SCHUTZ FALL 2017 RESEARCH 1
01
STATEMENTS
2
01
SCHUTZ
STATEMENTS 70 MARCAS ESTUDADAS
INVERNO 2017
No intuito de tentar identificar onde estão as novas apostas do inverno, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 70 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. MARCAS PESQUISADAS: LAURENCE DECADE VALENTINO FENDI TABITHA SIMMONS CHRISTIAN LOUBOUTIN MIU MIU PUMA MANOLO BLAHNIK GIANVITO ROSSI ALEXANDER MCQUEEN MANSUR GAVRIEL OLGANA PARIS DRIES VAN NOTEN AQUAZZURA ISABEL MARANT LOEFFER RANDAL SEE BY CHLOÉ BRUNELLO CUCIELLI STUART WEITZMANN DOLCE & GABBANA THE ROW OPENING CEREMONY PRADA ALEXANDER WANG
PROENZA SCHOULER KATE SPADE GIUSEPPE ZANOTTI SENSO DONALD J PINER SARAH JESSICA PARKER CHARLOTTE OLYMPIA ASH SOPHIA WEBSTER BURBERRY CONVERSE MAISON MARGIELA MARCO VICENZO CHRISTOPHER KANE BRIAN ATWOOD JIL SANDER PAUL ANDREW TOGA LANVIN BALMAIN SAINT LAURENT DIANE VON FURSTENBERG ROGER VIVIER STEVE MADDEN
OFFICE ACNE STUDIO ERES COCLICO DORATEYMUR JIMMY CHOO NO21 GUCCI SAM EDELMAN PAUL ANDREW TOM FORD STELLA MCCARTNEY CHLOÉ BOOHOO PUBLIC DESIRE ZARA TOP SHOP RIVER ISLAND STEVE MADEN KURT GEIGER ALDO
3
01
SCHUTZ
STATEMENTS SHAPES
INVERNO 2017
STATEMENTS: LUXURY x FAST FASHION 30 25
2
INVERNO I
3 4
20 15 25 10 5
3 24
4
2
19 14
13
11
10
10
4 1 7
7
6
6
6
0
1 5
Soma de FAST FASHION
2 5
5
Das 70 marcas analisadas, 38% delas apostaram em NO GENDER, e o statement menos apostado foi HIGH HEEL TRATOR SOLE com 3% .
Soma de LUXURY 2
STATEMENTS: LUXURY x FAST FASHION
INVERNO II
25 20
2
1 2
15
Das 70 marcas analisadas, 29% delas apostaram em SNEAKERS, e o statement menos apostado foi PLATFORM BOOTS com 7% .
10 5 0
18
19
15
1 14
1
1
12
11
1 7
1 6
1 6
6
1 4
FF LUX
01
SCHUTZ
STATEMENTS MATERIAL
INVERNO 2017
MATERIAL: LUXURY x FAST FASHION 25 20
3 3
15 10
5 0
3 20
16
12
Das 70 marcas analisadas, 34% delas apostaram em VELVET, e o statement menos apostado foi PLASTIC SHOES com 6% .
3 1 11
8
1 7
0 5
1 3
Soma de FAST FASHION
Soma de LUXURY
STATEMENTS: LUXURY X FAST FASHION 16 14 12 10
Das 70 marcas analisadas, 20% delas apostaram em JEANS, e o statement menos apostado foi LACE com 7% .
