Branding Process Book Brynn McKinstry FASM 210-01 Oscar Betancur
BranD Identity Geometric Minimal M o d e r n Graphic Dynamic Enduring Organic
type Inspiration
Sans Serif Organized Simple Clean
Logo Inspiration
Gestalt Overlapping Negative Space Color Accent PRecise
Layout Inspiration
Consise Minimalistic Contemporary BOLD
Initial Sketches Initials ORganic Shapes Mathematic
Logo Variations
Type Selection
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Color Exploration
Business Card Layouts
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Brynn McKinstry Fashion Marketing & MGMT Brynnmckin@gmail.com (239) 292-3071
brynnmckin@gmail.com 239.292.3071 https://www.behance.net/brynnmckin
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BRYNN MCKINSTRY FASHION MARKETING & MANAGEMENT brynnmckin@gmail.com 239.292.3071 https://www.behance.net/brynnmckin
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Brynn McKinstry Fashion Marketing
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Brynn McKinstry
Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn McKinstry Fashion Marketing & MGMT
brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn McKinstry Fashion Marketing & MGMT
brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry Fashion MArketing & MGMT
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brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
239.292.3071 brynnmckin@gmail.com behance.com/brynnmckin
Letterhead Layouts
Brynn MCKinstry Fashion MArketing & MGMT
15 E. 34th St. Savannah, GA 31401 brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry
Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry
Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Final Brand Identity
Brynn MCKinstry
Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
Brynn MCKinstry
Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin
SKILLS Adobe InDesign Adobe Illustrator Adobe Photoshop Time Management Communications Marketing Detail Oriented Collaborative Organized Analytical Social Media Marketing Cross Platform (Mac/PC) Microsoft Suite
EDUCATION Savannah College of Art and Design Currently, Student Bachelor of Fine Arts, Fashion Merchandising and Management The University of Florida August 2010-May 2012 Bachelor of Journalism and Communications, Advertising EXPERIENCE Sales Associate, Ann Taylor LOFT, Savannah, GA August 2014-Present Personal Shopping, Styling, Customer Service Promote LOFT Rewards Card to gain returning clientele Intern, Fused Fashion, Orlando, FL March 2012-June 2014 Aid wardrobe stylist in photo shoots, fashion shows and events Assist at key photo shoots for The Orlando Ballet, Nickelodeon, FOX 35 Assistant Manager, Casa de Moda, Savannah, GA April 2013-August 2013 Meet all weekly, monthly, and overall store sales goals Greet customers, maintain store visual appearance, make sales/ returns Sales Associate, Max Studio, Orlando May 2012-September 2012 Client-based sales strategies to achieve full-service retail atmosphere Meet all weekly, monthly, and overall store sales goals Boutique Associate, Francesca’s Collections, Fort Myers, FL Styling, Customer Service Ensured the store maintained its outstanding visual presentation
January 2010-May 2010
Blogger/ Co-owner, ChatOn Inc. January 2010-Present Writing, Social Media, Marketing Helped develop and promote the Career Center at Fort Myers High School
ACTIVITIES AND LEADERSHIP
Volunteer, University Athletic Association, University of Florida Complete office hours once a week Assist future college athlete recruits and parents on game day
August 2010-May 2012
Volunteer, Second Harvest Food Bank Volunteer, Davenport House Museum Volunteer, Relay for Life, Orlando, FL
HONORS AND AWARDS
Dean’s List, Savannah College of Art and Design Placed 3rd in Collaborative Learning Center Project Graduated Summa Cum Laude, Fort Myers High School Awarded International Baccalaureate Diploma Brynn MCKinstry
Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin