BPD August 2024

WE’VE GOT YOUR BACK LIKE NOBODY ELSE IN THE BUSINESS .

Unrivaled dealer support comes from understanding a high-quality product means nothing if it means headaches to get it on your shelves. For five decades now, we’ve built a trusted reputation for going above and beyond to deliver on the extras that make a difference. Like near-by facilities for timely product deliveries. A seasoned sales support team. Or stand-out advertising that drives higher demand for products. That’s just the beginning of a very long list that only we do. See all the other ways the YellaWood® brand has your back. Visit yellawood.com/for-dealers

REDWOOD

Like the foods we buy, when it comes to decking, we want natural and real. Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates.

Redwood Empire stocks several grades and sizing options of Redwood.

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Leading building solutions . Engineered for excellence.

Our Trus Joist® suite of products are designed to work together seamlessly to provide the innovative solutions you need for your project – from floor beams and joists, to wall studs and roof rafters. Create consistent and reliable structural framing with confidence by integrating TJI® Joists, Parallam® PSL, Microllam® LVL, and TimberStrand® LSL.

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BUILDING PRODUCTS DIGEST is published monthly at 151 Kalmus Dr., Ste. J3, Costa Mesa, CA 92626, (714) 4862735, www.building-products.com, by 526 Media Group, Inc. (a California Corporation). It is an independently owned publication for building products retailers and wholesale distributors in 37 states East of the Rockies. Copyright®2024 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. BPD reserves the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it. Opinions expressed are those of the authors or persons quoted and not necessarily those of 526 Media Group, Inc. Articles in this magazine are intended for informational purposes only and should not be construed as legal, financial, or business management advice.

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END OF AN ERA?

------------ BY PATRICK ADAMS

JULY HAS ALWAYS been a month of traditions for our family. Every Fourth of July, our family takes our RV to a local high school and from sunup to sundown, we cook for the local police departments who are on duty that day. It is a “contained” parking lot only for law enforcement and their families. They come and hang out all day and when on break, the officers come by, visit, see their family, and get some food. Our kids hand-make “Thank You” cards for each of them—usually around 225 in all. It ends with the National Anthem and a fireworks show. It is an exhausting day that pales in comparison to the exhausting service they provide us each and every day.

The 5th and 6th are then spent prepping the RV for our annual summer camping trip in the High Sierras of California. Unlike years past, this time we could only squeeze in one week away between work, my daughter’s club volleyball and countless other things that these days seem inflexible. The 7th started at 0400 with an eighthour drive to our destination that is some of the most beautiful country anywhere, but also remote and fully unplugged.

The 8th and 9th, instead of “unplugging and recharging,” were spent fully plugged in (thank you, Starlink… I think) dealing with details related to an event we put on every year that has us rent out the entire Georgia Aquarium with an invite list of 600 of our “closest friends.” My daughter keeps asking for the Wi-Fi password so she can text her friends and my son is sitting across from me quietly, but with a very loud look begging for when we can begin our typical camping adventures.

He and I walk down to the lake with poles in hand late the afternoon of day 3. He didn’t say anything in spite of knowing that his 7-year-old brain never shuts off. Like mine, my head was racing with work details kicking myself that I still foolishly believe that I can “do it all” in balancing work, life, family and my own health and sanity. Before I know it, he’s picked out a shoreline spot and has his baited hook in the water. I must say it was a proud, but sad

moment. Although only 7, he’s apparently paid attention and listened during past trips. He picked out a great spot, picked the right bait and was fishing without any help. It made me also think about how quickly time goes because my daughter wasn’t there with us and instead, was doing something that was far more important to a 13-year-old. It reminded me that I only have 4-1/2 more years with her until college and this trip was the first that she wasn’t over the moon excited about.

I was shaken out of this funk by my little guy proclaiming, “Fish on!” As he reeled away, I froze for a moment as he proficiently reeled, avoided a tangled line and brought his 2-lb. rainbow trout to shore, where I netted it. I celebrated with him and waited to see what he would do next. He sheepishly looked up and asked, “Daddy, could you help me with the hook?” I was beyond happy that I was still needed for something and gladly walked him through the process.

It’s hard to believe that, at least for my daughter, I can see the end of these trips in site. I have so many of my best memories doing this very thing with the family. But aside from just a vacation, the intention was always to get away and teach them the value of what we have, and the proficiency of being able to do things like this. It was during this trip that I realized that not everything fell on deaf ears and my kids are turning out to be good human beings. It may be an end to an era, but it will be the start of a new one.

I hope that each of you are also cherishing every moment you have this summer and spending a few of them doing things that make lifelong memories. As always, thank you for the opportunity to serve you, and this great industry.

Now, go buy some Lumberman Coffee at www. lumbermancoffee.com… I promise you’ll love it!!!!

PATRICK S. ADAMS, Publisher/President padams@526mediagroup.com

WHAT’S HOT IN INSULATION

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BY DAVID KOENIG

INNOVATIONS in insulation have provided far more benefits than just higher R-values. New products, designs and sales strategies have created opportunities for building material dealers to sell better products more efficiently.

Selling as a System

In a sense, a home’s energy efficiency is only as strong as its weakest point of infiltration. So many manufacturers now offer full lines of complementary products that can work together to improve whole-house performance.

“Increasingly, we’re recommend-

ing that dealers sell and pros build using a systems-based approach,” says Tara Murray, director of marketing for Benjamin Obdyke. “Thinking of the roof and walls as a system and understanding how to maintain continuity of each layer as you move from one area allows moisture and air to follow the right paths scientifically proven to protect the home. This can help ensure products are compatible and that they are installed in the right sequence, and that tricky areas, such as around openings and at roof-wall intersections, are properly thought out.”

For example, for cedar roofs, Benjamin Obdyke offers a system that includes VaporDry SA self-adhered roofing underlayment, Cedar Breather ventilated underlayment, and Rapid Ridge 7 ridge vent. Murray notes, “Together, these products provide a ventilated space behind the cedar shakes or shingles, allowing the cedar to dry and live its full life.”

Filling a Void

Some new products were developed to address specific changes in the market, such as stricter building codes and environmental regulations. Atlas Roofing Corp.’s answer has been EnergyShield XR, a high-performance thermal insulation board comprised of a closed cell polyisocyanurate foam core with durable, impermeable foil facers on both sides.

According to Tom Robertson, Atlas’ business unit manager-wall insulation, “We developed EnergyShield XR to help builders and contactors overcome some of the issues they face with the insulation products they typically use, like XPS (extruded polystyrene). As a polyiso product, EnergyShield XR has a higher R-value than XPS, meaning contractors can use thinner material and reduce overall wall thickness. That’s important as new energy codes are driving adoption of continuous exterior insulation across the country and builders are

INSULATION innovations such as Atlas Roofing’s new EnergyShield XR combine multiple uses into one product.

working to find the best wall configurations to be codeready with minimal impact to their existing designs and building practices.”

That thinner profile also means that more panels can fit on a truck, lowering transportation costs and the product’s carbon footprint. As a “multi-position player,” EnergyShield XR can be used in residential or commercial construction; in applications either above or below grade; and as an air, vapor and weather barrier, simplifying design and reducing material and installation costs.

Robertson adds, “Recently, XPS manufacturers were compelled to change their products’ chemistry in an attempt to lessen their environmental impacts. The resulting cost increases are driving the market to look for alternatives.”

Promoting Healthier Air

A primary concern for Knauf Insulation has been the growing awareness over indoor air quality. “Knauf’s commitment to indoor air quality is

BIG Sheathing

long-standing, demonstrated by pioneering the bio-based, formaldehyde-free binder ECOSE, and our status as the first building products manufacturer to achieve GreenGuard certification,” said Nathan Walker, senior VP-sales, marketing & innovation. “We care deeply about what goes into our products, how they are made, and most importantly how they will impact installers and occupants.”

He says Knauf has introduced a portfolio of products designed to support healthier environments, including the only formaldehyde-free family of HVAC fiberglass insulation products. It’s now up to dealers and builders to make healthy choices.

“Building professionals can play a critical role in enhancing indoor air quality by choosing materials that are low in VOC’s,” Walker says. “Products with certifications like GreenGuard, asthma- and allergy-friendly, and Verified Healthier Air serve as dependable markers for products that promote healthier indoor environments.” BPD

IS YOUR BUSINESS PREPARED FOR A NATURAL DISASTER?

BY PAUL QUANDT

NATURAL DISASTERS continue to worsen in frequency and intensity, and recovering from their impacts is getting more and more challenging as the losses mount.

This summer started with brutal heat, for example, in a year that may be chalked up as the warmest ever. As a heat dome settled over Oregon over the July 4 holiday, temperatures spiked up around 110˚. It put the state’s electrical grid at risk, increased the odds of wildfires and endangered those in urban centers.

In fact, Oregon is among the states with a Climate Change Risk Index score higher than the U.S. average, due to its high susceptibility to extreme heat, drought, wildfires, and inland and coastal flooding. It’s driving climate-related losses in the state to exceed $1.4 billion annually, the 12th highest in the nation.

The changing climate environment is affecting the risk environment, and the insurance industry is becoming destabilized as its losses mount. In 2023 alone, the most extreme weather events caused $92.9 billion in damages and an estimated $78.8 billion in insured property losses. It’s leading many insurers to exit the riskiest markets, raise premiums and limit coverage.

While headlines have focused on the resulting issues with homeowner’s insurance, businesses also have property risks—and more to worry about. They must protect

their employees and inventories from climate change impacts and be poised to manage resulting shifts that also can result, such as supply chain bottlenecks.

Manufacturers, retailers and wholesalers supplying lumber and related building products should consider the escalating incidence of natural disasters a reason for thoroughly assessing their property risks, their preparedness for managing them and the adequacy of their insurance policies for the times.

Proper exposure valuation, risk mitigation and planning are essential. Here are some measures that will improve insurability and enhance a firm’s resiliency.

• Assess property risk. A risk management professional will be critical in helping to thoroughly assess property risk, using modeling to evaluate exposures.

Mitigating some risks like wind, wildfires and floods may require investments in roof replacements, landscaping or hardscaping and property regrading. Other measures include installing inexpensive water sensors or automatic shutoff valves and elevating electrical equipment in vulnerable areas.

One California client installed fire-resistant landscaping and engaged with a wildfire defense services company. This enabled it to obtain sufficient property insurance coverage—and also to survive a wildfire that destroyed several nearby businesses.

Photo by Labrador Lumber Co.

• Develop crisis preparedness plans. Detailed plans for managing debilitating weather-related events (and other crises) are crucial, and not just for containing damages and protecting assets. Underwriters look favorably on insureds who are proactively attempting to be ready for the worst.

