Grow Your Brand Through Our Fans. LOUISVILLE BATS SPONSORSHIP SALES
MORE THAN JUST A GAME! The moment you enter Louisville Slugger Field you’ll find plenty of activity. Before, during and after the game fan participation is a significant part of the overall baseball experience. Take a look at the video board and sing “Sweet Caroline” along with the crowd. Stand alongside a member of the hometown team during the National Anthem. You may even find yourself on-field as a contestant in the Buddy Bat Race. Just as important to the experience is the fact Louisville Slugger Field attracts fans of all ages. Since 2006 the Bats have attracted over 4 million fans through the gates of one of the most beautiful ballparks in all of baseball. It’s the sights, sounds, smells and entertainment value that has kept fans coming through the turnstiles over and over again. With so much going on, there are plenty of traditional and non-traditional opportunities for sponsors to become directly involved with fans at the ballpark. It’s not just a way to reach more people - it’s a way to become an important and memorable part of the fun. Become a sponsor of the Louisville Bats and see for yourself why so many people have enjoyed the Louisville Slugger Field experience!
BUILD YOUR BRAND 2012 LOUISVILLE BATS HOME ATTENDANCE ▼
2006 - 2012 Attendance Figures: (top 15 in all Minor League Baseball)
TOTAL FANS - 570,003
1. Sacramento River Cats
4,640,031
2. Round Rock Express
4,446,653
• Average - 8,143 fans per game
3. Louisville Bats
4,334,984
4. Pawtucket Red Sox
4,179,072
5. Dayton Dragons
4,098,869
6. Columbus Clippers
4,068,964
7. Albuquerque Isotopes
4,058,574
8. Indianapolis Indians
4,035,365
9. Toledo Mud Hens
3,961,569
10. Buffalo Bisons
3,913,463
11. Memphis Redbirds
3,818,766
12. Frisco RoughRiders
3,783,690
13. Iowa Cubs
3,679,226
14. Fresno Grizzlies
3,474,412
15. Durham Bulls
3,466,868
International League Attendance Rankings (2006-2012) Team
Attendance
Rank
Avg. per Year
Louisville
4,334,984
1
619,283
Pawtucket
4,179,072
2
597,010
Columbus
4,068,964
3
581,281
Indianapolis
4,035,365
4
576,481
Toledo
3,961,569
5
565,938
3,913,463
6
559,066
Buffalo
CONNECT WITH OUR FANS 26%
26%
Age Breakdown:
20% 15%
less than $40k $40k - $59k
$60k - $79k
Young Adult (18-24) Adult (25-34) Mature Adult (35-49) Early Seniors (50-65) Seniors (66+)
13%
$80k - $99K
Education Level:
$100k +
Household Income Level Breakdown
21% 24% 34% 21%
High School Some College College Degree Graduate Degree
55% 36%
Occupation: 7%
Single
Married
Divorced
2% Widowed
36% 26%
Ethnicity:
19%
African-American/Black 2% 3% Asian 92% Caucasian/White 1% Hispanic 2% Other
8%
8% 3% 3-5
6-10
8% 11% 14% 3% 1% 30% 12% 11% 10%
Laborer Administrative Management Homemaker Military Professional Student Retired Other
Marital Status
0-2
21% 26% 23% 21% 9%
11-20
21-40
41+
Number of Games Attended (per season)
6%
Female
46%
5% 2% 1% None
Male
54%
Male Female
One
20%
57%
Two Three
14% 0-10
5%
38%
12%
Gender Breakdown
Children at Home
Five +
25-49 50-74 75-100
Four
10%
11-24
30%
Miles Traveled
100+
PRINT ADVERTISING 2013 SEASON SCHEDULE
POCKET SCHEDULES No other piece of Bats information is requested more than our pocket schedules, which feature game dates, times and promotions for the upcoming season. More than 500 thousand pocket schedules are produced and distributed each season, putting your brand in the hands of thousands of fans. Sponsor involvement includes branding on the back cover for retail or product information to truly make this a prime vehicle for delivering your company’s brand.
DIDI
GREGORIUS
2013
SCHEDULE
TICKET BACKS More than 800 thousand tickets are printed for each season of Bats baseball, and your company can connect with our most passionate fans by taking advantage of this opportunity. From Bats Season Ticket Holders to single-game ticket buyers, your brand can reach these fans and increase retail traffic with special offers and rewards.
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The official team scorecard is produced at the beginning of each season, with all of the information fans need to score a game. The scorecard is sold throughout the season at the ballpark, with complimentary issues distributed to Diamond Club members and luxury suites.
