EMBRACE LIFE | SPRING - SUMMER 2014 ISSUE
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CONTENT | Conciousness issue |
CONCIOUSNESS 06 Introduction by founder Batul Loomans 28 Susan Smit | Writer 46 Bali Children Foundation 48 Sanne Spijkers | Graphic Designer
CREATIVITY 42 Frido van Mossel | Distributor USA 56 Amsterdam Dance Event 58 Ottograph | Artist 60 Hardwell | World’s No.1 DJ
CONCIOUS CREATIONS 10 Spring / Summer 2014 32 Watches 64 Yaf Sparkle | Boutique NYC 68 Imitation 70 Win: The Batul Experience 74 Contact
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bATUL FOUNDER BUDDHA TO BUDDHA
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But it has to be a revolution of
I have the honour to introduce to all of you our new size magazine. We have been a bit shy the last years with our square shaped catalogue. The content grew passionately but our new size gives our handmade gift a bit more room for play. As I am proud of the team that creates our new paper jewel we always look for a subject that attracts not only the eye but also the soul of our dear readers. The theme ‘CONSCIOUSNESS’ is not that difficult to write about since I am only a few days back home from beloved Bali. Give me a bit of nature and my mind slows down, my body takes a week to arrive but after that the surf of creativity flows in as easy as the wheatgrass shots in the morning. This trip I could bring my new Buddha to Buddha Aquatic Explorer watch and test if the waterproof promise we made, was done in truth. Please check it out yourself, including the Mindstate Ring in the watch itself. For me it works... We are happy to share with you that we went over to Bali to make a short video clip about how our silver handmade friends are created. When I take people for a small tour through our atelier they leave this creative paradise speechless. Our silversmiths are wizards with their hands and we are very excited to share this online with you. Yes, now you will understand what it takes to make a piece like what you are or maybe will someday be wearing.
My love and passion for meditation and anything that has to do with consciousness is a way of life we can practice at Buddha to Buddha. The 50 kids that we support together with the Bali Children Foundation was a huge Christmas present for me. There are many parts of Indonesia where kids and families have difficulty finishing their first steps at school. Bali Children supports them with good education, afterschool Balinese dance and/or pencak silat (type of Indonesitan martial arts). Staying connected and not becoming a dropout of school is a specialty of the foundation of founder, Margareth Barry, in the north of Bali. You, as a customer, can support this too with taking a closer look at the small collection we created especially for this cause. Starting 2014, every second week I will share on Facebook a short one minute meditation. Have a look, play with it and.... also join in and practice. You can even win a half day meditation workshop for yourself together with me. That is a good kick-off for a magazine about consciousness... Of course you can see our newest play thing also online on our website. Batul Loomans.
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CHAIN TEXTURE RING CHAIN TEXTURE SMALL BRACELET 8.
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en celebrates ed tee’s and sweat wear for both men and wom Our 2014 Summer clothing collection of relax outdoorsy is a must. First and foremost focusing on an a liberal feeling; everything is possible, nothing which beach and second on living life in the fast lane lifestyle full of adventures and frolicking on the out to play. es are revealed and nocturnal butterflies come encompasses life after dark when hidden desir ssed in a oprints and inspiring words of wisdom all expre This message of freedom is conveyed in phot e. The print reen offset by mute off white and grey-mele splash of fresh colours such as coral and seag l stud elements and part of the details are enhanced by silver foils and smal yes. collection is made in pique sweat in bright overd r bracelets inspiration from our handmade leather and silve Our genuine leather bags collection takes its rcoloured er, heavy braided straps and lining and bold silve with parts highlighted in lizard textured leath the Buddha and perfect for warm weather and emphasize buckles. The twill leather bags are lightweight day showstoppers are the bags made from every to Buddha logo and artwork design. The real er detailing. A real Summer sackcloth enriched with prints and genuine leath that will compliment any look. must-have in beautiful tan and nude colours
BARRY: KADEK XL BRACELET DAP CAP 11.
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BARRY: FION TEE BAWON BRACELET MARIA LEATHER BRACELET SIMON BEADS
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SWANNY: EDELE TEE SAN MULTI BRACELET BTB.M.D.3H.03 WATCH
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BARRY: FION TEE 11.
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BARRY: BEN LEATHER MIX BRACELET BTB.M.D.3H.07 WATCH BEZAN SHORT
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SWANNY: PETRA X-SMALL BRACELET MICHELLE X-SMALL BRACELET KATJA X-SMALL BRACELET BEN PEARL SHELL RING ELISE TEE BARRY: FLOYD TEE 11.
