brookew
PORTFOLIO
Brooke Withers PORTFOLIO 2009
GRAPHIC DESIGNER | ART DIRECTOR | ILLUSTRATOR
ART DIRECTION
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
FRED BRACKS MENSWEAR WINTER 2008 CAMPAIGN MAY 2008 Create concept and design look of national advertising campaign for mens fashion label inspired by Moroccan theme. To appeal to/ the market of the young, hip, professional male aged 20 - 30.
Brooke Withers PORTFOLIO 2009
FRED BRACKS MENSWEAR
ART DIRECTION
LOVABLE
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
LOVABLE UNDERWEAR CREATE CONCEPT AND EXECUTION FOR NEW CAMPAIGN APRIL 2008 Design advertising campaign for new Bra to launch in May 2008, highlighting the new advanced technology used in the material. Design outdoor signage, instore p.o.s, email banner ad’s, and packaging= labels, collar tags etc...
Brooke Withers PORTFOLIO 2009
LOVABLE UNDERWEAR
RETAIL/ MARKETING
GAZAL
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
GAZAL APPAREL SENIOR DESIGNER 2006 - 2007
Working in the design department I was responsible for brands DAVENPORT, CRYSTELLE ,KOOKAI, LOVABLE, PRINT/ ADVERTISING/ P.O.S/ PACKAGING/ RETAIL/ CORPORATE fashion/ textile design, design store signage and in-store systems, concepts, P.O.S, garment technical drawings, retouch product and models shots. DAVENPORT DESIGNED SUMMER 2008 RANGE FOR MENS UNDERWEAR, packaging, hangers,
TM
WORDS Brooke Withers PORTFOLIO 2009
GAZAL APPAREL
GAZAL Sexy and Seamless Lovable
Re-INVENTS THE BRA
Who say’s Sports Bra’s cant be sexy?
N ew
SEXY SPORT from
Lovable
DATE : 17th AUGUST 2007 collar tag back
LOVABLE ULTRASONIC COLLAR TAG
lovable.com.au
STOCK DETAILS
Available in other colours.
190mm HIGH
Matching boyshort is also available in sizes S-M-L. Available in sizes 10-12A, 10-14B-C-D-DD.
Paper: gloss art weight : 300gsm PRINTING SPECIFICATIONS
for additional support. The Bra back features two layers of fabric bonded together Ultrasonic technology fuses the fabric together using glue, heat and pressure to create a smooth flexible bra that is virtually undetectable beneath your clothing. Seductive styling in Italian Microfibre Jersey is combined with the latest “ultrasonic” bonded technology to create the most comfortable bra you will ever wear.
logo : to print using CMYK > 11mm from top fold and right side edge
Underwires are fused to the cups to minimise discomfort whilst maintaining support.
trim : approx w130 mm x h190 mm
The cups feature graduated foams which customise the uplift depending on your size.
print 4 colour process + 1 foil one side only
web address : to print using silver foil stamp > 4mm from bottom edge > helvetica neue - 35 LIGHT - 10pt type
10 mm
11mm
copy font : silver foil stamp > TITLE : ‘THE FUTURE IN COMFORT’ - silver foil stamp > font- COPY : helvetica neue - 45 LIGHT - 11.5 pt type
4mm
46mm 3mm
the future in comfort.
back copy : silver foil stamp > copy block sits 10mm below the centre fold and is centred
brookew PORTFOLIO
TEXT in silver foil stamp
right aligned lovable.com.au
collar tag front
TRIM SHOWN IN CYAN MEASUREMENTS IN MAGENTA
130mm WIDE
REVERSE
LAGUNA PRINT COLOURWAYS
DAVENPORT Globe- rugby
C A B D B
A red
C
D
yellow
burnt orange
white
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
C A B D A red
B yellow
C
D
pale blue
mid blue
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
BODYFIT TRUNK Made in great feel PIMA cotton. No re-shuffling neccessary! Not too long, not too short. No riding up.
C A
2
3
B
5
D A pale blue
B white
C
D
chocolate
taupe
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
;^eT cWT UTT[X]V
;^eT cWT UTT[X]V
BF8=6 C06B
BF8=6 C06B
FRONT
BACK
NEW
BODYFIT TRUNK
FRONT
BODYFIT TRUNK <PST X] VaTPc UTT[ ?8<0 R^cc^] =^ aT bWdUU[X]V ]TRRTbbPah =^c c^^ [^]V ]^c c^^ bW^ac =^ aXSX]V d_
STRETCH COTTON BOXER
STRETCH COTTON BOXER
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;^eT cWT UTT[X]V
ESSENTIAL BRIEF
;^eT cWT UTT[X]V
BACK
FRONT
ESSENTIAL BRIEF
NEW
FREEDOM TRUNK
# ($ ;^eT cWT UTT[X]V
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5
F^eT] R^cc^] Q^gTa fXcW P [Xcc[T bcaTcRW c^ VXeT h^d a^^\ c^ \^eT
;^eT cWT UTT[X]V
FRONT
3
!# ($
!# ($
NEW
2
BACK
BACK
FREEDOM TRUNK 2^cc^] AXQ AT[PgTS 5Xc
!# ($
;^eT cWT UTT[X]V ;^eT cWT UTT[X]V
;^eT cWT UTT[X]V
?A>3D2C B7>CB A454A4=24 >=;H
STORE SIGNAGE
Love the feeling
Brooke Withers PORTFOLIO 2009
GAZAL APPAREL
CREATIVE DIRECTION
BISLEY WORKWEAR brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
BISLEY WORK WEAR CREATIVE DIRECTOR/ BRAND MANAGER 2007 - 2008
Branding & logos for new brands= ARMOR ( industrial range) IDENTITY, PROFLEC, RAZAR (new youth range) MASSIVE ANNUAL CATALOGUE- 80 pages, over 500 products- layout, proof reading for all mistakes, Press ads, write copy, tv ads, local tv +radio- organise competitions. Allocate marketing budget effectively for signage, p.o.s, billboards, posters, magazine ads Satisfy corporate needs- sales reports, presentations, newsletters, ALL brand style guides (and enforce) Re-design of brand Identity- garment labels/ details, swing-tags, all packaging- different for each sub-brand Technical garment drawings website design
Brooke Withers PORTFOLIO 2009
BISLEY WORKWEAR
CREATIVE DIRECTION
RAZAR brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
RAZAR by BISLEY WORKWEAR CREATION AND DEVELOPMENT OF NEW YOUTH RANGE FOR WORKWEAR COMPANY / MENS WORKWEAR COMPANY AUGUST 2008 New workwear range to appeal to the younger generation. Inspired by skateboarding/ surfing culture. Responsible for creating the name, brand identity, logos, clothing details and labelling, art direction of shoot, choosing model, designing in-store selling system, store signage, T-shirt graphics, merchandising
Brooke Withers PORTFOLIO 2009
RAZAR WORKWEAR
BRAND IDENTITY/advertising
DIA DIWAN brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
DIA DIWAN DESIGN NEW BRAND IDENTITY AND ADVERTISING FOR MIDDLE-EAST WEBSITE AUGUST 2009 DESIGN NEW BRAND IDENTITY AND ADVERTISING FOR NEW COMPETITION TO RUN THROUGH WEBSITE.
Brooke Withers PORTFOLIO 2009
DIA DIWAN | ADVERTISING
thank-you www.brookew.com
brookew PORTFOLIO