600/slip+n+slide.jpg http://1.bp.blogspot.com/_6VkhRLbyEqY/TNC2rX1J8yI/AAAAAAAAESk/FWbIMFyZkvA/s1600/CIMG1385+(2).JPG http://1.bp.blogspot.com/_MuWyo6kGHIY/TFim3xWrMJI/AAAAAAAAAbI/KUyKHZWwVY/s1600/Slip+N+Slide+030.jpg http://www.majesticwaterfowl.org/images/rock%20pile%20kiddy%20pool.JPG http://0.tqn.com/d/poolandpatio/1/0/D/0/0/-/abbybatchelder.jpg ILLUSTRATIVE http://4.bp.blogspot.com/-5pmgX2k50JI/TzbYn9p7MSI/AAAAAAAAEKw/ ZE0yHmCLYLE/s1600/Screen-shot-2011-08-25-at-3.37.27-PM.png http://trendthink.typepad.com/trendthink/images/2007/07/27/robinsons01.jpg http://behance.vo.llnwd.net/profiles12/1301025/projects/4623925/23f95c4a5a287e4a1fcb82ae63ac366e.jpg http://behance.vo.llnwd.net/profiles/71488/projects/216247/714881240675374. jpg http://charlesdaoud.com/blog/wp-content/uploads/2009/02/riosdino.jpg http://brenb.net/wordpress/wp-content/uploads/2008/10/grow_02.jpg http://surc.biz/wordpress/wp-content/uploads/2011/12/douglas-alves-illustration-3-weare-488x557.jpg
JUNO http://farm7.static.flickr.com/6180/6146861056_3bb8fffb9f_b.jpg http://2.bp.blogspot.com/_2p4ytrIQsB4/SNOpEy2JMLI/AAAAAAAAAK4/ BJBR84VQnLA/s400/juno_contact.jpg http://www.iambo.com/blog/archives/Juno%20%5BSOUNDTRACK%5D.jpg http://th06.deviantart.net/fs50/PRE/i/2009/285/5/e/Juno_Movie_Poster_2_ by_2bm.jpg
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