ODELE BROOKE KELSALL BA (HONS) FASHION CONCEPTS AND COMMUNICATION FASHION PRACTICE AND NEW TECHNOLOGY
00 | FRONT COVER
ODELE by Brooke Kelsall; an innovative, fresh and raw brand, committed to exploring youthful designs allowing you to express your inner explorer. Innovative vibrant patterns and captivating colour clashes are a consistent platform within our collections. Leading a life in an urban jungle, we stand out from the crowd with a focus on cultures and erotic jungle patterns. An explosive collection truly bringing your wardrobe to life, always one step ahead of the current trend.
BROOKE ODELE KELSALL 01 | CONCEPT/MOOD BOARD
02 | BRAND IDENTITY
BROOKE ODELE KELSALL The main typeface used for the branding of ‘ODELE’ by Brooke Kelsall is Fortheenas_01. The bold sleek look of the font fits the brands aesthetic perfectly due to its bold ability to stand out and so it is ideal to use this as the basis of a strong commuincation point. A combination of the Arial family can be used for internal communications or body copy text. These two characters are accesible on all systems and are free to download from dafont.com and so a license need not be required to permit the use of the fonts.
ABCDEFGHIJK 1234567890
TITLES // FORTHEENAS_01 BOLD
CUSTOMER PROFILE Age range: 16-30 Gender: Female Occupation: Fahion blogger/ Fashion photographer Hobbies: enjoys clublife and visiting new places Residency: Global wanderer Favourite place to eat: Turtle Bay Personality: Outgoing, trendy, quirky, independent and likes to stand out. She is: a young urban professional working within a creative industry. Likes to be ahead of the current trend. Enjoys different cultures, festivals and art.
ABCDEFGHIJK 1234567890 SUBTITLES // FORTHEENAS_01 REGULAR
abcdefghijk 1234567890
BODY COPY// ARIAL REGULAR
#FF2300 C:0 M:91 Y:93 K:0 #C10000 C:16 M:100 Y:100 K:7 #F0E400 C:12 M:0 Y:92 K:0
COLOUR
BROOKE ODELE KELSALL 03 | CUSTOMER PROFILE
04 | LOGO
BROOKE ODELE KELSALL
BRALETTE-FRONT// red and yellow tweed sweet-heart bust with chiffron pleated finish and red faux leather strap BRALETTE-BACK// red and yellow tweed material with red leather buckles to fasten TOP-FRONT// denim flounces with frayed edges across the top and along the collar on same denim for top. TOP-BACK// plain denim back with red chunky zip in the middle. Flounce continues along neckline. FLARES// red denim flares with two pockets on the front and back. Fasten with a hidden zip in the middle of the waist.
05 | GARMENT FLATS
BROOKE ODELE KELSALL 06 | 3D VISUALISATION
ODELE
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ODELE
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HOME | WOMEN | COATS & JACKETS
WHAT’S NEW Coats & Jackets Sweatshirts T-shirts Tops & Shirts Sweaters & Cardigans Dresses Skirts Pants
ODELE Camo Jacket £100
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A staple piece for every wardrobe. This can be layered, worn as jacket or a top. The jacket that never grows old.
FRONT END WEB DESIGN
FRONT END WEB DESIGN
BROOKE ODELE KELSALL
BROOKE ODELE KELSALL
07 | FRONT END WEB DESIGN
08 | FRONT END WEB DESIGN CONTINUED
https://brookekelsall.tumblr.com/post/159636630154
BROOKE ODELE KELSALL 09 | GIF ANIMATION
BROOKE ODELE KELSALL 10 | FINAL ILLUSTRATION