brookew
PORTFOLIO
Brooke Withers PORTFOLIO 2009
GRAPHIC DESIGNER | ART DIRECTOR | ILLUSTRATOR
VH1
BRANDING/ ILLUSTRATION
brookew PORTFOLIO
TOP SIX AT 6
Brooke Withers PORTFOLIO 2009
BRANDING/ ILLUSTRATION
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
VH1 AUSTRALIA TOP 6 AT SIX APRIL 2006 Create Illustrated panel of elements featuring 6 way kaleidoscope images for the Top 6 at 6pm VH1 packaging. To include: - Top 6 at 6pm vh1 logo panel/ title page. - Open/ close bumpers featuring new titlte with VH1 logo worked in - 6 x countdown bumpers- numbered 6 – 1 - Strap- that sits on the bottom of the page which we write the artists names on for the video featured.
WORK PUBLISHED AND EXHIBITED IN CURVY An annual exhibition and book launch featuring over 100 of the most exciting female graphic artists and illustrators in the world. Brooke Withers PORTFOLIO 2009
ART DIRECTION
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
FRED BRACKS MENSWEAR WINTER 2008 CAMPAIGN MAY 2008 Create concept and design look of national advertising campaign for mens fashion label inspired by Moroccan theme. To appeal to/ the market of the young, hip, professional male aged 20 - 30.
Brooke Withers PORTFOLIO 2009
ADVERTISING
MYLK brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
MYLK LOUNGE DESIGN ALL ADVERTISING COLLATERAL FOR A TOP SYDNEY NIGHTCLUB JANUARY 2007 Design advertising materials for events and club nights including posters, invites, V.I.P passes, flyers, etc.
Brooke Withers PORTFOLIO 2009
ART DIRECTION
LOVABLE
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
LOVABLE UNDERWEAR CREATE CONCEPT AND EXECUTION FOR NEW CAMPAIGN APRIL 2008 Design advertising campaign for new Bra to launch in May 2008, highlighting the new advanced technology used in the material. Design outdoor signage, instore p.o.s, email banner ad’s, and packaging= labels, collar tags etc...
Brooke Withers PORTFOLIO 2009
ILLUSTRATION
VH1&WHO MAGAZINE
PORTFOLIO
CLIENT PROJECT DATE BRIEF
VH1 AND WHO MAGAZINE DESIGN ILLUSTRATIONS FOR ‘CELEBRITY WEDDINGS SPECIAL’ SEPTEMBER 2006 To feature on VH1 and in a D.P.S in WHO. Include title page, and several variations on title to be used throughout show.
Brooke Withers PORTFOLIO 2009
CREATIVE DIRECTION
RAZAR brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
RAZAR by BISLEY WORKWEAR CREATION AND DEVELOPMENT OF NEW YOUTH RANGE FOR WORKWEAR COMPANY / MENS WORKWEAR COMPANY AUGUST 2008 New workwear range to appeal to the younger generation. Inspired by skateboarding/ surfing culture. Responsible for creating the name, brand identity, logos, clothing details and labelling, art direction of shoot, choosing model, designing in-store selling system, store signage, T-shirt graphics, merchandising
Brooke Withers PORTFOLIO 2009
CREATIVE DIRECTION
BLOOD & RO ROsssEEEss “L fe and love de ines who we are It is the l fe we breathe the bloodflowing through our veins and he love expressed to one ano her which truly d fferentiates us from each other” “Life and love defines who we are
blood & roses
It is the l fe we brea he the blood lowing through our veins and the love expressed o one another
price size colour
which ruly di ferentiates us from each other”
price size colour
PRINTED LABELS
blood & roses
LEATHER TIE
BACK
large
FRONT
b&r nylon/ elastane
Life and love defines who we are
blood & roses
It is the life we breathe
large
the bloodflowing through our veins
made in china
“Life and love defines who we are It is the life we breathe the bloodflowing through our veins and the love expressed to one another which tru y differentiates us from each other
ny on/ elastane made n ch na
and the love expressed to one another which truly different ates
b&r
us from each other”
SIZE
large
price size colour
b&r
blood & roses
b&r
“L fe and love defines who we are
PRICE INFO
It is the life we breathe, the bloodflowing
large
through our veins and the love expressed
b&r
to one another, which truly differentiates us from each other”
SIZE PRICE INFO
BLACK AND GREY/ SILVER
b&r
ONE MAIN TAG + SMALL CUT OUT- WITH DETAILS ( SO TAG DOSNT GET RUINED)
LEATHER TIE
b&r
FRONT
FRONT
b&r blood 70mm