Take wildfires. Businesses need to be aware of their exposure, but managing the risk takes preparedness, including an evacuation plan. USDA Forest Service preparedness guidelines are helpful. Employers should also include information for employees in event of a disaster, spelling out pay-related concerns and compliance requirements.

Recovery is also key. Planning should cover steps to minimize business interruption, for example, from claims procedures to employee support services.

• Take inventory of your policies. Once you’ve determined the level of insurance needed to cover current replacement costs, look at everything your property policy actually covers and prioritize coverage. Work with a broker who has access to the right analytical tools. This can ensure your insurance program aligns with your actual needs. Decide, for example, if you rather lower your limit and shoulder the risk for contents inside the property. Evaluating all aspects of your business with a critical eye to exposures will help your broker find the right coverages to protect your property.

When investing in property, prioritize risk management before signing on the dotted line. What is the best way to protect against exposures? Analyze potential risks before constructing a new building or buying a new property. Look at the age of the property and the roof, whether its proximity to a catastrophe zone, the price and availability of property insurance and the claims history on the property or structures.

The answers to such questions can help mitigate issues, make changes prior to construction or avoid a potentially unwise purchase. One client building a warehouse near a floodplain conducted

a risk assessment. It showed that an additional $2 million in construction costs to raise the building a few feet off the ground would save on property insurance premiums and potentially avoid multi-million-dollar losses from floods.

Likewise, adding a nonflammable barrier zone to a wildfire-exposed building can help slow down or even stop a wildfire from engulfing your property.

Businesses are facing a challenging environment that’s posing a big test of their resiliency. An experi-

enced broker will never be more valuable than now, helping them better understand and manage the risks ahead.

BPD PAUL QUANDT

Quandt, CIC,

CLCS,

THE BUCKET LIST

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BY SARA GRAVES

THE GRAND REOPENING of Harrison Lumber, Harrison, Mi., on May 23 was an event that brought together a tight-knit community with a unique twist. Amid the bustling crowd, a standout feature was the 300 buckets handed out to customers who signed up for the store’s rewards program. Each bucket, capable of holding up to five gallons, symbolized not just a practical giveaway, but a representation of the store’s renewed commitment to serving its customers.

“We had vendors come, cooked hot dogs and brats, had some sales, and gave away 300 buckets. If you signed up for our rewards program, you got a free bucket and 20% off anything you could fit in it,” says store manager Jeff Haskell.

He admits the buckets were cumbersome to carry. “They tried to get bigger stuff too, but 2x4s don’t fit in a bucket. We probably should have told them to get two buckets, one for each arm.”

The store’s remodel, which cost approximately $750,000, was a significant undertaking, beginning in August of 2023 and spanning almost 10 months. Haskell reflects on the journey: “I am excited it went relatively

FACELIFT FOR MICHIGAN’S HARRISON LUMBER

smooth as far as remodels go. We never closed down for a day; we were working in chaos most of the winter.”

The project involved relocating the small engine repair and service department to an adjoining building, adding 5,000 sq. ft. to the store, resetting the interior with new fixtures, flooring, paint, and signage, and refreshing the exterior with new siding and paint.

This remodel was the third renovation at this location. The store underwent an extensive remodel when it became a Do it Center about 30 years ago, and a less extensive remodel 20 years ago.

The decision to remodel stemmed from the necessity of growth. “We were bursting at the seams,” Haskell explains. “We looked into building a new building, but it was too pricey, so we decided to add on and gain the room we needed. Meanwhile, the building was getting dated, so it was time to refresh the whole thing.”

He hopes the strategic enhancements to the store’s layout and product selection will increase sales due to the broader range of products that the store now stocks. “In business, you have to grow, or you’ll go stagnant.”

from the parking lot to the front door and every area inside will prepare Michigan’s Harrison Lumber for the next chapter.

you’ll find all-new fixtures, flooring, paint, signage—and an additional 5,000 sq. ft. of selling space.

The store’s facelift not only made it more attractive to customers, but to potential new employees as well. “Hopefully, this remodel will draw new employees and make us a more profitable business. It’s about getting the right people in to ensure longevity,” Haskell adds. The store currently employs approximately 30 people, some who have worked for the company for 30 years, and continue to work part time because “they enjoy it.”

“Many of us came right out of high school and stayed,” explains Haskell, who started working part time for the Harrison in high school 42 years ago, working up to store manager approximately seven years ago. “It’s secure work, fun, and you develop a lot of relationships in the community. It can be rewarding.”

Since the reopening, Haskell says the community response has been fantastic. With an increase in foot traffic in the store, he says they are considering expanding their hours to be open on Sundays from 8 a.m. to 4 p.m.

And, with the population in the Harrison area doubling in the summertime due to the 20 lakes within 20 minutes of the store, as well as the annual street fair in August that Harrison sponsors a booth at, they anticipate continued growth in the coming years.

For Haskell, the only thing left on his bucket list for the next five to 10 years is to “see longevity in place so that the company continues to thrive after the older generation retires.” BPD

INSIDE

THE FIRST-IMPRESSION BUSINESS

MOST SALESPEOPLE will tell you that prospecting for new business—“cold calling”—is the most difficult thing they do. I disagree. I love prospecting. We have everything to gain and nothing to lose. Hanging on to existing customers is what gives me the sweats in the middle of the night. It takes a lot of work to get a new customer and they can be gone in the poof of a second and often because of something we have no control over. It may seem cynical, but after 40 years in the sales business, I say, “It’s not a question of if, but when we will lose our best account, so keep prospecting even (especially) if you are killing it.”

Warm Calling

Master Sellers don’t “cold call;” they “warm call.” The difference between “cold calling” and “warm calling” is preparation. Because Master Sellers are prepared, they are relaxed and confident. These feelings are transferred to the customer, who then is also relaxed and confident that the seller can bring them value.

Warm Calling Preparations

There are four objections we will get from potential customers. Master Sellers are prepared with A+ answers to these objections. Most salespeople are smart enough to wing it, but customers are smart enough to know they are winging it, which does not inspire trust. Studies show that first impressions happen somewhere between the first four to 30 seconds, and are difficult to change. Most sellers give poor first impressions because they not prepared, thus stiff

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BY JAMES OLSEN

and nervous, while Master Sellers a prepared and calm giving an impressive first impression which is easy to say yes to. Below are the four objections and answers to all.

“I’m Happy with My Current Supplier.”

“I’m sure you have great suppliers, and I don’t want to get in the way of what you are doing with them, but if you allow me to be a back up supplier, I won’t over-call you, but if something does happen with your main supplier, we will already have a relationship. In addition, I may come up with a great deal that may help you out in the future.”

“I Buy Direct.”

“If your goal is to buy direct, I can’t help you. But if your goal is to buy more profitably, then I am a perfect supplier for you because we are always ahead of the market. Direct suppliers are on the market. They raise prices as they sell and are reluctant to cut prices when the market is falling. We bring value by doing the opposite. We protect you from market swings by being ahead of markets.”

“Your Company Burned Me in the Past.”

“I understand we may have had some problems in the past. And that is exactly why I am calling you now. You have bought from us. We are a good fit. The good news is you will be working with me now, and I assure you that I stand behind everything I say and sell to you 100%.”

“All organizations have good and bad people working for them. We have

had some bad apples in the past. We have weeded them out over the years, as we learn and grow as a company. The good news is, I am calling you now. I am a good person. I stand behind what I sell 100%. You can trust me to do right by you every time. Give me an opportunity to earn your trust, you’ll love my service.”

“Why Should I Buy From You?”

All prospecting objections are an unconscious asking of the above question. Master Sellers are ready to deliver an impressive answer to this question—creating a great first impression—which leads to new customers.

“You should buy from me because we have lumber in inventory in all markets. We are currently working with customers just like you. Some customers do 80% of their business with us, others do 20%. We are a valuable service to all types of customers in all types of markets. Lastly, you should buy from me because I am a man of my word. I stand behind everything I tell my customers 100%.”

The responses I have given you may not fit you. Make your own. Be prepared—to win. BPD

JAMES OLSEN

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UPGRADE YOUR TIME MANAGEMENT

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BY DAVE KAHLE

“HOW MANY of you have too much to do and not enough time in which to do it?” I ask that question in almost every one of my seminars. Almost every hand goes up. The only ones who don’t raise their hands are the people who are a few months away from retirement and are starting to check out. It doesn’t matter what the job title is: salesperson, customer service rep, manager, CEO, entrepreneur. Geography doesn’t matter either. I have seen the same response in Zimbabwe, Ghana, Mexico, Colombia as I do in the U.S. and Canada.

It is one of the defining characteristics of the 21st century. Because of the pace of change, the proliferation of media, and the speed of communication technology, almost everyone is overwhelmed, stressed and distracted. Chaos reigns all around us.

All this elevates time management to the top of the list of essential survival habits. Not only do we need to master it, but we also need to get it right. Our ability to function in our chaotic environment depends in large way on the decisions we make about how we use our time.

And that’s the rub for many people, who view successful time management as jamming more tasks into the course of the day. Their view revolves around the concept of efficiency. That’s what gives rise to the practice of multi-tasking—working on multiple projects or tasks at the same time in the pursuit of efficiency. Under this view, if you’re able to jam more

tasks into the day, you’re good at time management. That’s a shadow accomplishment. Efficiency can help you use your time better, but it’s limited. Businesspeople in pursuit of efficiency often find themselves successfully completing that which should not have been done in the first place.

A better approach is to focus on effectiveness. Efficiency focuses on accomplishing more; effectiveness focuses on accomplishing that which is more important.

Let’s say you decide to become a housepainter. You invest in the latest equipment. You paint your first house. You’re very proud of the fact that you’ve been incredibly efficient—it took you 35 hours to paint the house. Most painters would have taken 50. As you sit in your truck feeling good about yourself, you begin to create the invoice. You look at the contract, then back at the house. A sick feeling hits you. You realize you painted the wrong house! You were incredibly efficient, and horribly ineffective.

So, what does it mean to focus on being more effective? The specific applications vary from situation to situation. And effectiveness is relative to the other things you could do. However, there are guidelines. Effectiveness speaks to the importance of the task. Something is important because it supports your higher values and/or moves you closer to your goals. These two issues can be easily translated into criteria to judge and rank every task. You can express the criteria as

questions. So, in sorting through a list of tasks, ask: “Which of these items most supports my core values?” And “Which of these items moves me closer to attaining my goals?” The answers will bubble up to the top the one or two things that are most effective.

As you can see, before you can determine if something is effective, you must have done some prior work. You can’t determine if a task brings you closer to your goals if you have no goals. That’s one reason why I recommend creating a system that includes annual goals, monthly increments, and weekly and daily priority lists.