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SWANNY: NATHALIE BRACELET FAKE SHORT BARRY: BEN MEDIUM BRACELET MAARTEN SMALL BLACK BRACELET FABIAN TEE
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BARRY: FOREST TEE BEZAN SHORT DAP CAP FITCH BAG SWANNY ELENA SHORT EMMA BAG DAP CAP 22.
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SWANNY: NATHALIE XL BRACELET CHAIN SMALL RING EDWIN SMALL BRACELET NATHALIE RING ECEMEE SWEAT ECEMEE BAG BARRY: BATUL 2 CM BRACELET CHAIN BIG BRACELET 22.
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SWANNY: NATHALIE MEDIUM X-SMALL BRACELET BEN STONE TURQUOISE X-SMALL BRACELET SUZANNE RING EBELLA PANT EFFI CARDIGAN
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JACK SMALL DIP DYE BLACK, GREEN, TURQUOISE, COGNAC & PURPLE 22.
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“To get anywhere in life,
you’ll always need to
concur something within you.” SUSAN WRITER
Most people view me as a somewhat dreamy
caring, understanding person. I decided that
the wings to make them powerful enough
writer, and they may have a point, but there
despite this grim argument cocktail of hurt-
to take off. Development and growth are
is one person in the world that knows how
fulness and anger I would no longer seal
inseparably connected to struggle. To get any-
unreasonable I can be: my boyfriend. The
closed my heart. The first time I tried I failed
where in life, you’ll always need to concur
consequence of feeling safe in one’s relations-
miserably. The time after that I failed too.
something within you. The inner battle starts
hip is that you get the opportunity to show your
And –in case you’re thinking this to be a
when a little awareness has seeped through
otherwise cleverly hidden ugly side. Being ugly
success story of how Susan finally reached
already, but you are not yet applying these
is something you only dare in the reinsurance
enlightenment – I still haven’t succeeded to
new found insights. The resisting, the pulling,
that the other person won’t walk away straight
keep my heart open on those heated moments.
the pushing the concurring of your resistance
away/ won’t turn his back. So these last few
It feels like taking of my winter coat in the
is a struggle that takes as long as it needs for
years, besides putting on my prescription
freezing cold.
you to embrace the new. The butterfly freed
glasses every now and again which with my
prematurely from its cocoon didn’t have the
fierce vanity, and corresponding eyesight
The hardship of trying to change myself has
chance to prepare itself, will never reach its full
(imperfection is a pretty courageous thing, trust
proven so difficult that at some stage I seriously
potential. So too shall I have to face my inner
me), I have lost myself in some bitter, petty
considered accepting that feisty beast that lives
demons, long as it may take, otherwise I will ne-
arguments, seldom not complemented with a
inside of me. I wanted to rid myself of this inner
ver reach that new state of awareness. If we are
force rising of the voice.
struggle so badly-till all of a sudden I thought
unwilling to fight, we will never learn how to fly.
of the story of the boy and the butterfly. A boy
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As loving and caring I can be when the dust
finds a cocoon and takes it home. He looks on
settles, so hard I strike in the heat of the
as the butterfly tries hard to work its way out,
battle. Because saying ‘sorry’ isn’t one of my
till he decides to lend a hand by cutting the
strong suits (another point to look into) I would
cocoon open to set the butterfly free. The butterfly
love nothing more than at the moment it-
however has shrivelled up wings and is
self – when the argument is in full swing and
incapable of flying. The struggle he underwent
the emotions are raging through me – be that
was necessary to pump his body fluids through
Susan Smit (1974) is a writer of novels and books about personal growth. Her new novel ‘Gisèle is out in stores now.
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EDWIN LEATHER BROWN BRACELET EDWIN LEATHER MIX BRACELET 33.
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TIME TO EMBRACE In the same manner that the traditional silversmiths who create our silver pieces by hand pride themselves on preciseness, we were determined that our premier Buddha to Buddha Watch Collection would also echo this level of supreme detail. Our two collections, named: ‘Aquatic Explorer’ and ‘Accelerator’ consist of Swiss Made robust watches for men and women made with the highest level of craftsmanship. Inspired by the enigmatic ocean and our love of change and the eternal movement that surrounds us all, they perfectly embody our free-spirited brand philosophy. This believe encompasses living consciously in the moment and fulfilling the possibilities of enjoyment. With this in mind we bring you a range of iconic watches designed to give you years of outstanding timekeeping performance.
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MARK VAN DER LOO: BTB.M.D.3H.03 WATCH MAXIME VAN DER HEIJDEN: BTB.F.D.3H.03 WATCH
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BTB.F.R.CH.02 WATCH 33.