L
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IC
SCORECARD
$1
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2012 LOUISVILLE BATS
SC
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SCORECARD
RE CA RD
2012 SEASON • GAME PROGRAM • ISSUE 4
$2
WINGS NTHINGS
kristopher negron
smooth at
short
DIDI GREGORIOUS RECHARGES BATS INFIELD WITH DYNAMITE DEFENSE
Photo by Pat Pfister (pfoto.com)
FOLLOW THE BATS
PROGRAM The official gameday program of the Bats is published four times during each season. The program is sold throughout the ballpark on game days. Complimentary issues are made available to all Diamond Club Members and luxury suites. Various ad sizes are available to ensure your message makes an impact on readers.
KIDS ACTIVITY BOOK At every Bats home game complimentary Kids Activity Books are distributed to kids 12 & under. Over 100 thousand activity books are printed and distributed each season. Sponsors of the activity book are provided a 3.75” x 1.5” space in the back of the book for their coupon.
PROMOTIONS & GIVEAWAYS From jerseys and caps to bobbleheads and t-shirts, our fans crave everything Bats and your brand can become a part of that passion by sponsoring a promotional item giveaway at Louisville Slugger Field. • Your logo featured on a keepsake item distributed to thousands of Bats fans entering the ballpark. • Opportunities to activate the promotion and drive retail traffic by offering a value-added coupon. • Media exposure throughout the marketplace in advance of the game - in park, on radio, TV and print. • Hospitality on game day including in-game exposure on the videoboard, game tickets, presence during pregame ceremonies and more.
Sponsored by Chevrolet
2012
louisville bats baseball
(PFOTO.COM) TAKEN BY PAT PFISTER Villarreal Sean Gallagher, Pedro BASEBALL CLUB ▪ PHOTO 2012 LOUISVILLE BATS Dioner Navarro, Brian Peacock, Jimmy Mattocks (trainer) Jordan Smith, Corky Miller, Josh Judy, Miguel Rojas, Paul Janish, Travis Webb, Jeff Francis, Ron Mahay, Denis Phipps, Chris Valaika, Kanekoa Texeira Chad Reineke, Mike Costanzo, Back row (L-R) ▪ Felix Perez, Nick Christiani, Brett Tomko, Carlos Fisher, Scott Carroll, Daryl Jones, Neftali Soto, Ted Power (pitching coach), Moreno (strength coach), David Bell (manager), Middle row (L-R) ▪ Gabe Ryan Jackson (hitting coach), Dorn, Kristopher Negron, Danny Rhinehart, Bill ▪ Front row (L-R)
MAKE YOUR BRAND A HIT AT THE BALLPARK! Take advantage of this unique environment to showcase your brand to the masses with displays and booths. Set up sampling and incentive opportunities to reach a wide range of fans or use live demonstrations and contests to highlight what your company can offer.
FIXED PRODUCT DISPLAYS One of the best ways to expose your brand to Bats fans is to give them a glimpse of your product using a permanent ballpark display. Whether it’s a branded vehicle, a new product line or demo, fans will have the chance to see your product firsthand before, during and after the game. Multiple locations are available for indoor and outdoor displays.
IN-PARK ADVERTISING No matter where you place your sign at Louisville Slugger Field, you can be sure that more than 1 million eyes will see your message thoughout the season. Each sign package includes a :30 radio commercial for all 144 games, a full page program ad and nightly videoboard logo placement (excluding concourse sign).
AUXILLARY SCOREBOARD â–ş Located on both sides of the stadium facade the auxillary scoreboard signs draw attention from fans viewing the in-game statistics. Promote your brand with highly visible backlit signage that is sure to be seen by thousands of fans each game night. Size 8ft x 3ft. Package Cost: $12,500
CONCOURSE BANNER
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Take your brand to new heights by utilizing our concourse banner signs located above the main concourse of the stadium. Visible to fans en route to popular areas inside the ballpark, concourse banners provide the opportunity to elevate your brand recognition. Size 10ft x 4ft banner (logo space: 3.5ft x 4ft). Package Cost: $10,000
CONCOURSE SIGN
OUTFIELD FENCE SIGN
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Target fans walking through the ballpark concourses with framed backlit wall displays featuring your brand near high traffic areas such as concessions, restrooms, novelty stands and pedestrian walkways. Size: 47in x 68in. Package Cost: $7,500
PADDED WALL SIGN
With our outfield fence signs your brand receives exposure in prime areas of the action on the field. These signs carry your message throughout the year as they are visable from numerous vantage points within the ballpark and are seen in highlight replays. Size: 16ft x 8ft. Package Cost: $25,000
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Located on each side of the field and behind homeplate our padded wall signs offer the perfect horizontal landscape to promote your brand or message. Size: 16ft x 2ft. Package Cost: $15,000
BLEACHER SIGN ► Positioned just below our right field bleachers, our bleacher signage allows you to promote your message or brand while reaching an average of more than 600 thousand visitors to the ballpark each season. Highly visible and large in size the bleacher signs generate brand recognition and awareness. Size: Varies. Package Cost: $20,000
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VIDEOBOARD FEATURES YOUR BRAND CAN BECOME LARGER THAN LIFE! Make sure your company is part of the fun at Louisville Slugger Field by positioning your brand with one of our in-game features on the videoboard. These features play during inning breaks and expose your brand to thousands of fans at each game, reinforcing awareness of your brand all season long. We can show your produced , made for TV :30 second commercial or we can do a PA read and showcase your brands message on our giant state-of-the-art videoboard.
