Grow Your Brand Through Our Fans. LOUISVILLE BATS SPONSORSHIPS
MORE THAN JUST A GAME! The moment you enter Louisville Slugger Field you’ll find plenty of activity. Before, during and after the game fan participation is a significant part of the overall baseball experience. Take a look at the videoboard and sing “Take Me Out to the Ballgame” along with the crowd. Stand alongside a member of the hometown team during the National Anthem. You may even find yourself on-field as a contestant in the Buddy Bat Race. Just as important to the experience is the fact Louisville Slugger Field attracts fans of all ages. Since 2006 the Bats have attracted over 5.4 million fans through the gates of one of the most beautiful ballparks in all of baseball. It’s the sights, sounds, smells and entertainment value that has kept fans coming through the turnstiles over and over again With so much going on, there are plenty of traditional and non-traditional opportunities for sponsors to become directly involved with fans at the ballpark. It’s not just a way to reach more people - it’s a way to become an important and memorable part of the fun. Become a sponsor of the Louisville Bats and see for yourself why so many people have enjoyed the Louisville Slugger Field experience!
BUILD YOUR BRAND 2014 LOUISVILLE BATS HOME ATTENDANCE:
2006 - 2014 Total Attendance: (top 15 teams in all of Minor League Baseball)
567,256
1. Sacramento River Cats
• Average - 7,990 fans per game
4. Columbus Clippers
5,333,557
5. Indianapolis Indians
5,333,233
International League Attendance Rankings (2006-2014)
6. Dayton Dragons
5,252,524
7. Pawtucket Red Sox
5,234,771
Team
Attendance
Louisville
5,483,354
Columbus
Rank
5,855,199
2. Round Rock Express
5,631,395
3. Louisville Bats
5,483,354
8. Albuquerque Isotopes
5,190,767
1
9. Toledo Mud Hens
5,066,914
5,333,557
2
10. Buffalo Bisons
4,986,485
Indianapolis
5,333,233
3
11. Memphis Redbirds
4,698,557
Pawtucket
5,234,771
4
Toledo
5,066,914
Buffalo
4,986,485
12. Frisco RoughRiders
4,713,336
13. Iowa Cubs
4,638,897
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14. Durham Bulls
4,498,636
6
15. Fresno Grizzlies
4,429,810
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CONNECT WITH OUR FANS 26%
26%
Age Breakdown:
20% 15%
less than $40k $40k - $59k
$60k - $79k
Young Adult (18-24) Adult (25-34) Mature Adult (35-49) Early Seniors (50-65) Seniors (66+)
13%
$80k - $99K
Education Level:
$100k +
Household Income Level Breakdown
21% 24% 34% 21%
High School Some College College Degree Graduate Degree
55% 36%
Occupation: 7%
Single
Married
Divorced
2% Widowed
36% 26%
Ethnicity:
19%
African-American/Black 2% 3% Asian 92% Caucasian/White 1% Hispanic 2% Other
8%
8% 3% 3-5
6-10
8% 11% 14% 3% 1% 30% 12% 11% 10%
Laborer Administrative Management Homemaker Military Professional Student Retired Other
Marital Status
0-2
21% 26% 23% 21% 9%
11-20
21-40
41+
Number of Games Attended (per season)
6%
Female
46%
5% 2% 1% None
Male
54%
Male Female
One
20%
57%
Two Three
14% 0-10
5%
38%
12%
Gender Breakdown
Five +
Children at Home
3
25-49 50-74 75-100
Four
10%
11-24
30%
Miles Traveled
100+
PRINT ADVERTISING POCKET SCHEDULES No other piece of Bats information is requested more than our pocket schedules, which feature game dates, times and promotions for the upcoming season. More than 500 thousand pocket schedules are produced and distributed each season, putting your brand in the hands of thousands of fans. Sponsor involvement includes branding on the back cover for retail or product information to truly make this a prime vehicle for delivering your company’s brand.
TICKET BACKS More than 600 thousand tickets are printed for each season of Bats baseball, and your company can connect with our most passionate fans by taking advantage of this opportunity. From Bats Season Ticket Holders to single-game ticket buyers, your brand can reach these fans and increase retail traffic with special offers and rewards.
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SCORECARD
scorecard 2014 OFFICIAL GAMEDAY
The official team scorecard is produced at the beginning of each season, with all of the information fans need to score a game. The scorecard is sold throughout the season at the ballpark, with complimentary issues distributed to Diamond Club members and luxury suites.