DESIGN | All our Buddha to Buddha watches are Swiss Made, the cases are constructed of 316L stainless steel and have scratch resistant sapphire glass. These elements combined make for a range of magnificent timepieces, future-proofed by design and quality. The Buddha to Buddha ‘Accelerator’ race collection is easily recognisable by its smooth exterior and high performance functionality; it combines exquisite modern design elements with excellent classic Swiss watchmaking to ensure durability, perfect for anyone daring to venture out of their comfort zone. Also, inspired by the serenity and calmness of enigmatic oceans, the ‘Aquatic Explorer’ dive collection features either a sundial that helps you navigate by the sun or a Mindstate Ring – unique in its kind - with set calls to action reminding you to create significant moments in your day-to-day life by diving into now.
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SWISS MADE | The Swiss Made standard embodies a concept of quality that has been crafted over the years. It includes the technical detailing of our watches in accuracy, reliability and shock resistance as well as their aesthetic beauty that is reflected in the elegance and originality of the design. The intrinsic value of the ‘Swiss Made’ label provides you with the best of worldwide guarantees.
SAPPHIRE GLASS | The unique aspects of our timepieces are accentuated by the use of scratch-resistant sapphire glass. This mineral-based glass is also treated with an anti-reflective coating to ensure clearer vision of the dial. Sapphire glass, unrivalled in quality, is the benchmark of perfection that makes the total package a force to be reckoned with. The sturdiest models of the Aquatic Explorer collection even feature sapphire glass that is 3mm thick!
316L STAINLESS STEEL | Our premium watchcases are all forged of the highest-grade 316L stainless steel in accordance with the principles of fine watch-making. It guarantees maximum protection of the inner workings of your investment. Not only is it extremely attractive in appearance, the high resistance to corrosion, cryogenic toughness, strength and hardness all ensure your watch will stand the test of time.
Buddha to Buddha Characteristic | The horn of Aquatic Explorer watches is inspired by the Batul bracelet, cut in two.
ACCELERATOR - TACHYMETER | All models in this category are designed with the purest adrenaline seekers in mind, and have a fine balance between functionality and care-free wearing. The precise time-keeping and Tachymeter gives this part of the collection an unmistakeable identity of speed and adrenaline.
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BTB.F.D.3H.05 WATCH
Buddha to Buddha Characteristic | The crosses of many bracelet closures can be found on the background of the dial as well as on some of the crowns.
AQUATIC EXPLORER - MINDSTATE RING | The Buddha to Buddha ‘Mindstate Ring’ is a never before seen feature in the world of watches and changes the way we perceive the passing of time, reminding us to treasure each given moment. Our Aquatic Explorer watches feature emotive suggestions from us on how to spend your quality time: enjoy - embrace life - live your dreams - moment of silence- meet friends. By turning the Mindstate Ring with one of these inspiring words to a certain time of the day, you become acutely more aware of time in a positive way when the moment arrives, and set off a reaction that hopefully enriches your day-to-day experiences by that something special we call ‘mindfulness’.
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“There's never enough time to do all the nothing you want.” Bill Watterson
MARK CAN DER LOO: ESTHER SMALL BRACELET MARIA LEATHER BRACELET BTB.M.D.3H.04 WATCH 33.
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BARRY: CHAIN X-SMALL BRACELET SWANNY: ELLEN SPECIAL RING KRISTEL SMALL BRACELET ELLEN SPECIAL LEATHER BRACELET ELSKE BAG 44.
frido agent buddha to buddha usa
“Showing up in the office, being totally refreshed and wearing comfortable shorts and flip flops.” Buddha to Buddha would not be what it is today without the passion of so many people living the brand. Each season we put the spotlight on one of them. This issue is about our man in the US, Frido van Mossel, who drives the brand forward with relentless energy, knowledge and - above all - consciousness of what we stand for. I fell in love with Buddha to Buddha back in 2003 when I spotted a
Because of the mindfulness of others noticing and complementing
person wearing the Batul 2cm. I simply had to get this bracelet, so I
me on my Buddha to Buddha bracelet while I was running a fashion
bought one and I’ve been wearing it ever since which is now over ten
showroom in New York City in 2007, I became interested in bringing
years already. To me the powerful design in combination with the
Buddha to Buddha to the United States and so it happened. I remem-
handmade craftsmanship is truly timeless. Like Batul said one day; it
ber moving to the Big Apple in 2007 as a dream coming true. To me, at
is like “meditation in silver” and definitely a piece that you are consci-
that time, living in NYC was an ultimate goal and I remember thinking
ous of when wearing it, which brings me to the theme of this edition:
to myself “What’s next? What’s after NY? What could be greater than
mindfulness/consciousness.
this city?” At the same time I had the answer already, because my next thought was that I would probably be over that thrill again after
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I think that this theme is one of the backbones of the brand Buddha
a couple of years and would have the need to move to a more relaxing
to Buddha. Mindfulness is an attentive awareness of the reality of
environment, which ended up being the case. That to me is mindful-
things, especially of the present moment. This definitely plays an im-
ness; being aware that you are in a certain situation, and realizing
portant role in my business as well as my personal life.
already that that situation will change sooner or later.