8
FF
14
6
12
4
LUX
9
2
7
6
METALLIC
METALLIC JACQUARD
5
0 JEANS
ORNAMENT
WHITE BOOTS
LACE
5
01
STATEMENTS SNEAKER - MOOD
SCHUTZ
INVERNO 2017
6
01
SCHUTZ
STATEMENTS SNEAKER STRETCH
INVERNO 2017
JIMMY CHOO
SALVATORE FERRAGAMO
ADIDAS BY STELLA MCCARTNEY
MARNI
7
03
SCHUTZ
STATEMENTS SNEAKER STRETCH
INVERNO 2017
PUMA
ADIDAS
MIU MIU
8
01
SCHUTZ
STATEMENTS SNEAKER FUR
INVERNO 2017
ANYA HINDMARCH
FENDI
SAM EDELMAN
HERE/ NOW
9
01
SCHUTZ
STATEMENTS SNEAKER FUR
INVERNO 2017
HERE / NOW
HELMUT LANG
ZARA
TOP SHOP
10
01
SCHUTZ
STATEMENTS SNEAKER TECNOLOGIC MATERIAL
INVERNO 2017
NIKE
NIKE
PRADA
MARNI
11
01
SCHUTZ
STATEMENTS MANY ORNAMENTS
INVERNO 2017
PRADA
SIMONE ROCHA
ASH
CONVERSE
ASH
12
01
SCHUTZ
STATEMENTS SOLA TRATORADA
INVERNO 2017
MAISON MARGIELA
MAISON MARGIELA
NIKE
13
01
SCHUTZ
STATEMENTS SNEAKER
INVERNO 2017
29%
71%
JIMMY CHOO ADIDAS BY STELLA MCCARTNEY SALVATORE FERRAGAMO MARNI PUMA ADIDAS MIU MIU ANYA HINDMARCH FENDI SAM EDELMAN HERE / NOW HELMUT LANG ZARA TOP SHOP NIKE PRADA ASH SIMONE ROCHA CONVERSE MAISON MARGIELA
14
02
STATEMENTS BLOCK HEEL - MOOD
SCHUTZ
INVERNO 2017
15
02
SCHUTZ
STATEMENTS ANKLE BOOT
INVERNO 2017
STUART WEITZMAN
PRADA
LAURENCE DECADE
PHILLIP LIM
16
02
SCHUTZ
STATEMENTS ANKLE BOOT
INVERNO 2017
VINCE
ZARA
17
02
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
VALENTINO
RAG & BONE
CHRISTIAN LOUBOUTIN
VINCE
18
02
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
CHURCH’S
SAM EDELMAN
RAG & BONE
ZARA
ZARA
VINCE
19
02
SCHUTZ
STATEMENTS CHEALSE
INVERNO 2017
BARNEYS NY
CHRISTOPHER KANE
SARTORE
CHRISTOPHER KANE
BALENCIAGA
20
02
SCHUTZ
STATEMENTS CHEALSE HIGH HEEL
INVERNO 2017
RUPERT ANDERSON
LAURENCE DECADE
TABITHA SIMMONS
PHILLIP LIM
21
02
SCHUTZ
STATEMENTS CHEALSE HIGH HEEL
INVERNO 2017
PRADA
PRADA
PRADA
22
02
SCHUTZ
STATEMENTS BLOCK HEEL
INVERNO 2017
29%
71%
MIU MIU VALENTINO STUART WEITZMANN PRADA LAURENCE DECADE PHILLIP LIM VINCE ZARA RAG & BONE CHRISTIAN LOUBOUTIN CHURCH’S SAM EDELMAN BARNEYS NY SARTORE CHRISTOPHER KANE BALENCIAGA RUPERT ANDERSON TABITHA SIMMONS JIMMY CHOO AQUAZZURA
23
01
STATEMENTS NO GENDER - MOOD
SCHUTZ
INVERNO 2017
24
01
SCHUTZ
STATEMENTS PRINT
INVERNO 2017
GUCCI
GUCCI
ZARA
TOP SHOP
TOP SHOP
25
01
SCHUTZ
STATEMENTS PRINT
INVERNO 2017
GUCCI
ETRO
26
01
SCHUTZ
STATEMENTS NO GENDER ABERTO
INVERNO 2017
GUCCI
PHILLIP LIM
MICHAEL KORS
27
01
SCHUTZ
STATEMENTS TACHAS
INVERNO 2017
GUCCI
MANOLO BLAHNIK
VALENTINO
GUCCI
28
01
SCHUTZ
STATEMENTS TACHAS
GIVENCHY
BURBERRY
INVERNO 2017
TOP SHOP
TOP SHOP
ALEXANDER MCQUEEN
ALEXANDER WANG
29
01
SCHUTZ
STATEMENTS NATURAL SOLE
INVERNO 2017
DEREK LAM 10 CROSBY
LOEFFLER RANDALL
PRADA
PRADA
STUART WEITZMAN
30
01
SCHUTZ
STATEMENTS NO GENDER
