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To the Reailer VZho \Vants aCleanThtrr-over on His Stock
fN many retail yards you will find a lot of I lumber that will not bring the price that was paid for it.
Culls that fail to make any grade; badly warped and twisted pieces; flooring with the tongues broken andedges splintered; mismanufactured stock; dirt-streaked siding or finish markedwith the hobnailsof a slovenly loader.
W'hat can the retailer do about it? If he passes this stock along to his trade at the regular price it creates a bad impression, breeds complaints, kills off customers. If he sells it at reduced prices he sacrifices his profit. Or, if it is not disposed of, it takes up valuable storage space, reduces the rate of turn-over and cuts down his profits.
and habits. Many retailers have quit experimenting with their buying and are more and more concentrating their purchases among the concerns who make it a point always to deliver saleable lumber in saleable condition. '
The retailer is thus enabled to carry out some of his own ideas of service to his customers. He is able to furnish his tradewith the same' evenr uniform grades year in and year out. He sends every load of lumber out of his yard with a smile because he knows it will please. fle knows its history-that it looks right, has been made right and seasoned'comectly. This means more sales and customers better satisfied.
This retailer's profit at the end of the year is in the bank where it ought to be, instead of the "boneyard." He gets a clean turn'over on his stock and he makes money. have
SITUATION so annoying and burdensome that to eliminate it many retailers changed their entire buying methods
HE Weyerhaeuser mills have made it part of their business to understand the retailer's problems.
There is but one standard. at any Weyerhaeuser mill, and that is the Weyerhaeuser standard of putting into the dealer's yard lumber that, from the standpoint of quality, workmanship and appearance, is always saleable at a profit to the trade.
The managers of all these great plants are on theiob every day keeping their lumber up to this standard of quality. No part of the producing process is overlooked. Every detail of sawing, planing, grading and seasoning is watched every minute of the day. Even the loading crews understahd that careless loading will not do-that every footof lumber that goes into a car mus,t be I00% saleable when the dealer unloads it.
HE Weyerhaeuser salesman, the direct personal representative df the mills' selling organization, is imbued with this samespiritof helpful- ness. FIe wants to work with you, to help you adjust your stocks to meet your local demands, to see that you are co\rered on your requirements at the right times and in the right way. Part of his duty is to see that you are satisfied with every stick of lumber you buy of him.
The Weyerhaeuser salesman knows personally the personnel of each mill he repre. sents; he knows their stocks, he knows just what they can do for you. He is a man who understands the buying as well as the selling of lumber. The mills have confidence in him. They rely on his iudgment; they fulfiU his promises to his trade.
If you do notknowthe address of our local district representative, a letter or wire to our nearest branch ofrce will put him in touch with you at any time.
Retailers who know what it means to get a clean turn-overon their stockareseeingthe advantage in atilizing regularly the facilities and personal service of this organ. ization.