Visual Comm. 9/12

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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

VISUAL


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figure/ground

similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping


V

V V VISUAL ORDER 14

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V

VV


figure/ground a reasonably concise definition of the visual principle goes over here in this area

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ii i i i i ii i i i i i i i

Similarity: Visually grouping similar objects together, by color, shape, size, etc.

i ii ii i i i i i ii i i

i ii i i ii i i i i i i i i

ii ii i i ii i ii i i i i i

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S S S S S S S S S S S S S S S S S S S S S S S S SS SS SS SSSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSS SSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSSS SS SS SS SS SSSS SSSS S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S SSS S S S S S S S S S S S S S S S S SSS S S S S S S S S S S S S S S S S S S S S SS S S S SS VISUAL ORDER 14

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Proximity: Grouping objects together that are near in space, time or relationship

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Closure: Seeing an image that is incomplete, and the mind tries to complete or close the image

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U U

U UU UU UU UU UU U U U U UU UU U UU UUU U UU UU U U U U U UU U

U U U U U U U U UU

UU

UU

U

U UU U U U

U

U U U U U U U U U U U U U U U U U U U U U UU U U U UU U U U U U UU U U U U U U U U U U U U UU U UU

UU


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A

A

A

A

A

A

A

A

A

A

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Continuance: An image that trails off the page and the eye continues to follow it

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symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry


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L

L LL

LL L

L

L

LL

LL

L

L

LLL L

L L L LL

L L L

L

L

L LLL

L

L L L

L

L

L

LL L

L LL

L

L

LLL

L

LLL L

L

LLL

L

LLL L

L

L

L

L

L

L LL

L LL

L

L

LL L

L

LL L

LL L

L

L

L L L L LL LLLL LL LLLL LLLL LLLL L LL

LL

LL

L

L

LLL L

L L L LL

L L L

L

L

L LLL

L

L L L

L

L L L LL

L

LLL

L

LL L

L LL

L

L LLL L

LLL L

L

LLL

L

LLL L

L

L

L

LLL

L L L LL

L L LL

L L

L LL

L LL

LL L

L

LL L

LL L

L

L

L L LL LLLL LLLL LLLL LLLL LLLL L

L L L

L L L LL

L L L

L

L L L LL

L L L

L

L LLL

L

L

Translation: A linear generation of a figure equal distances apart

L

L

L

LLL L L

LLL

L

LLL L L

LLL

L

LLL L

L

L

L

L

LLL

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L

L

L

L

L

L

L L

L

L L LL LLLL LLLL LLLL LLLL LLLL


OO

O O

OO

O

O

O

O

O O

O

O

O O

O O

O

OO

O O

OO

O

O O

O

O

O

O

OO O

O

O

OO O

O

O O O O O O O O O

O

O

O

O O

O

O

O

O

O

O O O

O

O

O O O

O

O O O O O O O O O

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O

O

20


Rotation: Piviting a object on predetermined axis

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Reflection: A mirrored image over an axis

rr rr

rrr r r r r r r rr rrr rrr r r r

r r r r r r r r r

r r r

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r

r

rrr rrr r

r


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Glide reflection: A mirrored image over an axis, then glided to a new postion on the axis

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E

EE

EEEE

EEE

e e e eee

eee ee

E E e e EEE

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Dilation: A set of images that change size in regular intervals

EEE

EEEE

ee eeee eee

ee ee e

ee e

eee e eeee


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aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance


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symmetric balance a reasonably concise definition of the visual principle goes over here in this area

r


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1

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asymmetric balance a reasonably concise definition of the visual principle goes over here in this area

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ambigous balance a reasonably concise definition of the visual principle goes over here in this area

4

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*


nuetral balance a reasonably concise definition of the visual principle goes over here in this area

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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

some neato really swell commentary about the process and or finished product would be nice to put in here buddies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.

your preferred name


VISUAL

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