Water-Based Paints Dominate World demand for architectural paint is forecast to rise 2.5% per year through 202 to 33. million metric tons, according to a new Freedonia Group study. The most rapid gains will continue to occur among the world’s emerging markets, especially in Asia. Water-based paints increasingly dominate the global architectural paint market, representing 77% of total demand in 2019. Water-based paints account for the majority of demand in developed regions due to strict VOC regulations, technological advances that enable water-based to match or ex-
ceed the performance of solvent-based types in most applications, and large DIY markets that prefer water-based paints’ low odor and ease of use.
TALK Back WHAT REALLY MATTERS Patrick, once again, you waste no time getting to the root of what really matters (“God, Country, Family... and Less Important Things,” April, p. 8). Thanks for providing an antidote of inspired clarity and truth, in the midst of confusion, deception and fear.
Your opening editorial “Across the Board” is always reread here several times, by me, my family, and anyone who will take the time to read it when I ask them to “check this guy out!” Jamie Emmer Lumber Marketing Services Hope, Id. I enjoy reading the large selection of magazines that arrive at our o ce addressed to our various sales reps, spec manager, or executives. I’ve only been in this business two years, in my late 50s (very late ), and I learn something new every single day! Your article (“God, Country, Family…”) caught my attention. I’m very close to my daughter, who is almost 30. She shared that practically all of the women she knows openly discuss seeing a therapist. We’re not sure about the men (still boys at 29 ). I’ve always been a believer in counseling and know it can be beneficial; however, from my perspective on her and her friends, they really don’t know what stress is! They all have successful careers, some recently married, with healthy babies, friends and parents. They haven’t experienced any sort of “massive event” such as a devastating loss, horrible disease, suicide, war or poverty. I completely agree with you that they are unsettled and unsure how to be truly grateful. I don’t love waking early to an alarm, however, when I do, I take a moment to realize how grateful I am for everything every single day. Thank you for the heart-warming article and reminder! Gwen Darling Roseburg ohns Creek, Ga. VALUABLE INSTRUCTION I stopped into my on-site o ce in Boise this morning and the GM was raving about ames Olsen’s sales article, “Yes, No, Maybe So.” She shared it with her inside and outside sellers, along with all the GMs across our distribution business. I thought you may like to share with ames that his contributions were valued—and I wanted to personally thank you for providing top-notch content that matters to my teams. Melinda Stiefel Weyerhaeuser Co. Boise, Id.
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