The Finest Retail Lumber Merchandising Address of the Convention Season

What impressed us as one of the very best addresses we ever heard of being delivered at a retail lumber convention on the subject of merchandising for the retail lumber dealer, and the very best one by far of the crop we read this past season, will be found elsewhere in this issue.

It was given by W. W. Mcllrath, General Manager for the firm of that name, Radville, Sask., Canada, and delivered before the annual convention of the Western Retail I-umbermen's Association of Canada at Winnipeg this winter.

We got a'big kick out of it. .We believe every lumberman who reads it will get the same impression. Remember that some of the detailed illustrations he gives are not pertinent to this particular section, but the principles ARE.

His subject is "How Can We Rejuvenate the Home Idea ?"

Wish we had one as good every issue to publish.

WESTERN OREGON AND WASHINGTON PRO-

DUCED HALF OF SOFTWOOD CUT IN U. S.

DURING 1925

Portland, Ore., March 11.-Sawmills of the fir districts of Western Oregon and Washington produced 10 billion 751 million feet of lumber during 1925, and in connection with logging camps in the same territory gave employment to 71,000 men and paid more than $100,@0,000 in wages for the period, according to figures prepared by the 4L organization and made public here today. It is pointed out that these figures are for the logging and lumbering industries of the fir districts only, and do not take;into consideration the pine operations of Central and Eastern Oregon and the Inland Empire of Washington.

Statisticians have estimated that 23 billion feet of softwood lumber was produced in the United States during 1925. Comparing thil national total with the figures for thi fir districts of Washington and Oregon, as compiled by the 4L, would indicate that close to 50 per cent of the softwood cut in this country last year was produced west of the Cascade mountains in the two states named.

Included with the fir lumber produced in the Pacific slope districts of the two states were large quantities of cedar, larch, hemlock and spruce.

Douglas Fir Export Company Elects Officers

George S. Long, Weyerhaeuser Lumber Co., Tacoma, was chosen as chairman of the directors of the Douglas Fir Exploitation & Export Company at the annual meeting of the company held at Seattle recently. He succeeds W. H. Talbot of San Francisco.

Re-elections were: President, Everett C. Griggs, St. Paul & Tacoma Lumber Co., Tacoma; vice-president and general manager, A. A. Baxter, Seattle; vice-presidents, J. H. Bloedel, Bloedel-Donovan Mills; Seattle and R. H. Burnside, Willapa Lumber Co., Portland; treasurer, E. C. Ames, Seattle; secretary, William P. Morgan, Seattle.

New elections were: Vice-presidents, M. C. 'Woodard, Silver Falls Timber Co., Portland, and William Donovan, Sr., Aberdeen. Directors, Clyde Walton, Walton Lumber Co., Everett, Wash., and Thorpe Babcock, Northwestern Lumber & Shingle Co., Hoquiam, 'Wash.

MASONIC TEMPLE BAY CIT Y, OREGON