The same is true for core values. You can’t determine if something supports your core values if you don’t know what they are. Take time to identify what’s most important to you. Create a written statement that articulates your core values. Putting it on paper forces you to be specific, implies commitment, and then allows you to review it and refine it every few years.

With those pieces in place, you are able to move from efficiency to effectiveness, turning chaos into control. BPD

DAVE KAHLE

Dave Kahle is a leading sales authority, having written 12 books and presented in 47 states and 11 countries. For more information, visit davekahle.com.

3 WAYS TO LEVEL UP YOUR BRAND’S DIGITAL EXPERIENCE

BY JEN CANDLISH

WE NOW INTERACT with brands in unprecedented ways—buying items directly through social media, ordering meals and groceries via apps, receiving support around the clock. As consumers, we’ve come to expect immediate accessibility and great digital experiences in our daily lives. So it makes sense that these everyday experiences are also what’s influencing the growing demands of your tech-savvy customers and their heightened expectations when purchasing building products.

In this industry, seamless digital experiences make it easier for customers to research, confirm and select the products they need, expedite problem resolutions and find that sense of trust they are looking for with your brand. We recently conducted a study where we analyzed 200 of the leading building materials websites to see how they rank in their digital experience. Coming out of that research, here are the top opportunities we see for those selling in the building materials space.

1.Enhanced Tracking – The Fundamental First Step to Fueling Great Digital Experiences

Who’s coming to your site? Which products are they looking at? What content are they consuming? Which devices are they using? This is just a basic snippet of what consistent tracking can tell you. Whether you have GA4, HotJar, etc., these tools give you the real-time information you need to make data-driven decisions for your business. This is data you can use to better understand your audience, create more targeted campaigns and, ultimately, provide a more relevant and personalized customer experience.

From our research, we found 19% of the websites analyzed are using GA4 or other tracking tools to learn about their customers. So, if you have yet to tap into

the power of tracking, you’re not alone. The good news is, there’s only opportunity to grow from here.

V Quick Tip: Whether starting or strengthening your tracking efforts, think about linking your CRM system to your GA4 or other tracking tools to gain a more holistic view of your audience’s behavior and engagement.

2.Chatbots – Extending Customer Service Capabilities

Today’s customers want access to solutions 24/7. Yes, 24 hours a day, seven days a week—especially in the building materials space, where product sourcing is often done at night after being on job sites all day. This makes it all the more important to ensure your business is accessible when and how your customers need you.

Lucky for us, this is also where the role of chatbots comes into play. Whether a text-based chatbot with pre-determined answers, a message-based option that connects to your sales team or a more sophisticated, AI-based model with ChatGPT, chatbots offer varying degrees of interaction and opportunity. Available to assist any time, anywhere, chatbots are often the first form of contact a user will now have.

With only 7% of the websites reviewed having an alternative type of form submission, like a chatbot, this represents one of the biggest opportunity areas to enhance experience. In fact, research also shows that compared to traditional website forms, businesses utilizing chatbots can achieve a 36% higher conversion rate.

V Quick Tip: Think about how a chatbot can help by offering up different solutions through your products and services. For example, would users like to know about your upcoming demo, webinar or new product

offering? A chatbot can nurture a lead just as easily as it can receive one.

3. Full-Funnel Content –Becoming Your Customers’ Go-To Expert

People don’t expect the hard sell anymore. They want a trusted advisor. Someone who’s going to answer questions and help solve challenges. This is as much an expectation in person as it is when they turn to your digital resources. When it comes to your online experience, that means having the right content and information readily available to help customers, no matter where they are in their purchasing process.

In our study, we found that 25% of the websites reviewed have content for every stage of the buying journey. Essentially, those who are doing it well know their audience well enough to create ample content that speaks to their needs and answers their burning questions. Strong digital experiences have the content necessary to help guide buyers, while building that trust and delivering value at every step. What are some of these content types? Educational pieces, tools and calculators, high-resolution imagery samples, installation videos, customer stories and testimonials are just some examples of content that holds a lot of value in this space.

V Quick Tip: Make content with intention. Talk to sales and service teams to learn the common questions customers are asking, and spend some time researching common search queries to ensure content is answering existing needs.

A Final Note: Transparency & Authenticity

Building on the critical role of content, it would be a miss if we didn’t talk about the growth and importance of transparency and authenticity in marketing in this space today—digital experience and beyond. From processes to costs and everything in between, it’s more important than ever for brands selling building products to be authentic and transparent about what they can offer their customers. As we know, customer expectations have changed—people now expect

to have things like delivery costs, product manufacturing or production timeline information readily available.

If brands don’t provide this information up front, customers will look for it in other ways, such as through social media or online reviews. Offering up this information, as well as providing real experiences and real feedback about products and services, will go a long way in establishing customer trust.

Where’s the Best Place to Start?

As digital advancements continue to soar and customer expectations evolve, it only creates more opportunity for businesses to find meaningful ways to connect and deliver

value for their customers. The best approach when it comes to tapping into these opportunities is always to take practical, doable steps. Audit what’s in place and see which steps you can take to strengthen your brand’s digital presence and become even more indispensable for your customers. BPD

CANDLISH

Patrick Lumber Company

Over 100 Years in Business

JEN

Jen Candlish is communications director & building materials expert at JKBuild. JKBuild is a specialized division of Jan Kelley, an award-winning creative digital agency.

BENEFITS TRENDS

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BY NICHOLAS RITCHIE

AS WE ENTER the second half of 2024, several trends in traditional and non-traditional benefits are poised to transform the HR and benefits landscapes.

General Trends

Rapid technological advancements and shifting employee expectations have added another layer to recruiting and retaining top talent. The world of employee benefits must evolve to meet the changing needs of the workforce.

Traditional benefits like health insurance, retirement plans, and paid time off serve as hygiene factors or factors that help prevent employee dissatisfaction. On the other hand, a focus on creative and non-traditional benefits can provide a valuable motivation to employees.

A combination of benefits that meet both types of employee needs concerning hygiene and motivational factors is necessary to maintain a productive workforce. Let’s look at the traditional and creative benefits trends for 2024 and beyond.

“Traditional” Benefits

Traditional benefits typically satisfy essential employee expectations and will continue to be a cornerstone of a competitive benefits package.

Insurance

Insurance remains a cornerstone of employee benefits, with a growing emphasis on expanding coverage and reducing costs. According to a Census.gov survey, 86% of private-sector employers offer employer-sponsored health insurance.

Employees value a variety of health benefits, including comprehensive health plans with vision and dental coverage. The Kaiser Family Foundation reports that in 2020, the average coinsurance rates for employersponsored health insurance plans were 18% for primary care, 19% for specialty care, and 20% for hospital

2024 AND BEYOND

admissions and outpatient surgery.

More organizations are offering customized health benefits options or cafeteria plans to enhance their benefits packages. Health Savings Accounts (HSAs) enable employees with high-deductible health plans to save pre-tax funds for medical expenses, with the advantage of rolling over unused funds from year to year.

Flexible Spending Accounts (FSAs) also contribute to a robust benefits plan. The US Department of Labor notes that the percentage of private industry workers with access to flexible healthcare spending accounts increased from 36% in 2012 to 43% in 2021. Unlike HSAs, FSAs do not require enrollment in a high-deductible plan and provide similar pre-tax benefits for medical expenses, although funds do not roll over and contribution limits are lower. Additionally, HSAs are portable from employer to employer, whereas FSAs are not.

Paid Time Off

Paid Time Off (PTO) is crucial for maintaining work-life balance and employee well-being. In 2024, companies increasingly offer flexible PTO policies, a move away from separate vacation, sick leave, and personal time banks, allowing employees to take time off for vacation, sick leave, or personal reasons.

While PTO on an accrual basis remains common and serves as an employee motivator, the added flexibility in PTO and holidays helps employees manage their time effectively, reducing burnout and promoting overall well-being. This, in turn, enhances job satisfaction and performance.

A Bureau of Labor Statistics study explored PTO offerings, revealing that on average, employees receive eight days of vacation after one year, 10 days after three years, 14 days after 10 years, and 16 days after 25 years. These averages show the evolving standards in PTO offerings and can be a helpful benchmarking tool. However, it’s

notable that 52% of employees report working while on PTO, indicating a need for better boundaries and support during time off.

Employers must incentivize the use of PTO if it is provided; otherwise, employees may feel unsatisfied, and the investment in these benefits could be well-spent. Forbes Advisor says nearly a third of employees (31%) report PTO as a top benefit. Additionally, organizations in 2024 are more frequently offering summer hours, shortened workweeks like four-day schedules, and sabbatical leave programs to support personal and professional development.

Retirement Plans

Retirement plans are paramount for the long-term financial security of employees. Companies are strengthening their retirement benefits by modifying employer contributions or offering matching programs to help employees save for the future.

In addition to traditional offerings, some organizations are revisiting retirement options such as the Defined Benefit plan to give employees more flexibility. Multiple retirement options are now being offered by some organizations.

Additionally, an upcoming regulatory change will make automatic enrollment obligatory for all 401K and 403(b) plans established after December 29, 2022. This change will go into effect January 2025. Plans established before this date will be “grandfathered in” and exempt from the automatic enrollment obligation. In theory, this change should incentivize employee financial wellness, simplify access to retirement savings, and encourage higher participation rates.

“Creative” Benefits

A creative benefits package can be a source of competitive advantage, serving as a strong motivator towards employee satisfaction, well-being, and performance. Here are some trends we’re seeing:

Flexible Work Arrangements

Flexible work arrangements have become popular since the COVID-19 pandemic and continue to be valued years later. While challenging, flexibility offers employees greater autonomy and work-life balance. Companies are expanding their remote work policies and hybrid work models to accommodate employee needs.

Innovative organizations are limiting burnout and improving performance by moving to a four-day workweek or making other adjustments to work arrangements. A recent study by Upwork estimates that 32.6 million Americans will work remotely in 2025, highlighting the growing need for flexibility in work locations, environments, and arrangements.

Family Benefits & Work-Life Balance

In addition to statutory benefits like maternity and paternity leave, many companies are prioritizing worklife balance and family-related benefits. Offerings may include extended parental leave and childcare assistance programs.

Organizations also recognize the need for elder care

Q. We are about to hire an independent contractor but want to run a background check on him before we hire him. Can we run a background check on an independent contractor and make the contract contingent on the results?

A. Yes, you can run a background check on an independent contractor, especially if the contractor will have access to sensitive materials or if the nature of the work requires a clean background check. You can also make the contract contingent on the results of this background check.

Additionally, it is important to include language in the contract regarding the confidentiality of information and non-solicitation. However, the most critical component of your contract should be to ensure it clearly states that the agreement does not establish an employee-employer relationship.