After four years working in midtown Manhattan and residing in Soho I was indeed done with all the madness that comes with living in the city that never sleeps. Don’t get me wrong, I still love NYC, it’s a great city, but personally I had the need to move to a nice warm place with beautiful beaches, clear blue water and much more space. So in 2011 I relocated the company to sunshine state Florida, and have been enjoying its tranquility ever since. Now after three years in Florida I must admit that I do miss the urban life a little, but thankfully work requires me to travel a lot (for tradeshows for example) to cities like Miami, Los Angeles, Las Vegas, Atlanta, Chicago and New York and I do enjoy my trips home to Amsterdam. I guess that once you get used to a traveling existence, you get a bit unresty. If I’m home for too long I have the need to travel. But then after some intensive traveling I truly enjoy coming home again to sunny Florida to go boating and waterskiing in the weekend and showing up in the office the Monday after, being totally refreshed and wearing comfortable shorts and flip flops.
I think it’s beautiful that life is a journey in which we go through different phases. In the one phase you really enjoy living in the most vibrant place ever and in the next phase you truly enjoy a more relaxed environment. The same applies of course to many other aspects in life. I’m happy with where this journey brought me so far and am really looking forward to what the future will bring. I’m conscious that there will be many changes, but always mindful and always with that timeless Batul 2cm around my wrist. Frido van Mossel
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SWANNY: ESTHER X-SMALL BRACELET ELLEN BEADS TURQUOISE BRACELET BEN STONE TURQUOISE X-SMALL BRACELET GEORGE PALM WOOD RING LIVY ROUND PALM WOOD RING 44.
Buddha to Buddha pieces are all designed in Amsterdam and handmade by the finest silversmiths on Bali. Having worked on this beautiful island since our conception, the brand has a deep-rooted connection with the island’s people and culture. To ensure that we give back and invest in the future of the Balinese community we work with so closely, Buddha to Buddha has started a project with Margaret Barry’s Bali Children Foundation. The Bali Children Foundation’s (BCF) focus is to educate poor and remote children on Bali, with an initial aim to overcome the very high school dropout rates in rural communities at the end of Elementary school. The communities Buddha to Buddha supports include 4 villages with 57 students under scholarship. This group of villages is in rural Northern Bali, several are hard to get to, often in mountainous areas, close to the Lovina township. To assist parents keeping children at school, BCF scholarships provide school fees, school uniforms, school shoes and bags, books, stationery and a hygiene kit. Children living in remote areas receive transport assistance. Bali Children Foundation has been operating
all communities now showing a zero drop out
of this collection we can give the underpri-
as an education focused NGO in Bali for more
rate after elementary and junior high school.
vileged children of Bali a chance to educate
than ten years. The Foundation started soon af-
Children are now staying on at school to Year
themselves and work towards a better future.’
ter the Bali bombing in October 2002, when the
12 graduation with many continuing to Tertiary
founder Margaret Barry worked with victims,
studies. They currently support 20 students at
To support the Bali Children Foundation you
doctors, hospital staff and volunteers to assist
university. This number will increase as another
can buy a Buddha to Buddha bracelet, ring or
the injured and their families. Excited by the ex-
40 students graduated in June 2013.
necklace of our special Charity collection. From
traordinary co-operation between the Balinese,
any proceeds no less than € 25,- of the brace-
expatriate and tourist communities under ex-
To aid Margaret’s cause Buddha to Buddha
let, € 7,- of the ring and € 15,- of the necklace
treme circumstances, she saw the opportunity
has developed a special charity collection. As
will be donated to this honourable foundation.
to take those efforts beyond the disaster, into
Batul Loomans, founder of Buddha to Buddha
At all times you can also support the Bali Child-
something sustainable.
