BRAND STANDARDS Intro. 101
LOGO
LOGO MARK Always use the official logo vector or raster files; do not recreate.
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LOGO LOCKUP This is the preffered logo version fo all application on light colored backgrounds
LOGO LOCKUP VERMONT OPTION Ideal for application that mahe a broad reach outside of our area.
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INDIVIDUAL DEPARTMENT LOGOS
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DEPARTMENT LOGO VARIATIONS Facilities and important locations can have their own logo. Artwork can be in the department color or black.
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LOGOS DO’S & DON’TS Always use the official logo vector or raster files; do not recreate.
DO! •
use the Logo as specified
•
use the “b” on it’s own
•
use tan logo text on dark backgrounds
•
use dark brown logo text on light backgrounds
•
make the logo white for better contrast on colored backgrounds where the 3 logo colors would blend in
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DON’T! •
stretch, skew or distort
•
rotate
•
use the logo text without the “b”
•
recolor
•
rearange elements
•
use the OLD logo... ever again
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LOGO AS A MARK OF EXCELLENCE The “b” can be used as a design element in the background or overlaid images. Scale should be VERY large. Add rotation between -35° and 35°. Screen it back to 25% - 50% transparency. Bleed off at least ONE EDGE.
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COLOR
COLOR
ORANGE / BLUE / GREEN Burlington Parks Recreation Waterfront’s primary three colors should be used only for the logo mark.
BROWN Burlington Parks Recreation Waterfront’s brown should be used only for the background of the logo.
Light Orange
Recreation CMYK Color: 0, 50, 90, 0 RGB: 247, 148, 51 Light Blue
Web Hex: #F79433
Waterfront CMYK Color: 61, 0, 14, 0 RGB: 77, 197, 218 Web Hex: #4DC5DA
Light Green
Parks CMYK Color: 57, 0, 93, 0 Brown
RGB: 121, 193, 78
Background
Web Hex: #79C14E
CMYK Color: 55, 60, 65, 40 RGB: 89, 74, 66 Web Hex: #594A42
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LOGO COLOR COMBINATIONS Always use these color combinations when referring to the three sub divisions logos.
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Light Blue
Light Orange
Light Green
CMYK Color: 61, 0, 14, 0
CMYK Color: 0, 50, 90, 0
CMYK Color: 57, 0, 93, 0
RGB: 77, 197, 218
RGB: 247, 148, 51
RGB: 121, 193, 78
Web Hex: #4DC5DA
Web Hex: #F79433
Web Hex: #79C14E
Dark Blue
Dark Orange
Dark Green
CMYK Color: 97, 84, 22, 7
CMYK Color: 0, 90, 100, 15
CMYK Color: 90, 30, 95, 56
RGB: 39, 67, 127
RGB: 207, 56, 30
RGB: 0, 74, 36
Web Hex: #27437F
Web Hex: #CF381E
Web Hex: #004A24
BRAND PALET TE
Primary
Secondary
Tertiary
Neutrals
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BRAND COLOR SPECS
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Light Green: cmyk: 57, 0, 93, 0 rgb: 121, 193, 78 web hex: 79C14E PMS: 368 RAL: 6018
Dark Green: cmyk: 90, 30, 95, 56 rgb: 0, 74, 36 web hex: 004A24 PMS: 357 RAL: 6002
Light Orange: cmyk: 0, 50, 90, 0 rgb: 247, 148, 51 web hex: F79433 PMS: 716 RAL: 2011
Dark Orange: cmyk: 0, 90, 100, 15 rgb: 207, 56, 30 web hex: CF381E PMS: 173 RAL: 2001
Light Blue: cmyk: 61, 0, 14, 0 rgb: 77, 197, 218 web hex: 4DC5DA PMS: 631 RAL: 5012
Dark Blue: cmyk: 97, 84, 22, 7 rgb: 39, 67, 127 web hex: 27437F PMS: 534 RAL: 5000
Dark Brown: cmyk: 55, 60, 65, 40 rgb: 89, 74, 66 web hex: 594A42 PMS: 462 RAL: 8028
Light Brown: cmyk: 25, 40, 65, 0 rgb: 196, 154, 108 web hex: C49A6C PMS: 465 RAL: 1002
Teal: cmyk: 80, 26, 57, 6 rgb: 45, 139, 124 web hex: 00816D PMS: 569
Pale Olive: cmyk: 20, 10, 20, 15 rgb: 177, 185, 176 web hex: 00816D PMS: 5585
Gold: cmyk: 11, 20, 75, 0 rgb: 229, 196 95 web hex: D9C756 PMS: 458
Sand: cmyk: 10, 16, 26, 0 rgb: 228, 209, 186 web hex: DDCBA4 PMS: 468
Plum: cmyk: 63, 100, 62, 13 rgb: 112, 40, 77 web hex: 612C51 PMS: 511
Taupe: cmyk: 22, 24, 20, 10 rgb: 181, 170, 172 web hex: C1B2B6 PMS: 435
Stone: cmyk: 50, 45, 50, 25 rgb: 112, 108, 101 web hex: 796E65 PMS: warm gray 10
Slate: cmyk: 0, 0, 0, 35 rgb: 177, 179, 182 web hex: 9EA2A2 PMS: 422
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TYPOGRAPHY
LOGO TYPOGRAPHY
LOGO AND COLLATERAL Burlington Parks Recreation Waterfront’s typeface is a combination of Ideal Sans Light and Ideal Sans Bold. They should not be altered in anyway. Only use the vector artwork provided.
LOGO TYPEFACE : Ideal Sans Light / Ideal Sans Bold
LOGO TYPEFACE Always use the official logo vector or raster files; do not recreate.
Aa
Logo: Ideal Sans Light
Aa Logo: Ideal Sans Black
DIVISION LOGO TYPEFACE
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TYPOGRAPHY
LOGO AND COLLATERAL Burlington Parks Recreation Waterfront’s body typeface is Calibri.
ADDITIONAL TYPEFACES Tungsten & Verviene: to be used as accents and unique call outs.
TYPEFACES
Aa Aa Aa Aa Calibri Bold
Calibri Regular
Calibri Light
Calibri Italic
Headline Calibri Bold 34 / 36 Body Calibri Light 10 / 14 Subhead Calibri Bold (CAPS) 13 / 14
Headline
Body text: Otasperest lit, consent ad earum haribus magnis atus, enis et hitati core nonsequis am cora ne doluptat voles ex eturem. Am dolesse ctatiur, iunt v Otasperest lit, consent ad earum haribus magnis atus, enis et hitati core nonsequis am cora ne doluptat voles ex eturem. Am dolesse ctatiur, iuntnt.
SUBHEAD
Caption: Otasperest lit, consent ad earum haribus magnis atus, enis et hitati core nonsequis am cora ne doluptat voles ex eturem. Am dolesse ctatiur, iunt v Otasperest lit.
Caption Calibri Regular Italic 10 / 14
Aa Aa Tungsten Bold
Verveine
BOLD CALL OUT! Fun Call Out! Burlington Parks, Recreation & Waterfront Brand Guide 39