It’s crucial to ensure that you are classifying the worker correctly. Many independent contractors might be considered employees if the Department of Labor (DOL) were to investigate the work relationship. To verify proper classification, refer to the DOL’s fact sheet on Independent Contractor classifications here.

support, helping employees care for aging parents or relatives. Some companies go above and beyond with pet care, pet insurance, and other subsidies for employees’ four-legged friends.

Mental Health & Well-Being

The focus on mental health and well-being has intensified, driven by the recognition of its significant impact on employee productivity and satisfaction. In addition to traditional Employee Assistance Programs, companies are implementing comprehensive mental health initiatives, with some even staffing mental health providers to offer more extensive support than typical health insurance covers.

These programs are designed to provide multiple levels of support, including access to therapists and counselors in person and through telehealth services. Promoting physical health and wellness remains a priority in 2024, with companies incentivizing healthy behaviors through various health and fitness programs, such as subsidies for gym memberships and encouraging employees to prioritize their physical well-being.

For more insights on current benefits trends, explore this great article from SHRM. Additionally, NIPA provides valuable information on automatic enrollment in retirement plans, which can help streamline benefits administration and enhance employee participation.

The Workplace Advisors is here to support you now and in the future! We provide comprehensive compensation and rewards program consulting, including market pricing, compensation analysis, and more. Let us help you successfully navigate everything 2024 has in store.

– Nicholas Ritchie is recruiting coordinator for The Workplace Advisors, Inc. (theworkplaceadvisors.com).

SPF’S AND SPF

NEW INFORMATION YOU NEED TO KNOW

------------ BY JEFF EASTERLING

WHAT’S THE DIFFERENCE between SPFs and SPF lumber? Several years ago, we wrote a “Lumber 411” column explaining the differences. Here’s a quick refresher: About 25 years ago, new strength values in lumber were implemented for all softwood construction grades in the U.S. and Canada to provide architects, engineers, and builders with a truer strength value for use in specifying and designing with specific wood species. The changes were for the full set of properties important to the construction of a building: fiber stress in bending, tension parallel to grain, horizontal shear, and more.

SPFs stands for the Spruce-Pine-Fir category, with the lower case “s” meaning that the lumber was produced from logs harvested in the USA, south of the Canadian border. SPF, also standing for Spruce-Pine-Fir but without that little “s,” indicates that the log source is exclusively Canadian.

This happened because the U.S. and Canada utilize separate testing for strength values (and yes, hindsight is truly 20/20) which obviously resulted in different outcomes. That important “s” was used to separate the wood products of the two countries and illustrate clearly to the purchaser what they were buying and what it could do.

It’s a little crazy: two trees, the same exact species, growing within feet of each other but separated by a national border, can be tested to seemingly indicate that one is stronger than the other. Keep in mind that while several species of trees within these two groupings are the same (eastern spruces, for example), they do contain different ones within each grouping. Understandably, “SPF” in both group names has caused lots of issues with specifiers over the years.

We said it before, and we’ll say it again: watch your misperceptions. If you’re operating under the belief that SPFs lumber shouldn’t be used in certain applications, that’s incorrect, as the end-use application should be checked closely. In most typical residential construction, both SPFs and SPF are applicable with their published design values.

Recently, concerns have been raised that an SPF grade stamp MUST include “NLGA” within a lumber specification. Yet another confusion that NELMA is here to clear up for you. Grab a snack and a drink, here we go.

The Northeastern Lumber Manufacturers Association (NELMA) is one of six (five in the U.S. and one in Canada) lumber grade rules writing authorities for the U.S. and Canada, the others being the Southern Pine Inspection Bureau (SPIB); Western Wood Products Association (WWPA); Redwood Inspection Service (RIS); Pacific Lumber Inspection Bureau (PLIB), and the National Lumber Grading Authority (NLGA) in Canada.

While the grade rules may differ for board grades (1” thick) and timbers (>4” thick), the rule for dimension lumber grades (2” to 4” thick material) is EXACTLY THE SAME within each of these grade books, all of which are governed by the National Grading Rule for Dimension Lumber (NGR).

What does this mean? It means the same defect limitations and rules apply to any species, be it southern pine, Douglas fir, SPF, or SPFs. (The sole difference: published design values for each grade for each species or species grouping, as SPFs and SPF design values do vary.) And both SPF and SPFs grade marked lumber may be produced by manufacturers located in Canada or the U.S., depending on the country origin of the logs.

An official grade stamp on lumber must contain five elements: the grade, species, moisture designation, mill number/name, and the supervising grading agency logo. This information forms the critical basis for any lumber specification by an engineer or architect. The “NLGA” on the stamp should not be considered a specification component. As long as the five necessary elements are in the stamp, the specifier or end-user is good to go!

For specific grade and size comparisons of spans, or for more information regarding this total misconception, go to www.nelma.org/about-sfps. BPD

JEFF EASTERLING

Jeff Easterling is president of the Northeastern Lumber Manufacturers Association. Reach him at info@nelma.org.

Fresh ideas for home improvement.

Strength and selection go together with Outdoor Accents ® decorative hardware from Simpson Strong-Tie. We’re always expanding our Mission Collection ® and Avant Collection ™ lines with new products and accessories, making it easy to enhance outdoor structures and living spaces. Both feature an innovative hex-head washer and fastener combo that looks like a bolted connection but installs as simply as a screw. It’s the only approved fastening solution for Outdoor Accents connectors. Plus, our code-listed connectors and fasteners are rigorously tested for performance. So whether your customers are building a planter box or a pavilion, it will be strong, safe and beautiful for years to come.

To see our complete lines of Outdoor Accents decorative hardware, visit go.strongtie.com/outdooraccents or call (800) 999-5099.

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© 2024 Simpson Strong-Tie Company Inc. M-C-OA23-D

US LBM REBRANDS IN TEXAS AS TEXAS BUILDING SUPPLY

US LBM is rebranding its profocused Texas locations as Texas Building Supply.

The changeover includes such time-honored brands as FoxworthGalbraith, J.P. Hart, Oldham Lumber, Arrowhead Stairs & Trim, ZyTech, and single pro-focused locations of Higginbotham Brothers and Parker’s Building Supply.

Most of US LBM’s Texas operations made the switch on May 1. Higginbotham’s Liberty Hill, Tx., yard and Parker’s in Seguin, Tx., transitioned to Texas Building Supply on July 1. The company is still in the process of changing out all of the signage and other aesthetics, which will continue over the coming months.

“We strongly value our local brands and Texas Building Supply is an evolution that furthers the legacies our brands have created, and with these locations all now operating under the Texas Building Supply brand, our customers have easier access to our full line of building products and value additive services,” said Timothy Wirth, US LBM’s VP of communications.

The remaining Parker’s and Higginbothams locations will continue to focus on repair and remodel

customers, along with homeowners and DIY customers.

Foxworth-Galbraith’s yards in New Mexico will retain the Fox-Gal name, as will locations in El Paso and Winnsboro, Tx. Foxworth-Galbraiths in Arizona were rebranded last year as Arizona Building Supply.

Wirth added, “Texas Building Supply streamlines our business relationship with our suppliers and our production, custom, multi-family and commercial contractor customers in Texas, with customers now enjoying even easier access to the full catalog of building products and value additive services we offer, including structural components, engineered wood products, millwork, windows, doors and more.”

NATION’S BEST EXPANDS INTO MISSISSIPPI

With its purchase of Huntington Lumber & Supply Co. in Hazlehurst, Ms., Nation’s Best enters Mississippi and adds to its growing network of stores across the US, bringing their total location count to 60.

“Huntington Lumber & Supply is very much in line with the type of home improvement stores we want to add to our growing family of businesses,” said Nation’s Best president/CEO Chris Miller. “Brothers John and David Huntington have run a beautiful store—clean, neat, and very orderly. They’ve kept up on their inventory control processes and have assembled an outstanding team. They have been ideal operators and we’re proud to welcome them to Nation’s Best.”

Founded in 1928, the home center has played a vital role in the growth and development of

the Hazlehurst community. While a fire three years ago leveled the business, the Huntington family was committed to rebuilding bigger and better than ever.

Miller added, “While no one ever wants to experience the horror of a devastating fire, John and David took the opportunity to come back even stronger. They found a silver lining in the tragedy by building a thoroughly modern store that is beautifully laid out and appealing to a wide customer base.”

As part of Nation’s Best’s strategy, Huntington Lumber & Supply Co. will maintain operations under their existing name with its team overseeing company operations alongside Nation’s Best, which will provide the strategic and financial support necessary to drive optimal growth and profitability.

PRO’S BUY MILLWORK SUPPLIER

Sandwich Millworks, Sugar Grove, Il., has been acquired by commercial contractor Dunaway Brothers, Inc., North Aurora, Il.

Sandwich Millworks was founded by John Knur in 2003. According to his daughter, Kylie Welz, “Since then, he’s helped hundreds of builders and home owners pick the perfect windows, doors, trim and moulding for their homes. Recently, dad was ready to retire and put the buisness up for sale. He found the perfect match with Jeff Dunaway and Dave Dunaway at Dunaway Brothers, Inc.

“Jeff and Dave have been serving Chicagoland since 2006 and their values aligned with Sandwich Millworks. Dad will stick around for a smooth transition then enjoy retirement.”

The Dunaways have also built a new showroom and expanded the team.

BRIEFS

Amborn Lumber, Sherburn, Mn., has been acquired by Marcus Eytcheson and renamed Local Lumber

Perry Ace Hardware, Canton, Oh., has been opened by Richard Siegal, who also operates Meyers Lake Ace, Canton.

E&H Ace Hardware, Middlefield, Oh., held a grand opening event June 29 after being remodeled to Ace’s new E3 concept (Dudley Mudery, store manager).

Owatonna Ace Hardware, Owatonna, Mn., held a grand opening event June 14-16 (Tyler Swenson, manager).

Cross Ace Hardware, Jacksonville, N.C., held a June 15 grand opening celebration under owner Matt Cross.

Bests Ace Hardware held a June 20-22 grand reopening to show off its revamped store in Lewes, De.

Hometown Ace Hardware, Pine City, Mn., had a grand reopening promotion June 21-22.

84 Lumber will again sponsor the U.S. Capitol Christmas Tree. This year’s tree will travel 4,200+ miles from the Tongass National Forest in Alaska to reach the West Lawn of the U.S. Capitol in Washington, D.C. for the 2024 holiday season.

SMITH MILLWORK ADDS TENNESSEE HUB

Smith Millwork, Inc., Lexington, N.C., a leader in moulding manufacturing and building material distribution, has opened a new location in Rossville, Ga. This new hub is strategically positioned to serve the growing demands of the Tennessee, Alabama and Georgia markets.

