or_der.
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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area
VISUAL
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figure/ground
similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
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aka: Gestalt laws of grouping
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
principles of grouping
V
V V VISUAL ORDER 14
6
V
VV
figure/ground a reasonably concise definition of the visual principle goes over here in this area
7
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ii i i i i ii i i i i i i i
Similarity: Visually grouping similar objects together, by color, shape, size, etc.
i ii ii i i i i i ii i i
i ii i i ii i i i i i i i i
ii ii i i ii i ii i i i i i
9
S S S S S S S S S S S S S S S S S S S S S S S S SS SS SS SSSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSS SSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSSS SS SS SS SS SSSS SSSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSS S S S S S S S S S S S S S S S S SSS S S S S S S S S S S S S S S S S S S S S SS S S S SS VISUAL ORDER 14
10
Proximity: Grouping objects together that are near in space, time or relationship
11
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Closure: Seeing an image that is incomplete, and the mind tries to complete or close the image
13
U U
U UU UU UU UU UU U U U U UU UU U UU UUU U UU UU U U U U U UU U
U U U U U U U U UU
UU
UU
U
U UU U U U
U
U U U U U U U U U U U U U U U U U U U U U UU U U U UU U U U U U UU U U U U U U U U U U U U UU U UU
UU
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A
A
A
A
A
A
A
A
A
A
14
Continuance: An image that trails off the page and the eye continues to follow it
15
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symmetric operations
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
symmetry
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L
L LL
LL L
L
L
LL
LL
L
L
LLL L
L L L LL
L L L
L
L
L LLL
L
L L L
L
L
L
LL L
L LL
L
L
LLL
L
LLL L
L
LLL
L
LLL L
L
L
L
L
L
L LL
L LL
L
L
LL L
L
LL L
LL L
L
L
L L L L LL LLLL LL LLLL LLLL LLLL L LL
LL
LL
L
L
LLL L
L L L LL
L L L
L
L
L LLL
L
L L L
L
L L L LL
L
LLL
L
LL L
L LL
L
L LLL L
LLL L
L
LLL
L
LLL L
L
L
L
LLL
L L L LL
L L LL
L L
L LL
L LL
LL L
L
LL L
LL L
L
L
L L LL LLLL LLLL LLLL LLLL LLLL L
L L L
L L L LL
L L L
L
L L L LL
L L L
L
L LLL
L
L
Translation: A linear generation of a figure equal distances apart
L
L
L
LLL L L
LLL
L
LLL L L
LLL
L
LLL L
L
L
L
L
LLL
19
L
L
L
L
L
L
L L
L
L L LL LLLL LLLL LLLL LLLL LLLL
OO
O O
OO
O
O
O
O
O O
O
O
O O
O O
O
OO
O O
OO
O
O O
O
O
O
O
OO O
O
O
OO O
O
O O O O O O O O O
O
O
O
O O
O
O
O
O
O
O O O
O
O
O O O
O
O O O O O O O O O
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O
O
20
Rotation: Piviting a object on predetermined axis
21
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22
Reflection: A mirrored image over an axis
rr rr
rrr r r r r r r rr rrr rrr r r r
r r r r r r r r r
r r r
23
r
r
rrr rrr r
r
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24
Glide reflection: A mirrored image over an axis, then glided to a new postion on the axis
25
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E
EE
EEEE
EEE
e e e eee
eee ee
E E e e EEE
27
Dilation: A set of images that change size in regular intervals
EEE
EEEE
ee eeee eee
ee ee e
ee e
eee e eeee
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aka: Gestalt laws of grouping
first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
compositional balance
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31
symmetric balance a reasonably concise definition of the visual principle goes over here in this area
r
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1
32
asymmetric balance a reasonably concise definition of the visual principle goes over here in this area
33
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34
ambigous balance a reasonably concise definition of the visual principle goes over here in this area
4
35
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*
nuetral balance a reasonably concise definition of the visual principle goes over here in this area
37
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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.
some neato really swell commentary about the process and or finished product would be nice to put in here buddies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.
your preferred name
VISUAL
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