Big Bets for 2023

We asked: What’s the most exciting opportunity in your sector this year?

“We see emerging metaverse platforms as the Wild West opportunity of the year. Technologies are catching up to audiences’ inherent desire to be more active and collaborative participants with others. We won’t be surprised when some wildly creative franchises emerge as these new platforms grow.”

Lee Head of Content Baobab Studios

“The big opportunity for 2023 lies in innovative storytelling with newer formats to target various age groups, [especially] taking into account the rise in coviewing. I think we will see more content creators strengthening franchises with newer extensions to existing content that won’t just be limited to the screen.

“We see opportunity to continue building on the accessibility of our content—creating impactful media that meets kids where they are. We are focusing on new formats, including shorts, games and podcasts designed for intergenerational learning and play, to meet the evolving needs of our audiences.”

Director, Content PBS KIDS

“At Noggin, we know that the kids media market is crowded, and that, too often, it lacks educational intention. It is critical that we offer families a joyful and connected experience for interactive content that entertains and also promotes curiosity, confidence and a love of learning.”