Smith Millwork has been a trusted name in the building products industry for over 45 years. Their commitment to quality, durability and style is reflected in the comprehensive range of moulding, decking, railing, columns, doors, door components and stair parts.

The new Rossville location underscores their commitment to enhancing accessibility and service quality in the Southeast. “We are excited to open our doors in Rossville,” said Ted Smith, president of Smith Millwork. “Our new branch is in a pivotal location for major metropolitan areas such as Nashville, Huntsville, Birmingham and Atlanta. This expansion allows us to bring our extensive range of products closer to you.”

US LBM ACQUIRES WISCONSIN TRUSS MAKER

US LBM has acquired Automated Products, Inc., a top manufacturer and supplier of structural building components located in Wisconsin.

Founded in 1964, API manufactures roof and floor trusses, and wall and floor panels for commercial and residential builders throughout Wisconsin and the Minnesota-St. Paul metropolitan area from its state-of-theart facility in Marshfield, Wi. Sean Kelly and John Dees will continue to lead API’s day-to-day operations.

“The team at API shares US LBM’s commitment to innovation and leveraging technology, which allows them to deliver superior value for residential and commercial builders throughout Wisconsin and the upper Midwest,” said US LBM president and CEO L.T. Gibson. “The addition of API expands US LBM’s already-strong structural component manufacturing capabilities and further enhances our support for customers across the Midwest.”

SFPA HANDS OUT SAWMILL SAFETY AWARDS

The Southern Forest Products Association has announced the recipients of the John Edgar Rhodes 2023 Sawmill Safety Excellence Awards. The awards embody the impact, dedication, and legacy of the association’s founding leader, John Edgar Rhodes.

The eight award recipients represent a record of 2,282,255 total hours worked among 987 employees –achieving safety excellence with zero reported incidents. As a side note, this follows two years in a row where seven member mills reported zero incidents.

SFPA lumber manufacturer members are considered for the award based on standardized data submitted using OSHA Form 300A. Awards are presented in three divisions. Safety performance is judged by how each mill’s safety record stacks up against facilities with comparable lumber output throughout the year.

“In an industry where worker safety is of utmost importance, operating without any reportable incidents is a significant achievement,” said executive director Eric Gee. “We are extremely proud of each of these opera-

tions and their commitment to safety excellence.”

Division One: (SFPA member mills that produce 50 million bd. ft. or less annually)

• Almond Brothers Lumber Co. – Coushatta, La.

• McShan Lumber Co. – McShan, Al.

• Swift Lumber – Atmore, Al.

Division Two: (SFPA member facilities that produce 51 to 150 million bd. ft. annually)

• West Fraser – Blackshear, Ga.; Fitzgerald, Ga.; Lake Butler, Fl.; and Mansfield, Ar.

Division Three: (SFPA member mills that produce more than 150 million bd. ft. annually)

• LaSalle Lumber Co. – Urania, La.

ACE OPENS STORE #100 OF ‘24... AND COUNTING

Ace Hardware is proud to celebrate 100 years in 2024, a milestone underscored by its 100th new store opening for the calendar year, which also includes its 5,000th domestic location. Overall, Ace plans to open more than 200 new stores by the end of the year.

In the first six months, Ace activated a record-breaking 111 new stores. In June, store #100 opened in Henderson, Nv. As well, Fixit Ace Hardware in Roswell, Ga., became Ace’s 5,000th domestic location. Globally, Ace has opened more than 900 new stores in the past five years, including 203 last year.

------------| SUPPLIER BRIEFS

Western Pacific Building Materials is adding a branch in Irvine, Tx., managed by Michael Sowards.

Beacon added branches in Athens, Ga., and Midlothian, Tx.

Cummings Lumber, Troy, Pa., vowed to rebuild after a late-night fire on June 25 damaged the controls for its boiler system, head saw, and completely destroyed its chipper room. The cause remains under investigation.

Carolina Atlantic has expanded its distribution of Vista Railing Systems to include its Baxley, Ga., and Cresson, Tx., locations.

Parksite Inc. will expand its offering of IG Railing’s frameless glass railing from the Northeast to Ohio and Florida.

K+R Building Materials, Jefferson City, Mo., is now distributing Avon Plastics’ Amadillo Decking throughout the Midwest.

J. Gibson Mcllvain Co., White Marsh, Md., is now the exclusive distributor of Thermory modified wood in the Southeast region. It will share coverage of the Great Lakes region with Disdero Lumber, Clackamas, Or.

Cornerstone Building Brands, Cary, N.C., has acquired metal roofing manufacturer Mueller Supply Co., Ballinger, Tx.

House-Hasson Hardware, Knoxville, Tn., has finalized its acquisition of Midwestern wholesaler BostickBraun Hardware’s warehouses in West Helena, Ar., and Ashley, In., plus inventory.

True Value will shutter its Manchester, N.H., regional distribution center by year’s end, consolidating operations at its five-year-old, 1-million-sq. ft. DC in Wilkes-Barre, Pa.

------------| MOVERS & SHAKERS

Finny Akers joined the inside sales team at Madison Wood Preservers, Madison, Va., as central territory mgr.

Ryan Baver is new to Coastal Forest Products, Bow, N.H., as outside sales representative for Connecticut. He succeeds Evan MacDermott, who retired after 26 years with Coastal.

Kurtis Kuykendall is now territory sales mgr.-composites at Roseburg Forest Products, Liberty Hill, Tx., for Texas, Oklahoma and Louisiana.

Dan Lauzé, ex-Oldcastle APG, joined Hancock Lumber, Casco, Me., as retail operations center project mgr.

Brian Schlaf, ex-LP, is new to HB&G, Troy, Al., as South region sales director. Kyle Pascual, ex-Owens Corning, is now HB&G’s North region sales director, and Greg Stout, ex-Fortress Building Products, West region sales director.

Michael Martin, ex-Modern Mill, is new to outside sales with Dixie Plywood & Lumber, covering San Antonio, Tx.

Chris Okapal is now with Do it Best Corp., Fort Wayne, In., as director of business development.

Erik Leonard has been appointed regional sales mgr. at Arcitell LLC, Sugarcreek, Oh., for Qora Cladding.

James Garman, ex-84 Lumber, is the new inside sales coordinator for Big D Lumber Co., Burleson, Tx.

Lonnie Speagle has been named mgr. of LaCrosse Lumber, Vandalia, Mo.

Chris Mitchell has been promoted to GM of City Lumber, Hartselle, Al.

Mays McMillan has joined the inside sales team at Mid-South Lumber Co., Birmingham, Al.

Jim Nicholson is now with Altenloh, Brinck & Co. U.S., Bryan, Oh., as SPAX fastener territory rep for N.Y., Philadelphia and Washington, D.C. Hayden Doehrmann is now digital marketing content specialist, and Stephanie Feyen, e-commerce mgr.

Dave DeJoy was named president/CEO of LBM Advantage, New Windsor, N.Y. He succeeds Steve Sallah, who is retiring after 16 years at the helm.

Tony Greco, ex-Gilcrest Jewett Lumber, is now in outside sales with Lake Lumber Co., Panora, Ia.

Elise Dunn, ex-Home Depot, is new to kitchen & bath sales at National Lumber, Baltimore, Md.

John Chadwick, ex-Versatex, joined Tando Composites, as senior territory sales mgr. for Long Island, N.Y.

Jeff Watts was appointed president & chief sales officer for Fastenal Co., Winona, Mn. Former president Dan Florness continues as CEO.

Carolanne Taylor and Jessica Penney are new recruiters at SnapDragon Associates, Bedford, N.H. Tracee Rathbone is now associate recruiter.

Mark Adamson has been appointed CEO of Oldcastle BuildingEnvelope, Dallas, Tx.

Brad Southern, chair and CEO, LP Building Solutions, Nashville, Tn., was named 2024 North American CEO of the Year by Fastmarkets.

Michael Wilbur has been appointed incoming executive director of the North American Building Material Distribution Association and the North American Association of Floor Covering Distributors, to succeed retiring Kevin Gammonley

George Foreman, boxing legend, keynotes the Florida Building Material Alliance Main Event Sept. 19.

Howie Doohan is the new receptionist at Mungus-Fungus Forest Products, Climax, Nv., report co-owners Hugh Mungus and Freddy Fungus.

WOOD TREATED RIGHT

Everwood’s been treating wood since 1982. We have a remanufacturing facility, dry kilns and an automated treating plant ensuring consistent quality control in all our treating processes. We serve both stateside exporters and domestic markets including both independent, family-owned businesses, as well as large distribution centers.

Our service area extends from Texas to the East Coast, with the majority of our business centered in the Southeast United States.

Our location on the Gulf Coast provides a geographical advantage for the export market due to our convenient port access in Alabama, Mississippi and Florida. These ports offer our customers the ability to be competitive worldwide.

VERSATEX OPENS PVC SIDING PLANT

Versatex opened a new 96,500sq. ft., state-of-the-art manufacturing facility in Aliquippa, Pa., doubling its production capacity and creating 80 new jobs in Beaver County. The addition was motivated by the steady growth for its cellular core PVC building products, which now includes the long-awaited XCEED Lap Siding.

The new facility will help assure consistent quality and nonstop availability, says sales & marketing VP Rick Kapres. “We were determined to get into siding, and we were determined to do it right. That took a large-scale commitment. The result is Aliquippa Two, named after the historic industrial town we call home.” Like the 2008-vintage Aliquippa One plant a few hundred yards away, the new building stands on reclaimed industrial land once occupied by one of the massive steel-making operations that formerly lined Pittsburgh-area rivers.”

Operations VP Josh Pace said, “The Versatex team is poised for its third decade of innovation with this new plant. After years of R&D, the new plant and XCEED Lap Siding will lead us into a future of leadership for builders, consumers and distributors. Consequently, our builders, architects, fabricators and homeowners across the U.S. will get their hands on later this year. It’s yet another residential exterior breakthrough, crafted from premium cellular PVC by Versatex, the indus-

try leader in innovation, quality and technical assistance.”

Versatex has focused successfully on ultra-durable, lightweight, easyto-install exterior trim systems for homebuilding and renovation since 2004, Pace said. “Now, in response to years of demand from professionals and consumers, XCEED’s 10 UV-resistant colors bring siding customers the same exceptionally high curb appeal and low maintenance that distinguish the original Versatex trim product lines.”

“The take-away is that premium cellular PVC is no longer just for trim,” he added. “We deliver a complete exterior portfolio. It will let you envelop an entire home in the proven protection and lasting beauty of Versatex—and give you the unmatched customer service and peace-of-mind warranties you’ve learned to expect.”

In addition to high-efficiency siding production, Kapres said, “The new plant will expand our capacity for established Versatex specialty products like the woodgrain WP4 Canvas Series; Stealth trimboards; and VERSAWRAP column wraps.”

