I MOUSTACHE YOU A QUESTION.
The World Is Fun Beard & Stache Fest Ad Campaign
Brooke Anderson | ad campaign
Table Of Contents
Brooke Anderson | ad campaign
CREATIVE BRIEF
1
RESEARCH
2
MOOD BOARD
4
SKETCHES
6
COMPS
9
FINALS
12
SOURCES
14
Creative Brief CLIENT:
The World Is Fun is a not-for-profit organization. Based in Seattle, TWIF runs fun, social events that don’t seem like volunteer work. From Beard & Stache Fest, to Stitch N Bitch, to Iron Chef Cook Offs, to Treehouse Wearhouse for Kids, TWIF offers a variety of events that are less like work and more like fun. We are The World is Fun! You can call us TWIF. Our mission is to be the catalyst to connect volunteers, corporations and charities in need and we are here to do things a little differently. The World is Fun is 100% volunteer run. We support Seattle by connecting volunteers, local businesses, and Seattle nonprofits to create a mutually beneficial community for everyone involved. In other words – we can’t do this without your help! There are about a million ways to help TWIF - from volunteering to donating to simply tweeting – but we don’t have room to list all one million, so here are a few. (When you come up with one of the 999,980 ways to help that isn’t on this page – contact us! We’re always open to new and creative ways to get involved with our community!)
PROBLEM:
OPPORTUNITY:
SOLUTION:
TWIF needs a black and white ad campaign to spark interest in the Beard And Stache Fest. They need something that really intrigues the viewer and persuades them that volunteer work doesn’t have to be a “four-letter-word” but can be a really fun experience. The campaign will run in the Seattle Weekly and needs to direct the viewer to The World Is Fun’s website for more information about the event. The advertisements must generate interest in the event, as well as the non-profit group, The World Is Fun. The series should attract attention and provide an enticing, and easy call-to-action that people don’t negate because it’s volunteer work. It should also appeal to those who feel like they cannot donate financially, so they can offer to donate their time. Created a series of black and white newspaper ads as well as a tee-shirt collateral option. The ad campaign is a set of seven ads that will run in the Seattle Weekly paper, at 1/3 page horizontal specifications. The campaign uses puns and humor to draw the viewers attention. Tee-shirt collateral is to be purchased by those interested in the event and those who enjoy the pun-nature of the campaign.
Brooke Anderson | ad campaign
1
Research
Brooke Anderson | ad campaign
2
Research
Brooke Anderson | ad campaign
3
Mood Board
Brooke Anderson | ad campaign
4
Mood Board
Brooke Anderson | ad campaign
5
Sketches
Brooke Anderson | ad campaign
6
Sketches
Brooke Anderson | ad campaign
7
Sketches
Brooke Anderson | ad campaign
8
Comps
Brooke Anderson | ad campaign
9
Finals
I moustache
you a question.
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information
theworldisfun.org
Brooke Anderson | ad campaign
10
Finals
Go the extra
There’s a method to my
moustache.
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time.
moustache.
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time.
theworldisfun.org
theworldisfun.org
Oh,
Let sleeping
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information
theworldisfun.org
Brooke Anderson | ad campaign
Jan 29, 2012 - Fremont High Dive
For more information
For more information
beards lie.
Beard & Stache Fest
beshave.
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information
theworldisfun.org
11
Finals
Beard today,
gone tomorrow.
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information
theworldisfun.org
A
beard saved
is a beard earned.
Beard & Stache Fest Jan 29, 2012 - Fremont High Dive
The World Is Fun is a volunteer-run, not for profit group that organizes exciting events in Seattle. Proceeds from The Beard & Stache Fest go to the Treehouse Foundation. We are currently looking for people to volunteer their time. For more information
theworldisfun.org
Brooke Anderson | ad campaign
12
Finals
Go the extra
moustache.
Brooke Anderson | ad campaign
13
Sources RESEARCH http://www.artofmanliness.com/2009/11/01/the-manliest-mustaches-of-all-time/ http://www.americanmustacheinstitute.org/ TYPE-STACHE http://cdn.decalgirl.com/assets/designs/large/keepcalm-mustache.jpg http://3.bp.blogspot.com/-GBPbMe8hcoU/UWBMCGrRjPI/AAAAAAAAAhI/kzJ-c9kyokM/s1600/ilove_mustache.jpg http://25.media.tumblr.com/tumblr_m698ksKfvG1rsv1jdo1_500.jpg http://s3.favim.com/orig/47/fingerstache-mustache-tipes-of-mustaches-Favim.com-431954.jpg http://3.bp.blogspot.com/-5LDI38-Ecq4/UOiI6-Lb3wI/AAAAAAAABbM/npcf3mIRhXM/s1600/hello_mr_moustache_wallpaper.jpg http://e08595.medialib.glogster.com/media/6f/6f4b49a48b86a52f25783c80086a36f7c5df1939/mustache-wallpaper-002-by-evaevangeline-d4pwm2o.jpg FAMOUS STACHE http://www.quirkins.com/wp-content/uploads/2011/04/infinite-tom-selleck.png http://content.artofmanliness.com/uploads/2008/11/tom-selleck.jpg http://shechive.files.wordpress.com/2012/09/celeb-mustache-16.jpg http://www.thefablife.com/files/2009/11/brad_beard.jpg http://www.midwestsportsfans.com/wp-content/uploads/2011/03/zach-galifianakis-gq-froot-loops-in-beard.jpg http://cdn.uproxx.com/wp-content/uploads/2010/03/zach-galifianakis-cat-snl.jpg FACIAL HAIR http://24.media.tumblr.com/tumblr_lp9vzk9NtE1qix2ueo1_500.jpg http://funnydoom.com/wp-content/gallery/2weird-beard/weird-beard-0001.jpg http://4.bp.blogspot.com/_wg2mnzIH9mI/TKutt36_VbI/AAAAAAAAHlw/4JubVrwlhsM/s1600/Funny_Beard_Head_Knit_Caps__1.jpg TYPE http://25.media.tumblr.com/tumblr_lmgfsoXHdl1qk0nozo1_400.jpg http://www.madebygirl.com/blog/images/prince1.jpg http://img3.etsystatic.com/008/0/6645202/il_570xN.369621855_dluh.jpg http://blog.gessato.com/wp-content/uploads/2011/06/typographicmovie-patriksvensson-gselect-gessato-gblog-01.jpg
Brooke Anderson | ad campaign
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