BY BROOKE ODELE KELSALL SPRING//SUMMER 18/19
CREATIVE DIRECTORS & HEAD DESIGNERS
HUMBERTO LEON
KENZO TAKADA: Founder, 1970
CAROL LIM
1970- CREATION OF THE BRAND KENZO 1983- OPENING OF A BOUTIQUE IN NEW YORK, AND THE RELEASE OF THE FIRST CLOTHING LINE FOR MEN. 1988- KENZO LAUNCHES ITS FIRST FRAGRANCE. 1991- KENZO CREATE A LINE OF ACCESSORIES FOR THE HOME. 1993- KENZO JOINS LOUIS VUITTON. 1999- KENZO TAKADA LEAVES THE WORLD OF HIGH FASHION. 2000- PASSES SHOWING THE LATEST COLLECTION OF KENZO CALLED ‘PRET-A-PORTER’. 2007-CREATION OF A COLLECTION ‘A/W TAKADA’. 2009- KENZO CREATED A SERIES OF FITNESS EQUIPMENT FOR AMATEURS AND PROFESSIONALS. 2013- KENZO COLLAB WITH EVIAN 2016- KENZO COLLAB WITH H&M.
“KENZO, AS A BRAND HAS SUCH A RICH AND FASCINATING HISTORY, IT CAN BE HARD TO DETERMINE WHAT EXACTLY WE HAVE CHANGED. WITH OUR NEW COLLECTIONS, WE HOPE THAT WE HAVE INJECTED THE BRAND WITH A YOUTHFUL SPIRIT AND A SENSE OF FUN AND CHEEKINESS. BUT, WE ALSO WANT TO RESPECT AND PRESERVE THE TRADITIONS OF THE KENZO HOUSE, SUCH AS THE IMPORTANCE OF THE PRINTS AND THE SENSE OF WORLDLINESS AND TRAVEL THAT HAS BEEN INTRINSIC TO EVERY COLLECTION IN THE HISTORY OF KENZO.” -LEON AND LIM FOR VOGUE (March 2012)
- EPITOMIZES ‘WEST MEETS EAST’. -FUN PRINTS AND COLOUR - ‘U.S.P’ -YOUTHFUL DESIGNS -OVERSIZED AESTHETIC, IN THE EARLIER DAYS. -WORLD-WIDE INSPIRATION. -“LUXURY FOR EVERYBODY.”
SIGNATURE STYLE AND UNIQUE SELLING POINTS
Often oversized style is found in Kenzo garments
Bright colour clashes create a vibrant and eccentric look which is a signature style repeated throughout the decades of KENZO’s existence.
Lots of frills and other methods of creating volume and shape is a continous style found in KENZO collections..
Youthful designs aimed at a younger audience.
Colourful animal and floral prints which have been a singature style for the KENZO house since opening in 1970. Lim and Leon have kept this tradition running in recent collections.
Eccentric accesories are often styled within KENZO collections.
“FASHION IS LIKE EATING, YOU SHOULDN’T STICK WITH THE SAME MENU.” -KENZO TAKADA
FOR A GIRL WHO LEADS A LIFE IN AN URBAN JUNGLE, WANTING TO STAND OUT FROM THE CROWD BY BRINGING HER WARDROBE TO LIFE WITH COLOUR AND CULURAL CLASHES IN STATEMENT PIECES. VIBRANT AND CAPTIVATING, THE CUSTOMER LIKES TO BE ONE STEP AHEAD OF THE CURRENT TREND WITH HER OWN STYLE.
FRILLS, PLEATS, VOLUME, BALOON SLEEVES, SHAPE, CULTURAL PATTERNS, COLOUR CLASHES, MOVEMENT, METALLICS, LAYERING, BOXY SHAPES, DISTORTION OF THE BODY, BRIGHT, YOUTHFUL, COLOURFUL, UNIQUE, ASYMETRICAL.
CAPSULE COLLECTION DESIGN 1 THIS DESIGN IS HUGELY INSPIRED BY THE RECENT COLLABORATION WITH H&M. THE BRIGHT COMBINATION OF COLOURS CAN BE FOUND IN ALMOST ALL THE PIECES WITHIN THE COLLECTION. THE COLOUR THEME FOR THIS DRESS IS INSPIRED BY THE COLOURS FOUND WITHIN A PEACOCK AS IS THE PATTERN ON THE SKIRT PIECE. THE DRESS HAS YELLOW KNIT FOR THE FINISHINGS AND COTTON FOR THE SKIRT LINING. THE METALLIC BLUE FABRIC IS TAKEN FROM THE SS17 COLLECTION. THE DRESS ALSO HAS LOTS OF SHAPE WITH THE HELP OF RUFFLES WHICH WERE ALSO FOUND IN A LOT OF THE H&M COLLECTION.