He estimated that staffing the new facility will broaden the Versatex head count by about 50%. “The local workforce has been good for us,” he added. “These are dedicated people, hardworking people, people who come to us with that classic steelworker ethic. We’re excited to be able to bring manufacturing jobs

back to the area.”

Pace concluded, “The Versatex team is poised for its third decade of innovation. After years of R&D, XCEED Lap Siding will lead us into a future of leadership in both conventional trim-and-sheet products, and in the whole-home solutions that builders, consumers and distributors continue to call for.”

NATION’S BEST CONTINUES TEXAS EXPANSION

Nation’s Best, Dallas, Tx., continues to expand its far-reaching footprint in Texas with the acquisition of Big Bear Hardware in La Vernia, Tx., its 59th location nationwide.

“This is an ideal south-central location just outside of San Antonio,” said Nation’s Best president/ CEO Chris Miller. “As we continue to strengthen our presence in Texas, Big Bear Hardware is a great fit within the Nation’s Best family. The previous owners had already built a solid market presence as a hardlines leader in the community. And with the explosive population growth in the area, we see tremendous upside in appealing even more to pros and contractors.”

Big Bear Hardware is a multi-generational hardware store, most recently purchased by the Salinas family in 2016. With the Salinases’ interest in stepping away from the store to focus on their other businesses, they were looking for someone who would value the team they’d built and ensure the longterm viability of the community’s primary home improvement store.

“Monica Salinas and her father Arthur saw the value in partnering with Nation’s Best as a way to not only ensure the store would continue to serve the community, but to grow as it grows,” added Miller. “The best practices and efficiencies we bring through our network of stores will continue to make them better, which will be great for their customers and their store.”

Big Bear Hardware will maintain operations under its existing name with its team overseeing company operations alongside Nation’s Best, which will provide the strategic and financial support. Nation’s Best will also lease back the property from the owners.

NEW CELLULAR PVC manufacturing plant will allow Versatex to meet demand for its new lap siding.

TUF-TRED®

• Superior skid resistance

• Surface durability

• Weatherability

• Moisture resistance

• 4x8 panels, ¾" thick

• ADA Approved

Swanson Tuf-Tred is ideal for interior or exterior stair applications where skid-resistant surfaces are desirable.

GILLMAN DO IT BEST BUYS INDIANA’S GOECKER

Gillman Do it Best Home Centers, Batesville, In., has acquired Goecker Building Supplies, a building materials supplier with locations in North Vernon and Seymour, In.

The acquisition aligns with Gillman Home Centers’ commitment to community-focused, value-driven service and marks an expansion of its footprint in the Indiana home improvement market. The announcement marks the company’s 17th and 18th locations throughout central Indiana and southwestern Ohio.

Connie and Max Roeder have owned and operated Goecker Building Supplies since 1974, and their son Brett joined the operation in 2002. “The Roeder Family has excelled in serving the North Vernon and Seymour communities for over 50 years,” said Gillman Home Center COO Curtis Gillman. “The culture they’ve established closely aligns with ours. They share our values of taking care of team members, being community-minded, and providing great value and knowledgeable service to professionals and homeowners alike. This makes it a perfect acquisition for Gillman’s.”

Max Roeder shared a positive outlook on the transition: “We are

very happy to be handing off our business to the Gillman family. They share the Goecker priorities, such as putting employees first. We are excited to have such a great company coming to this area and believe they will thrive in our community.”

Gillman Home Centers will integrate Goecker’s operations seamlessly, ensuring a smooth transition for customers. Key changes will include migrating co-op affiliation and vendor partnerships to Do it Best, as well as expanding product offerings. Customers will also benefit from Gillman’s Best Rewards program and the availability of in-house charge accounts for professionals.

The acquisition of the North Vernon and Seymour locations reflects Gillman Home Centers’ strategy of using its purchasing power to lower prices and improve its service offerings. These new locations expand Gillman Home Centers’ reach and enhance its ability to serve more customers with top-notch products and services.

“These two stores not only make geographical sense for our continued brand outreach, but they’re located in two amazing communities with significant growth potential and

a history of supporting independent businesses,” added Gillman. “These long-standing, community-based, family-operated businesses are aligned with the culture of Gillman Home Centers and are just a few small steps from being another example of ‘The Gillman Difference.’”

Founded in 1980, Gillman Do it Best Home Centers is a full-service hardware and lumber dealer with over 300 team members.

MAXIMUS BUILDING SUPPLY ON THE MOVE IN MISSISSIPPI

Maximus Building Supply will relocate its Olive Branch, Ms., lumberyard to a new location in Hernando, Ms.

The company expects to break ground soon, in time for opening at the start of 2025. According to Maximus, “This move will allow us to serve you better with a larger space, improved accessibility, and enhanced inventory to meet all your building supply needs.”

In addition to Olive Branch, Maximus also operates lumberyards in Brighton and Collierville, Tn., and Oxford, Ms.—the latter two also boasting showrooms.

MAINE MILL ADDING LINEAL GRADER

Pleasant River Lumber Co. has invested in a second USNR VABbrand lineal optimizer that will be installed later this year at the Dover, Me., planer mill.

The project includes controls and comes only six weeks after the startup of the first USNR auto-grader at the Enfield, Me., mill.

The performance increase at Enfield and anticipated return on investment quickly justified replacing their existing optimization system in Dover. With this new lineal optimizer, the team at Pleasant River expects an increase in grading performance of about 10%.

The USNR VAB-brand lineal grader’s small footprint simplifies installation, making it easy to integrate into existing production lines. It uses measurable dimensions and AI for exceptional accuracy and can manage standard and custom grades. The lineal grader can handle a variety of species, including southern yellow pine, spruce, pine and fir, and hardwoods.

OFFICIALS from Gillman Home Centers and Goecker Building Supplies mark their union in front of Goecker’s facility in North Vernon, In.

ECI ACQUIRES MITEK’S RESIDENTIAL

CONSTRUCTION SOFTWARE BUSINESS

ECI Software Solutions, Fort Worth, Tx., has completed the acquisition of two residential home construction software business units from MiTek, a global company focused on providing integrated software, services, engineered products, and automated solutions for the building industry.

The acquired businesses include BuilderMT, a turnkey workflow management suite for home builders, and Sales Simplicity, a CRM and sales automation software for single-family, semi-custom and custom home builders. Terms of the deal were not disclosed.

“This acquisition reflects our strategic approach and commitment to providing high-value solutions and helping our customers manage their day-to-day operations and grow sustainably and profitably. Both BuilderMT and Sales Simplicity enable us to expand our residential construction software portfolio, and in turn, we’re able to offer the existing customers of those products new opportunities with our proven ERP software that’s built specifically to address unique industry needs,” said Trevor Gruenewald, CEO of ECI Software Solutions.

Providing a seamless and efficient business management system for every stage of new residential construction, MarkSystems is ECI’s home builder enterprise resource planning (ERP) software for production and semi-custom builders in the residential construction industry. Designed to overcome the specific challenges of home builders, MarkSystems offers a centralized database for all project details, making project and financial management faster and easier— from prospecting to warranty—all in a single platform.

“ECI’s focus on providing end-to-end solutions for small to medium-sized builders closely aligns with the BuilderMT and Sales Simplicity customer base. As part of the ECI portfolio, these customers will have access to a broad set of capabilities that will increase their efficiency and in turn, allow them to better serve their customers,” said Bryan Bohme, senior VP, finance and mergers & acquisitions at MiTek.

The product acquisition brings new customers to ECI. BuilderMT and Sales Simplicity will not replace any existing ECI products.

DAVID WEEKLEY HOMES HONORS SUPPLIERS

David Weekley Homes, one of the nation’s largest privately held home builders, announced the winners of its 20th annual National Preferred Partner Survey, recognizing field and manufacturing partners who have consistently operated at world-class levels, as determined by the home builder’s supplier evaluation platform. This comprehensive process, anchored by the National Preferred Partner Survey, evaluates companies in the areas of quality and customer service.

“At David Weekley Homes, we’ve built our brand’s reputation on providing an unparalleled homebuying experience for our customers,” said VP of supply chain services John Schiegg. “Our National Preferred Partners play a major role in helping us maintain this

reputation, so we’re very grateful for these valuable relationships and their strong commitment to delivering nothing less than excellence.”

For exceeding expectations, the following 13 manufacturer partners were recognized as National Preferred Partners:

• DuPont

• Eaton

• GAF

• InSinkErator

• James Hardie

• Johns Manville

• Kwikset

• LiftMaster

• Moen

• Sherwin-Williams

• Simpson Strong-Tie

• Weyerhaeuser

• Zurn

Among field partners honored as National Preferred Partners, the following 12 were recognized:

• 84 Lumber

• Acme Brick

• Beacon

• Contract Lumber

• Electrolux

• HomeTeam Pest Defense

• Installed Building Products

• L&W Supply

• Lanehart Electrical Contractors

• MasterBrand Cabinets

• Seybro Door and Weatherstrip Co. Inc.

• SRS Distribution

The National Preferred Partner Survey format consists of two questions with a 1-to-5 rating system for partners and is sent to David Weekley Homes team members who are currently doing business with them in their market. When the partners receive their quarterly results, they are shown how they rank amongst National Preferred Partners in their industry as well as the contact information for each David Weekley Homes team member who completed an evaluation for them.

The evaluation process involves a comprehensive system of feedback and discussion that enables David Weekley Homes to measure excellence among all established trade partners and their channel partners. Providers that receive the highest scores throughout the year are presented with the prestigious National Preferred Partners Award.

A total of 122 companies were evaluated this year and 20% percent achieved the designation of National Preferred Partner. Many companies who partner with David Weekley Homes have been recognized as a National Preferred Partner multiple times.

Kwikset is a first-time recipient of the National Preferred Partner award. “We’re excited to recognize Kwikset as a National Preferred Partner of David Weekley Homes,” said Schiegg. “They have demonstrated themselves to be a leader in product innovation for lock manufacturing and have an unwavering dedication to delighting customers.”

Re Reddwwood i ood is

thrives in some of the most productive timberlands in the world. Redwood is known for its timeless durability without the use of chemicals. Due to its flawless formation, there has never been a Redwood recall. There is a grade of Redwood for every application, every budget, and every customer.

“Growing beyond measure.”

Call or visit us today. Our family of Redwood timberland owners will continue to be your reputable and reliable source of Redwood.

LAMINATED SYP COLUMN

Culpeper Wood Preservers has launched Culpeper Column PLUS, a hollow 6x6 laminated column made from southern yellow pine that is lighter weight, easier to handle, stronger and less likely to twist and crack compared to traditional solid wood columns.

