Live, Bike, Love Process Book

LIVE, LOVE, BIKE

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BILLIE RAE SPAIN Process Book Final

Assignment 15.2 Fall 2013 Digital, Printed, Bound & Shipped GR 620 OL2: MS: Visual Thinking Professor: William Culpepper

LIVE, LOVE, BIKE

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DESCRIPTION • Please ensure your process book — and process show PDF/narration — covers the major points of the semester and leverages the media (type size, etc.). You should make sure to include at least the following: ... The beginning/inspiration (an introduction) ... The brainstorming ... The audience personas* ... The mood board* ... The creative brief* (* these three could be combined in a number of ways. no duplication of materials is necessary) ... The competition ... The ID development (sketches, etc.) ... Final ID refinement and selection ... Persuade/Inspire posters: development and refinement ... Deliverable #1, 2 and 3: development and refinement including 3D comped photos ... a Wrap-up (closure, summary, etc.)

• Please ensure your work meets expected professional standards as mentioned in class. Photos in your printed deliverables should carry a photo credit (many students are crediting photos on the final page of the process book — see class samples). All writing that is take from elsewhere must be synthesized into your own voice — no copy-paste or cited. Citied writing should comprise a minority of the content in any piece.

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

FINAL PROCESS BOOK (Printed, Bound & Shipped)

Process Book // Fall 2013

149 FINAL DESIGN PHASE COLLECTION (Print) Summary These are all parts of the final design phase that include: The pocket booklet which you can carry easily. The poster that can fit on a billboard or as an advertisement on anything. The three persona cards that describe people that could be characterized into the sub culture and genre. These all format and belong to a visual system of items that complete as a design set the: Vernacular, style or aesthetical appeal of the brand Live, Bike, Love. And what a person can take away that is practical, simple, convenient, tangible and interactive at the same time. To make an enjoyable, yet long lasting and memorable experience.

Process Book // Fall 2013

151 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

153 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

155 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

157 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

159 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

161 FINAL DESIGN PHASE COLLECTION (Print)

Process Book // Fall 2013

163 FINAL DESIGN PHASE COLLECTION (Print)

165 FINAL DESIGN PHASE COLLECTION (Print)