Men’s Underwear Winter 2008
WINTER 08
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General range comments
Winter 08 - General range comments
- Welcome to the first Winter season for the newly re-launched Davenport Mens underwear range. Our relaunch has been one of the biggest things to hit the mens underwear market for a long time, and we generated a huge amount of press and publicity, which has increased our brand awareness and recall across our target market. Look out for more fantastic press and PR activity across the Winter season, as well as our infamous TV advert showing on the Eastern seaboard just before Valentines Day. This season we continue to cement our Bodyfit styles into the range, by extending our colour range in the Bodyfit Trunk (DAV004), and introducing the Bodyfit Short style to the range. This short fills a gap for a shorter, fashion style in the range, and is based on the fit of out Bodyfit Trunk (please note that the Bodyfit Short is not offered in our Pima Cotton blend). You will also see a lot of work has gone into our woven boxer area, with the Original Fit 3 button placket with functioning open waistband returning in fantastic seasonal colours. Best of all we have increased the quality of our fabrics and construction. All Original Fit single sell boxer styles are now made of 80’s count yarn for a softer, beautiful handfeel and now feature French seamed leg seams so a much more comfortable fit. We also introduce the Low Rise Boxer - a younger more contemporary fit in fashionable checks and stripes. This style features a lower rise, shorter leg length and 1 button placket. Another feature of the garment is that it features ‘balloon back’ seams, providing great comfort in a shorter garment. All Low Rise Boxer styles are made of 60’s count yarn. There is also a slight change to our brief shape with the introduction of an open front to our non basic brief shapes. This shape reinforces a younger more contemporary slant on an old classic. The colour palettes are muted and feature marle yarns with splashes of bright colours to merchandise back with our brighter colours offered in the Bodyfit Trunk. Stripes featured heavily in the range - from the basic Prussian Blue and Navy stripes, to Dark Grey marle with neon stripes. Stripes also provide a great design feature in the keyhole brief, and again show that Davenport is moving forward and keeps it’s eye on the trends.
WINTER 08
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Key Shape Portfolio Our Key shape portfolio expands to bring in the Bodyfit Short, Low Rise Boxer and slight changes to the Original Fit Boxer. Again using the Bodyfit Short to really cement these styles and fit into the market.
Winter 08 - Features & Benefits
Logo Elastics We continue with our Davenport logo elastics, and expand the colour range to make them more seasonal. Pima Cotton Our basic Bodyfit trunk (DAV004) and brief (DAV009) are made of a Pima cotton / lycra blend. Pima cotton is amongst the most highly graded cotton in the world, and is normally grown only in the USA. This cotton is one of the softest most comfortable and expensive cottons that you can buy, and blended with Lycra by Dupont makes our basics the softest, most comfortable on the market. Cotton Elastane blend All our knitted styles (with the exception of The Bodyfit Trunk (DAV004) and Brief (DAV009) are now made in our cotton elastane blend. This provides for superior comfort and movement. Basic styles Our stock supported lines continue to be the Bodyfit Trunk and Brief (in basic colours only), as well as our Jersey Boxer (D7519A), Satin Boxer (D8149A), Freedom Trunk (DAV016) and Freedom Boxer (DAV015). You will find references of all our stock supported lines in the next few pages. Having these lines on a stock supported system will also help your retailer to mix the indent range back in with the basics. New Low Rise Boxer shape A key shape for the youth market going forward - this shape sits flatter without any bunching or excess fabric under clothes. This shorter fit shape in a key shape this season, and will open up the boxer short market to a new generation of wearers, who see it not on ly as a more comfortable way to wear a woven garment, but also a real fashion trend. As always our boxers are versitile and can be worn as sleepwear as well as underwear. Yarn dye stripes Yarn dye stripes will always give you a more superior handfeel and will ware better with washing. Prints will still feature in our range, but will be kept to the items that would not be possible to yarn dye.
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DAV004 - Bodyfit Trunk
DAV009 - Bodyfit Brief
WINTER 08
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200gsm 95% cotton / 5% Lycra single jersey
Trunk
Keyhole Brief
NEW 170gsm 95% cotton / 5% elastane single jersey
The Original Woven Boxer
Low Rise Boxer
NEW 100gsm 100% cotton , 80/2 x 50
100gsm 100% cotton, 60 x 60
Knit Boxer
Bodyfit Short
NEW
WINTER 08
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Winter 08 Delivery dates The Winter collection has been designed with strong colour palettes in each delivery drop, ensuring that each one provides a strong and distinct story. There are specific dates that each drop is available from:Delivery 1 - Available for delivery to customer 28th January Delivery 2 - Available for delivery to customer 25th February
Winter 08 - Delivery Drops
Delivery 3 - Available for delivery to customer 24th March Delivery 4 - Available for delivery to customer 21st April Each style / drop can be ordered at any time after it’s available date, but due to production scheduling styles will not be available before their allocated date. All BASIC styles are available on an ongoing basis.