Designed for applications such as porch columns, decking, and load-bearing roofs, it can be painted, stained or customized to achieve a variety of looks and serves as a real-wood alternative to PVC, fiberglass or aluminum columns. Its hollow construction allows running wiring through the interior for junction boxes, outdoor lights, speakers and more.

Columns are treated to 0.23 for UC4B ground contact (compared to 0.15 of standard columns) for heavier retention and added longevity. They also possess greater load-carrying capacity than solid timbers and greater strength ratings than composites and PVC.

CULPEPERWOOD.COM (800) 817-6215

DUAL-FINISH COMPOSITE DECKING

Featuring a modern brushed finish on one side and woodgrain pattern on the other, TruNorth Decking Gen II has a new standardized groove for compatibility with more fasteners.

All Gen II composite boards, including 5-1/4x1 Enviroboard, 5-1/8x1 Accuspan Square Edge, and 7-1/2x5/8 Fascia, are available in six variegated colors.

TRUNORTHDECKING.COM (833) 239-0022

HIDDEN CONNECTIONS

FastenMaster is expanding its Cortex hidden fastener line to include new stainless-steel fasteners for coastal applications and driller screws for metal deck framing.

The new 316 marine grade fasteners are ideal for coastal and high-moisture applications such as decks, docks, patios, boardwalks, pool surrounds, and outdoor shower stalls. The corrosion-resistant fasteners come in 2-1/2” lengths and feature the TORX ttap Drive System, ensuring easy installation with minimal strip-out.

FastenMaster’s Driller screws for metal framing are made of 410 coated stainless steel and designed for use in steel or aluminum deck framing applications. They are 1-5/8” long and also feature the TORX ttap Drive System for a wobble-free installation.

Both lines are packaged for 100-sq. ft. applications. Each box includes enough fasteners for two per board installation every 16” on center plus a setting tool.

FASTENMASTER.COM

(800) 518-3569

ADVANCED PVC CLADDING

Made with cutting-edge technology and high-quality PVC decking, American Pro Cladding from Patwin Plastics stands out as the ultimate solution for modern facades and rainscreens.

The system uses InvisiClip technology, offering rapid installation, superior PVC performance, low maintenance, and a Class A fire rating. Tested to withstand winds up to 300 mph, it is ideal for both residential and commercial applications. The system reportedly makes installation up to 50% faster than traditional methods, significantly reducing labor costs and project timelines.

Colors include Driftwood, Slate, Khaki, Hazelnut, Beachwood, Chestnut and Redwood—catering to diverse design preferences. Solid-edge boards, with grooves for the InvisiClip system, ensure a seamless, secure fit.

PATWIN.COM (908) 486-6600

Read grade rules, span details, and get new promotional ideas for your business.

Sample the variety and versatility of eastern white pine.

Reach more customers by getting listed on NELMA’s Retailer Directory.

Plastic, concrete or pine? Learn why consumers prefer natural over fabricated.

Listen to and watch product installation and comparison videos, plus grade representations.

Use all your senses. Visit nelma.org for all things eastern white pine, spruce-pine-fir and other softwood species grown in the Northeast and Great Lakes region.

Reach more customers. Join the NELMA Retailer Directory Today. Scan here to Get Found. Simply open the camera on your smartphone or tablet, and hold it over this image.

DUST-FREE OVERHEAD DRILLING

Providing superior ergonomics, Milwaukee’s M18 FUEL Overhead Rotary Hammer with Integrated Dust Extraction is designed to enhance productivity and comfort during repetitive overhead drilling applications. Its built-in dust extractor creates a compact, lightweight tool with optimized balance for less fatigue while offering simplified dust compliance. A new side handle, now located near the rear handle, allows for better body posture during application. For improved versatility this handle can be inserted on the left or the right of the tool and collapsed for easy storage. Equipped with an AntiVibration System (AVS), the rotary hammer minimizes vibration for maximum comfort.

MILWAUKEETOOL.COM (800) 729-3878

SMART VISE

Work IQ Tools’ new IQ Vise System includes the maneuverable multi-axis bench-mount IQ Vise, five task-specific IQ Vise Jaws, and IQ Connect plug-andplay accessories and mounts.

The vise’s ball-and-socket design allows 360˚ rotation at any angle. A Quick Cam compression lever lets the vise lay flat, lock at any angle, or rotate for optimal positioning. The eight-position IQ Lok locks the ball in place and permits up to 130 ft.-lbs. of torque.

The various IQ Vise Jaws allow users to tailor the vise’s grip for the project at

HANDS-FREE LIFTING

With a lift capacity of 340 lbs. and lift height of 8-3/4”, DeWalt’s new ToughSeries Construction Jack allows users to complete demanding lifting, leveling and installation tasks.

Its step-to-lift function is enabled by the reinforced-handle for hands-free lifting; the handle can also be squeezed by hand when preferable. A precision-controlled lowering tab assists with fine-tune adjustments when leveling. A no-load quick release button instantly sets the tool under the area of application.

The tool’s slim, tapered base provides efficient under-application access and counter sunk holes for additional flush mount support.

DEWALT.COM (800) 433-9258

SELF-SEALER

Designed for insulation attachment over an air barrier or WRB, ThermalGrip TubeSeal fastener is the latest addition to TruFast’s TubeSeal line.

Available in lengths for insulation nominal thickness from 1” to 4”, in halfinch increments, Thermal-Grip ensures a tailored fit for various insulation needs. In addition to securely attaching insulation, it helps seal blind fastener penetrations of a WRB and/or air

barrier, all while enhancing the overall integrity of the building envelope. With its UV-resistant, semi-rigid tube construction, the fastener is suitable for all weather climates.

For added convenience, it is available pre-assembled with various TruFast Grip-Deck screws, including SDS (self-drilling) or HiLo thread with various washers for insulation or lath.

TRUFAST.COM (800) 443-9602

hand. Double-sided, textured jaws specifically engineered to secure materials such as wood, pipe and fine/delicate items expand the capability of the traditional workbench vise.

Three hands-free accessories can connect to the vise via the IQ Connect Clip and flexible, extended arms: a work light, cellphone holder, and 5” magnifying glass. Also available are three bench mounts, a magnetic mount, and a clamp mount.

WORKIQTOOLS.COM (866) 202-4746

VG CEDAR CLADDING

Defiance Forest Products has introduced the Rainier Plank line of vertical grain western red cedar engineered cladding.

The fingerjointed, tight-knot core products are rated for both interior and exterior applications and are available in tongue-and-groove board with a micro-V or fine line profile.

Defiance can create 32 1/16” Rainier Plank veneers from one full-thickness board. Available dimensions include 1”x4”, 1”x6”, 1”x8”, and 2”x6”. All sizes are available in lengths from 8 to 16 ft., and feature a 10-year limited warranty.

RAINIERPLANK.COM (253) 732-9123

SMART FLOORING

Ingenious Plank hybrid resilient flooring from AHF Products reportedly sets a new standard in sustainability, performance and design.

Launching across several AHF brands including Armstrong, Bruce and Robbins, the engineered flooring is 100% PVC-free and devoid of ortho-phthalates, halogens, plasticizers, chlorine and heavy metals. Instead, its core is made of natural wood fibers encapsulated within a high-performance resin, incorporating renewable raw materials. It also is 40% lighter than traditional rigid core products for easy handling and installation.

The floors are available in 23 wood visuals in a palette of warm neutral tones. An attached pad adds enhanced acoustical benefits and comfort underfoot.

AHFPRODUCTS.COM (855)243-2521

BOARD & BATTEN COMPOSITE

Alside has added 12” Vertical Board & Batten to its Ascend composite cladding product line.

The product combines the realistic look of wood with high-performance composite technology, in 20 faderesistant colors.

The board & batten design is not only visually appealing but also offers practical advantages for installers, including single-step installation, light weight, lower total installed cost, and no special tools or skills required.

ALSIDE.COM (800)922-6009

COLOR-PACKED PANELS

Fabral’s metal roofs and wall panels are now offered in the new Sherwin-Williams WeatherXL color lineup.

A two-coat, silicone-modified polyester (SMP) coating, WeatherXL delivers durability and endurance during extreme conditions, offering resistance to chalking, fading, and scratching; superior weatherability; exceptional color and gloss retention; and outstanding color consistency.

The collection includes four previous offerings (Dark Brown, Light Gray, Charcoal Gray, True Black) and 17 new colors (Brite White, Polar White, Ivory, Light Stone, Sahara Tan, Taupe, Koko Brown, Burnished Slate, Gray, Ash Gray, Pewter Gray, Rustic Red, Brite Red, Burgundy, Gallery Blue, Hunter Green, Copper Penny).

FABRAL.COM (800)432-2725

Wholesale Lumber Association held its Southeast regional meeting June 20 at the Beau Rivage, Biloxi, Ms. [ ] Curt Allen, Wil Stewart. [2] Clark Spitzer, Warren Reeves, John Andre. [3] Richard Gaiennie, Court Robinson. [4] Jeff Price, Matt Bruno. [5] TJ Scarborough, Mike Andrew. [6] Mason Fuller, Patty Cook. [7] Mark Jennings, Chuck Smith. [8] Todd Nodine, Donna Whitaker, Tedrick Ratcliff, Christopher Pederson, Ryan Devine, Mark Wells. [9] Chad Hammonds, Alaina Hanson, Eric Gee. [10] Curt Stuckey, Charlie Barnes, David Lemmons, Bill Price. [11] Dina Fuller, Teddy Fallon. [12] Bill Fisher, Tony Butler. [13] Bill Bull, Jim Webb. [14] Riley Tetreault, Jim Olson, Kelly Matthews. [15] Stacy Walley, Ty Shumate. [16] Josh Moore, Gary Fallin, Tunstall Inge.