describes it: ‘A jewel is a wonderful communi-
ren Foundation directly. For more information
cation tool. You wear it, it is visible and it says
on this, please visit www.balichildren.com and
Working with 21 rural communities and 5 or-
something about you as a person. To add to
www.buddhatobuddha.com
phanages, Bali Children provide scholarships
this experience, we have used inspiring texts in
for over 510 deserving children, and offers di-
the designs, such as: “Embrace Life”, “Be Aware
rect teaching in English and computer studies
and Share”. This calls for a reaction; you chal-
to more than 800 children in Northern and
lenge and hopefully evoke positive thoughts in
Western Bali. Typical drop out rates in de past
yourself and others. We have created pieces
were 30 – 15% depending on the remoteness
with such a strong message, but we feel it’s
and poverty levels within the communities. The
the right time and the foundation deserves all
program so far has been very successful with
the help they can get. Hopefully with the sales 47.
sanne spijkers graphic designer buddha to buddha
The December month is a hectic month. The last month of the year often requires self-reflection and let us think about our new year resolutions. For me it was a month marked by a lot of changes and so I decided to do all of the thinking during a 7-day yoga and surf retreat in Morocco.
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‘Banana Village’ sounds like party’s with after party’s, trendy clubs and a lot of happy hours, but once arrived in the small fishing village of Taghazout an oasis of tranquility surprised me. A huge villa with Moroccan rugs covered all floors, the sound of thundering waves nearby and the warm scent of herbal tea welcomed me when I arrived in the evening. I also met the other 12 residents of this retreat – a great mix of lovely personalities with different backgrounds. My schedule each day included two hours of meditation & yoga early morning, followed by a hearty and healthy breakfast, before the surf instructors turned up and took the group surfing to the various spots in the area. We returned mid-afternoon, salty, sandy, windswept and sun baked ready for another two-hour session of yoga early evening. ‘Doing as much or as little as you want’ was pressed on our hearts by our hosts, which made the schedule feel slightly lighter. After all the activities we were then rewarded by an amazing Moroccan inspired vegetarian feast.
Exploring the ocean on a board and approaching the waves was a totally new experience to me. The instructors were incredibly patient and always full of praise when you finally caught that wave and stood up. The days flew by and I noticed that this holiday really changed my mindset. I’d never been particularly into yoga before I went to this retreat. To be honest, I had not been practicing any sport for years! Getting up early every morning was rewarded with a magnificent view overlooking the beach where herds of wild dogs played while the sun came up. I learned how to be more self-conscious trough meditation and yoga. The open atmosphere took me to a place where I suddenly understood why people are passionate about yoga. Clearing the mind while working with the body now has been an essential part of my life. I embraced the feeling of being revived but relaxed. ‘Do as much or as little as you want’ has become my new quote. Trying not to let the obligations of my usual life take control of my self-consciousness.
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ISA CORD OLIVE ISA CORD BLACK ISA CORD BEIGE 55.
BARRY: ELLEN BEADS BLACK ONYX BRACELET MAARTEN SMALL BLACK LEATHER BRACELET BEN MEDIUM BRACELET BEN SMALL RING VIGO TEE
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SWANNY: CHAIN BIG BRACELET NATHALIE BRACELET LIVY BLACK WOOD RING BTB.F.R.CH.04 WATCH DAP CAP FANCY SWEAT ELF BAG EMILY TEE BARRY: FABIAN TEE 55.
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BARRY: MARIA PENDANT ELLEN BEADS BLACK ONYX BRACELET SASKIA LEATHER BLACK BRACELET 55.
amsterdam dance event
September 2013 saw the birth of a beautiful new collaboration between Buddha to Buddha and Amsterdam Dance Event. ADE is the biggest international club festival in the world for the whole spectrum of electronic sub-genres with 300 special events and 2,000 DJ’s over five days in 75 clubs and venues around the city. The festival features the very biggest DJ and artist names on the planet, as well as a selection of the best upcoming talent making Amsterdam one of the best and most inspiring clubbing cities in the world. Each year, the ADE attracts 300,000 festival visitors, including 60,000 tourists. Needless to say we were honoured to be a part of such an amazing event!
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During the ADE conference days, Buddha to Buddha founder, Batul Loomans also hosted a series of meditation workshops on the rooftop of the grand Felix Meritus building, duped ‘the Sound of Silence’. Bringing visitors of ADE from the frenzy and noise around them to a place of peace and tranquillity within, where they could get a little rest and recuperation from the beatridden chaos of the event. In a place with so much creative stimulation, silence and peace is key.
Both organisations’ creative teams worked together very closely to come up with something fresh and new with unmistakable ADE accents and the fine finishing of the artisan style of Buddha to Buddha: A sturdy vintage looking bag that combines the black and yellow trademark ADE colours with metallic studs and silver coloured logo sign that refers to Buddha to Buddha’s silver jewellery line. Exclusively available to all 1 and 5-Day conference visitors and in limited number of 500 pieces also sold through both the Buddha to Buddha and ADE website and during the ADE.