DAV009 : BODYFIT BRIEF
BLACK (Z1)
NAVY (B2)
WHITE (W1)
GREY MARLE (G1)
NAVY (B2)
WHITE (W1)
GREY MARLE (G1)
WINTER 2008 BASIC STOCK
DAV004 : BODYFIT TRUNK
DAV004 MIDDY
BLACK (Z1) DAV016 FREEDOM TRUNK
MID BLUE (B68)
NAVY (B2)
DAV015 FREEDOM BOXER
MID BLUE (B68)
NAVY (B2)
D7519A - KNIT JERSEY BOXER
WINTER 2008 BASIC STOCK
WHITE (010)
NAVY (290)
GREY MARLE (950)
RED (710)
BLACK (990)
NAVY (290)
BLACK (990)
CHARCOAL (980)
COBALT BLUE (310)
RED (710)
SILVER (850)
TEAL (250)
D8149A - SATIN BOXER SHORT
WINTER 2008 - Delivery 1
DAV004 FLINT BODYFIT TRUNK
DAV004 SHIRAZ R12 BODYFIT TRUNK
DAV100 DARK GREY MARLE G18 WREXHAM TRUNK
DAV101 DARK GREY MARLE G18 WREXHAM BRIEF
DAV104 FLINT B69
DAV105 FLINT B69 BRECON BODYFIT SHORT
DAV102 UMBER D19 CARDIFF TRUNK
DAV103 UMBER D19
CARDIFF KNIT BOXER
DAV106 FLINT B69 BRECON BRIEF
BRECON KNIT BOXER
DAV110 FLINT B69 BANGOR LOW RISE BOXER
DAV111 FLINT B69 CORF LOW RISE BOXER
DAV112 BLACK Z1 SWANSEA ORIGINAL BOXER
DAV113 UMBER 19 WELSHPOOL ORIGINAL BOXER
DAV004 LIGHT COBALT B74
WINTER 2008 - Delivery 2
BODYFIT TRUNK
DAV115 NEWSPRINT G19 HOCKNEY TRUNK
DAV117 LIGHT COBALT B74 LOWRY TRUNK
DAV124 GAULOISES C37 PULITZER BODYFIT SHORT
DAV125 NAVY B2 WARHOOL LOW RISE BOXER
DAV004 TURF C36
BODYFIT TRUNK
DAV116 NEWSPRINT G19 HOCKNEY KNIT BOXER
DAV119 LIGHT COBALT B74 LOWRY KNIT BOXER
DAV121 NAVY B2 MANGA TRUNK
DAV120 NAVY B2 MANGA KNIT BOXER
DAV118 LIGHT COBALT B74 LOWRY BRIEF
DAV122 GAULOISES C37 PULITZER KNIT BOXER
DAV126 GAULOISES C37 PICASSO LOW RISE BOXER
DAV127 NAVY B2 LEITH ORIGINAL FIT BOXER
DAV128 BLACK Z1 RENO ORIGINAL FIT BOXER
WINTER 2008 - Delivery 3
DAV004 POM RED R29 BODYFIT TRUNK
DAV130 GREY MARLE G17 MIDWINTER TRUNK
DAV134 MULBERRY R4 MOUNTAIN BODYFIT SHORT
DAV004 LIGHT COBALT C36 BODYFIT TRUNK
DAV129 GREY MARLE G17] MIDWINTER BRIEF
DAV135 MULBERRY R4 MOUNTAIN KNIT BOXER
DAV137 PRUNE L20 TODDY BRIEF DAV138 PRUNE L20 TODDY KNIT BOXER
DAV125 PRUSSIAN BLUE B72 WARHOLL LOW RISE BOXER
DAV141 LIGHT COBALT C36 KARIBOO LOW RISE BOXER
DAV131 GREY MARLE G17 FIRESIDE TRUNK
DAV132 GREY MARLE G17 FIRESIDE KNIT BOXER
DAV133 GREY MARLE G17 FIRESIDE BODYFIT SHORT
DAV136 MULBERRY R4 MOUNTAIN BRIEF
DAV139 PRUNE L20 TODDY TRUNK
DAV142 NAVY B2 HAWTHORN ORIGINAL FIT BOXER
DAV143 LIGHT COBALT C36 TUSSOCK ORIGINAL FIT BOXER
WINTER 2008 - Delivery 4
DAV004 PRUSSIAN BLUE B72 BODYFIT TRUNK
DAV144 PRUSSIAN BLUE B72 SAGEBRUSH BODDYFIT SHORT
DAV147 GREY MARLE G17 NINEBARK KNIT BOXER
