Business Can Learn From a Golfer

The golfer who drives the longest ball isn't always the best player. He may be ofi on his approach shots. Or his putting may be erratic. One or two deficiencies are sufficient to ruin all chances of making a good score. Games are not won by the occasional spectacular shot, but by allround good steady playing. The modern business world can learn much from the golfer.

Perhaps the game will teach us some badly needed lessons. Enough business men now play it so that if only the value of "following through" can be brought home to us forcibly enough to cause us to apply it in our business affairs, golf will have served a great purpose in the commercial world. Or if it illustrates the necessity of doing all things well instead of merely a few, then it will have added greatly to our chances to succeed. The business world, like the golf world, is crowded with men who can do one or two things fairly well but who ruin all chances of succeeding or making a good score because they do not take the time nor have the patience to improve their weak points. Good golf players are thoroughly schooled in the fundamentals of the game. They have had the patience to study and practice. No one has ever started out by shooting in the 9O's. It is necessary to select the right club, take the proper stance, hit the ball and follow through. Apply the same principles to business today. Far too rnany of us are trying to "make a 90" without taking the trouble to do what the other fellow did before he passed the hundred mark. In golf there must be the closest kind of co-ordination bewteen mind and muscles. Direction and clistance are the results of "following through," of completing the shot instead of stopping in the middle of it. Word for word the same thing is true in the lumber business. The efforts of manufacturer and retailer must be closely co-ordinated-they should lvork in perfect unison. Both must "follow through." The responsibilities of the manufacturer no longer cease when he has made lumber from logs and shipped it to the dealer. It is part of his job to describe its uses to the consumer, to keep the buying public well posted on the product, to create a demand for it in competition with substitute materials-to "follow through." The public is woefully ignorant of lumber and its uses. It is asking far too much of the dealer to create and maintain a demand sufficient to absorb the output of the nation's 31,000 sawmills. The manufacturer "follows through" by telling the story of lumber to everyone who is a potential customer. The dealer helps to complete the stroke by doing his share. Each one has his vcry_definite and important part to play in the "twosome." Golf can teach us much in solving our problems. -(From the "Weyerhaeuser Log.")

YEr-r ow FIR

Vertical Grain Flooring t' tt Stepping t' tt Finfuh t' tt ShoP

Random Grain Ceiling t' " Flooring " " Drop Siding " tt Shop

Mouldings

Casing Base t"ji"" "o",ff*"",",, fimbere

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finish

Factory Lumber

Box Lumber

Ladder Stock

Drain Boards

WESTERN HEMLOCK

Uppers

Our Lumber is not Cbeap, neither is our Quality or Service

Crow Takes New York Office

Ernest H. Meyer, vice-president and general manager of the Charles R. McCormick Lumber Company, has announced the appointment of Guy E. Crow as manager o{ the east coast office of the McCormick interests at New York. Mr. Crow is well known in lumber circles in the Northwest, having had a very broad experience, both in the manufacturing and merchandising ends of the business. During the last seven years he has been manager of the rail department of the McCormick company and Jor ten years prior to that was manager of the Westport Lumber Company on the lower Columbia river.

The Charles R. McCormick Lumber company's New York'office is one of the most important of that large organization, which operates 16 intercoastal steamers and maintains a weekly sailing schedule between the Pacific coast and Atlantic coast ports, all the way from Florida to Boston, in addition to 20 steamers in the California coastwise trade. The McCormick company has pioneered in building up the enormous demand for Pacific coast woods on the east coast, which has in a few years become one of the biggest fir markets. One billion seven hundred and fifty thousand feet of fir were consumed in this territorv in 1925 and, it is estimated that this year will see it climb to over two billion feet.

The appointment of Mr. Crow to the management of the Atlantic coast ofifrce is in keeping with the policy of this company to place men at the head of all depar'tments who are familiar with every branch of the business and is fttrther preparation for the distribution of their increased prc,' duction brought about through the recent purchase of the Pope and Talbot interests on Puget Sound which added two large sawmills and an extensive stand of timber to their already heavy output on the Columbia river..

Itark D. eamp6ell, who has been assistant manager of rail sales, will take charge of that department March 1st.

Fresno Hoo,Hdro Club Plans For Friends of the Forests Events

The Fresno, Cal., Hoo-Hoo Club is arranging a great meeting and dernonstration to feature, the Atnerican F'orest Week program.

Plans fo1 this event are in the harids of Frank Minard, president of the club, and the other officers and the directors are co-operating with him.

The Februar-y meeting of the club was attended by a large number oi lumberien from the territory included in a 7i-mile radius of Fresno. The feature of the meeting was a test of the knowledge of the members as to the various varieties of domestic woods. Fines were assessed for incorrect answers and for inability to designate the species considered. The club treasurv was swelled as a result.

"Whitd Pine" Johnson fuinished the wood samples and Bill Kendrick, aj chairmen of the fneeting, asseJsed the fines.

SANTA BARBARA. YARD. SOLD'

The Alley Bros. Lumber Company, Santa Ba_rbara, has been sold tb a group of lumbermen headed by Mr. Lorr,re M. Meyer of Lo1 Angeles. Mr. Meyer is.a..member of the wholesale firm of.Meyer & Hodge. j.

M. A. GRAINGER & COMPANY' LTD. , Mstropolltan'Blda. - Vincouvof, B.C. ADVICE AND SERVICES

To Purcbuerr of TIMBERLAND. SAW MILI.S LOGGING OR. PULP' PROPOSITIONSg In British Columbia or Thc Wcat Officcrs and Dircotors:

M. A. Gralnccr. Prea - Afrd FlaYcllc, Vlcc-Prcr. F. R. Pcnditon, Dirctor ' .L. Iafony Forot. EnSlnor