NAWLA SOUTHEAST regional meeting (continued from previous page), held just before the Mississippi Lumber Manufacturers Association’s convention, featured speaker [17] Crystal Gauvin, primary author of Forest Economic Advisors’ Lumber Market Status & Trends newsletter, shown with Dustin Wood. [18] Joe Hankins, Daryl Grantham, Sharon Gonzalez, Jennifer Coker [19] Nikole Robbins, Jim McGinnis. [20] Kevin Parnell, David Brinjac. [21] Russ Gold, Todd Olson. [22] Reid Manning, Charles Nwoye, Patrick Price. [23] Bryan Byak, Duncan Goodrich, Cameron Stevens, Brad Gipson, Ryan Miller, Jimmy Wilson, Bo Reese. [24] Chris Funk, Ken Trainor, Spencer Bishop. [25] Matthew Voors, Andrew Smith. [26] Kelly Rud, Paige Whitehead

MISSISSIPPI MILLS MEET

MISSISSIPPI LUMBER Manufacturers Association held its 70th annual convention and trade show June 20-23 at the Beau Rivage Resort & Casino, Biloxi, Ms. [1] MLMA president Bill Schlottman welcomes attendees to the opening President’s 70-Year Soiree, backed by The Soul Tones. [2] Bobby Byrd, Andrew Smith. [3] Bart Daniel, Tony Tagliente. [4] Ellery Jones, Lauren Benner. [5] Russ Gold, Todd Olson. [6] Guy Warren, David Livingston. [7] David

Jones, Jethro Jones. [8] Bill Schlottman, Ella Senyilmaz, Lauren Bradley, Rylie Joachim, Kyle Howe. [9] Rich Mills, A.J. Webb, Robert Foreman. [10] J.B. & Kim Miller, Calvin Taylor. [11] Roy Beeson, Tish Martinez. [12] Aaron Shoup, Hunter Huddleston. [13] Josiah Wilfong. [14] Ken Trainor, Casey Anderson, Chris Funk. [15] Edward Patton, Chris Pensinger, Rick Brignac. Next year’s convention returns to the Beau Rivage June 19-22, 2025. (More MLMA photos on next page)

------------| CLASSIFIED MARKETPLACE

WANTED TO BUY

WANTED TO BUY

IN MEMORIAM

William Ernest Graves, 92, former head of Graves Lumber Co., Seneca, Il., passed away on July 12.

After graduating from Michigan State University in 1954, he spent a year working for an East Lansing, Mi., lumber company before moving to Germany to serve as a Lieutenant in the Army Corps of Engineers.

After a year with Valley Roofing & Supply in Davenport, Ia., the wholesale division of Graves Lumber, Bill returned to Seneca and took over the family business.

Robert Duane “Bob” Morfitt, 88, longtime South Dakota-based salesman of Andersen windows, died on July 3.

He started his industry career in the early 1950s with Tuthill Lumber Co., Round Lake, Mn. After serving in the U.S. Army from 1955 to 1957, Bob rejoined Tuthill Lumber as manager in Worthing, S.D. After Tuthill disbanded, he joined Consumer Lumber Co., Sioux Falls, S.D., in 1962 and Jordan Millwork Co. in 1965. Bob worked as Jordan Millwork’s assistant office

manager in Sioux City until the location closed in 1985. He then worked in sales for Independent Millwork, Andersen and finally Fargo Paint & Glass, retiring in 2004.

All of his 52 working years, Bob promoted Andersen windows, earning the nickname “The Window Man” and Salesman of the Year honors in 1993 for Iowa and Nebraska.

Norman James Gerber, former owner of Stoughton Lumber Co., Stoughton, Wi., and Orfordville Lumber Co., Orfordville, Wi., died on July 7. He was 93.

Norm served in the U.S. Army Combat Engineers in Korea, where he was severely injured. Upon returning home, he resumed his schooling.

He owned and operated the two lumberyards until retiring in 2009 and selling them to his sons, John and James.

Jerry B. Whitt, 87, longtime manager of Carter Lumber, Kokomo, In., died on July 10.

A veteran of the U.S. Air Force, he spent nearly 40 years with Carter.

Lee Roy “Bubba” Ivey Jr., 76, co-owner of Ivey Lumber Sales and Ivey Building Materials, Dallas, Tx., died on May 5.

Bubba attended East Texas State University in Commerce where he studied architecture and landscaping.

Billy Seth Lofland Jr., co-owner of L&S Lumber Co., Briggsville, Ar., died on July 5—one week shy of his 69th birthday.

He ran the sawmill with his longtime friend and partner Rick Sherrill.

Floyd Strehlow, 87, former co-owner of Strehlow Lumber, Gilbert and Lakeland, Mn., passed away on July 1. He operated the business with his wife, Dorothy.

Danny Mitchell Lawson, 62, territory manager for STIHL distributor Bryan Equipment Sales, Loveland, Oh., died July 13.

Dan joined the company in 1995 and quickly became a top salesman, earning the Bud Bryan Award three times, as well as STIHL’s National Salesman of the Year.

DATE BOOK

Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.

Florida Hardware – Aug. 2-3, dealer market, Ocean Center Convention Center, Daytona Beach, Fl.; www.floridahardware.com.

Massachusetts Retail Lumber Dealers Assn. – Aug. 5, 60th annual golf outing, Pinehills Golf Club, Plymouth, Ma.; www.nrla.org.

BLD Connection – Aug. 5-7, Pinnacle roundtable, Sheraton Minneapolis West, Minnetonka, Mn.; members.bldconnection.org.

Orgill – Aug. 5-18, fall online buying event; www.orgill.com.

International Woodworking Fair – Aug. 6-9, Georgia World Congress Center, Atlanta, Ga.; www.iwfatlanta.com.

Midwest Building Suppliers Association – Aug. 8, Sycamore Scramble, Anderson Country Club, Anderson, In.; www.thembsa.org.

Ace Hardware – Aug. 8-10, fall convention, McCormick Place, Chicago, Il.; www.acehardware.com.

North American Young Lumber Employees – Aug. 15, summer outing, Saratoga Race Course, Saratoga Springs, N.Y.; www.nrla.org.

Western New York Lumber Dealers Association – Aug. 15, summer board meeting, Irondequoit, N.Y.; www.nrla.org.

Mid-States Distributing – Aug. 20-22, Fall Rendezvous, Phoenix Convention Center, Phoenix, Az.; www.msdist.com.

American Wood Protection Association – Aug. 21, summer executive committee meeting, Grand Rapids, Mi.; www.awpa.com.

Construction Suppliers Association – Aug. 21, HR workshop, Tyrone, Ga.; www.gocsa.com.

Independent Home Improvement Conference – Aug. 27-29, JW Marriott Resort, Marco Island, Fl.; www.ihiconference.org.

National Hardwood Lumber Association – Aug. 28-30, intro to hardwood grading course, Memphis, Tn.; www.nhla.com.

Midwest Building Suppliers Association – Aug. 29, White Pine Classic, Tullymore Golf Resort, Stanwood, Mi.; www.thembsa.org.

BC Wood – Sept. 5-7, Global Buyers Mission, Whistler, B.C.; bcwood.com.

Hoo-Hoo International – Sept. 5-12, international convention, cruise from Boston, Ma.; www.hoohoo.org.

Do it Best – Sept. 6-9, fall market, Indiana Convention Center, Indianapolis, In.; www.doitbest.com.

North American Wholesale Lumber Association – Sept. 9-11, Fall Wood Basics Course, Peachtree City, Ga.; www.nawla.org.

True Value – Sept. 9-11, Fall Reunion show, Orange County Convention Center, Orlando, Fl.; www.truevaluecompany.com.

National Hardwood Lumber Association – Sept. 9-Nov. 1, inspector training school, Memphis, Tn.; www.nhla.com.

Kentucky Building Materials Association Sept. 10-11, blueprint reading & material take-off workshop; Sept. 12, Jack Congleton Cup golf tournament, Belterra Resort, Florence, In.; www.kbma.net.

World Conference on Timber Engineering – Sept. 16-17, Zurich, Switzerland; www.wcte2023.org.

Florida Building Material Alliance – Sept. 19-20, Gulf Atlantic Building Products Expo, Rosen Shingle Creek, Orlando, Fl.; www.fbma.com.

Building Material Suppliers Association – Sept. 22-24, roundtable, Charleston, S.C.; www.mybmsa.org.

North American Wholesale Lumber Association – Sept. 23, Texas regional meeting, Live! By Loews, Arlington, Tx.; www.nawla.org.

Lumbermen’s Association of Texas – Sept. 23-25, annual convention & expo, Live! By Loews, Arlington, TX www.lat.org.

Builder’s Supply Association of West Virginia – Sept. 25-28, Mike Dougan Memorial Golf Outing, Oglebay Resort & Conference Center, Wheeling, W.V.; www.bsa-wv.com.

Patrick Lumber Company

FLASHBACK: SMOKIN’ HOT

SEVENTY-SEVEN YEARS ago this month, BPD’s sister publication, The California Lumber Merchant, covered the premiere of a highly anticipated motion picture. Not 1947 Best Picture Gentleman’s Agreement nor classic-to-be Miracle on 34th Street, but rather Red Hot Rangers, a seven-minute cartoon. The comical MGM short starred bears George and Junior as fire-fighting forest rangers.

State and federal foresters, as well as the lumber industry as a whole, supported showings of the film by setting up displays in theater lobbies and handing out brochures “to bring the serious message of forest-fire prevention close to home.”

As The Merchant noted, “While the fire-fighting techniques of the two bears are somewhat unorthodox from the woodsman’s standpoint, the film nevertheless dramatically points out how most forest fires are caused by persons careless with matches, ‘smokes’ or campfires, and constantly reminds the spectator that these fires constitute a serious problem.”

In the same August 1947 edition, The Merchant took note of history being made in the world of plywood:

Believed Largest Plywood Panel Ever Produced

Believed the largest plywood panel ever produced, a 72x10-ft. sheet of Douglas fir plywood has just been manufactured by Washington Veneer Co. of Olympia, Wa.

The elongated panel has a surface area of 720 sq. ft., enough to completely enclose a house 20 ft. long, 16 ft. wide, with walls 10 ft. high. The oversize sheet is almost an inch thick—13/16” to be exact. It contains 618.75 cubic ft. of

Douglas fir wood and weighs 1,656 lbs.

Although this massive plywood panel was produced expressly for a Fourth of July parade in the capital city of Washington state, the technique employed to produce the big sheet from standard size panels is the same as has been successfully followed for several years to make highly useful large plywood panels.

Crux of the manufacture of oversize panels is the “scarfing” or beveling of ends of standard size units, usually 4x8 ft., and bonding several segments together in a continuous sheet. Already the oversize material is widely used for hulls, decks and cabins of boats, for railroad cars and trucks, for outdoor signs and other special applications.

Most extra size plywood manufactured thus far is in panels up to 30 ft. long and 4 or 5 ft. wide. However, panels as wide as the one displayed at Olympia and at any desired length can be turned out.

It must be remembered, nonetheless, that large freight cars are just over 50 ft. long, such length determining the practical maximum length of the panels when shipping considerations are involved. BPD

DOUGLAS FIR Plywood Association (forerunner of APA) ran an ad to show that, eight years later, the resplendent Crawford’s Sea Grill in Seattle, Wa.—built from wall to ceiling of plywood—was as beautiful and structurally sound as ever. The ritzy restaurant on Elliott Avenue was taken over in 1965 by Ivar’s as its flagship Captain’s Table and closed in 1991. The site now houses an office building.

West Coast hardwood specialists White Brothers celebrated its 75th anniversary on the cover of the August 1947 edition.

THE LUMBER INDUSTRY tied into the outlandish cartoon Red Hot Rangers to promote forest-fire prevention.