INVERNO 2017
24%
GUCCI MANOLO BLAHNIK GIVENCHY ZARA PHILLIP LIM MICHAEL KORS STELLA MCCARTNEY LOEFFLER RANDAL BURBERRY ALEXANDER WANG ALEXANDER MCQUEEN PRADA STUART WEITZMANN ETRO PHILLIP LIM TOP SHOP VALENTINO
23.3 %
76%
31
02
STATEMENTS UTILITARI BOOTS - MOOD
SCHUTZ
INVERNO 2017
32
06
SCHUTZ
STATEMENTS FUR BOOTS
INVERNO 2017
SIGERSON MORRISON
SARTORE
BRUNELLO CUCINELLI
TORY BURCH
33
06
SCHUTZ
STATEMENTS FUR BOOTS
INVERNO 2017
MR AND MRS ITALY
BARNEYS NY
SAINT LAURENT
BARNEYS NY
ZARA
34
06
SCHUTZ
STATEMENTS BOOTS METAL DETAIL
INVERNO 2017
BRUNELLO CUCINELLI
ALEXANDER WANG
CHRISTIAN LOUBOUTIN
JIMMY CHOO
35
06
SCHUTZ
STATEMENTS WHITE SOLE
INVERNO 2017
BRUNELLO CUCINELLI
SARTORE
DOLCE & GABBANA
36
06
SCHUTZ
STATEMENTS FLAT MODEL TRACTOR BOOT
INVERNO 2017
GIANVITO ROSSI
DRIES VAN NOTEN
37
02
SCHUTZ
STATEMENTS UTILITARI BOOTS
INVERNO 2017
21%
SAINT LAURENT SARTORE SIGERSON MORRISON BRUNELLO CUCINELLI ZARA JIMMY CHOO DRIES VAN NOTEN ALEXANDER WANG DOLCE & GABBANA BARNEYS NY GIANVITO ROSSI CHRISTIAN LOUBOUTIN MR AND MRS ITALY SAINT LAURENT TORY BURCH
79%
38
12
STATEMENTS LACE UP BOOTS - MOOD
SCHUTZ
INVERNO 2017
39
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
SAINT LAURENT
PRADA
BARNEYS NY
ZARA
40
12
STATEMENTS LACE BOOTS
SCHUTZ
INVERNO 2017
41
12
SCHUTZ
STATEMENTS LACE BOOTS
DOLCE & GABBANA
INVERNO 2017
ROGER VIVIER
STUART WEITZMANN
42
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
SAINT LAURENT
GIANVITO ROSSI
43
12
SCHUTZ
STATEMENTS LACE BOOTS
GIANVITO ROSSI
INVERNO 2017
SAINT LAURENT
AQUAZZURA
44
12
SCHUTZ
STATEMENTS LACE BOOTS
INVERNO 2017
19%
81%
STUART WEITZMANN TABITHA SIMMONS RUPERT SANDERSON AQUAZZURA SAINT LAURENT MIU MIU BARNEYS NY PRADA ZARA LAURENCE DECADE DOLCE & GABBANA ROGER VIVIER GIANVITO ROSSI
45
04
STATEMENTS PLATFORM SANDALS - MOOD
SCHUTZ
INVERNO 2017
46
04
SCHUTZ
STATEMENTS SANDALS PLATFORM METALLIC
INVERNO 2017
SAINT LAURENT
GUCCI
47
04
SCHUTZ
STATEMENTS SANDALS PLATFORM BACK OPEN
INVERNO 2017
MIU MIU
GIANVITO ROSSI
TOP SHOP
48
04
SCHUTZ
STATEMENTS SANDALS PLATFORM
INVERNO 2017
AQUAZZURA
GIANVITO ROSSI
MICHAEL KORS
49
04
SCHUTZ
STATEMENTS SANDALS PLATFORM KNOT
INVERNO 2017
MICHAEL KORS
MIU MIU
SAINT LAURENT
50
04
SCHUTZ
STATEMENTS SANDALS HIGH VAMP PLATFORM
CHLOÉ
INVERNO 2017
SEE BY CHLOÉ
ALEXANDER MCQUEEN
PRADA
ALICE + OLIVIA
51
04
SCHUTZ
STATEMENTS SANDALS PLATFORM
INVERNO 2017
17%
SAINT LAURENT GUCCI MIU MIU GIANVITO ROSSI TOP SHOP AQUAZZURA MICHAEL KORS CHLOÉ SEE BY CHLOÉ PRADA ALEXANDER MCQUEEN ALICE + OLIVIA
83%
52
16
STATEMENTS HIGH VAMP BAILLERINA - MOOD
SCHUTZ
INVERNO 2017
53
16
SCHUTZ
STATEMENTS MULE BAILLERINA
INVERNO 2017
MIU MIU
STUART WEITZMAN