$3
2014 OFFICIAL GAMEDAY
buddy
PROGRAM
ISSUE TWO
bat
The official gameday program of the Bats is published four times during each season. The program is sold throughout the ballpark on game days. Complimentary issues are made available to all Diamond Club Members and luxury suites. Various ad sizes are available to ensure your message makes an impact on readers.
tucker 2014 louisville bats official gameday scorecard
barnhart
KIDS ACTIVITY BOOK At every Bats home game complimentary Kids Activity Books are distributed to kids 12 & under. Over 100 thousand activity books are printed and distributed each season. Sponsors of the activity book are provided a 3.75� x 1.5� space in the back of the book for their coupon.
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PROMOTIONS & GIVEAWAYS From jerseys and caps to bobbleheads and t-shirts, our fans crave everything Bats and your brand can become a part of that passion by sponsoring a promotional item giveaway at Louisville Slugger Field. • Your logo featured on a keepsake item distributed to thousands of Bats fans entering the ballpark. • Opportunities to activate the promotion and drive retail traffic by offering a
value-added coupon. • Media exposure throughout the marketplace in advance of the game - in park, social media,
radio, TV and print. • Hospitality on game day including in-game exposure on the videoboard,
game tickets, presence during pregame ceremonies and more.
presented by
Photo by Pat Pfister/pfoto.com ©
2014 LOUISVILLE BATS BASEBALL CLUB
Back: Mike Barber (Bullpen Catcher), Brett Marshall, Neftali Soto, Felix Perez, Jose Diaz, Mike Costanzo, Argenis Diaz, Pedro Villarreal, Jair Jurrjens, Elvin Ramirez, Bryan Anderson Middle: Thomas Neal, Gabe Moreno (Strength Coach), David Holmberg, Tim Crabbe, Chien-Ming Wang, Curtis Partch, Adam Russell, Shelley Duncan, Hernan Iribarren, Josh Smith, Donald Lutz, Chad Rogers, Chris Nelson, Jimmy Mattocks (Trainer) Front: Nick Christiani, Ryan Dennick, Kristopher Negron, Ted Power (Pitching Coach), Jim Riggleman (Manager), Tony Jaramillo (Hitting Coach), Tucker Barnhart, Jason Bourgeois, Ruben Gotay
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MAKE YOUR BRAND A HIT AT THE BALLPARK! Take advantage of this unique environment to showcase your brand to the masses with displays and booths. Set up sampling and incentive opportunities to reach a wide range of fans or use live demonstrations and contests to highlight what your company can offer.
FIXED PRODUCT DISPLAYS One of the best ways to expose your brand to Bats fans is to give them a glimpse of your product using a permanent ballpark display. Whether it’s a branded vehicle, a new product line or demo, fans will have the chance to see your product firsthand before, during and after the game. Multiple locations are available for indoor and outdoor displays.
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IN-STADIUM ADVERTISING $20,000
OUTFIELD FENCE SIGN
$15,000
BLEACHER SIGN ▲
▲
• One (1) 16ft. wide x 8ft. tall sign positioned on the outfield wall*
• One (1) 14ft. wide x 6ft. tall sign attached to the facing of the right field bleachers*
• :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
• :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
• Nightly display of company logo on videoboard
• Nightly display of company logo on videoboard
• Full-page print ad in nightly game program
• Full-page print ad in nightly game program
• Choice of either four season tickets OR a group outing for up to 200 employees and guests
• Choice of either four season tickets OR a group outing for up to 200 employees and guests
AUXILLARY SCOREBOARD ► • Two (2) 8ft. wide x 3ft. tall signs attached to the auxiliary scoreboards down the 1st & 3rd baselines* • :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
• Nightly display of company logo on videoboard • Full-page print ad in nightly game program
$12,500
• Choice of either four season tickets OR a group outing for up to 200 employees and guests
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$10,000
PADDED WALL SIGN
▲
• Two (2) 14ft. wide x 2ft. tall signs attached to the padded walls at the field level down the 1st & 3rd baselines* • :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
• Nightly display of company logo on videoboard
$7,500
CONCOURSE BANNER
• Full-page print ad in nightly game program • Choice of either four season tickets OR a group outing for up to 200 employees and guests
▲
• Three (3) 10ft. wide x 4ft. tall signs (logo space will be 3.5ft. wide x 4ft tall) attached to the ceiling of the main concourse* • :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
• Nightly display of company logo on videoboard • Half-page print ad in nightly game program • 100 Field Reserved ticket vouchers**
$5,000 $7,500
SEATING BOWL BANNER
CONCOURSE SIGN
• One (1) 47in. wide x 68in. tall backlit sign positioned between the concessions stands on the main concourse*
▲
• Two (2) 29.5ft. wide x 2ft. tall signs attached to the top row of a lower bowl seating section* • :30 radio commercial for all 144 games broadcast on Clear Channel 790 AM KRD
▲
• Nightly display of company logo on videoboard • Half-page print ad in nightly game program
• 100 Field Reserved ticket vouchers**
• Nightly display of company logo on videoboard • Half-page print ad in nightly game program • 100 Field Reserved ticket vouchers** * All production of sponsorship signage will be paid for by the Louisville Bats ** Field Reserved ticket vouchers may not be redeemed for Thunder Over Louisville, July 3 or any 2015 playoff game
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VIDEOBOARD FEATURES YOUR BRAND CAN BECOME LARGER THAN LIFE! Make sure your company is part of the fun at Louisville Slugger Field by positioning your brand with one of our in-game features on the videoboard. These features play during inning breaks and expose your brand to thousands of fans at each game, reinforcing awareness of your brand all season long. We can show your produced, made for TV :15 second commercial or we can do a PA read and showcase your brands message on our giant state-of-the-art videoboard.
