TWIF Beard & Stache Ad Campaign

Page 1

I MOUSTACHE YOU A QUESTION.

The World Is Fun Beard & Stache Fest Ad Campaign

Brooke Anderson | ad campaign


Table Of Contents

Brooke Anderson | ad campaign

CREATIVE BRIEF

1

RESEARCH

2

MOOD BOARD

4

SKETCHES

6

COMPS

9

FINALS

12

SOURCES

14


Creative Brief CLIENT:

The World Is Fun is a not-for-profit organization. Based in Seattle, TWIF runs fun, social events that don’t seem like volunteer work. From Beard & Stache Fest, to Stitch N Bitch, to Iron Chef Cook Offs, to Treehouse Wearhouse for Kids, TWIF offers a variety of events that are less like work and more like fun. We are The World is Fun! You can call us TWIF. Our mission is to be the catalyst to connect volunteers, corporations and charities in need and we are here to do things a little differently. The World is Fun is 100% volunteer run. We support Seattle by connecting volunteers, local businesses, and Seattle nonprofits to create a mutually beneficial community for everyone involved. In other words – we can’t do this without your help! There are about a million ways to help TWIF - from volunteering to donating to simply tweeting – but we don’t have room to list all one million, so here are a few. (When you come up with one of the 999,980 ways to help that isn’t on this page – contact us! We’re always open to new and creative ways to get involved with our community!)

PROBLEM:

OPPORTUNITY:

SOLUTION:

TWIF needs a black and white ad campaign to spark interest in the Beard And Stache Fest. They need something that really intrigues the viewer and persuades them that volunteer work doesn’t have to be a “four-letter-word” but can be a really fun experience. The campaign will run in the Seattle Weekly and needs to direct the viewer to The World Is Fun’s website for more information about the event. The advertisements must generate interest in the event, as well as the non-profit group, The World Is Fun. The series should attract attention and provide an enticing, and easy call-to-action that people don’t negate because it’s volunteer work. It should also appeal to those who feel like they cannot donate financially, so they can offer to donate their time. Created a series of black and white newspaper ads as well as a tee-shirt collateral option. The ad campaign is a set of seven ads that will run in the Seattle Weekly paper, at 1/3 page horizontal specifications. The campaign uses puns and humor to draw the viewers attention. Tee-shirt collateral is to be purchased by those interested in the event and those who enjoy the pun-nature of the campaign.

Brooke Anderson | ad campaign

1


Research

Brooke Anderson | ad campaign

2


Research

Brooke Anderson | ad campaign

3


Mood Board

Brooke Anderson | ad campaign

4


Mood Board

Brooke Anderson | ad campaign

5


Sketches

Brooke Anderson | ad campaign

6


Sketches

Brooke Anderson | ad campaign

7


Sketches

Brooke Anderson | ad campaign

8


Comps

Brooke Anderson | ad campaign

9


Finals

I moustache

you a question.

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information

theworldisfun.org

Brooke Anderson | ad campaign

10


Finals

Go the extra

There’s a method to my

moustache.

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time.

moustache.

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time.

theworldisfun.org

theworldisfun.org

Oh,

Let sleeping

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information

theworldisfun.org

Brooke Anderson | ad campaign

Jan 29, 2012 - Fremont High Dive

For more information

For more information

beards lie.

Beard & Stache Fest

beshave.

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information

theworldisfun.org

11


Finals

Beard today,

gone tomorrow.

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information

theworldisfun.org

A

beard saved

is a beard earned.

Beard & Stache Fest Jan 29, 2012 - Fremont High Dive

The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information

theworldisfun.org

Brooke Anderson | ad campaign

12


Finals

Go the extra

moustache.

Brooke Anderson | ad campaign

13


Sources RESEARCH http://www.artofmanliness.com/2009/11/01/the-manliest-mustaches-of-all-time/ http://www.americanmustacheinstitute.org/ TYPE-STACHE http://cdn.decalgirl.com/assets/designs/large/keepcalm-mustache.jpg http://3.bp.blogspot.com/-GBPbMe8hcoU/UWBMCGrRjPI/AAAAAAAAAhI/kzJ-c9kyokM/s1600/ilove_mustache.jpg http://25.media.tumblr.com/tumblr_m698ksKfvG1rsv1jdo1_500.jpg http://s3.favim.com/orig/47/fingerstache-mustache-tipes-of-mustaches-Favim.com-431954.jpg http://3.bp.blogspot.com/-5LDI38-Ecq4/UOiI6-Lb3wI/AAAAAAAABbM/npcf3mIRhXM/s1600/hello_mr_moustache_wallpaper.jpg http://e08595.medialib.glogster.com/media/6f/6f4b49a48b86a52f25783c80086a36f7c5df1939/mustache-wallpaper-002-by-evaevangeline-d4pwm2o.jpg FAMOUS STACHE http://www.quirkins.com/wp-content/uploads/2011/04/infinite-tom-selleck.png http://content.artofmanliness.com/uploads/2008/11/tom-selleck.jpg http://shechive.files.wordpress.com/2012/09/celeb-mustache-16.jpg http://www.thefablife.com/files/2009/11/brad_beard.jpg http://www.midwestsportsfans.com/wp-content/uploads/2011/03/zach-galifianakis-gq-froot-loops-in-beard.jpg http://cdn.uproxx.com/wp-content/uploads/2010/03/zach-galifianakis-cat-snl.jpg FACIAL HAIR http://24.media.tumblr.com/tumblr_lp9vzk9NtE1qix2ueo1_500.jpg http://funnydoom.com/wp-content/gallery/2weird-beard/weird-beard-0001.jpg http://4.bp.blogspot.com/_wg2mnzIH9mI/TKutt36_VbI/AAAAAAAAHlw/4JubVrwlhsM/s1600/Funny_Beard_Head_Knit_Caps__1.jpg TYPE http://25.media.tumblr.com/tumblr_lmgfsoXHdl1qk0nozo1_400.jpg http://www.madebygirl.com/blog/images/prince1.jpg http://img3.etsystatic.com/008/0/6645202/il_570xN.369621855_dluh.jpg http://blog.gessato.com/wp-content/uploads/2011/06/typographicmovie-patriksvensson-gselect-gessato-gblog-01.jpg

Brooke Anderson | ad campaign

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