TO KItt THE 66BIUES''

The ofiensive bluestain noted in improperly cured sap gum develops from a plantlike growth, or fungus, the spores or seeds of which penetrate thewood cells. The objectionable bluish appearance is a combination of the dark color of the growth and the whitecolor of the wood.

Other species of fungusgrowth are the cauEe of decay, the rapid deterioration seen in storing yards, and all of them tend to prevent perfect finishing.

HDE removes these growths by means of a steaming process. The eight bottles portrayed above show the lessening amount of vegetable matter in the moisture taken from the boards during each hour of the steaming operation.

You will note thatduring the first few hours the fuid resembles and is the color of ink, gradually becoming transparent. The last bottle is clear; the growths have been entirely removed andthelumber is "sterilized."

HDE sterilized lumber will come to you bright and clean, ready to perform a full duty in your remanufacturing process.

Randomedttorial Ramblings

(Continued from page 16) town where the dealers think it is unethical to compete for his business. There will be no new lumber ideas or plans or thoughts or service ever entering that town. I won't even tell what convention this was. I,m ashamed to. If several hundred men had jumped up and said"Good heavens, man, don'twe owe something into the line of service to that man who needs a new home ? Isn,t it our sacred duty to that man, and. to our town, and to ourselves, and to this industry to go out there and loadhim down with ideas for getting a better home, and that as quickly as possible ?" That was what I expected to hear. But I didn't even hear a protest.

The progress of the retail lumber business from a standpoint of merchandising has, unquestionably, been spotted. There are large districts of the United States where the retailing of lumber is still absolutely in the dark ages. f rremember several years ago a competent authority told me of certain districis he was well aciuainted with, where in practically every town there was an agreement between the dealers to keep down expense, and eliminate expensive competition. They agreed not to solicit business, not to {eliver, not to advertise, not to do anything that would rriake their business cost more than simply tt. keeping ofstocks. I immediately wrote. a scathing editorial criticizing such methods, or lack of methods. I did NOT niention any territory. I gota bunch of letters bitterly qesenting my remarks. AND EVERYLETTER CAME FROM THE TERRITORY MY FRIEND HAD DESCRIBED.Truly, as the Rev. Sam Jones used to say: "ft's the hit dog that sgueals." * iiA well known business and financial authority who has $en writing of late in some of the large Califoinia dailies ciri the subject of California, remarks that ,,back East there is a rather widespread idea that things have been gbi"g somewhat badly in California." And then he goes on to show how splendidly sound everything really is in Gblifornia. They ARE. The trouble is that various other lillres of business in California pattern somewhat after lumber. In the lumber business we have enough volume td make prospet'ity for every one connected with the industry, if we only made a decent profit. But we don,t. And other lines are in somewhat the same fix. Somehow and for some reason California business is too highly com- petitive. And the outsider doesn't hear of the fine conditions, the splendid volume, etc., but simply hears of the low profits, and judges California accordingly. California business would mean prosperity anywhere else.It,s time we all tried making: a ,lprofit here, for a change.

California has the greatest of all timber reserves, production and future production considered. No doubt of it. There is more than three hundred billion feet of virgin timber standing in California, and we made far less than twobillion feet of lumber in 1927. And besides we are doing more to re-grow and perpetuate our timber in California, than they are elsewhere. The forests of California might well supply the present lumber volume of the state for all time.

This will be a great yJ", iJ s,rit-;n business. No other industry has been growing faster than the built-in furniture. Yet the average lumber dealer has been holding back from this new line of business that is being offered him, and making a very poor jobof a splendid merchandising and profit-getting opportunity.Afterall the years I have preached merchandising it kind of hurts my feelings to have a well posted man say to me, as one did the othef, day: "The lumber dealer won't get out and sell anything except his raw materials i /ou have to sell them FOR him if you want to sell them THROUGH him.', I dislike to think that statement is true. Yet I am hardly in posi-,, tion to enthusiastically contradict it with the things I see going on around me. One built-in man said to me the other day: "Our business has doubled every year for three years, but our dealer-sold business does not keep up with our business generally, for we cannot get him out to sell the things that are being sold right under his nose every dayi' I'd sure like to see every lumber dealer who even suspects that he is a progressive, displaying ancl pushing lnd merchandising wonderful things to make the old home new, and the plain home luxurious.

Every man in the lumber business anywheie ought to be "pulling" his head off from a big lumber year. It really looks as though we were all set for one, the cards stacked, cut, and the deal going on. But it sure helps a lot for every one to be optimistic, think optimism, and talk op- timism. We NEED a good year, we have everything set' for' one, and each one of us can do his share to mate it happen. Most of the good things of the world are made to happen, as a matter of fact.