BOOST YOUR BUSINESS ON THE WEB Batsbaseball.com is the #1 source for Bats news online and is visited by thousands of fans each month. At batsbaseball.com, fans can watch videos, read news reports and game recaps, sign-up for breaking news emails and alerts and much more.
BATS ONLINE PRESENCE • Average more than 650,000 site visits per month from April - August • Total page views exceeded 2 million in 2012 • Registered email users - more than 30,000 • Twitter - more than 10,500 followers • Facebook - more than 11,500 “Likes”
RADIO ADVERTISING BROADCAST YOUR BRAND THROUGHOUT LOUISVILLE & SOUTHERN INDIANA! An experienced broadcasting crew brings each and every Bats game to life for millions of fans throughout the Louisville and surrounding area. The Bats have one flagship station in 790 AM WKRD that provides exclusive coverage. The Bats allow sponsors a one-stop shopping opportunity to bundle signage and promotional events with thier radio advertising to realize the full power of the Bats. The Bats also have in-house resources and talent to produce content and sponsor material.
BROADCAST FEATURES
MATT ANDREWS Lead Broadcaster
OFFICIAL PREGAME SHOW
IN-GAME BROADCAST
OFFICIAL POSTGAME SHOW
From the clubhouse, the field and the radio booth, the show highlights the Bats with up-to-date baseball news and features, including Matt Andrew’s pregame interviews and previous game hightlights.
Approximately 3 hours long the in-game broadcast provides Bats fans play-by-play of the on-field action.
Review of the Bats game with the announcers, plus scores and hightlights from that day’s game.
SPONSOR TESTIMONIALS “The team at the Louisville Bats continually over delivers. They provide excellent value for our sponsorship dollars, allowing us to find new ways to connect with our customer base. Partnering with the Bats gives us the opportunity to promote our products, drive customers to our stores, and educate on our mission to support healthy, active lifestyles.”
- Holly Weyler: McDonald’s PR Account Manager at Bandy Carroll Hellige
“Being a corporate sponsor has been incredible for ZirMed University. I can’t tell you how many times I get reminded from clients and employees about seeing our logo at the game…the employees see it as a sense of pride. We used the tickets and the suite as a way to thank our clients and to bring our new client prospects together with them in an informal setting. Clients, prospects and employees always had an awesome experience at each and every game they attended. We’ve enjoyed our partnership with the Bats and can’t wait for next season to begin!”
- Ralph T. Piercy, Executive Director, Industry Relations at ZirMed
“Meijer has enjoyed sponsoring the Louisville Bats for the past several years. It represents a great alignment for our brand with the Bats who draw in excess of 600,000 fans per year; the majority of whom represent our core target customer: families from the communities we serve. In addition, our association with the Bats provides an excellent opportunity to drive awareness and in-store excitement through ticket sales, free pocket schedules available at check out and player and “guest celebrity” appearances by Buddy Bat.”
- Ed McCoy, Marketing Director, Meijer
“Humana’s sponsorship with the Bats provides a perfect platform to communicate and bring to life our corporate vision, to help people achieve lifelong well-being”
- Martha Redman, Strategic Consultant, Humana Inc.
“Our partnership with the Louisville Bats Baseball Team has been a tremendous success. In addition to the advertising benefits, our sponsorship has provided a means to be a part of the local community in which we manufacture. The Bats staff has always provided many valuable benefits and once again, we will continue to work with them for seasons to come.”
- Jill Kopinsky, Field Marketing, PPG Architectural Coatings