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Furthermore Buddha to Buddha was omnipresent at the event with large paintings from Amsterdam-based graffiti artist Ottograph decorating the conference rooms and hallways and having him also outside during the event customizing ADE backpacks with urban spraypaint logo designs. Lots of people jumped on this opportunity, such as our newly number one DJ as voted by DJ Mag Top 100 Hardwell and the always happy DJ Tommie Sunshine. However and quite deservedly so, our cheeky Mini-Shorty received the most attention of all, driven around the narrow streets of Amsterdam and placed outside the conference buildings. We are sure to see more of that little fellow next year!
OTTOGRAPH artist
Capital of Holland and creative hub Amsterdam is the source of many outspoken and artistic talent. One of them is painter and friend-of-the-brand Ottograph, an eccentric, amiable and visionary powerhouse of creativity. Ottograph began his career studying at the Rietveld art Academy in Amsterdam, but already started doing street art when he was 10 years old. Since then Ottograph has made murals in Amsterdam, Rotterdam, Berlin, Antwerp, New York, Tokyo, Maui, Moskou and more! In 2013, he created some very impressive pieces of art in collaboration with Buddha to Buddha, from big, colorful wooden panels at our venue at A Day At The Park to canvas paintings for Amsterdam Dance Event and customizing backpacks with spray paint. Hailing from the same neighborhood as Batul Loomans, the creative synergy between the two definitely added some color to our world. Ottograph's distinct way of using lines and colors gives all his works, well…a clear autograph. For more information, visit his homepage ipainteveryday.com
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hardwell dj, producer, label manager, music lover
Hardwell, superstar and youngest ever crowned World’s No.1 DJ in the 2013 DJ Mag Top 100 at the age of 25, hails from the Dutch city of Breda, like his great mentor TiÍsto. Fan of our brand, Buddha to Buddha teamed up with this award-winning DJ, producer, musician, label manager and lover of all things music to ask him some in-depth questions about his success. 66.
How was your first reaction when you heard of your No1 DJ status? Is it
Have your priorities changed over the years and with your rise to fame?
something you always dreamed of?
Well my goals have grown, I’ve achieved some such as setting up my own
I was totally blown away when I found out. At first I thought my manage-
label in Revealed Recordings or winning the dj poll, but I have many more
ment were having a joke with me. It’s been a goal of mine since I started
I want to achieve. However, my priorities like making people happy, being
out but for it to become a reality was incredible. It’s really hard to put how I
the best dj and producer I can be and continuing to work hard in some-
felt at the time into words. I’m so thankfully for all the fans who supported
thing I love are still very much the same.
me and my music. How would you like to be remembered? How do you stay calm and focused when people worldwide are going cra-
For my music first and foremost. But also as an artist who put his all into
zy over your music?
his craft and brought a lot of happy memories to everyone he DJed for.
I keep myself grounded by surrounding myself with my friends and family. I’m still a kid who wants to party, who wants to dj in front of a crowd so he can share the music he loves. With such a hectic schedule, how do you find time to unwind? I’m at my most peaceful when I’m working on music. Being in the studio is my ‘me time’ space and this helps me to unwind. I love DJing and sharing my music with the fans on the dancefloor, so the hectic schedule isn’t something I struggle.
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EDWIN BRACELET CHAIN BIG BRACELET 66.
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yaf-boye owner at yaf sparkle boutique
Yaf Sparkle’s Boutique, specialized in handmade jewellery and leather goods, was created out of the desire to provide an environment where fun, fashion and pleasure is combined as one. Visit the shop on 158 Orchard St., Lower East Side in New York. We aked Yaf Boye-Flaegel some questions and here are her honest and funny answers. Sparkle indeed!
Describe yourself in three words.
this is combined, the results cannot be any
My anthem is “Empire State of Mind”. After
Crazy, Sexy, Cool our store provides fashion
other than positive. Hard work is no longer
visiting many cities none stole my heart the
that looks as good as it feels.
“WORK”, it becomes a “PURPOSE” thus fun
way New York did :)
and fullfilling in many ways. When you were at school, what did you want
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Which aspects of your job do you enjoy most
to be and why?
How is living/working in NY compared to
and why?
I really wanted to be a heart surgeon. I really
other places? Would you change anything?