BACK
ny on/ elastane made in china
b&r
brookew PORTFOLIO
SMALL nylon/ elastane made n china
100% cotton made in china
b&r 100% cotton made in china
expressed to one
PRICE
another, which truly
BARCODE
differentiates us from each other”
blood & roses
“Life and love defines
BACK
who we are It is the life we breathe, the bloodflowing through our veins and the love
blood & roses
expressed to one
FRONT
another, which truly differentiates us from each other”
blood & roses
NSIDE
small
nylon/ elastane made in china
SIZE
small
b&r
small
SMALL nylon/ elastane/ made in china
blood & roses
BACK
“Life and love defines who we are. It is the life we breathe, the bloodflowing through our veins and the love expressed to one another, which truly differentiates us from each other”
blood & roses
b&r
b&r
b&r
blood & roses
b&r
nylon/ elastane made in china
small
b&r
small
b&r
b&r SMALL
he, the
SIZE
SMALL
nylon/ elastane made in china
nylon/ elastane/ made in ch na
ines s the ing through
nylon/ elastane/ made in china
b&r
r
veins and the love
small
nylon/ elastane made in china
b& blood & roses
small
b&r
& roses
blood & roses
CLIENT PROJECT DATE BRIEF
GLOBEX INDUSTRIES - HONG KONG CREATIVE DIRECTOR FOR MENS FASHION LABEL 2007
create branding and identity design + develop launch a mens label for the 19-45 years - market, to be sold in usa, canada, and south america. backed by GLOBEX, a fashion corporation, based in hong Kong the owner asked me to head/ be responsible for all aspects. T-shirt prints and finishes, labels - all, screen print, swing-tags, RUBBER PATCH
blood & roses WOVEN NECK LABEL
CANVAS PATCH FOR CARGO S
blood & roses
FINISHED SIZE 60mm x 15mm STOCK DETA LS > wo en
b&r
Visual Example Only 100% ACTUAL S ZE Front
FRONT SIDE weave 3 colou s match hread co ours to
blood & roses
la ge
WEAV NG SPECIF CAT ONS
blood & roses
Pa toneGREY # 77C
blood & roses
L fe and lo e d f nes who we are It s the l e we brea he
Pan oneRED # 94C
End Fo d Ba k Neck Label
the bl odf owing t rough our ve ns and t e ove exp essed to one ano her wh ch tru y di f ren ia es
Bl ck 100%
blood & roses
ogo > to weave us ng 1 colour > mat h to #194C background > to weave using 1 co our >BLACK
0 m
mm
1 cm
mm
MADE N CH NA
us rom ea h o her
b&r
COT ON/ ELASTANE WARM GENTLE MACH NE WASH DO NOT BLEACH DO NOT TUMBLE DRY WARM RON DO NOT DRY CLEAN X)
blood & roses MADE N CH NA
M
b&r
GREIGE GROUND -BLACK BROWN PRINT
Artwork/Dimens ons 100% to Scale
mm
60mm
blood & roses
15 mm
b&r
mm
MADE N HINA
blood & roses
M
blood & roses
5mm
mm
b&r
RAW EDGE
blood & roses
BLACK SULFUR GREY PRINT
ZIG-ZAG ST TCHING
M
blood & roses
M
b&r
mm
6 mm
6 mm
blood & roses
med um
15 mm
15 mm
5mm
60mm
blood & roses
M
15 mm
blood & roses
X- arge
15 mm
5mm
5mm
6 mm
small
mm
X- a ge
blood & roses
15 mm
M
5mm
6 mm
x-small
mm
BLACK SULFUR GREY PRINT
DARK GREY AS SAMPLE BLACK PR NT
M
blood & roses
b&r
b&r
b&r
M
large
SPECS Front
e e
2
2
e e
“Life and love defines who we are It is the ife we breathe the blood lowing through our veins and the love expressed to one another which truly di feren ia e e
b&r
22 L
b&r
b&r
e e
b&r
b&r
b&r
2
blood & roses
b&r
e e
blood & roses
blood & roses
blood & roses
b&r 2 m
b&r
BACK
Life and love defines who we are. It is the life we breathe, the bloodflowing through our veins and the love expressed to one another, which truly differentiates us from each other”
b&r
b&r NYLON/ ELASTANE MADE N CHINA
b&r NYLON/ ELASTANE MADE IN CH NA
r
NYLON/ ELASTANE MADE N CHINA
Life and love def nes who we are It s the life we breathe the bloodflowing through our veins and the love expressed to one another which truly d fferentiates us from each other” pr ce size colour barcode
FRONT
blood & roses
b&r
BACK
NSIDE FRONT
INSIDE BACK
“Life and love defines who we a e It is the l fe we brea he
b&r
he bloodflowing h ough our veins and the love expressed to one ano her which ruly d fferentia es us f om each o her”
b&r
price size colour barcode
“Life and love defines who we are It is the life we breathe, the bloodflowing through our veins and the love expressed