DAV145 PRUSSIAN BLUE B72 SAGEBRUSH KNIT BOXER
DAV148 GREY MARLE G17 NINEBARK BODYFIT TRUNK
DAV150 ACORN D23 OREGON BRIEF DAV151 ACORN D23 OREGON KNIT BOXER
DAV153 ACORN D23 LEATHERWOOD LOW RISE BOXER
DAV154 ACORN D23 OSO ORIGINAL FIT BOXER
DAV146 PRUSSIAN BLUE B72 SAGEBRUSH BRIEF
DAV149 GREY MARLE G17 NINEBARK TRUNK
DAV152 ACORN D23 OREGON BODYFIT TRUNK
DAV155 NAVY B2 TOYON ORIGINAL FIT BOXER
DAV0952PK - Woven Boxer short 2 pack
WINTER 2008 - 2 Packs
DAV0952PK - P13
DAV0952PK - P14
DAV0952PK - P15
DAV0952PK - P16
DAV0962PK - Knit Boxer short 2 pack
DAV0956PK - P17
DAV0956PK - P19
DAV0956PK - P18
DAV0956PK - P20
DAV0962PK - Knit Trunk 2 pack
DAV0957PK - P21
DAV0972PK - P22
DAV0972PK - P22
DAV0972PK - P24
Winter 08 - Product Fabrication Detail
Style DAV004 DAV009 D7519A D8149A DAV100 DAV101 DAV102 DAV103 DAV104 DAV105 DAV106 DAV110 DAV111 DAV112 DAV113 DAV115 DAV116 DAV117 DAV118 DAV119 DAV120 DAV121 DAV122 DAV124 DAV125 DAV126 DAV127 DAV128 DAV129 DAV130 DAV131 DAV132 DAV133 DAV134 DAV135 DAV136 DAV137 DAV138 DAV139 DAV141 DAV142 DAV143 DAV144 DAV145 DAV146 DAV147 DAV148 DAV149 DAV150 DAV151 DAV152 DAV153 DAV154 DAV155
Description Bodyfit Trunk Bodyfit Brief Jersey Boxer Satin Boxer Short Wrexham Trunk Wrexham Brief Cardiff Trunk Cardiff Knit boxer Brecon Knit Boxer Brecon Bodyfit short Brecon Brief Bangor Low Rise boxer Corf Low Rise boxer Swansea Original Fit boxer' Welshpool Original Fit boxer Hockney Trunk Hockney Knit Boxer Lowry Trunk Lowry Knit Boxer Lowry Brief Manga Knit Boxer Manga Trunk Pulitzer Knit Boxer Pulitzer Bodyfit Trunk Warholl Low Rise boxer Picasso Low Rise boxer Leith Original Fit boxer Reno Original Fit boxer Midwinter Brief Midwinter Trunk Fireside Trunk Fireside Knit Boxer Fireside Bodyfit trunk Mountain Bodyfit short Mountain Knit Boxer Mountain Brief Toddy Brief Toddy Knit Boxer Toddy Trunk Kariboo Low Rise boxer Hawthorn Low Rise boxer Tussock Original Fit boxer Sagebrush Bodyfit short Sagebrush Knit Boxer Sagebrush Brief Ninebark Knit Boxer Ninebark Bodyfit short Ninebark Trunk Oregon Brief Oregon Knit Boxer Oregon Bodyfit short Leatherwood Low Rise boxer Oso Original Fit boxer Toyon Original Fit boxer
Fabrication 200gsm 95% Pima Cotton / 5% Lycra 200gsm 95% Pima Cotton / 5% Lycra 130gsm 100% cotton single jersey 95gsm 100% polyester Satin 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 170gsm 95% Cotton/5% Elas 100gsm 100% Cotton 100gsm 100% Cotton 100gsm 100% Cotton