Meeting and getting to know so many peo-
do not know why honestly, other than I wis-
NY is a very special place. I feel like this
ple, charaters and personalities. Creating and
hed to be a successful woman and I wanted
city owns its citizens. Everybody here is full
providing possibilities. My job description
the challenge to be able to save people’s lives
of respect for lady liberty. Living in NYC is
would be something like: I explore and ful-
or help them have better ones.
a blessing, a sacrifice, an adventure and a
fill the wishes of men and women who are
hard fight. This city can give you all you can
looking for a special treat. That’s not too far
How did you get to be where you are today?
imagine, but it won’t reward you unless you
from what “Santa” does, I have yet to see a
Hard work, perseverance, optimism as well as
work for it and deem yourself worthy. NY is a
job that is more fun.
plenty of enthusiasm. I believe that when all
melting pot of cultures, talent and creativity.
What is your proudest achievement? Becoming a wife and mother is my proudest achievement. Close would be any custom design engagement ring, wedding band or just a special piece someone had in mind will remain a special memory. When a loving couple comes in and shares with me that they will get married and therefore want to manifest their love with a unique piece, that’s as special as it gets. (And btw, Santa does not have that in his job description ;-) ). The process of designing the rings that they will wear for the rest of their lives can take time and gets more intense with every single step. It’s so special when the wedding day comes and I imagine the moment when the groom or bride puts the ring on her life partners finger. What is the best advice you’ve been given in work or in life in general? Be open to receive, because as you receive you allow yourself to fill up and give back. Be in the flow of life. ALWAYS go the extra mile and give 1000% of yourself, the rest will irresistibly follow. What is your next goal? Together with my husband and son I finally want to visit my home town again, I haven’t made it home in a while. My dad has yet to meet my son and this trip will also give us a chance to visit the village of Koutal. The ASB foundation, which I support with all I can, tries to help the children of Koutal, a forgotten colony of lepers that was installed over 40 years ago, far away from civilization. What jewellery trends do you spot for upcoming season? At Yaf Sparkle, we are all about fun. If you put
on a piece of jewelry and it makes you wanna
and can add a lot of bling and character to
dance, that should be your choice. That being
your appearance. It ages beautifully and the
said we have a soft spot for versatile pieces
patina and oxidization is a great story teller.
that can be worn in so many different ways. As much as Statement pieces are in and out so fast, I see more pieces that are able to come together as statement and decomposed into simpler more delicate day to day styles. More and more stackables, weather bracelets or rings. Jewelry that tells a story. How did you come across Buddha to Buddha and what is your take on the brand? Having managed a National Jewelry Brand based in Sohofor close to 15 years, I had on many occasions received the requests for Bold, with great weight to them, unique pieces of Silver jewelry that did not cost an arm and a leg. Many of our customers somehow got their hands on Buddha to Buddha while traveling or came from countries or cities where it was available and showed me what they meant. I researched the brand and just loved what I saw and the amazing price point! It was like a dream come true! When I opened my own store it was at the forefront of our design to bring BTB to NYC. I just know that there is a great market for it. I love that the brand has a heart and soul, it’s strong, bold, very unique in its exceptional craftmanship 66.
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BARRY: MARIA PENDANT BTB.M.R.CH.05 WATCH SASKIA LEATHER BRACELET 66.
Imitation handbags, watches and also jewellery have been around for quite some years now. Buddha to Buddha has recently been added to the long lists of brands that are being copied along the line of Tiffany & co, Cartier and Swarovski. Not only is the jewellery imitated but also the packaging and warranty cards. Buddha to Buddha would like to address this problem so less people will be victimised by these false promises.
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Authorised dealers The quality of the fake duplicates is in no way to be compared to the craftsmanship of the original pieces so be warned. We advise you strongly to only buy Buddha to Buddha items from authorised dealers. For a list of all our official points of sale you can check our website: buddhatobuddha.com/shopfinder Real or fake? Buddha to Buddha only sells the highest quality 925 silver with perfect finishing and we do not allow for anything less. Shops, webshops and online marketplaces that offer ‘Buddha to Buddha-like’, Buddha to Buddha Style’ or ‘silver-plated Buddha to Buddha’ are just not selling you the real deal. Buddha to Buddha jewellery is all handmade in Asia. Every piece is crafted by a silversmith. Imitation Buddha to Buddha products are usually developed in China under poor circumstances. The items are made from alpaca with only a silver coating. Therefore they feel heavier, the silver may change colour or even detach from the fake product. Secondhand If you want to buy a secondhand piece online, please do so cautiously. Have a good look at the available pictures from the seller and when in doubt always ask for more. If you only receive pictures that come from the original Buddha to Buddha website, view this as suspicious and same goes for blurry photos. Demand the original purchase receipt or a copy from their point of sales. Your help is greatly appreciated You can help us pinpoint the people in the wrong. If shops in your neighborhood sell copies of our jewellery, with or without the Buddha to Buddha logo or refer to our brand in any way, please inform us. We hope to safeguard the exclusivity of our collection so that you, as our client also reap the benefit of this. In short If an offer or advertisement is too good to be true, then it probably is. Always keep in mind: In case of doubt, DON’T do it. We advise you to buy your items from authorised dealers only. For a list of points of sales, please check our website: buddhatobuddha. com/shopfinder
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WIN get a chance to win the batul experience!