CAPSULE COLLECTION DESIGN 2
THIS DESIGN TAKES INSPIRATION FROM THE COLOURFUL COLLABORATION WITH H&M WHILST TAKING INSPIRATION FOR THE SHAPE AND VOLUME OF SHOULDERS AND SLEEVES SEEN IN THE SS17 COLLECTION. THIS OUTFIT FEATURES BRIGHT ANIMAL PRINTS, GREEN AND PINK PVC FOR THE PANTS, TOP PANEL OF THE TOP AND THE BANDS ON THE SLEEVES AND A PLAIN YELLOW COTTON FOR THE PLEATS AND COLLAR. THE SLEEVES ARE MADE FROM A GREEN CHIFFON.
CAPSULE COLLECTION DESIGN 3 THIS DESIGN HAS BEEN INSPIRED MAINLY BY THE RECENT KNEZO AND H&M COLLECTION THE PATTERNS AND COLOURS CAN BE SEEN IN ONE OF THE PIECES FROM THE COLLECTION. I DECIDED TO USE THIS COLOUR THEME WITHIN THIS DESIGN TO ACCENTUATRE THE SEPERATE FLOUNDS. THE FINISHINGS AND WAIST ARE MADE FROM A BALCK METALLIC MATERIAL AND THE LINING IS A SIMPLE WHITE COTTON. THE SKIRT HAS CUT OUT PANELS IN THE SIDES OF THE LEGS TO GIVE THIS A UNIQUE LOOK.
CAPSULE COLLECTION DESIGN 4
THIS DESIGN FEATURES METALLIC FABRICS INSPIRED FROM KENZO SS17 COLLECTION. THE RUFFLES AND BRIGHT COLOURS ARE TRULY INSIRED BY THE RECENT H&M COLLABORATION. THE DRESS HAS ASYMETRIC BOXY FEATURES WHICH IS FEATURED WITHIN MANY KENZO COLLECTIONS. THE POP OF BRIGHT CHEETAH PRINT AND ORANGE EMBOSSED SNAKE FABRIC WORK WELL TOGETHER TO CREATE A BEAUTIFUL CLASH WHILST THE BRIGHT BLUE PVC HELPS TO BRING OUT THE BEAUTIFUL ORANGE TONES WITHIN THIS DESIGN.
CAPSULE COLLECTION DESIGN 5 THIS DESIGN IS MAINLY INSPIRED BY THE KENZO SS17 COLLECTION. ITS MAIN COLOUR FOCUS IS ELECTRIC BLUE LEATHER FOR THE BRALETTE, TIE AROUND SKIRT AND COLLAR. TO STICK TO THE KENZO THEMES AND CHERISH THOSE CULTURAL PATTERNS, I DECIDED TO GO WITH A RED AZTEC PATTERN FOR THE DRESS UNDERNEATH TO COUNTERACT THE BLUE IN TURN MAKING IT STAND OUT MORE. THE LINING OF THE SKIRT AND THE BELT IS A BROWN SUEDE. THIS CREATES A NICE TEXTURE WHILST THE COLOUR IS SUBTLE ALLOWING THE BLUE TO TRULY POP. FOR EXTRA DETAIL, THE FINISHINGS ARE MADE FROM A BRIGH BURNT OUT ORANGE.
CAPSULE COLLECTION DESIGN 6 THIS DESIGN IS INSPIRED BY KENZO’S RECENT COLLECTION COLLABORATION WITH H&M. AS YOU CAN SEE, THE DESIGN FEATURES A RUFFLE TRIM DOWN THE RIGHT SIDE OF THE DRESS. THIS GIVES THE DRESS SHAPE WHILST ALSO FEATURING A COMMON FEATURE OF MOST KENZO COLLECTIONS. THE BRIGHT LEOPARD PRINT IS ANOTHER COMMON FABRIC FOUND IN THE COLLECTION. THESE COLOURS CONTRACT THE GREEN VERY WELL AND WORK TOGETHER AS A BRIGHT COLOUR CLAS. THE SLEEVES ARE MADE FROM GREEN MATELLIC FABRIC WHICH IS FOUND FEATURING IN THE KENZO SS17 COLLECTION. THE LINING OF THE DRESS IS GREEN COTTON. THE BOTTOM OF THE DRESS HAS A FLOUNCE EDGE ADDING FURTHER SHAPE.
FINAL LINE-UP
PACKAGING AND LOGO DESIGN FOR KENZO X ODELE
KENZO X ODELE
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FRONT END WEB DESIGN ON IMAC AND IPAD KENZO Home|Women WHAT’S NEW Coats & Jackets Sweatshirts T-shirts Tops & Shirts Sweaters & Cardigans Dresses Skirts Pants
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