MR BY MAN REPELLER
54
16
SCHUTZ
STATEMENTS BAILLERINA
INVERNO 2017
JIMMY CHOO
ZARA
55
16
SCHUTZ
STATEMENTS SILVER BAILLERINA
INVERNO 2017
MIU MIU
JIMMY CHOO
VALENTINO
PRADA
MARTINIANO
56
16
SCHUTZ
STATEMENTS ELASTIC BAILLERINA
INVERNO 2017
MIU MIU
STUART WEITZMAN
STUART WEITZMAN
VALENTINO
VALENTINO
57
16
SCHUTZ
STATEMENTS HIGH VAMP BAILLERINA
INVERNO 2017
11%
MIU MIU STUART WEITZMANN MR DY MAN REPELLER JIMMY CHOO VALENTINO PRADA MARTINIANO ZARA
89%
58
07
STATEMENTS OVER THE KNEE BOOTS - MOOD
SCHUTZ
INVERNO 2017
59
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
INVERNO 2017
JIMMY CHOO
AQUAZZURA
60
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
VALENTINO
GIANVITO ROSSI
INVERNO 2017
RENÉ CAOVILLA
CHRISTIAN LOUBOUTIN
AQUAZZURA
61
07
SCHUTZ
STATEMENTS MAXXI OVER THE KNEE BOOTS
INVERNO 2017
ZARA
ZARA
62
07
SCHUTZ
STATEMENTS KNEE HIGH BOOTS
INVERNO 2017
10%
JIMMY CHOO AQUAZZURA VALENTINO GIANVITO ROSSI RENÉ CAOVILLA CHRISTIAN LOUBOUTIN ZARA
90%
63
16
STATEMENTS SLOUCH BOOTS - MOOD
SCHUTZ
INVERNO 2017
64
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
66
16
STATEMENTS SLOUCH BOOTS
SCHUTZ
INVERNO 2017
67
16
SCHUTZ
STATEMENTS SLOUCH BOOTS
INVERNO 2017
10%
STUART WEITZMANN CÉLINE CHLOÉ SALVATORE FERRAGAMO BALMAIN JIMMY CHOO ZARA
90%
68
08
STATEMENTS MULE - MOOD
SCHUTZ
INVERNO 2017
69
08
SCHUTZ
STATEMENTS MULE BLOCK HEEL
INVERNO 2017
VINCE
PRADA
ALEXANDER WANG
MIU MIU
VALENTINO
GUCCI
70
08
SCHUTZ
STATEMENTS MULE
INVERNO 2017
9%
MIU MIU VINCE PRADA VALENTINO ALEXANDER WANG GUCCI
91%
71
10
STATEMENTS PLATFORM - MOOD
SCHUTZ
INVERNO 2017
72
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
VETEMENTS
LAURENCE DACADE
PIERRE HARDY
73
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
ZARA
ALEXANDER WANG
74
10
SCHUTZ
STATEMENTS PLATFORM
INVERNO 2017
7%
VETEMENTS LAURENCE DECADE PIERRE HARDY ZARA ALEXANDER WANG
93%
75
02
STATEMENTS MATERIAL
76
17
STATEMENTS JEANS - MOOD
SCHUTZ
INVERNO 2017
77
17
SCHUTZ
STATEMENTS JEANS + PRINT
INVERNO 2017
LAURENCE DECADE
TABITHA SIMMONS
AQUAZZURA
MANOLO BLAHNIK
78
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
PHILLIP LIM
SEE BY CHLOÉ
SAINT LAURENT
AQUAZZURA
SEE BY CHLOÉ
79
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
GIANVITO ROSSI
ALEXANDER WANG
80
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
STELLA MCCARTNEY
VALENTINO
STELLA MCCARTNEY
81
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
GIANVITO ROSSI
MIU MIU
LANVIN
82
17
SCHUTZ
STATEMENTS JEANS BOOTS
INVERNO 2017
GIANVITO ROSSI
MAISON MARGIELA
83
17
SCHUTZ
STATEMENTS JEANS
INVERNO 2017
20%