“Life and love defines who we are It is the life we breathe the bloodflowing through our veins and the love expressed to one another which truly differentiates us from each other
to one another, which truly differentiates us from each other” SIZE SIZE PRICE PRICE INFO
Brooke Withers PORTFOLIO 2009
INFO
blood & roses
b&r blood & roses
e e
FRONT
b&
b&r
bloo
32 L
5cm
blood & roses
b&r
27 L A
e e
blood &
b&r blood & roses
blood & r
RETAIL/ MARKETING
GAZAL
brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
GAZAL APPAREL SENIOR DESIGNER 2006 - 2007
Working in the design department I was responsible for brands DAVENPORT, CRYSTELLE ,KOOKAI, LOVABLE, PRINT/ ADVERTISING/ P.O.S/ PACKAGING/ RETAIL/ CORPORATE fashion/ textile design, design store signage and in-store systems, concepts, P.O.S, garment technical drawings, retouch product and models shots. DAVENPORT DESIGNED SUMMER 2008 RANGE FOR MENS UNDERWEAR, packaging, hangers,
Brooke Withers PORTFOLIO 2009
GAZAL
DATE : 17th AUGUST 2007 co lar tag back
LOVABLE ULTRASONIC COLLAR TAG
ovab e com au
STOCK DETAILS
Ava lab e n o her colou s
190mm HIGH
Ma ch ng boy hort s lso ava able n s zes S-M-L Ava able n s zes 10-12A 10 14B-C-D-DD
Paper: g oss art we ght : 300gsm PRINTING SPECIFICATIONS
or addi iona support The B a back f atures two laye s of abr c bonded toge her Ul rason c techno ogy uses he abr c ogether us ng g ue heat and p essure to crea e a smoo h le ib e b a hat is vi tua y unde ectab e benea h your c oth ng Seduct ve s yl ng n ta an Mic of b e Je sey s comb ned wi h the la est u trason c bonded echnology to c eate the most com or ab e b a you w l ever wear
logo to pr nt us ng CMYK > 11mm from top fold and right s de edge
Underw res are fused to he cups to m n m se d scom ort wh lst ma nta ning support
trim approx w130 mm x h190 mm
The cups fe ture gradua ed oams which customise the upl t depend ng on your s ze
pr nt 4 colour process + 1 foil one side only
web address to print using s lver foil stamp > 4mm from bo tom edge > helvet ca neue 35 LIGHT 10pt type
10 mm
11mm
copy font s lver foil stamp > TITLE THE FUTURE N COMFORT’ silver fo l stamp > font COPY helvetica neue 45 L GHT 11 5 pt type
4mm
46mm 3mm
the future n comfort
back copy s lver foil stamp > copy block s ts 10mm below the centre fold and is centred
brookew PORTFOLIO
TEXT n si ver oil stamp
ight aligned lovable com au
collar tag front
TRIM SHOWN IN CYAN MEASUREMENTS IN MAGENTA
130mm WIDE
LAGUNA PRINT COLOURWAYS
DAVENPORT Globe- rugby
C A B D B
A red
C
D
yellow
burnt orange
wh te
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
C A B D A red
B yellow
C
D
pale blue
mid b ue
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
BODYFIT TRUNK Made in great feel PIMA cotton. No re-shuffling neccessary! Not too long, not too short. No riding up.
C A B D A pale blue
B white
C
D
chocolate
taupe
PLEASE REFER TO COLOUR PALETTE FOR CORRECT COLOUR SWATCHES
BF8=6 C06B
FRONT
NEW
BODYFIT TRUNK
BACK
BODYFIT TRUNK <PST X] VaTPc UTT[ ?8<0 R^cc^] =^ aT bWdUU[ ]V ]TRRTbbPah =^c c^^ [^]V ]^c c^^ bW^ac =^ aXSX]V d_
FRONT
STRETCH COTTON BOXER
FRONT
ESSENTIAL BRIEF
BACK
ESSENTIAL BRIEF
STRETCH COTTON BOXER F^eT] R^cc^] Q^gTa fXcW P [Xcc[T bcaTcRW c^ VXeT h^d a^^\ c^ \^eT
!# ($
!# ($
NEW
BACK
FRONT
NEW
FREEDOM TRUNK
# ($
STORE SIGNAGE
Brooke Withers PORTFOLIO 2009
BACK
FREEDOM TRUNK 2^cc^] AXQ AT[PgTS 5Xc
!# ($
2
3
5
CREATIVE DIRECTION
BISLEY WORKWEAR brookew PORTFOLIO
CLIENT PROJECT DATE BRIEF
BISLEY WORK WEAR CREATIVE DIRECTOR/ BRAND MANAGER 2007 - 2008
Branding & logos for new brands= ARMOR ( industrial range) IDENTITY, PROFLEC, RAZAR (new youth range) MASSIVE ANNUAL CATALOGUE- 80 pages, over 500 products- layout, proof reading for all mistakes, Press ads, write copy, tv ads, local tv +radio- organise competitions. Allocate marketing budget effectively for signage, p.o.s, billboards, posters, magazine ads Satisfy corporate needs- sales reports, presentations, newsletters, ALL brand style guides (and enforce) Re-design of brand Identity- garment labels/ details, swing-tags, all packaging- different for each sub-brand Technical garment drawings website design
Brooke Withers PORTFOLIO 2009
thank-you www.brookew.com
brookew PORTFOLIO