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BOOST YOUR BUSINESS ON THE WEB Batsbaseball.com is the #1 source for Bats news online and is visited by thousands of fans each month. At batsbaseball.com, fans can watch videos, read news reports and game recaps, sign-up for breaking news emails and alerts and much more.
BATS ONLINE PRESENCE • Average more than 540,000 monthly unique visitors between March 1 - September 30 • Average more than 2.2 million page views between March 1 - September 30 • Email address - over 45,000 registered accts. • Twitter - over 17,000 followers • Facebook - over 46,000 page likes
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RADIO ADVERTISING BROADCAST YOUR BRAND MESSAGE THROUGHOUT LOUISVILLE & SOUTHERN INDIANA! An experienced broadcasting crew brings each and every Bats game to life for millions of fans throughout the Louisville and surrounding area. The Bats have one flagship station in Clear Channel 790 AM KRD that provides exclusive coverage. The Bats allow sponsors a one-stop shopping opportunity to bundle signage and promotional events with their radio advertising to realize the full power of the Bats. The Bats also have in-house resources and talent to produce content and sponsor material.
Lead Broadcaster
BROADCAST FEATURES OFFICIAL PREGAME SHOW From the clubhouse, the field and the radio booth, the show highlights the Bats with up-to-date baseball news and features, including Matt Andrew’s pregame interviews and previous game hightlights.
MATT ANDREWS
IN-GAME BROADCAST Approximately 3 hours long the in-game broadcast provides Bats fans play-by-play of the on-field action.
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OFFICIAL POSTGAME SHOW Review of the Bats game with the announcers, plus scores and hightlights from that day’s game.
SPONSOR TESTIMONIALS The team at the Louisville Bats continually over delivers. They provide excellent value for our sponsorship dollars, allowing us to find new ways to connect with our customer base. Partnering with the Bats gives us the opportunity to promote our products, drive customers to our stores, and educate on our mission to support healthy, active lifestyles.
- Holly Weyler: McDonald’s PR Account Manager at Bandy Carroll Hellige
Part of BB&T’s mission statement is “Making the communities in which we live better places to be.” Being able to partner with the Bats has allowed us the opportunity to minister to our clients and prospects in a unique way, while supporting our home town. The suite provides the privacy and comfort needed when meeting with clients, with the flexibility of wrapping up the meeting with a bag of peanuts and the excitement of a ballgame.
- Mike Carpenter, Senior Vice President, BB&T
Meijer has enjoyed sponsoring the Louisville Bats for the past several years. It represents a great alignment for our brand with the Bats who draw in excess of 600,000 fans per year; the majority of whom represent our core target customer: families from the communities we serve. In addition, our association with the Bats provides an excellent opportunity to drive awareness and in-store excitement through ticket sales, free pocket schedules available at check out and player and “guest celebrity” appearances by Buddy Bat.
- Ed McCoy, Marketing Director, Meijer
Humana’s sponsorship with the Bats provides a perfect platform to communicate and bring to life our corporate vision, to help people achieve lifelong well-being.
- Martha Redman, Strategic Consultant, Humana Inc.
Our partnership with the Louisville Bats Baseball Team has been a tremendous success. In addition to the advertising benefits, our sponsorship has provided a means to be a part of the local community in which we manufacture. The Bats staff has always provided many valuable benefits and once again, we will continue to work with them for seasons to come.
- Jill Kopinsky, Field Marketing, PPG Architectural Coatings
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To Start Your Sponsorship Call (502) 212-2287