LAURENCE DECADE AQUAZZURA TABITHA SIMMONS MANOLO BLAHNIK PHILLIP LIM SAINT LAURENT SEE BY CHLOÉ GIANVITO ROSSI ALEXANDER WANG STELLA MCCARTNEY VALENTINO LANVIN MAISON MARGIELA MIU MIU
23.3 %
80%
84
07
STATEMENTS ORNAMENT - MOOD
SCHUTZ
INVERNO 2017
85
07
SCHUTZ
STATEMENTS MAXXI FIVELA
INVERNO 2017
GUCCI
DORATEYMUR
DORATEYMUR
86
07
SCHUTZ
STATEMENTS MAXXI FIVELA
INVERNO 2017
MIU MIU
MIU MIU
87
07
SCHUTZ
STATEMENTS JEWELRY WITH PUMP
INVERNO 2017
MIU MIU
GUCCI
CHRISTIAN LOUBOUTIN
88
07
SCHUTZ
STATEMENTS JEWELRY WITH PUMP
INVERNO 2017
BALENCIAGA
MANOLO BLAHNIK
LANVIN
89
07
SCHUTZ
STATEMENTS FLOWERS
INVERNO 2017
SOPHIA WEBSTER
SOPHIA WEBSTER
JIMMY CHOO
90
03
SCHUTZ
STATEMENTS BARBICACHOS
INVERNO 2017
LOEFFLER RANDALL
LOEFFLER RANDALL
SAINT LAURENT
PRADA
REBECCA MINKOFF
91
07
SCHUTZ
STATEMENTS ORNAMENT
INVERNO 2017
17%
GUCCI CHRISTIAN LOUBOUTIN BALENCIAGA MANOLO BLAHNIK LANVIN SOPHIA WEBSTER JIMMY CHOO LOEFFLER RANDAL PRADA REBECCA MINKOFF DORATEYMUR MIU MIU
83%
92
17
STATEMENTS WHITE BOOTS - MOOD
SCHUTZ
INVERNO 2017
93
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
MARSÈLL
THE ROW
ISABEL MARANT ÉTOILE
ALEXANDER WANG
94
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
BALENCIAGA
PIERRE HARDY
RAG & BONE
PROENZA SCHOULER
GUCCI
95
04
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
BALENCIAGA
96
17
SCHUTZ
STATEMENTS WHITE BOOTS
INVERNO 2017
13%
MARSÉLL ISABEL MARANT THE ROW ALEXANDER WANG BALENCIAGA PIERRE HARDY PROENZA SCHOULER RAG & BONE GUCCI
23.3 %
87%
97
02
STATEMENTS METALLIC BOOTS - MOOD
SCHUTZ
INVERNO 2017
98
04
SCHUTZ
STATEMENTS PLATFORM BOOTS
INVERNO 2017
GUCCI
MR BY MAN REPELLER
SAINT LAURENT
DORATEYMUR
99
04
SCHUTZ
STATEMENTS SILVER BOOTS
INVERNO 2017
VETEMENTS
DORATEYMUR
DOLCE & GABBANA
ALUMNAE
100
02
SCHUTZ
STATEMENTS METALLIC
INVERNO 2017
10%
MR BY MAN REPELLER SAINT LAURENT GUCCI DORATEYMUR VETEMENTS DOLCE & GABBANA ALUMNAE
90%
101
02
STATEMENTS JACQUARD METALIZADO - MOOD
SCHUTZ
INVERNO 2017
102
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
GUCCI
MICHAEL KORS
DRIES VAN NOTEM
PAUL ANDREW
103
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
GUCCI
ALEXANDER MCQUEEN
PAUL ANDREW
SAINT LAURENT
GUCCI
104
05
SCHUTZ
STATEMENTS JACQUARD METALIZADO
INVERNO 2017
9%
GUCCI DRIES VAN NOTEM MICHAEL KORS PAUL ANDREW SAINT LAURENT ALEXANDER MCQUEEN
91%
105
03
STATEMENTS LACE - MOODS
SCHUTZ
INVERNO 2017
106
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
DOLCE & GABBANA
DOLCE & GABBANA
ALAIA
GIANVITO ROSSI
107
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
CHRISTIAN LOUBOUTIN
DOLCE & GABBANA
SAINT LAURENT
108
03
SCHUTZ
STATEMENTS LACE
INVERNO 2017
7%
DOLCE & GABBANA ALAÏA GIANVITO ROSSI CHRISTIAN LOUBOUTIN SAINT LAURENT
93%
109
SCHUTZ LIVING FOR PLEASURE
110