Branding Process Book

Branding Process Book Brynn McKinstry FASM 210-01 Oscar Betancur

BranD Identity Geometric Minimal M o d e r n Graphic Dynamic Enduring Organic

type Inspiration

Sans Serif Organized Simple Clean

Logo Inspiration

Gestalt Overlapping Negative Space Color Accent PRecise

Layout Inspiration

Consise Minimalistic Contemporary BOLD

Initial Sketches Initials ORganic Shapes Mathematic

Logo Variations

Type Selection

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Color Exploration

Business Card Layouts

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Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn McKinstry Fashion Marketing & MGMT

brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn McKinstry Fashion Marketing & MGMT

brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry Fashion MArketing & MGMT

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brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

239.292.3071 brynnmckin@gmail.com behance.com/brynnmckin

Letterhead Layouts

Brynn MCKinstry Fashion MArketing & MGMT

15 E. 34th St. Savannah, GA 31401 brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry

Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry

Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Final Brand Identity

Brynn MCKinstry

Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

Brynn MCKinstry

Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin

SKILLS Adobe InDesign Adobe Illustrator Adobe Photoshop Time Management Communications Marketing Detail Oriented Collaborative Organized Analytical Social Media Marketing Cross Platform (Mac/PC) Microsoft Suite

EDUCATION Savannah College of Art and Design Currently, Student Bachelor of Fine Arts, Fashion Merchandising and Management The University of Florida August 2010-May 2012 Bachelor of Journalism and Communications, Advertising EXPERIENCE Sales Associate, Ann Taylor LOFT, Savannah, GA

August 2014-Present Personal Shopping, Styling, Customer Service Promote LOFT Rewards Card to gain returning clientele

Intern, Fused Fashion, Orlando, FL

March 2012-June 2014 Aid wardrobe stylist in photo shoots, fashion shows and events Assist at key photo shoots for The Orlando Ballet, Nickelodeon, FOX 35 Assistant Manager, Casa de Moda, Savannah, GA

April 2013-August 2013 Meet all weekly, monthly, and overall store sales goals Greet customers, maintain store visual appearance, make sales/ returns Sales Associate, Max Studio, Orlando

May 2012-September 2012 Client-based sales strategies to achieve full-service retail atmosphere Meet all weekly, monthly, and overall store sales goals Boutique Associate, Francesca’s Collections, Fort Myers, FL Styling, Customer Service Ensured the store maintained its outstanding visual presentation

January 2010-May 2010

Blogger/ Co-owner, ChatOn Inc. January 2010-Present Writing, Social Media, Marketing Helped develop and promote the Career Center at Fort Myers High School

ACTIVITIES AND LEADERSHIP

Volunteer, University Athletic Association, University of Florida Complete office hours once a week Assist future college athlete recruits and parents on game day

August 2010-May 2012

Volunteer, Second Harvest Food Bank Volunteer, Davenport House Museum Volunteer, Relay for Life, Orlando, FL

HONORS AND AWARDS

Dean’s List, Savannah College of Art and Design Placed 3rd in Collaborative Learning Center Project Graduated Summa Cum Laude, Fort Myers High School Awarded International Baccalaureate Diploma Brynn MCKinstry

Fashion MArketing & MGMT brynnmckin@gmail.com (239) 292-3071 www.behance.net/brynnmckin