Get Batul on your wrist!
Always wanted to know more about Buddha to Buddha founder Batul Loomans and the brand? How about this? Sign up for the newsletter on buddhatobuddha.com and get frequent updates about Batul, the collection, our events and everything else you may want to know about us. Do it quickly, because on June 1st, 2014, we will draw 2 winners who are in for the "Batul Experience" at our head office in Amsterdam: welcome by and healthy breakfast with our founder, a one-on-one meditation session led by Batul, an extensive office tour and presentation of the silver collection and if that weren't enough‌. you'll leave the building with a brand new, handcrafted Batul 2 cm bracelet worth 549,- euros.
Can you imagine a better way to make Batul's acquaintance? The prize will take place in Amsterdam, the Netherlands, in June 2014. Transportation to/ from the prize location or hotel accommodation are excluded from the prize. Winners will be announced on June 1st, 2014, through personal email and social media.
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Launch A new baby is born watches
November 2013 saw the birth of a long-wanted Buddha to Buddha child: our premier watch collection. We were so excited that the Accelerator and Aquatic Explorer watches saw daylight for the first time after 2 years of intense pregnancy, that we wanted the whole world to know. The result: a night to remember during which group meditations, cool sounds, Indonesian dance and sealing friendships were part of the celebration and the 23 different watches as well, of course.
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A BIG THANK YOU TEAM BUDDHA TO BUDDHA WORLDWIDE
SPECIAL CONTRIBUTIONS BY: Margaret Barry
IBIZA SHOOT
Martijn Senders
Photography: Alljan Moehamad
Njoy Media
Assistent: Dominggus Pelupessy
Steve Mclay
Styling: Monique Mathijssen
Alljan Moehamad
Hair and Make-Up: Raquel Headly
Frido van Mossel
Locations: Ushuaia Tower, Sunset Ashram,
Susan Smit
Formentera island & private villa, Ibiza
Miranda Bruynzeel
Models: Swanny Visser & Barry van der Zeeuw
Marc Deurloo Hidayat Lessismoregraph Mark van der Loo Maxime van der Heijden Hans de Vries
ESTHER RING BATUL 2CM BRACELET KADEK BRACELET 77.
CONTACT US HEAD OFFICE AMSTERDAM T.: +31 (0) 20 617 40 80
CARIBBEAN QUANAH TRADING
SINGAPORE THE CANARY DIAMOND COMPANY
E.: info@buddhatobuddha.com
T.: +5999 (0) 528 0428
T.: +65 (0) 67 36 33 83
E.: annette@karavaan.net
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FINLAND MPH DESIGNS OY
SPAIN, PORTUGAL & ANDORRA SIXMADRID
T.: +358 (0) 9 5655 7136
T.: +34 (0) 91 391 04 24
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GERMANY & AUSTRIA
PR / MEDIA INQUIRIES BUDDHA TO BUDDHA / JEWELZ AGENCIES E.: pr@buddhatobuddha.com
AUSTRALIA & NEW ZEALAND BLACKORANGE T.: +61 (0) 29 36 52 606
T.: +31 (0) 20 617 40 80
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E.: deutschland@buddhatobuddha.com
T.: +27 (0) 724 453 464
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POLAND G.W. & CRYSTAL FASHION
T.: +32 (0) 473 85 12 19
T.: +48 (0) 42 648 05 77
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E.: david@themasterplan.be
E.: pmikolajczyk@crystalfashion.pl
T.: +44 (0) 117 98 98 217
E.: kirsten_sacks@live.com
E.: info@fablejewels.co.uk
BRAZIL HALLMARKS
SCANDINAVIA RISHOJ GROUP
T.: +55 (0) 11 2374 6112
T.: +45 (0) 29 44 57 94
USA MYTULUS LLC
E.: fabio@brmaispromotora.com.br
E.: jakob@rishojdelorenzo.dk
T.: +001 (0) 561 768 9043 E.: info@mytulus.com
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