Spcciali4cd edocttising to ibools, hotpitalt, botclt, oficc b ill d ing, fect oriu, tcxtilc milh, forr millt.

Only recently, the news of "Maple Floors in Color" was flashed acrosa the nation. Already this new idca is producing big results for lumber dealers who are tying uP with it.

No effort is being sparcd to kceP "Maple Floors in Color" constantly before thc public. Nothing is being ovedooked to give the lumber dealcr opportunities to cash in'

Home builders, architccts, real estatc oprators, contractors' speculative builders, hotels, schools, hospitals-all are bcing r;ld of this new flooring opportunity through national magazines, tradc publications, letters and folders'

Writc and let us tell you how you can tie up with this business-building campaign. Let us show you what we arc doing to help you win a big volume of flooring business.

Lct our Scroicc and Rcscarch Dclartm.ent assist ltoa with y*r flooring problcrns. Wtitc tts'

Standtd finishcs madc only by Thc Marictta Peint & Color Co., Mari ctta, Ohio, as follows:

Eer 11 Antica 4 SPanit b Btcur, Aataw 8106, Silott Gra7, Dw Ga1, Rqal Bh4 Parttl Gnm, @cbid, lul BIaL, Namtal.

Vritc for frrr bollct, "Thc Ncw Color Eochenrocot io Hatd Meplc Flms."

Mapr,B Fr-oonrrtro MeNuractuRERs Assocrarrox

1788 McCormick Buildin g, Chicago

Guaranteed Floorings-

The lemers ilFilA on Maple, Beech or Birch flooring signifr that the flooring is standardized and guaranteed by the Maple Flooring Manufacturers Association, whose membets rnust attarn and marn' tain the hishest standards of manufactute and adhere to rnanu' facturinq aid grading rules which economically conserve these

Ira E. Brink New Vicegerent Snark For Butte County

Ira

E. Brinh

/ Ira E. Brink has been appointed vicegerent snark for

Fg!!" County district. The appointment was made by

Fred W. Roth, San Francisco, Suprerne Bojum and has been confirmed by Snark of the lJniverse, James M. Brown.

Mr. Brink has been a member of Hoo lfoo since L9I2 and 'was initiated at Sacramento. He has always taken an active interest in Hoo Hoo afiairs and has donl much good work for the Order. He succeeds W. B. Dean who seived as snark of the district during the past year. Mr. Brink is connected with the Diamond Match Company in the cap^?9ity of Inslrector of Yards. He makes hiJheidquarters at Chico.

E. D. KINGSLEY WAS FEBRUARY VISITORIN CALIFORNIA

^E. D. Kingsley, president of the West Oregon Lumber Company, Linnton, Oregon, manufacturers of-.,'West Oregon Super Finish" spent about two weeks in California on a b_usin-els t{rp i" February. Mr. Kingsley conferred with Wqn_aljl-g-Ngthan_Co., San Francisco ind Los Angeles, and E. U. Wheelock, Los Angeles, agents in California for the company's products.

MAX COOK TELLS OF CO.OPERATION BETWEEN REDWOOD ASSOCIATION AND STAIN MANUFACTURERS

"It is indeed a shame that the lumber industry has waited all these years until recently to see and appreciate the possibilities for co-operation between manufacturers of stains and manufacturers of wood," said Max E. Cook, Farmstead Engineer, in charge of the Architectural Service Bureau of the California Redwood Association, to The CALIFORNIA LUMBER MERCHANT. "We are negotiating to perfect co-operative arrangements with all the principal m.anufacturers of stains, particularly those who have developed new and distinctive efiects with transparent stains which enhance the natural beauty of the grain of the wood, such companies for example as, The Marietta Paint & Color Co., or Marietta, Ohio, who solved the problem of ideal stains for Maple Flooring; BridgeSullivan Manufacturing Co., of Seattle, specialists in Driftwood stains, and E. I. du Punt de Nemours & Co., Philadelphia, inventors of 'Wonderlac' a colorless finish which protects wood without darkening it."

Mr. Cook said that in order to insure that representative stock will be used for samples by the various itain manufacturers, the association is supplying Redwood to them in their own standard sizes, suitable for their sample cabinets. These samples are then supplied by the manufacturers to the lumber dealers who handle their stains.

California Redwood Data Sheet No. 4 shows examples of Redwood treated with stains and finishes in 14 difieient shadeg, giving an idea of the lovely color effects that can be achieved while still showing the natural beauty of the u'ood itself.